There are several advantages to including door hanger advertising in your marketing strategy. If you believe that door hangers are solely used in hotels to display "do not disturb" signs, then you are surely mistaken. Door hanger marketing is a simple approach that may be really effective. The influence that it carries does vary depending on the industry and the kind of company that it is involved in. Researchers have shown that door hangers could be beneficial for any company looking to make an influence in the community. This kind of advertising is successful for the following five reasons, in order of importance:
Clients Can't Help but Take Notice of Them
The fact that someone will have to make an effort to remove anything from the doorknob when they return home will make them feel more responsible. They will certainly have a look at it throughout the course of the procedure. Because you only have a brief window of opportunity to capture the attention of prospective clients, you should make certain that your door hanger is straightforward, visually beautiful, and contains a compelling offer.
Door Hangers are not Lost in the Advertising Mail
As a result of the fact that your targeted consumers will be unable to overlook your advertising while entering or leaving your establishment, door hangers will not be included in what some people consider junk mail. They will not be thrown away without even opening the envelope to see what is inside first.
They Provide a Significant Amount of Space
Not only may you include all of your contact information, but you can also highlight any discounts, special pricing, or anything else that you think could be valuable in attracting new customers. Perforation markings may be used to make coupons a part of your door hangers, allowing future consumers to easily peel out crucial information without damaging the hanger. You could also print them in full color on both sides, which will make them stand out from the crowd. People will remember your offer if it has strong headlines, a straightforward message, and a clear call to action.
Door Hangers are Effective and Targeted
You have the option of targeting certain neighborhoods, streets, or even individual residences. The more targeted your marketing is, the greater the likelihood that it will be successful. If you have a roof that needs to be repaired, roofers might put a hanger outside your door. Door hangers may be left at the houses around the one on which the contractor is now working; neighbors who appreciate their good work will know who to contact for their own home repair tasks. Landscaping businesses can only advertise to people who live in homes with yards. Whatever your industry, this method enables you to be very particular with your marketing and promotion efforts, allowing you to concentrate your time and money just on prospective clients, rather than everyone and everything.
They Are a Reasonably Priced Option
When it comes to marketing materials, door hangers are one of the most affordable solutions. Furthermore, the cost of door hangers themselves is not included in this discussion. You may make use of your company's personnel to distribute them, which would further reduce the overall cost.
Door hangers are a marketing tool that may be used to advance the growth of your company. These cards may be used to announce new business, present a current firm to prospective consumers, advertise an event, give coupons, promote a sale, or offer a new service or product to the public.
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Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi