OMEGA BLOG

In a fast-paced world where many marketing techniques have been exhausted, guerilla marketing is an innovative way to captivate audiences. What is guerilla marketing, you might ask? It refers to unconventional marketing methods that engage audiences and leave a lasting impression. In this blog post, we will highlight three different campaigns that use guerilla marketing tactics and demonstrate the power of thinking outside of the box. Event Ambush Marketing Ambush marketing i

In the marketing industry, there have been many widely successful and celebrated campaigns. However, nestled among these achievements are devastating marketing failures. They serve as reminders that even the most curated strategies can have damaging effects on brand reputation. The biggest marketing blunders in history have resulted from insensitive advertising, poor brand messaging, and lack of understanding of the target audience. In this article, we will take a look at fiv

It’s the summertime, which means food truck season is upon us and it's crucial to establish a strong brand presence to attract customers...

Instagram is currently one of the most popular social media platforms, with over 2 billion monthly active users . That makes it an important place for businesses to be present and active. However, many businesses dive into the Instagram pool without a plan and lacking understanding for how to best utilize the platform to their benefit. Spoiler Alert: a business account on Instagram needs to be approached differently than a personal account. Before looking at the best practice

Commercial printing lingo can be difficult to understand for many. If you are one of these people, this list of print terms can help.

There has been a heavy gravitation toward digital marketing over the past two decades. Many businesses and individuals have relied exclusively on digital marketing to promote. The result has been a flooded market that has become ultra-competitive for face time and left many small businesses unable to compete with large corporations that have multi-million-dollar marketing budgets. In 2022, the “duopoly” of Google and Meta raked in over $280 billion in ad revenue. The total gl

For one reason or another, there seem to quite a few misconceptions about print. We're here to debunk these myths, and give you the facts.