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  • Ava Hoch | Omega's Marketing Associate

Best Practices for Creating an Effective Window Cling


Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window. Window clings can enhance the appearance of a building and build curiosity for businesses, offices, or even homes. They can be used to take up entire window space or can be a small decal that provides information or promotions, such as a logo, hours of operation, or seasonal sales.

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Community Dental Window Cling

Plan:


To create effective window clings a well-thought and detailed plan should be constructed.


1. Objective- The most important detail when planning, is the objective. Having a clear objective or motive will allow for an optimized result. What do you hope for the window cling to accomplish?


2. Target audience- If you are using window clings as a marketing tactic, defining and analyzing your target audience is a must. Whom do you want to react to the window cling?


3. Location- It is important to be intentional with window cling locations. It should be easily visible and a main focal point. Where is the window cling going to get the most views?


4. Measurements- Measuring the size of the window (including trim) is needed to have an accurate fit and high-quality graphics. These measurements will be used throughout the design process.


5. Quantity- It is important to know how many window clings are needed. Will it be a full window decal or multiple decals?


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Pulia Ristorante Window Cling

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Wawa "Come On In" Window Cling




Design:


The overall look, aesthetic, and design of a window cling are essential. The des