OMEGA BLOG

Amplify Your Reach by unleashing the Power of Combined Print and Digital Marketing.

Unless you have been living under a rock, you have seen the marketing campaign for Barbie creep into your everyday life. Warner Bros...

If you're aiming for a luxurious brand image, check out some of these ways you can elevate your print marketing materials.

According to the U.S. Census Bureau, there were over 5 million new businesses started in 2022 (42% increase from pre-pandemic levels). Statistics show that at least 20% of those businesses will fail in the first year if they have not done so already. There are a variety of reasons businesses fail quickly – poor business model, lack of capital, competitive market, inferior product, etc. But there are plenty of businesses that succeed in their first year and grow beyond. A lo

Direct mail, despite being considered "old-fashioned" by some, remains a valuable tool for small businesses looking to reach their target...

Marketing your business in-house can be overwhelming and drain your resources. Let’s see why outsourcing your marketing is a smart move.

Promotional banners are everywhere, from in-store displays to high school football fields. You likely see dozens of banners every day, but..

Graduation is quickly approaching! As a result, print services are in high demand during this time of year. If you're planning a ...

Menu engineering is a powerful tactic for maximizing diner spending. Are you doing it right?

There is no denying the necessity of print marketing materials in real estate. In today's competitive real estate market, realtors must do..

We see outdoor signage everywhere, every day, but we rarely think about how important it really is from a marketing standpoint.

Whether you are recruiting for a job position, enrollment, membership, or other reason, print marketing is a great tool to utilize...

With NYFW quickly approaching, we thought we would discuss why print is still relevant in the fashion industry. NYFW is taking place this...

The start of the new year is a time when people wipe the slate clean and start fresh. For some who have an entrepreneurial spirit, the new..

Window clings, also known as window decals or stickers, can be used as a marketing tactic or to simply add appealing visuals to a window...

The process of rebranding can be time-consuming and challenging, but it is important to go through a thoughtful exercise to ensure it is...

Multimedia marketing is a form of marketing that utilizes and integrates multiple mediums, typically a mix of traditional media and...

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a killer. When it comes to planning a university or college’s latest print marketing strategy, this is especially true. As a prestigious institution of higher education, it’s important that you carefully select just what types of print your school will use. W

Go big or go Home- That’s always been a strong motto at Omega! And while you might be alarmed to make the decision to go big, we are here...

Signage is a key component of any business’ marketing mix. There are many different types of signs that can benefit a business in their...

When printing a large format project, choosing the proper substrate is crucial. While the art, text, and other elements of your design...

Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel In this day and age, window shopping for the average consumer has been made easier than ever thanks to the advent of online shopping. It’s not uncommon for people to pass the time now and then by combing through online shops without ever actually making a purchase. While this may be frustrating for many businesses, it actually provides a great opportunity to retarget these potential custome

The internet has quickly turned into a place where people can meet their soul-mate, become an influencer and of course, shop ‘til their...

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...