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  • Emily Steel | Omega's Marketing Manager

Why Omega is Your Go-To for Large Format Print

Large format print (LFP), also known as wide format print (WFP), can be a spectacular marketing tool for businesses of all kinds. Nothing makes quite the impact that LFP can, quite literally commanding the attention of anyone in its vicinity. For this reason, large format print is a great way to help businesses garner attention, and, as a result, sales.

However, marketing in this way is not foolproof. Size alone cannot offset the inefficacy of a poorly executed print project, and as LFP is considered by many printers to be a specialty service, choosing the wrong print shop can often result in a wasted investment. For this reason, it’s important to work with a printer that can deliver quality results.

At Omega High-Impact Print Solutions, we’re proud to say that over the years, we’ve been able to make a name for ourselves as a leader in large format print for more reasons than one. Even though our expertise is exemplified in our previous work, which you can view here, we’re going to tell you exactly why you’ll want to choose us for all your future large format printing needs.

1. Equipment

It goes without saying that no job can be done properly without the right tools. When it comes to creating large format print materials, this rings especially true. Being the specialty print that it is, specialized machinery is needed to bring LFP projects to life.

Omega's onsite large format printing equipment: Vutek H5 120" Digital LED press
Omega's onsite large format printing equipment: Vutek H5 120" Digital LED press

Most printers, if they have any LFP capabilities at all, typically depend on one or two machines for all such projects, which limits options for design, substrates, and size. This is not the case with Omega. Between our New Jersey and Florida locations, we have over 10 pieces of state-of-the-art LFP equipment on site, with plans to add more yet!

Just a few of our standout pieces of equipment include:

  • Vutek H5 Digital LED Printer (seen above)

  • Produces high quality graphics on substrates up to 120 inches in width, and 2 inches thick.

  • HP Latex 570 Printer

  • Yields print specialized for outdoor use up to 64 inches in width.

  • Epson Stylus Pro 9900

  • Prints on virtually any type of media up to 44 inches in width.

  • Heidelberg Speedmaster SM74-6P+L

  • Great for large runs, suitable for substrates up to 20 x 29 inches with 6 color dedicated tower coaters.

  • Zund High Performance G3 3-XL1600 Digital Router & Cutter

  • Cuts, kiss-cuts, creases, perforates, scores, engraves & marks various substrates up to 89 x 126 inches in area, and 4.3 inches thick.

While this abridged list by no means catalogs the entirety of Omega’s LFP equipment, it does provide insight as to the range and quality of the machinery that has helped solidify Omega as a leader in wide format print.

2. Experience

Large format print, while an extremely effective marketing tool, is an investment, nonetheless. Nobody wants to put a significant amount of money into a sloppy, ineffective piece of print. In fact, poorly executed print marketing could even cause you to lose money, giving current and potential customers alike a bad impression. This could taint their trust in you as a business and turn them off from doing business with you.

Just a few examples of the thousands of large format print projects created by Omega over the years.