Incorporating print materials for breweries is vital to the success and operations of the business. There are many different printing materials and services that all have different functions. It’s important to create eye-catching packaging such as wraps and custom case stackers to attract customers. Below we describe the different materials used for brewery marketing to ensure efficiency, promote awareness and increase sales.
Depending on the size of a brewery, there could be as many as 12 kegs in the taproom. To organize the different flavors and batch dates, custom keg wraps are essential for optimal storage and eliminating any confusion. These wraps are also important for branding and allowing employees to easily identify the kegs.
Stickers and Labels
For the packaging of beer and any brewery products, custom stickers and labels are essential for describing the contents of the products, providing information to consumers and having the brand pop. Stickers are a great cost-effective solution for customers to put the brewery’s brand on their belongings and increase awareness. Labels are vital for beer and any packaged good because it describes the product and differentiates from competition. These labels can be distinct and be created through digital print technology.
Promotional items are an integral part of brewery marketing because of the industry specific commodities. These items include pint glasses, koozies and growlers. These materials can be customized to align with your brand. When creating these products, it’s important that the design stands out- so customers can recognize your brewery!
If a newer or well-established brewery is attending a trade show, tailgate, conference or exposition, banners are a big part of displaying your company’s message. These events are unique for attracting new customers, current customers and other local or national companies. An enticing banner can create new opportunities for a brewery. Including designed coupons and tickets at a trade show can increase brand awareness. Also, for a brewery, include any information that a potential customer could need such as business cards and order forms.
Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Noelle Reinhardt