OMEGA BLOG

Direct mail, despite being considered "old-fashioned" by some, remains a valuable tool for small businesses looking to reach their target...

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel Large format print (LFP) , also known as wide format print (WFP) , can be a spectacular marketing tool for businesses of all kinds. Nothing makes quite the impact that LFP can, quite literally commanding the attention of anyone in its vicinity. For this reason, large format print is a great way to help businesses garner attention, and, as a result, sales. However, marketing in this way is not

When printing a large format project, choosing the proper substrate is crucial. While the art, text, and other elements of your design...

Chances are, you’re familiar with the old adage, “Don’t judge a book by it’s cover.” While this is a nice sentiment, the truth is, first...

At some point today, you are most likely going to scroll through a social media news feed. During that time, have you ever considered how...