OMEGA BLOG

Learn the essentials of creating eye-catching retail signage that not only enhances your store’s appearance but also helps to boost sales.

Check out our How-To Guide on how to correctly AND legally host a giveaway online.

Learn how to combine multiple excel worksheets with the Power Query Tool. This feature is a game changer!

Unless you have been living under a rock, you have seen the marketing campaign for Barbie creep into your everyday life. Warner Bros...

According to the U.S. Census Bureau, there were over 5 million new businesses started in 2022 (42% increase from pre-pandemic levels). Statistics show that at least 20% of those businesses will fail in the first year if they have not done so already. There are a variety of reasons businesses fail quickly – poor business model, lack of capital, competitive market, inferior product, etc. But there are plenty of businesses that succeed in their first year and grow beyond. A lo

Promotional banners are everywhere, from in-store displays to high school football fields. You likely see dozens of banners every day, but..

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a killer. When it comes to planning a university or college’s latest print marketing strategy, this is especially true. As a prestigious institution of higher education, it’s important that you carefully select just what types of print your school will use. W

Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of proofreading has to do with checking for grammar mistakes, typos, spelling, and the overall flow of the language. The second form of proofreading concentrates on the visual appeal of the document from a graphic standpoint. This focuses on line breaks, text spacing, color issues, and overall layout of the file. The main thing to be aware of

Signage is a key component of any business’ marketing mix. There are many different types of signs that can benefit a business in their...

The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...