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Why Hotels Should Prioritize Print In Their Marketing Strategy

  • intern9145
  • Jul 11, 2022
  • 2 min read

Updated: Aug 21, 2023


Print Can Bring Your Online Presence Into the Real World


In today’s times of everything digital, quality printed materials can help communicate your message from online, into the real world. These printed materials are a tangible reminder of your company’s marketing efforts. Combining your printed materials with online connectors, like QR codes and PURLS, provides a seamless integration between your two marketing strategies.


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These promotional boxes were printed by Omega High Impact Print Solutions for the Hotel chain, FantaSea Resorts. They are meant to act as incentives for some of their VIP club members.

Strong Printed Products Carry the Look and Feel of the Property


When it comes to your guests, think about where they might come into contact with your printed materials. Materials like the brochures at the front desk, the key card holders in their bag, and even the guest directory in their room reflect the quality and service of the hotel. These materials will most likely be used throughout the duration of the customers’ stay and need to reflect the same attention to detail that the property does. Choices such as design, layout, paper quality, and even certain colors can communicate your brand more effectively to each and every one of your guests.


Print Gives Your Marketing Message Extended Life


We all know how important it is to create quality content on social media, and we also know how long it takes to make quality content. So why waste all that time just for a post that gets a split second of engagement? Take key imagery and important messages and place them on printed products. This allows your message to carry on even after they leave your property. The pen that they took home with your motto on it will remind them of how great their stay was and will keep them returning for more.


Print is Personal


One of the biggest trends in marketing at the moment is personalization. People look for things that cater to their specific interests, so providing customer desire in a tangible form with print is key to your marketing process. A direct mail campaign with variable content, greeting or thank you cards that are personalized, or even names written on packaging for bridal party gift bags – all of these have an impact. They make your guests feel special and catered to!



Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today!


Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi



 
 
 

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