OMEGA BLOG

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Creating Retail Signage That Drives Sales

Learn the essentials of creating eye-catching retail signage that not only enhances your store’s appearance but also helps to boost sales.

BRICK & MORTAR

Emily Steel

How to Properly Host an Online Giveaway

Check out our How-To Guide on how to correctly AND legally host a giveaway online.

SOCIAL MEDIA MARKETING

Emily Steel

Combining Multiple Excel Worksheets

Learn how to combine multiple excel worksheets with the Power Query Tool. This feature is a game changer!

HOW-TO'S

Jamie Cloak

Seeing Pink: Applying Massively Successful ‘Barbie’ Marketing Campaign Elements to Your Business

Unless you have been living under a rock, you have seen the marketing campaign for Barbie creep into your everyday life. Warner Bros...

PRINT MARKETING

Paula Heffley

New Business Launch Strategy

According to the U.S. Census Bureau, there were over 5 million new businesses started in 2022 (42% increase from pre-pandemic levels)....

DIGITAL MARKETING

Paula Heffley

Anatomy of an Effective Promotional Banner

Promotional banners are everywhere, from in-store displays to high school football fields. You likely see dozens of banners every day, but..

PRINT MARKETING

Paula Heffley

Print Essentials for Universities and Colleges

We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a...

PRINT MARKETING

Emily Steel

5 Pre Press Print Tips

Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of...

DESIGN

Paula Heffley

Mesh trash can overflowing with crumpled paper on a teal background. Papers also scattered on the floor, casting shadows.

How Printing Companies Reduce Waste

A printing company can print on hundreds of thousands sheets of paper in a given day, depending on how many jobs need to be produced....

Emily Steel

Different Ways Businesses Can Print QR Codes

Today, the use of mobile devices is very popular and businesses are taking advantage of new technology. Information needs to be easily...

Paula Heffley

How Window Clings can Amplify Your Marketing Efforts

Signage is a key component of any business’ marketing mix. There are many different types of signs that can benefit a business in their...

PRINT MARKETING

Hand giving house keys to another over a table with a contract labeled "AGREEMENT" and a small wooden house model, suggesting real estate.

How to Run a Successful Real Estate Print Campaign

Needless to say, being in the business of real estate is cut-throat. Competitors are everywhere. Therefore, in order to survive in this...

Emily Steel

Chalkboard with funnel diagram, blue figures, and dollar signs. Notepad with "profit" notes. Blue desk, book, pen, and chalk visible.

Where does Print fit into the Sales Funnel?

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...

PRINT MARKETING

deliaomega

How to Repurpose Your Content for a Greater ROI

There is more to a business than owning physical assets. Digital assets, like curated content, is just as important. Content is a...

Danielle Elia

Person interacts with glowing tablet, colorful app icons floating above. Dark background, highlighting technology and innovation.

How to Make Your Business Stand Out With Digital Marketing

Regardless of the industry your business might be in, it’s becoming more and more difficult for companies to stand out. However, there...

Danielle Elia