First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase a product based on the packaging or product label. A product label can establish a brand name, mission, and overall value. So, when product labels are done well, they can help improve consumer perception.
Here are three ways a product label can improve consumer perception:
Easy to Understand
A product label needs to be understandable and comprehensible. It should use basic language or verbiage pertaining to its targeted demographic. There should be no typos or misprints on the label. If a product label appears unprofessional, a consumer may believe that the product is cheap or unsatisfactory as well.
Staying on brand is important for product labels to be recognizable. Colors should be chosen wisely; to coincide with brand standards and not distract from the messaging. Correct logos and symbols should be used on product labels. Recognition is one of the most important aspects of growing a brand and often consumers relate product labels to the overall brand itself. Staying on-brand will help a product label improve consumer perception.
Adding unique enhancements or textures to a product label helps it stand out and can excite consumers. Think about how the product will sit on a store shelf or arrive at someone’s doorstep. How will it stand out on a crowded shelf or get the customer excited to see what is inside? Embossing and foiling are two unique ways to make a product label shimmer and stand out compared to a more basic printed label. These exciting additions could even make consumers perceive a brand as a premium or luxury brand.
Product labels can positively or negatively affect consumers' brand awareness and perception of a product’s quality. Showcasing the quality of a product through a well-designed product label can be a good step in growing your brand.
Omega High-Impact Print Solutions has been creating unique product labels for brands for decades. Contact Omega High-Impact Print Solutions today, to help create the product labels you need to grow your business!
Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch.