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  • Jake Coburn | Omega's Marketing Director

New Year, New Business… How to Start Marketing


digital marketing, new year new business, business marketing, marketing, commercial print, marketing campaign, new year, business plans, rebranding, marketing ideas, marketing plan

The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new year means finally taking the steps toward starting a business. You have the catchy name. The logo is exactly what you envisioned. And people are going to fawn over your one-of-a-kind product and service. But how are people going to know about it?


If you scroll through social media or see the ads online, starting a business and getting seen by millions of people is as easy breathing. But for the one person that succeeded in getting rich quick without having to do a lot of work, there are a million other people who failed to see success.


That’s why a key component of your business plan should be the multifaceted aspects of marketing.


Website


A website may not seem like a necessity when starting a business. However, having a website benefits you in multiple ways:

  • A website boosts positive brand perception when potential customers search for your product or service. It provides a sense of legitimacy.


  • A website provides a platform to share more information about your brand, products, and services.


  • A website is a place to build a custom personality for your brand, with almost no limits.


  • A website increases visibility online. Think: the more places your business is located, the more likely people are to find it.


If you don’t have experience creating a website, or if you consider yourself “computer illiterate,” the idea of creating a website for your business can sound overwhelming. Luckily, there is a plethora of online tools to make the process easy with templates and plug-ins.


Purchase a Domain


You can create a free website using a website building platform. However, they typically add their name to your domain, which doesn’t look appealing. So, you can purchase a unique domain name (typically your business name) for a relatively low cost from several web hosting services.


GoDaddy is a popular web hosting service because of their advertising. However, you can research the many options available and choose the one that makes the most sense for you and your budget.


Use a Website Building Platform

Website building platforms. Wix, Shopify, Wordpress, GoDaddy, Squarespace

Next, if you lack coding skills, you can build a beautiful website using any of a number of website-building platforms, such as Shopify, Wix, or WordPress. Each of these platforms offers different features and benefits. But they all have free and low-cost templates from which you can choose.


Choose a template that makes sense for your type of business and the feel of your brand. Templates typically have blocks that allow you to place images or text in an attractive and functioning layout for both desktop and mobile devices.


Search Engine Optimization (SEO)