OMEGA BLOG

Like all things, there are pros and cons of creating printed materials versus leaving them as digital media. However, with an understanding

Although you may not have thought of it this way, in addition to being educational institutions, schools are businesses too...

Finishing techniques are added to the print post-press to make it more attractive and eye-catching. These techniques can include unique...

Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from...

POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers.

Commercial printers produce high-quality products in a quick manner using high-efficiency machines. Many commercial printers specialize...

Using third-party logistics, or 3PL, can have countless advantages for a business, especially eCommerce or small businesses. Third-party...

Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business...

Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan...

First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase...

Letterpress printing is the oldest traditional printing technique that dates back to the 1400s. Letterpress, or typographic printing...

Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company!

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel You may have heard these terms thrown around when speaking to someone about printing your materials and probably didn’t know the difference between the two options. But understanding the benefits and drawbacks of digital printing and offset printing can help you make decisions when working with a printer, as well as potentially save you time and money. Digital Printing Digital printing has be

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel In light of the events of the previous few years, it may be easy for some to assume that digital marketing techniques have rendered print marketing obsolete. However, this notion is anything but true. As the consumer of today is bombarded with droves of digital ads everyday, print marketing arguably makes more of an impression now than ever before. This is especially true for nonprofits. What

Why purchase a space at a trade show or conference if you don't get a return on your investment? Learn 5 ways to stand out at such an event.

Online printers have spiked in popularity over recent years due to their low prices. However, this low cost…well...comes at a cost.

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel You’re in charge of “X” luxury brand’s marketing strategy. You already know that print, without a doubt, must be involved in your efforts. You understand that the power of touch is, well, powerful , and that print marketing capitalizes on this very idea. This is partially due to the fact that tangibility commands feelings of authority, higher emotional engagement and pleasure. You also realiz

When it comes to Offset Printing, it's important to choose the right color model. Which one is right for you?

Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi It's never too early to start thinking about how your business is going to prepare and send out company holiday cards. Using these cards is a great way for companies to connect with their clients and strengthen the relationships between them. People appreciate kind gestures, and thoughtful messages now more than ever. Sending holiday cards is a great and easy way to show your clients that yo

For realtors, developers, and property managers alike, taking advantage of effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us give you the keys to successful print marketing. These Lawn Signs were printed by Omega High Impact Berkshire Hathaway Homeservices. They serve as a great tool to directly advertise to their target audien

There are several advantages to including door hanger advertising in your marketing strategy. If you believe that door hangers are solely used in hotels to display "do not disturb" signs, then you are surely mistaken. Door hanger marketing is a simple approach that may be really effective. The influence that it carries does vary depending on the industry and the kind of company that it is involved in. Researchers have shown that door hangers could be beneficial for any compan

In today’s times of everything digital, quality printed materials can help communicate your message from online, into the real world. These printed materials are a tangible reminder of your company’s marketing efforts. Combining your printed materials with online connectors, like QR codes and PURLS, provides a seamless integration between your two marketing strategies. These promotional boxes were printed by Omega High Impact Print Solutions for the Hotel chain, FantaSea Reso

Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's products, services, and promotions. The main objective of these POP signs are to influence the consumer to buy the product that it is advertising. These signs are usually placed next to the product it is advertising, and these are usually found near where a co