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  • Ava Hoch | Omega's Marketing Associate

Digital Marketing vs. Print Marketing

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Marketing is the creative process or activity used to attract and engage an audience. When it comes to marketing a business, there are two main forms from which you can choose: print and digital. Print marketing is a more traditional method, although it has become very advanced with technology, and digital marketing is more common these days with future-forward thinking. Both are proven to increase the success of a business but require different tactics.

Digital Marketing

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Digital marketing is advertising performed online and by using digital media outlets. The internet, television, radio, and mobile phones are media outlets that can be used to promote and market a brand or product.

  • Web Search (SEO)- Web search or SEO, also known as search engine optimization, is the process of improving the quantity and quality of website traffic. This is important to have your website appear higher in the list of results when someone searches on Google, Bing, or another search engine.

  • Website- A website provides a platform to share more information about your brand, products, and services. The display of a website is important because it can often increase online visibility and brand recognition.

  • Social Media- As different online platforms are growing; they can be used to target an audience and promote products and services. It is important to understand what social media platforms your target audience is using. A very different demographic uses Facebook vs. TikTok, which is becoming one of the most used social media platforms in the world at the time of this post.

  • Targeted Ads- Targeted digital ads are used to target a specific demographic or niche. Targeted ads can be catered toward a location, age range, purchase history, and much more.

  • Email Marketing- Email marketing can be used to send messages via email to prospective or return customers. Email can also be used for newsletters, promotions, updates, and much more.

  • Video- Using videos such as commercials or live streams can be a professional and informative way to market. Videos are attention-grabbing and memorable.

  • Influencer Marketing- Influencer marketing is a newer form of marketing that uses social media gurus with a large following to promote a product or service for your business on their social media platforms.

Advantages of Digital Marketing

There are many financial and environmental benefits to digital marketing, including:

  • Low Cost- The cost of digital marketing can be low cost depending on which platforms and outlets are used. For example, television and radio marketing would be more costly than social media marketing.