OMEGA BLOG

Explore our blog for the latest insights, tips, and updates on print solutions and marketing strategies.

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The Importance of Packaging Design

Chances are, you’re familiar with the old adage, “Don’t judge a book by it’s cover.” While this is a nice sentiment, the truth is, first...

DESIGN

The Must-Have Print for Weddings

Getting married is considered a huge milestone in most people's lives, which is why the events thrown in its commemoration are often so...

Emily Steel

Hand giving house keys to another over a table with a contract labeled "AGREEMENT" and a small wooden house model, suggesting real estate.

How to Run a Successful Real Estate Print Campaign

Needless to say, being in the business of real estate is cut-throat. Competitors are everywhere. Therefore, in order to survive in this...

Emily Steel

Tips for Retargeting Customers with Direct Mail

In this day and age, window shopping for the average consumer has been made easier than ever thanks to the advent of online shopping....

PRINT MARKETING

Emily Steel

Why Printed Materials are Needed for ANY Event

Planning an event is no easy feat. There are so many elements and moving parts that need to be coordinated just so, lest everything...

deliaomega

How to Maintain New Customers with Print

All business owners know the struggle of acquiring new customers. It takes tons of time, energy, and resources to convert even just a few...

Emily Steel

The Relevance of Decal Marketing

When we think about marketing tactics nowadays, we may be inclined to think of digital and high-tech strategies... like digital ads,...

Emily Steel

Doctor and elderly man smiling and discussing a clipboard in a bright room. Shelves with plants and a clock in the blurred background.

Why Healthcare industries should use Print Marketing Materials in 2021

Healthcare is a very competitive industry with an ever-evolving landscape. Innovative medical marvels, advanced machinery and modern...

deliaomega

Laptop showing graphs and pie chart on screen, surrounded by floating dollar symbols and leaves. Blue and orange theme, financial mood.

How to Track the Performance of Print Marketing Mediums

We are here to tell you that despite Gen Z bleeding love for digital; Print Marketing Materials are easy to track and outperforms digital.

Emily Steel

Person holding a tablet displaying a shopping app for shoes. Red heels are featured with "Add to cart" button. Casual setting.

How E-Commerce Sites can Benefit from Print Marketing

The internet has quickly turned into a place where people can meet their soul-mate, become an influencer and of course, shop ‘til their...

PRINT MARKETING

deliaomega

Blue envelope with a geometric star cutout design on a white background. Simple, elegant, and minimalist style.

The Art of Die-Cutting

Regardless if you're a newbie to Die-Cutting or are just searching for elucidation on the subject, our team is here to supply you with a...

deliaomega

A hand uses a color calibration device on a printed page showing colorful patterns and text. The screen displays measurement data.

What is Pre-Press and Why is it Important?

Printing, to say the least, is a very complex and time consuming process. If not done properly, clients can lose trust and satisfaction...

deliaomega

Chalkboard with funnel diagram, blue figures, and dollar signs. Notepad with "profit" notes. Blue desk, book, pen, and chalk visible.

Where does Print fit into the Sales Funnel?

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...

PRINT MARKETING

deliaomega

Colorful boxes with bold abstract patterns, including wavy shapes in orange, blue, yellow, and pink, arranged on a white surface.

The Importance of Print Packaging

At one time or another, a consumer has backpedaled an aisle to simply look at a product that might have caught-the-eye. Despite not...

PRINT MARKETING

Hands holding a smartphone scanning a QR code on glass. Background shows a paper sign with QR code and "QR CODE PAYMENT" text. Bright setting.

Integrating New-Age Technology with Print Advertising

If you said ten years ago that print advertisements could play videos, scan codes, and be interactive, you would have been looked at like...

Brochures and booklets displayed on a black table at a business event. Blurred people in background, bright lighting.

Commercial Print Stands out in a Digital World

At some point today, you are most likely going to scroll through a social media news feed. During that time, have you ever considered how...

PRINT MARKETING

How to Repurpose Your Content for a Greater ROI

There is more to a business than owning physical assets. Digital assets, like curated content, is just as important. Content is a...

Danielle Elia

Open magazine on a reflective surface, pages partially visible. Soft lighting creates an elegant, minimalistic mood with neutral tones.

Why Catalog Print Marketing is Profitable for Your Business in 2021

In a world where everything and anything can be possible-we recommend integrating catalogs back into your marketing mix. Continue to...

Danielle Elia

Stack of green and purple brochures on a white table in a bright room, with blurred office equipment in the background.

Saddle Stitching or Perfect Bound? How to Choose the Best Binding Method for Your Business.

When looking for the best binding solution for your printed materials, there are many factors that need to be considered before sending...

Danielle Elia

A large printer prints vibrant, multicolored designs on a roll of paper. The machine is in an industrial setting, focusing on precision.

Types of Digital Printing Your Business can use

There are many benefits of choosing Digital Printing as your go-to printing method for your business. Not only is digital printing at the...

Danielle Elia

Hands point at colorful design swatches and papers on a wooden table, suggesting a creative meeting. Coffee cup and documents visible.

How Color Marketing can Increase Your Sales in 2021

It's no surprise that color impacts a consumers purchase. In fact, Digital synopsis concluded that 93 percent of shoppers purchase a...

Danielle Elia

Person interacts with glowing tablet, colorful app icons floating above. Dark background, highlighting technology and innovation.

How to Make Your Business Stand Out With Digital Marketing

Regardless of the industry your business might be in, it’s becoming more and more difficult for companies to stand out. However, there...

Danielle Elia

Curved sheet of white paper against a plain background, showcasing smooth texture and soft shadows. No text visible.

What Type of Coating Should your Business use: Varnish, Aqueous or UV Coatings?

When printing on paper substrate, it is important to know what type of coating you are going to be investing in for your project. While...

Danielle Elia

Close-up of colorful printer ink cartridges in magenta, cyan, yellow, and black inside a printer. Bright and vivid setting.

The Advantages of Digitally Printing your Print Packaging

Gone are the days of boring packaging designs that collect dust on shelves. Technological innovations in digital printing have changed...

Danielle Elia

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