OMEGA BLOG

Today, as the hospitality industry is becoming more popular, the demand for hotels is increasing. This means that the demand for printed materials is also increasing. According to The Print Authority , the hospitality industry is on its 10th consecutive year of growth. A hotel, especially luxury resorts, have much more than just rooms. Some amenities in hotels include indoor pools, spas, exercise facilities, laundry services and bars and restaurants. All of the features asso

Today, the use of mobile devices is very popular and businesses are taking advantage of new technology. Information needs to be easily accessed from a business to a consumer. A new trending channel that marketers are implementing are QR Codes. QR (Quick Response) Code is a machine-readable code that stores a URL and can be accessed through a device’s camera. These codes can provide more information about a product or service or link to a company's website. This is a great way

Incorporating print materials for breweries is vital to the success and operations of the business. There are many different printing materials and services that all have different functions. It’s important to create eye-catching packaging such as wraps and custom case stackers to attract customers. Below we describe the different materials used for brewery marketing to ensure efficiency, promote awareness and increase sales. Keg Collars Depending on the size of a brewery, th

When it comes to incorporating print in your marketing plan, selecting which print materials to utilize can be a difficult decision....

Written by Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel Brand identity typically refers to how your brand looks, feels, and speaks to people. That said, when most people talk about brand identity, they’re referring to a brand’s visual components, and the overall visual identity that they lend themselves to. Because your choice of said components directly affects how consumers view your brand, it’s extremely important to understand the actual ps

Written by Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel The end of 2021 is quickly approaching, which means that now is the time to start thinking about your Print Marketing strategy going into the new year. Needless to say, staying on top of new and upcoming trends is an integral part of ensuring that you get the most out of your marketing efforts. If this seems a bit overwhelming, don’t worry. In this article, we are going to delve into all o

Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel You may think that creating a great menu comes down to quality graphics and legible food descriptions. While these factors do matter, designing an optimized menu is much more involved than this. So much so, in fact, that the process has its own name. Menu engineering is the practice of analyzing and strategically designing your menu to maximize restaurant profits. By highlighting your mos

Written By Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel Business Cards are an incredibly important and useful print material for any business. Traditionally, business cards have acted as a mechanism to convey important personal contact information such as name, title, email, website, address and phone number to existing and potential customers. Oftentimes, it also provides them with their first exposure to the overall image of your brand. Beyon

Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel Healthcare is one type of service that will always be in demand. Regardless of age, gender, or educational background, for the span of their lifetime, people will always find themselves in need of some type of medical care at one point or another. That being said, today, people have more choice in where they have their medical needs taken care of than ever before. For this reason, it’s imp

The ultimate goal of any marketing strategy is to convert as many leads as possible into actual clients. By using print marketing...

Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel Today might be considered the “Digital Age,” but print is most definitely not dead, especially in the world of marketing. In fact, it’s incredibly easy to be overlooked by potential customers with an exclusively digital marketing approach, as most people are constantly bombarded with online advertisements and emails, every day. However, print can prove to be a breath of fresh air for your.

Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel If you run a brick and mortar business, chances are you have heard the term “Plan-o-gram” before. This refers to the strategic planning of a store’s layout. Plan-o-grams are, in general, a diagram or model that indicates the placement of retail products on shelves, as well as the configuration and arrangement of the store as a whole. But why is this so important? The main purpose of Plan-o

Written by: Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel Promotional products are both economical and effective marketing tools that are an excellent way to connect with potential customers. Businesses of all kinds, big and small, recognize the importance of incorporating promotional products into their marketing strategy. While promotional products are generally low-cost, the usage and distribution of the products provides companies with more

Written By Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel When it comes to workplace decor, there are many different ways a business may choose to enhance its environment. One great way to transform your office space is the implementation of wall murals. This has become an increasingly popular option amongst businesses due to its pleasing aesthetic, versatility, and efficiency. They not only instantly metamorphose your space into something new and

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel Binding is the act of physically assembling sheets of paper within a cover. This may seem like a very basic, cut-and-dry process, but there are several different methods and uses for bindery as it stands today. When selecting which method is right for your project, it is important to factor in your budget, how many pages your project consists of, and the purpose behind your project. Knowing

Written by Omega High Impact Print Solutions Digital Marketing Associate, Emily Steel Die-cutting is a process that uses “dies”, which are cookie cutter-like tools, to cut out, emboss, deboss, and add other textured elements to print materials in order to give them a unique touch. This is not only a popular technique for paper design, but has become commonly used on textiles, vinyl, foam, and various other substrates. If you find yourself wanting to add a bit of eye-catching

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel So, you’ve decided to invest in a print ad for your business. Simple enough, right? It may seem so. Oftentimes, though, people neglect to incorporate crucial elements in their print ads, and severely undercut their potential impact. There are, in fact, five essential components that every print ad should have in order to be successful. Headline Headlines are often the first thing a person n

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel Getting married is considered a huge milestone in most people's lives, which is why the events thrown in its commemoration are often so elaborate. Weddings often need to be planned months or even years in advance, due to the laundry list of factors that go into coordinating such an event. Besides the venue, wedding cake, and flower arrangements, there are so many other elements that need to

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel Needless to say, being in the business of real estate is cut-throat. Competitors are everywhere. Therefore, in order to survive in this market, it is vital to stand out from the crowd. How, you ask? Print marketing. Potential customers are given a tangible advertisement that not only heightens their sense of brand awareness, but reminds them of the value a given real estate agent/agency can