OMEGA BLOG

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel All business owners know the struggle of acquiring new customers. It takes tons of time, energy, and resources to convert even just a few fresh faces into full-fledged patrons of your company. Yes, this process, for lack of a better term… hurts. But, there is a much more painful reality business owners must sometimes face, and that is LOSING those new customers. Whether this is due to staun

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel When we think about marketing tactics nowadays, we may be inclined to think of digital and high-tech strategies... like digital ads, active social media, and analytics software. While these are all effective ways to market to potential consumers, in this digitally saturated day and age, going back to basics can actually pay off. It doesn’t get much more basic than good ole’ fashion decals

Healthcare is a very competitive industry with an ever-evolving landscape. Innovative medical marvels, advanced machinery and modern medicine all make it that much more difficult for healthcare industries to stand out amongst the crowds. Hence why marketing for Healthcare is so crucial. Print marketing materials allow the healthcare industry to improve credibility and return on investment. Print also provides the ability to grab consumers' attention, entice action, or reach m

We are here to tell you that despite Gen Z bleeding love for digital; Print Marketing Materials are easy to track and outperforms digital.

Regardless if you're a newbie to Die-Cutting or are just searching for elucidation on the subject, our team is here to supply you with a...

If you said ten years ago that print advertisements could play videos, scan codes, and be interactive, you would have been looked at like...

In a world where everything and anything can be possible-we recommend integrating catalogs back into your marketing mix. Continue to travel down the path of digital, but don’t shy away from the tried and true forms of print marketing. In fact, Catalog print marketing is one of the most effective ways to market your business, on top of all the benefits we will go over below. THE BENEFITS OF CATALOG PRINT MARKETING Catalogs are tangable Holding something in your hands and being

When looking for the best binding solution for your printed materials, there are many factors that need to be considered before sending your project to production. Some of which involve choosing between Saddle Stitch or Perfect Bound bindery techniques. This decision can’t be based on simple aesthetics either, there are advantages and disadvantages when choosing one technique over another. BELOW ARE THE MAJOR DIFFERENCES BETWEEN SADDLE STITCH AND PERFECT BOUND BINDERY METHO

It's no surprise that color impacts a consumers purchase. In fact, Digital synopsis concluded that 93 percent of shoppers purchase a...

Regardless of the industry your business might be in, it’s becoming more and more difficult for companies to stand out. However, there...

When printing on paper substrate, it is important to know what type of coating you are going to be investing in for your project. While...

“82% percent of Americans trust print ads over other types of advertisements. - PR Newswire” We’ve said it a million times, and we will...

You’ve invested in print media for a while now, but more and more are seeing a rise in digital media popularity and want to make the...