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  • Ava Hoch | Omega's Marketing Associate

How to Improve Marketing with Variable Data Printing

Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from one printed piece to the next. By using information from a database or external file, this does not stop or slow the print process, allowing you to print mass quantities in a shorter time.

Software is used to extract data and print personalized information on a digital press. Sometimes sending every person the same message may not be relevant. VDP is data-driven which makes the print unique and individualized. VDP is most often used for promotional purposes and direct marketing.