top of page

POP Displays as an Effective Marketing Tool

POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers. The three main goals of POP displays are to educate, inform, and persuade. According to an Arbitron Retail study, in-store POP signage had a 59% increase in influence on purchases as opposed to no signage.


POP signage drives customer purchases and increases profit by highlighting sales and promotions at the point where customers are making purchasing decisions. POP displays are low-cost and can be more affordable for retail outlets compared to permanent signage.


Since they are temporary, the displays can be changed to refresh the sales floor or to keep up with trends. Using POP displays for new or limited-time items is important because it gives extra visibility to products that you may want to get off the shelves to make room for new inventory, or popular products, or products that yield higher profit.


POP signage encourages impulse sales, which is why you often find POP displays near cash registers and store entrance/exit areas.


Printers new jersey, Printers nj, printers egg harbor city, printers eht, printing company new jersey, printing company nj, printing company egg harbor city, printing company eht, custom vinyl stickers, pamphlet printing, custom printed CD, customized business notepads, printing companies, printing services, printing company near me, print trifold brochure, brochure printing, printing services near me, sticker makers, design business card, business card making, cheap business card, business cards near me, printing companies near me, best printing, commercial printers, printing company, POP display, Point of purchase display, business card printing near me, custom printers near me, fastest business cards, custom sticker makers, sticker companies, custom made sticker, book printing, quality printing, high quality printing, print inc, business card designer online, print brand, the printing house, creative printing, print and copy services near me, commercial printer near me, printing business, digital print solutions, print business cards at home, company business card, sticker makers near me, packaging printer, local printing companies, book printing companies, cheap business card printing, graphic design print, business card makers near me, print house, letterhead printing, heidelberg printing press, commercial printing near me, online printing companies, business cards for sale, ppd print, binding services near me, affordable business cards, printing partners, print on demand canvas, label printing companies, commercial printing companies, printing and mailing services near me, custom sign printing, customized letterhead, 100 business cards, printing factory, direct mail printing, art printing services near me, custom plastic cards, best place to order business cards, book printing services near me, managed print, cheap printing services near me, best print online, company folder, best value printing, business print services, printing and binding services near me, sticker printing company, fine art printing services near me, print broker, commercial printing companies near me, best business card printing, dot digital business cards, industrial kitchen supply, heidelberg printing, print on demand posters, vistaprint competitors, managed print solutions, best place for business cards, print on demand greeting cards, custom sticker printing near me, high quality printing near me, digital printing company, label making companies, printing business near me, local printing companies near me, business cards cheap near me, fast print business cards, print on demand notebooks, print house near me, hp managed print services, paper printing services near me, large format digital printing, company printing, best sticker printing company, large format printing services near me, best printing companies, business printing near me, best place to print business cards, best site for business cards, color printing services near me, corporate print, best dtg printer 2022, printing vendor, best sticker companies, printing and signage companies, online printing services near me, imprint printing, business card design near me, local printing services near me, magazine printing services near me, best business card company, art printing company, yearbook printing companies, custom sticker company, business card printing companies, foil printing, design print banner, quality printing near me, professional printing services near me, quality printing company, label printing companies near me, book printing companies near me, poster printing services near me, business card print shop near me, large printing companies, digital offset printer, sticker printing business, custom printing company, brochure printing company, paper printing company, publishing and printing, print distributor, luxury business card design, card printing services near me, managed print services companies, hp industrial printer, digital reprographics, printing co, large format printing companies, self publishing print on demand, card printing company, best dtg printer for startup, managed print services near me, sign printing company, wholesale printing companies, small printing business, custom plastic cards printing, magazine printing companies, uv printing services near me, digital printing services near me, offset printing company, card making companies, digital printing packaging, best print shop, business card designer near me, high quality printing service, poster printing company, calendar printing company, business card sites, wholesale trade printers, business card printing cost, custom plastic id cards, biggest printing companies, commercial printer companies, top commercial printing companies, large commercial printers, banner printing company, digital label printing, bulk printing services near me, digital printing business, id printing service near me, label printing services near me, invitation printing services near me, instant print business cards, quality printing services, best greeting card printing service, business cards and flyers near me, custom plastic card company, large printing companies near me, local book printing companies, print & copy services near me, best custom business cards, cheap printing companies, banner printing services near me, best online business card printing, best dtg printer for small business 2022, stationery printing services near me, printing press company, precision printing company, company printer, custom industrial labels, good quality business cards, plastic id card printing service near me, top printing companies, custom letterhead design, creative vision printing, outsource printing, book manufacturing companies, flexographic printing companies, best printer for t shirt business, superior printing company, custom made folders, business card printing services near me, business printing services near me, cookbook printing companies, label making companies near me, print and sign solutions, print design company, company sticker labels, printing services company, custom product label printing, print on demand companies for artists, best business card printing service, home printing business, paper printing companies near me, custom letterhead paper, vinyl printing company, Eco printing, Ecofriendly printing, Green printing, Recycled printing, Printing substrates, outsource printing services, print digital solutions, corporate printing services, sustainable printing company, sticker printing services near me, printing company logos, executive letterhead, custom business folders with business card slot, print and mail services for businesses, eco friendly printing companies, popular printing companies, custom letterhead printing, business card design company, traditional business card size, cheap magazine printing companies, custom printing services near me, best magazine printing companies, company folder design, custom sign printing near me, quick printing services near me, custom plastic membership cards, printing and design services near me, cheap business cards printing near me, direct mail , variable data printing companies, printing binding services near me, digital commercial printing, company letterhead paper, company id card printing, top quality business cards, vistaprint print on demand, custom beverage labels, sublimation printing business, label printing business, best value business cards, notebook printing companies, digital printing press near me, artwork printing services near me, digital print house, letterhead paper design, best printing press, digital labels and packaging, office printing solutions, printing firm, brand printing services, print media company, digital business card price, design and printing services near me, best online business card printing services, gold foil printing service near me, printing services business, state printing corporation, sustainable printing co, document binding services near me, print and sign co, id card makers near me, unique printing press, top printing companies in the world, the book printing company, company id card printing near me
Waiakea POP Display


Types of POP Displays


Shelf Talkers: Signage that appears alongside an item on a shelf or counter. Sometimes, shelf talkers are attached to a shelf and hang out into an aisle. Shelf talkers are typically printed on cardboard or plastic.

Shelf Displays: Displays that have a message or attention-grabbing graphic that promotes a product (often a colorful display).

Floor Stands: This is the most popular stand-alone POP display, as it grabs attention and has been proven to increase product sales over other POP products.

Window Signs: Used for announcing new sales or new item promotions on windows to draw customers into the store or to influence where entering customers go in the store.

Endcap Displays: The endcap of an aisle reaches more traffic than the middle of an aisle and grabs the attention of people who may not have intended to go down a certain aisle. This is a great place to display products that are typically impulse buys, such as lower priced items.

Banners: Great for promoting high-dollar items or products aligned with a theme (often a large scale).


Effectiveness


Some important factors that need to be considered to have the most effective POP signage and displays are:


· Traffic: Customer flow is important to know where customers typically travel throughout the store and where POP signage will be most effective. POP signage can even help dictate the flow of traffic if done well.

· Placement: Planograms and placement for POP displays should be planned based on traffic. Areas with high traffic are a great placement for POP signage.

· Design: POP signage should be eye-catching to get customers’ attention. Use graphics, bold colors, and make it easy to set up and take down so it can be switched regularly.

· Message: The message or call-to-action on the POP display should appeal to a niche or demographic that is specific to the product. More creative messaging on the POP signage can be more effective.


Analysis and Improvement


Tracking sales of products with POP signage versus no signage, as well as sales of the products promoted in each POP signage, can help you gauge how much it is impacts sales. It is essential to analyze sales history and trends to predict how to increase future sales and profit. If a POP display does not seem to be effective, move it to a different area that seems to get more traffic, or alter the display. It is vital to always use POP signage that appeals to the wants and needs of the customer.


Leverage POP marketing in your business and contact Omega High-Impact Print Solutions for various printed display options.


Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch.

Comments


bottom of page