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OMEGA BLOG
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Utilizing Print Marketing for Recruiting Services
Whether you are recruiting for a job position, enrollment, membership, or other reason, print marketing is a great tool to utilize...
Ava Hoch
Why Omega is Your Go-To for Large Format Print
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel Large format print (LFP) , also known as wide format print (WFP) , can be a spectacular marketing tool for businesses of all kinds. Nothing makes quite the impact that LFP can, quite literally commanding the attention of anyone in its vicinity. For this reason, large format print is a great way to help businesses garner attention, and, as a result, sales. However, marketing in this way is not
Emily Steel
Print Essentials for Universities and Colleges
Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a killer. When it comes to planning a university or college’s latest print marketing strategy, this is especially true. As a prestigious institution of higher education, it’s important that you carefully select just what types of print your school will use. W
Emily Steel
5 Pre Press Print Tips
Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of proofreading has to do with checking for grammar mistakes, typos, spelling, and the overall flow of the language. The second form of proofreading concentrates on the visual appeal of the document from a graphic standpoint. This focuses on line breaks, text spacing, color issues, and overall layout of the file. The main thing to be aware of
Paula Heffley
How Printing Companies Reduce Waste
Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt A printing company can print on hundreds of thousands sheets of paper in a given day, depending on how many jobs need to be produced. Errors, scraps, and test runs can lead to excess waste. Extra ink, toners, and cartridges also accumulate waste. Not to mention, paper accounts for 12,500 tons of waste in the United States alone. Paper is often thrown out or recycled and ends up in the landfill. D
Emily Steel
Where does Print fit into the Sales Funnel?
The sales funnel is a magical roller coaster. At first, it feels like you are cutting grass with scissors. After a while you upgrade to a...
deliaomega
Why Catalog Print Marketing is Profitable for Your Business in 2021
In a world where everything and anything can be possible-we recommend integrating catalogs back into your marketing mix. Continue to travel down the path of digital, but don’t shy away from the tried and true forms of print marketing. In fact, Catalog print marketing is one of the most effective ways to market your business, on top of all the benefits we will go over below. THE BENEFITS OF CATALOG PRINT MARKETING Catalogs are tangable Holding something in your hands and being
Danielle Elia
Saddle Stitching or Perfect Bound? How to Choose the Best Binding Method for Your Business.
When looking for the best binding solution for your printed materials, there are many factors that need to be considered before sending your project to production. Some of which involve choosing between Saddle Stitch or Perfect Bound bindery techniques. This decision can’t be based on simple aesthetics either, there are advantages and disadvantages when choosing one technique over another. BELOW ARE THE MAJOR DIFFERENCES BETWEEN SADDLE STITCH AND PERFECT BOUND BINDERY METHO
Danielle Elia
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