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  • Emily Steel | Omega's Marketing Manager

The Advantages of Using POP Signs for Your Marketing Projects

Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's products, services, and promotions. The main objective of these POP signs are to influence the consumer to buy the product that it is advertising. These signs are usually placed next to the product it is advertising, and these are usually found near where a consumer would make their purchase. POP signage gets people to notice the merchandise and gets it sold. Here at Omega, we can help you with all your POP signage needs, and tell you about the advantages of using POP signs as a marketing strategy.