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5 Best AI Marketing Tools (2023)

AI marketing tools

If you want to learn how to ease your workload and optimize your marketing efforts, this article is for you. Artificial Intelligence (AI) has been a hot topic lately. In the simplest terms, AI is when a computer or robot is programmed to do problem-solving tasks or produce end products as a human would… but more efficiently. However, AI is not developed enough to completely replace people. It still requires human prompts and maintenance to function properly.

Implementing AI tools into your strategy can enable you to tackle multiple aspects of marketing and improve your results. Check out these five AI marketing that can help improve your marketing efforts:

1. Jasper

Jasper is currently one of the most popular and successful AI marketing tools. Jasper offers AI writing services, which include generating written content such as blogs, social media posts, landing pages, etc. It is known for its ability to create persuasive and engaging copy that is tailored to a specific niche or business.

Pricing: Starting at $39/mo.

2. Semrush

Semrush is a keyword and SEO research tool. Using Semrush helps grow organic traffic with SEO tools, market research, and workflow optimization. This tool has 55+ available functions and reports to help drive traffic and increase brand awareness. Semrush is perfect for all behind-the-scenes SEO and marketing needs.

Pricing: Starting at $129.95/mo.

3. Grammarly

Grammarly is an automated writing tool that was launched in 2009. Although it is not a new platform, new technology is constantly added. Grammarly can be downloaded as an extension to help eliminate grammatical errors and other issues. The platform also just released an AI writing assistance tool called Grammarly GO. It has 99 prompts available to improve writing, identify any gaps, rewrite sentences, and much more.

Pricing: Free, Premium (Starting at $12/mo), Business (Starting at $15/mo.)

4. Ocoya

Ocoya is an AI-powered social media posting and scheduling tool all in one. They say, “It's like having ChatGPT, Canva and Hootsuite at your fingertips.” Ocoya offers features such as a visual post creator, AI writing assistant, content scheduling tools, and a vast library of templates for post images. Premium Ocoya plans are great for agencies with multiple team members and accounts to manage.

Pricing: Starting at $15/mo.

5. Surfer SEO

By utilizing Surfer SEO, you can boost website traffic, increase online visibility, and improve your ranking on search engines. Surfer is perfect for website managers and content editors wanting to improve their business’s visibility. Surfer is known for its AI content editor and keyword search capabilities. Add-ons include Surfer AI, Grow Flow, and Audit.

Pricing: Starting at $69/mo.

AI can process vast amounts of data at incredible speeds. So, by using AI-powered analytics, businesses can gain valuable insights into customer behavior, market trends, and campaign performance at much faster speeds. This helps in making data-driven decisions and optimizing marketing strategies. AI can also automate various marketing tasks, saving time and resources for businesses. Tasks like email marketing, social media posting, ad optimization, and content creation can be automated, allowing marketers to focus on more strategic aspects of their campaigns. Overall, AI marketing tools empower businesses to make smarter marketing decisions, deliver more personalized experiences, and achieve better results.

Written by Omega High-Impact Print Solutions’ Marketing Associate, Ava Hoch.


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