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Best Tools for Content Creation

It’s a common misconception that creating digital marketing content simply comes down to slapping some graphics and copy together and adding a sprinkle of random hashtags to top it off. However, any marketer will tell you that it is never that cut-and-dry.

In today’s digital landscape, it’s crucial to create content with care, to ensure that it gets noticed, resonates with your target audience, and sends the right message about your brand. From composition, quality, tone, verbiage, and overall relevance, marketers need the right tools to ensure all these elements are on point, every time. Luckily, the following content creation tools can help you do just that.

Content creator editing a video

1. Canva

Of course, we’d be remiss if we didn’t put Canva at the top of this list. After all, there is a reason why this platform is arguably the most popular content-creation tool now. Whether you’re looking to create social media content, a presentation, website banners, etc., you can get it all done on Canva.

This content creation tool is notable for its extremely large library of free stock images, videos, audio, fonts, and graphics. It also has hundreds of different pre-designed templates that you can choose to work with if you need a little inspiration. However, if you would rather work from scratch, you can simply pick from one of their blank templates, which are pre-sized for anything from an Instagram story to a letterhead.

The free version of the tool is extremely comprehensive. But those who want more can invest in Canva Pro or Canva Team depending on how many people you would like to have access to the account. Those who choose to upgrade their Canva account will enjoy additional features such as brand controls, reports and insights, and the ability to collaborate in real time.

2. CapCut

There is no shortage of platforms to choose from when it comes to editing video content. Unfortunately, there are a few common problems among a significant number of them according to feedback from users. Many video editing platforms have a steep learning curve that can make using them frustratingly difficult or downright impossible. On top of this, they may hide important features behind a paywall or even lack the features altogether. Enter CapCut!

CapCut (previously ViaMaker) is a free all-in-one video editing tool developed by the creators of TikTok and ByteDance. On top of being incredibly intuitive to use via desktop, CapCut has a surprisingly user-friendly mobile version as well. It also has a generous list of features, including professional-looking transitions and effects, auto-captions, and a free audio library that includes both music and sound effects.

And the best part is…it’s all free!

Only recently as of the date of this post did CapCut introduce a pro version that boasts some extra editing tools. But subscribing to this version is by no means necessary to enjoy most of the robust features this platform offers.


Hashtags are a great way to increase the reach of your social media posts and get noticed by a relevant audience. However, spamming a bunch of irrelevant, overly broad hashtags that are trending completely defeats this purpose. At the same time, filling your post with ultra-specific and seldom searched hashtags is not an effective strategy either. is a free tool that allows you to search and analyze different hashtags on both Twitter and Instagram. Once you have searched for a hashtag, you can determine its popularity and how it is most used, which better allows selecting the most appropriate hashtags to incorporate into your posts.

This tool also gives you instant hashtag suggestions for tweets and gathers real-time insights on a hashtag's popularity, related hashtags, and influencers.

As stated, this tool is free. However, you have the option to upgrade your plan to sign up for alerts on specific hashtags, track influencers and usage patterns, and more.

4. Grammarly

Many online platforms offer some form of spellcheck and/or grammar check. However, any marketer worth their salt will tell you that writing good copy comes down to more than just accurate spelling and properly placed commas. Rather, it is also extremely important to write content that is both clear and engaging, all the while conveying the proper tone.

That’s where Grammarly comes in. While, yes, this tool does help you correct mechanical errors, it also checks your writing for clarity, engagement, and delivery. It can even vet your writing for any potential plagiarism. To top it off, this platform can be installed as a plugin, which allows Grammarly to automatically proof written content on Facebook, Instagram, Twitter, LinkedIn, and practically anywhere else on the web.

Grammarly offers a free version, with the option to upgrade to either their premium or business plan.

5. Jotform

One of the major KPIs that marketers use to analyze the success of their digital marketing efforts is engagement. The better engaged your audience is, the longer you'll be able to retain them, and the more loyal they will be to your brand. Asking questions is a great way to prompt engagement on social media.

Jotform is a user-friendly quiz, form, and survey builder that allows you to create questions in various formats, like multiple choice, short answer, yes or no, and more. There are countless available integrations, as well. So, it can be easily used on most major platforms. Not only this, but Jotform also stores all the data collected from these short forms. So, depending on the question asked, you gain valuable information that may help you create more successful content.

The starter version of Jotform is free, but you can unlock additional features with the bronze, silver, gold, and enterprise plans.

Creating consistent, quality content for any digital platform is undoubtedly a challenge. This is doubly true for those who don’t know what the best tools are to do so. With so many different content creation platforms out there today, knowing which ones are worth investing in or using can be a game changer. And while everyone has different preferences for what works best for their needs, these tools are definitely at least worth checking out.

Do you need more help creating content for your brand? Let Omega help! View this, as well as our full range of digital marketing services, here.

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel


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