OMEGA BLOG

For one reason or another, there seem to quite a few misconceptions about print. We're here to debunk these myths, and give you the facts.

Many businesses have turned away from printed marketing materials, like direct mail, or substantially reduced their investment in the medium. Long gone are the days of sifting through a mailbox full of coupons and advertisements from local businesses. With the promised reach you get from advertising online, it’s hard to blame many businesses for making the decision to go digital. However, the trend to completely cut print marketing from budgets may have been too extreme, and

Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two..

Like all things, there are pros and cons of creating printed materials versus leaving them as digital media. However, with an understanding

Although you may not have thought of it this way, in addition to being educational institutions, schools are businesses too...

Finishing techniques are added to the print post-press to make it more attractive and eye-catching. These techniques can include unique...

Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from...

POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers.

Commercial printers produce high-quality products in a quick manner using high-efficiency machines. Many commercial printers specialize...

Using third-party logistics, or 3PL, can have countless advantages for a business, especially eCommerce or small businesses. Third-party...

Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business...

Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan...

First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase...

Letterpress printing is the oldest traditional printing technique that dates back to the 1400s. Letterpress, or typographic printing...

Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company!

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel You may have heard these terms thrown around when speaking to someone about printing your materials and probably didn’t know the difference between the two options. But understanding the benefits and drawbacks of digital printing and offset printing can help you make decisions when working with a printer, as well as potentially save you time and money. Digital Printing Digital printing has be

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel In light of the events of the previous few years, it may be easy for some to assume that digital marketing techniques have rendered print marketing obsolete. However, this notion is anything but true. As the consumer of today is bombarded with droves of digital ads everyday, print marketing arguably makes more of an impression now than ever before. This is especially true for nonprofits. What

Why purchase a space at a trade show or conference if you don't get a return on your investment? Learn 5 ways to stand out at such an event.

Online printers have spiked in popularity over recent years due to their low prices. However, this low cost…well...comes at a cost.