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  • Ava Hoch | Omega's Marketing Associate

Benefits of Multimedia Marketing

Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and digital media. These can include email, social media, promotional materials, direct mail, television, print materials, digital marketing services, etc. Combining different forms of media has been proven to reach a larger targeted audience and have better results than a single media approach.

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Traditional Media

  • Email: Email marketing can be used to send messages via email to prospective or return customers and clients. Email can also be used for newsletters, promotions, updates, and much more. It is best to send email marketing through an email marketing software, such as MailChimp, Constant Contact, SendInBlue, SendX, or other platforms. These allow you to manage contacts and see how people engage with your emails. You should also send from an address with your company’s domain. For example,

  • Radio: Radio ads are still a trusty source for marketing, especially if your business is focused on local business. Depending on your product or service, radio could be extremely beneficial. Sounds are often very memorable and a great way to market.

  • Television: Using television as a marketing platform is often one of the more expensive mediums to utilize. However, it allows you to reach a large audience and can be targeted, based on the channels and time of day your advertising runs. Marketing on television can be a beneficial investment if your product or service has a visual element and you are able to create a high-quality production.

  • Print materials: Printed materials will always be needed, no matter how popular digital media becomes. The most beneficial print materials to use for multimedia marketing may include:

  • Promotional Materials - Print materials used for sales, giveaways, special events, etc.

  • Flyers, coupons, brochures, magnets, etc.

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Print Materials: Direct Mail (Business Mailer)

  • Direct Mail - Direct mail can be personalized to make customers feel valued and has been proven to have a higher engagement rate when compared to email marketing.

  • Mailers, flyers, brochures, invites, thank-you, postcards, etc.

  • Signage - Signage and displays are a necessity for all brick-and-mortar businesses and are useful for promoting other businesses as well.

  • POP displays, wayfinding signage, banners, company signs, etc.

Digital Media

  • SEO: SEO, also known as search engine optimization, is the process of improving the quantity and quality of website traffic. This is important to have your website appear higher in the list of r