OMEGA BLOG

Today, the use of mobile devices is very popular and businesses are taking advantage of new technology. Information needs to be easily accessed from a business to a consumer. A new trending channel that marketers are implementing are QR Codes. QR (Quick Response) Code is a machine-readable code that stores a URL and can be accessed through a device’s camera. These codes can provide more information about a product or service or link to a company's website. This is a great way

Incorporating print materials for breweries is vital to the success and operations of the business. There are many different printing materials and services that all have different functions. It’s important to create eye-catching packaging such as wraps and custom case stackers to attract customers. Below we describe the different materials used for brewery marketing to ensure efficiency, promote awareness and increase sales. Keg Collars Depending on the size of a brewery, th

When it comes to incorporating print in your marketing plan, selecting which print materials to utilize can be a difficult decision....

Written by Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel Brand identity typically refers to how your brand looks, feels, and speaks to people. That said, when most people talk about brand identity, they’re referring to a brand’s visual components, and the overall visual identity that they lend themselves to. Because your choice of said components directly affects how consumers view your brand, it’s extremely important to understand the actual ps