OMEGA BLOG

When it comes to Offset Printing, it's important to choose the right color model. Which one is right for you?

Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi It's never too early to start thinking about how your business is going to prepare and send out company holiday cards. Using these cards is a great way for companies to connect with their clients and strengthen the relationships between them. People appreciate kind gestures, and thoughtful messages now more than ever. Sending holiday cards is a great and easy way to show your clients that yo

For realtors, developers, and property managers alike, taking advantage of effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us give you the keys to successful print marketing. These Lawn Signs were printed by Omega High Impact Berkshire Hathaway Homeservices. They serve as a great tool to directly advertise to their target audien

There are several advantages to including door hanger advertising in your marketing strategy. If you believe that door hangers are solely used in hotels to display "do not disturb" signs, then you are surely mistaken. Door hanger marketing is a simple approach that may be really effective. The influence that it carries does vary depending on the industry and the kind of company that it is involved in. Researchers have shown that door hangers could be beneficial for any compan

In today’s times of everything digital, quality printed materials can help communicate your message from online, into the real world. These printed materials are a tangible reminder of your company’s marketing efforts. Combining your printed materials with online connectors, like QR codes and PURLS, provides a seamless integration between your two marketing strategies. These promotional boxes were printed by Omega High Impact Print Solutions for the Hotel chain, FantaSea Reso

Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's products, services, and promotions. The main objective of these POP signs are to influence the consumer to buy the product that it is advertising. These signs are usually placed next to the product it is advertising, and these are usually found near where a co

What the Future Holds for Lithographic Printing Litho, offset, lithography, plate… this kind of printing falls under the category for all these names. You have probably heard that this style of print is too expensive, out of date, or inferior to digital print. That is where you have heard wrong. Lithographic printing is the best process for anything that requires sharp, vibrant printing in high quantities… whether that be high quality brochures, catalogs, handbooks, magazines

Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi Paper is complicated- no one sheet fits every project. Here at Omega, choosing the correct paper stock for our projects is crucial. There are many reasons why choosing the wrong kind of paper can impact the project in a negative way. It is imperative to choose the correct paper for a project, because in some instances, choosing the wrong kind can lead to a reprint. This inevitably results in

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel Here at Omega, we’ve processed many rush jobs for our clients. And we get it! There are a multitude of reasons as to why a client might be strapped for time when it comes to receiving their print. However, when tight deadlines need to be met, there are quite a few actions that you can take in order to see your print through to completion as quickly as possible. By taking the measures we’ve ou

Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt Prepress is the process of creating a print layout and performing all steps prior to the finalized project. It consists of converting an idea, such as a photo or sketch, into a printing plate or other image carrier. Digital prepress machines accept information electronically and then transfer the data to a printing plate. It’s important that professional designers catch any mistakes and guarantee

Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt A printing company can print on hundreds of thousands sheets of paper in a given day, depending on how many jobs need to be produced. Errors, scraps, and test runs can lead to excess waste. Extra ink, toners, and cartridges also accumulate waste. Not to mention, paper accounts for 12,500 tons of waste in the United States alone. Paper is often thrown out or recycled and ends up in the landfill. D

Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt In today’s digitally dominating world, some believe print is unnecessary. However, print remains a vital asset to many businesses' marketing practices. It is a resourceful method to promote products and services. The correct print collateral and strategic implementation can result in more brand awareness and an increase in sales. The power of print can become a beneficial necessity for businesses

Printing companies provide services and solutions of varying levels, depending on the specs of the job at hand. These jobs could range from a marketing campaign to large signage, direct mail, or promotional products. The expectations of a project vary from one to the next. Oftentimes, different jobs demand a mix of machines, substrates, paper stocks, inks, etc. All of this equipment is what makes printing possible! Whatever the case may be, Omega High Impact Print Solutions i

Branding is an integral aspect of a company and encompasses the design, identity, and vision. It allows for a company to stand out amongst the competition, so customers can identify the brand. In order for a company to be eye-catching, the logo and designs need to encapsulate the brand. The right color palette establishes a distinct identity and adds versatility. Color choices add a visual connection from the business to the customers. The correct colors can be aesthetic, but

Floor decals are adhesive graphics, pressed on a floor surface, used for advertisement purposes across different industries. They are thin and slip resistant, making them durable for foot traffic. Floor decals offer a creative way to get marketers' messages across. Since they stand out and are eye-catching, they can create connections between the customers and the company. The design capabilities are limitless along with the different advertising functions. Continue reading t

There are many functions of marketing agencies that keep them operational. They are responsible for creating, implementing, and sustaining marketing strategies. Marketers specialize in promoting products and services to a designated target market. The goal of these agencies is to convert the target audience into customers and retain the customer base. They accomplish this through market research, advertising, sales, and consumer behavior. A main aspect of marketing is graphic

Many printing companies offer an array of services that include several methods to ensure accuracy and efficiency of the final product. From crafting brochures, to menus, banners and wall decals, the options are limitless as to what a full-service printing company can manufacture. High quality print collateral is achieved due to the different machines being utilized- such as offset lithography, digital printers and large format printers. While printing is essential and the ma

Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel When outsourcing your print marketing materials to a third party printing company, it is natural to expect perfection. However, some printers fail to take the necessary time to check over their print properly, meaning a range of visible errors may occur. Even with reliable print companies, such as Omega High Impact Print Solutions, where we regularly and precisely scrutinize all of our pri

Waste management organizations collect, transport, and dispose of garbage, sewage, and other waste products safely. The increase in waste volume is attributed to the increase in population and globalization. Each waste management market is segmented into different waste types, services and regions which is then divided into categories based on the waste type. Services include commercial waste, industrial solid waste and recycling facilities. One may not think of it initially,

Every business consists of a unique story and offering. Visuals and design are vital and allow for consumers to identify a company. Branding is what people think about when they think of your company, your products and your services. This includes visual identity such as the logo, color choices and typography. These visuals can be achieved through graphic design and implementing it into print, as well as across all other marketing channels. Read below to learn more about how

K-12 and higher education institutions utilize print in different ways. It’s imperative for faculty to use certain materials to teach students through tangible objects and visuals. Also, universities and colleges advertise to potential new students through direct mail and promotions. Below, we list different ways that educational institutions integrate print materials to optimize teaching and promote their organization. Books and Booklets The most prominent print material for

Expo marketing is a mixture of trade show booths and portable displays to help grow a business and attract new customers. Expos are focused on the exhibitors and include sessions and seminars that pertain to the topic of the expo. New, small businesses and larger companies attend events to expand their brand and engage new clientele. It’s important for the booth to be compelling and stand out against competition. Your booth needs to entice new customers but also maintain the