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OMEGA BLOG
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How to Make Content People Actually Want to See
In this blog post, we'll explore some practical tips on how to make social media content that people actually want to see.
Emily Steel


Best Social Media Sites to Grow Your Business
Using social media to advance your business has many benefits. Whether you want to expand visibility, promote products and services...
Gracie Steel


Questions to Consider When Building a Website
Building a website can be a daunting task, especially if you are new to web development. There are many factors to consider, from design...
Paula Heffley


Make Graduation Memorable: Print Essentials for Schools & Businesses
Graduation is quickly approaching! As a result, print services are in high demand during this time of year. If you're planning a ...
Ava Hoch


Best Tools for Content Creation
In order to create quality digital content, it's important to know what online tools and apps you need to get it done.
Emily Steel


Print with Sustainability in Mind
Sustainability started to become a point of issue in the late 1960’s to early 1970’s as activists started to generate interest outside of their inner circles. This is when the first global Earth Day took place on April 22, 1970, and thrust environmental conservation into the spotlight. Earth Day continues to happen annually each April 22nd as a day filled with events, activities, fundraising, and earth-conscious initiatives to raise awareness and generate more sustainable pra
Paula Heffley


Boost Your Booth: Trade Show & Expo Booth Tips
Trade shows are a fantastic way to exhibit your products or services, generate leads, and network with other professionals in your industry.
Ava Hoch


Your Guide to Menu Engineering
Menu engineering is a powerful tactic for maximizing diner spending. Are you doing it right?
Emily Steel


Best Practices for an Instagram Business Profile
Instagram is currently one of the most popular social media platforms, with over 2 billion monthly active users . That makes it an important place for businesses to be present and active. However, many businesses dive into the Instagram pool without a plan and lacking understanding for how to best utilize the platform to their benefit. Spoiler Alert: a business account on Instagram needs to be approached differently than a personal account. Before looking at the best practice
Paula Heffley


Print Marketing for Real Estate
There is no denying the necessity of print marketing materials in real estate. In today's competitive real estate market, realtors must do..
Ava Hoch


5 Reasons Why Your Business Needs Outdoor Signage
We see outdoor signage everywhere, every day, but we rarely think about how important it really is from a marketing standpoint.
Emily Steel


Women’s History Month: Women in Print
March is marked as a time to commemorate and celebrate the role of women in American history. For the print industry, which dates back...
Paula Heffley


Utilizing Print Marketing for Recruiting Services
Whether you are recruiting for a job position, enrollment, membership, or other reason, print marketing is a great tool to utilize...
Ava Hoch


Print Lingo: A Glossary of Printing Terms
Commercial printing lingo can be difficult to understand for many. If you are one of these people, this list of print terms can help.
Emily Steel


Print Marketing Trends for 2023
There has been a heavy gravitation toward digital marketing over the past two decades. Many businesses and individuals have relied exclusively on digital marketing to promote. The result has been a flooded market that has become ultra-competitive for face time and left many small businesses unable to compete with large corporations that have multi-million-dollar marketing budgets. In 2022, the “duopoly” of Google and Meta raked in over $280 billion in ad revenue. The total gl
Paula Heffley


Why Print is Still Relevant in the Fashion Industry
With NYFW quickly approaching, we thought we would discuss why print is still relevant in the fashion industry. NYFW is taking place this...
Ava Hoch


The Truth About Print: Myth vs. Reality
For one reason or another, there seem to quite a few misconceptions about print. We're here to debunk these myths, and give you the facts.
Emily Steel


How to Maximize Return on Your Direct Mail Campaign
Many businesses have turned away from printed marketing materials, like direct mail, or substantially reduced their investment in the medium. Long gone are the days of sifting through a mailbox full of coupons and advertisements from local businesses. With the promised reach you get from advertising online, it’s hard to blame many businesses for making the decision to go digital. However, the trend to completely cut print marketing from budgets may have been too extreme, and
Paula Heffley


Digital Marketing vs. Print Marketing
Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two..
Ava Hoch


Why Omega is Your Go-To for Large Format Print
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel Large format print (LFP) , also known as wide format print (WFP) , can be a spectacular marketing tool for businesses of all kinds. Nothing makes quite the impact that LFP can, quite literally commanding the attention of anyone in its vicinity. For this reason, large format print is a great way to help businesses garner attention, and, as a result, sales. However, marketing in this way is not
Emily Steel


New Year, New Business… How to Start Marketing
The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new..
Paula Heffley


Best Practices for Creating an Effective Window Cling
Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...
Ava Hoch


The Importance of Print in Rebranding
The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...
Ava Hoch


Benefits of Multimedia Marketing
Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...
Ava Hoch
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