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OMEGA BLOG
Get expert printing tips, industry insights, and helpful resources from Omega High-Impact Print Solutions. Discover ideas and information to help you choose the right printing solutions for your next project.
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Digital Marketing vs. Print Marketing
Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two..
Why Omega is Your Go-To for Large Format Print
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel Large format print (LFP) , also known as wide format print (WFP) , can be a spectacular marketing tool for businesses of all kinds. Nothing makes quite the impact that LFP can, quite literally commanding the attention of anyone in its vicinity. For this reason, large format print is a great way to help businesses garner attention, and, as a result, sales. However, marketing in this way is not
New Year, New Business… How to Start Marketing
The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new..
Best Practices for Creating an Effective Window Cling
Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...
The Importance of Print in Rebranding
The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...
Benefits of Multimedia Marketing
Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...
Pre-Print Design Tips
Like all things, there are pros and cons of creating printed materials versus leaving them as digital media. However, with an understanding
Printing For Schools
Although you may not have thought of it this way, in addition to being educational institutions, schools are businesses too...
Enhance Your Print with Unique Print Techniques: Finishing Effects & Elements
Finishing techniques are added to the print post-press to make it more attractive and eye-catching. These techniques can include unique...
How to Improve Marketing with Variable Data Printing
Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from...
POP Displays as an Effective Marketing Tool
POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers.
Tips for Working with a Commercial Printer
Commercial printers produce high-quality products in a quick manner using high-efficiency machines. Many commercial printers specialize...
Advantages of Using Third-Party Logistics
Using third-party logistics, or 3PL, can have countless advantages for a business, especially eCommerce or small businesses. Third-party...
Essential Printed Materials for Restaurants
Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business...
Prep Your Business for the Holidays
Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan...
How Product Labels Can Improve Consumer Perception
First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase...
5 Capabilities of Letterpress Printing
Letterpress printing is the oldest traditional printing technique that dates back to the 1400s. Letterpress, or typographic printing...
Advantages of Vehicle Wraps as a Marketing Tactic
Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company!
Digital vs. Offset Printing Explained
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel You may have heard these terms thrown around when speaking to someone about printing your materials and probably didn’t know the difference between the two options. But understanding the benefits and drawbacks of digital printing and offset printing can help you make decisions when working with a printer, as well as potentially save you time and money. Digital Printing Digital printing has be
Essential Print Materials for any Nonprofit
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel In light of the events of the previous few years, it may be easy for some to assume that digital marketing techniques have rendered print marketing obsolete. However, this notion is anything but true. As the consumer of today is bombarded with droves of digital ads everyday, print marketing arguably makes more of an impression now than ever before. This is especially true for nonprofits. What
5 Ways to Stand Out at a Tradeshow or Conference
Why purchase a space at a trade show or conference if you don't get a return on your investment? Learn 5 ways to stand out at such an event.
Online Printers: Are They Really the Way to Go?
Online printers have spiked in popularity over recent years due to their low prices. However, this low cost…well...comes at a cost.
Your Guide to Luxury Print Marketing
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel You’re in charge of “X” luxury brand’s marketing strategy. You already know that print, without a doubt, must be involved in your efforts. You understand that the power of touch is, well, powerful , and that print marketing capitalizes on this very idea. This is partially due to the fact that tangibility commands feelings of authority, higher emotional engagement and pleasure. You also realiz
Color Models: What Your Options Are
When it comes to Offset Printing, it's important to choose the right color model. Which one is right for you?
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