OMEGA BLOG

Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a killer. When it comes to planning a university or college’s latest print marketing strategy, this is especially true. As a prestigious institution of higher education, it’s important that you carefully select just what types of print your school will use. W

Go big or go Home- That’s always been a strong motto at Omega! And while you might be alarmed to make the decision to go big, we are here...

Signage is a key component of any business’ marketing mix. There are many different types of signs that can benefit a business in their...

When printing a large format project, choosing the proper substrate is crucial. While the art, text, and other elements of your design...

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel In this day and age, window shopping for the average consumer has been made easier than ever thanks to the advent of online shopping. It’s not uncommon for people to pass the time now and then by combing through online shops without ever actually making a purchase. While this may be frustrating for many businesses, it actually provides a great opportunity to retarget these potential custome

The internet has quickly turned into a place where people can meet their soul-mate, become an influencer and of course, shop ‘til their...

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...

At one time or another, a consumer has backpedaled an aisle to simply look at a product that might have caught-the-eye. Despite not...

At some point today, you are most likely going to scroll through a social media news feed. During that time, have you ever considered how...