In light of the events of the previous few years, it may be easy for some to assume that digital marketing techniques have rendered print marketing obsolete. However, this notion is anything but true. As the consumer of today is bombarded with droves of digital ads everyday, print marketing arguably makes more of an impression now than ever before. This is especially true for nonprofits.
What would you appreciate more? An email, or a tangible, real-life card? In contrast to digital media, print feels much more sentimental, thoughtful, and warm. And when it comes to corresponding with donors who contribute to your organization purely out of the goodness of their hearts, this is incredibly important.
Omega knows this full-well, as we’ve fabricated print materials for non-profit organizations for over half a century. With that being said, let’s take a look at the top print pieces we believe every nonprofit organization should have in their marketing repertoire.
Cards are a fabulous multi-tool for nonprofits. Thank You cards are frequently
used to express appreciation for anyone who contributes to the organization. In many cases, these types of organizations have several versions of these cards created in order to differentiate between donor “tiers,” which are traditionally determined by the amount of money donated. Other common uses for cards include invites to galas or events, and appeals to past donors to regain their patronage.
Fact sheets are a single-page, informative presentation that succinctly details vital facts about your organization. Short and to-the-point factoids, simple infographics, statistics about your organization, and striking visuals that communicate the story of your organization’s mission are all regularly included in this type of print. You may even choose to make a variety of fact sheets depending on how you utilize them. For example, one that goes with your yearly appeal letter and addresses frequently asked questions about how donations are allocated.
Annual reports are a great tool for demonstrating to supporters what their donations accomplished and how you would like to collaborate with them in the future. Instead of a dry overview of your yearly financial statement, annual reports that are easily readable and captivating to the average person invigorate patrons and influence them to continue donating. When properly designed, your annual report may be one of your most important marketing items of the year.
Brochures are extremely useful for acquiring new patrons. A bright brochure with captivating photographs and concise but engaging copy acts as a fantastic leave-behind after meetings with potential contributors, or an excellent event handout. These are your pitch to potential donors in print form, offering detailed information about your organization, your mission, accomplishments, programs, how to get in contact, and more.
While print is an important component in any marketing plan, it is uniquely beneficial to nonprofits due to the nature of their existence. Since people contribute to these organizations for purely humanitarian reasons, the nostalgic feeling evoked by print resonates considerably with donors.
If you’re looking to spread the word about your nonprofit organization with the power of print, contact Omega today!
Written by Omega High Impact Print Solutions' Digital Marketing Manager, Emily Steel