OMEGA BLOG

Explore our blog for the latest insights, tips, and updates on print solutions and marketing strategies.

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Chalkboard with funnel diagram, blue figures, and dollar signs. Notepad with "profit" notes. Blue desk, book, pen, and chalk visible.

Where does Print fit into the Sales Funnel?

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...

PRINT MARKETING

deliaomega

Colorful boxes with bold abstract patterns, including wavy shapes in orange, blue, yellow, and pink, arranged on a white surface.

The Importance of Print Packaging

At one time or another, a consumer has backpedaled an aisle to simply look at a product that might have caught-the-eye. Despite not...

PRINT MARKETING

Hands holding a smartphone scanning a QR code on glass. Background shows a paper sign with QR code and "QR CODE PAYMENT" text. Bright setting.

Integrating New-Age Technology with Print Advertising

If you said ten years ago that print advertisements could play videos, scan codes, and be interactive, you would have been looked at like...

Brochures and booklets displayed on a black table at a business event. Blurred people in background, bright lighting.

Commercial Print Stands out in a Digital World

At some point today, you are most likely going to scroll through a social media news feed. During that time, have you ever considered how...

PRINT MARKETING

Open magazine on a reflective surface, pages partially visible. Soft lighting creates an elegant, minimalistic mood with neutral tones.

Why Catalog Print Marketing is Profitable for Your Business in 2021

In a world where everything and anything can be possible-we recommend integrating catalogs back into your marketing mix. Continue to travel down the path of digital, but don’t shy away from the tried and true forms of print marketing. In fact, Catalog print marketing is one of the most effective ways to market your business, on top of all the benefits we will go over below. THE BENEFITS OF CATALOG PRINT MARKETING Catalogs are tangable Holding something in your hands and being

Danielle Elia

Stack of green and purple brochures on a white table in a bright room, with blurred office equipment in the background.

Saddle Stitching or Perfect Bound? How to Choose the Best Binding Method for Your Business.

When looking for the best binding solution for your printed materials, there are many factors that need to be considered before sending your project to production. Some of which involve choosing between Saddle Stitch or Perfect Bound bindery techniques. This decision can’t be based on simple aesthetics either, there are advantages and disadvantages when choosing one technique over another. BELOW ARE THE MAJOR DIFFERENCES BETWEEN SADDLE STITCH AND PERFECT BOUND BINDERY METHO

Danielle Elia