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OMEGA BLOG
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Print Lingo: A Glossary of Printing Terms
Commercial printing lingo can be difficult to understand for many. If you are one of these people, this list of print terms can help.
Emily Steel
Print Marketing Trends for 2023
There has been a heavy gravitation toward digital marketing over the past two decades. Many businesses and individuals have relied...
Paula Heffley
Why Print is Still Relevant in the Fashion Industry
With NYFW quickly approaching, we thought we would discuss why print is still relevant in the fashion industry. NYFW is taking place this...
Ava Hoch
The Truth About Print: Myth vs. Reality
For one reason or another, there seem to quite a few misconceptions about print. We're here to debunk these myths, and give you the facts.
Emily Steel
How to Maximize Return on Your Direct Mail Campaign
Many businesses have turned away from printed marketing materials, like direct mail, or substantially reduced their investment in the...
Paula Heffley
Digital Marketing vs. Print Marketing
Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two..
Ava Hoch
Why Omega is Your Go-To for Large Format Print
Large format print (LFP), also known as wide format print (WFP), can be a spectacular marketing tool for businesses of all kinds. Nothing...
Emily Steel
New Year, New Business… How to Start Marketing
The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new..
Paula Heffley
Best Practices for Creating an Effective Window Cling
Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...
Ava Hoch
The Importance of Print in Rebranding
The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...
Ava Hoch
Benefits of Multimedia Marketing
Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...
Ava Hoch
Pre-Print Design Tips
Like all things, there are pros and cons of creating printed materials versus leaving them as digital media. However, with an understanding
Paula Heffley
Printing For Schools
Although you may not have thought of it this way, in addition to being educational institutions, schools are businesses too...
Ava Hoch
Enhance Your Print with Unique Print Techniques: Finishing Effects & Elements
Finishing techniques are added to the print post-press to make it more attractive and eye-catching. These techniques can include unique...
Ava Hoch
How to Improve Marketing with Variable Data Printing
Variable data printing (VDP) is a digital printing form in which variables such as text, graphics, and images may be changed from...
Ava Hoch
POP Displays as an Effective Marketing Tool
POP displays, also known as Point-Of-Purchase displays, are a marketing tactic used to promote specific products and special offers.
Ava Hoch
Tips for Working with a Commercial Printer
Commercial printers produce high-quality products in a quick manner using high-efficiency machines. Many commercial printers specialize...
Ava Hoch
Advantages of Using Third-Party Logistics
Using third-party logistics, or 3PL, can have countless advantages for a business, especially eCommerce or small businesses. Third-party...
Ava Hoch
Essential Printed Materials for Restaurants
Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business...
Ava Hoch
Prep Your Business for the Holidays
Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan...
Ava Hoch
How Product Labels Can Improve Consumer Perception
First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase...
Ava Hoch
5 Capabilities of Letterpress Printing
Letterpress printing is the oldest traditional printing technique that dates back to the 1400s. Letterpress, or typographic printing...
Ava Hoch
Advantages of Vehicle Wraps as a Marketing Tactic
Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company!
Ava Hoch
Digital vs. Offset Printing Explained
You may have heard these terms thrown around when speaking to someone about printing your materials and probably didn’t know the...
Emily Steel
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