Advantages of Vehicle Wraps as a Marketing Tactic

Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company! Vehicle wrapping is when the exterior of a vehicle is covered with a printed vinyl wrap. Whether the vehicle is parked or moving, vehicle wraps allow for 24/7 business promotion, making it an effective marketing tool for businesses of any size.

So, what are the advantages of doing a vehicle wrap to promote your business?

This picture shows an example of Omega's vehicle wrap capabilities.

Vehicle Wraps Are Affordable

Marketing with a vehicle wrap is a profitable investment. The cost of a vehicle wrap is less expensive than a billboard or radio advertisement and can often pay for itself in about 50 days! A vehicle wrap is one of the most cost-effective marketing tactics in which you can get a return on your investment.

Vehicle Wraps Are Eye Catching

A business can get creative with its vehicle wrap design. Being able to pick custom colors and graphics to be printed on the vehicle wrap is what makes it a one-of-a-kind print design. Vehicle wraps catch the eye of drivers and pedestrians because most vehicles are just one solid color. The graphics and bright colors on vehicle wraps draw the eye and, if done well, leave a lasting impression. Plus, design options for a vehicle wrap are nearly endless!

Vehicle Wrap Installation Is Easy

Vehicle wraps are made out of vinyl material, which can actually help protect the vehicle's original paint job. Installing a vehicle wrap is a seamless process that can be done in as little as a few hours, depending on the size and complexity of the graphic. However, the installation should be done by a professional to ensure it is done properly. Vehicle wraps tend to last seven to nine years if properly installed and taken care of.

How to Make a Vehicle Wrap Last

Taking proper care of a vehicle wrap is important. Limiting the amount of sun exposure the vehicle gets is vital to the longevity of the wrap. Wrapped vehicles do not need to be cleaned as often as unwrapped vehicles. When cleaning a wrapped vehicle, avoid doing the cleaning in hot weather as it may distort the wrap. The wrapped vehicle can be washed in a non-abrasive car wash, or with a non-abrasive cleaner and water. Wrapped vehicles should not be washed with abrasive cleaners or wax.

Vehicle wraps can help a company get a marketing edge over its competitors. The vehicle wrap is an advantage to a business because it helps to reach a larger audience and stand out amongst a crowd.

If you are looking to market your company with a high-quality vehicle wrap, contact Omega High-Impact Print Solutions to learn more about installation services today!

Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch