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How to Create a LinkedIn Newsletter as a Business Page

By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions

LinkedIn is a great platform for professionals and businesses. One of the newer offerings of LinkedIn is Newsletters. LinkedIn Newsletters are perfect for sharing information and building a community.

Screen shot of LinkedIn Newsletter

Let's get started!

Step 1: Ensure Eligibility

Confirm that you meet LinkedIn’s eligibility criteria for creating a newsletter. Generally, you need to have a personal LinkedIn profile, be connected to a certain number of connections, and not have any restrictions on your account. Members and Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Newsletter access.

Step 2: Create a Newsletter

First log in to your LinkedIn account and navigate to the "Home" page. Once you confirm your eligibility, go to “Write Article” on your page, then click “Manage” in the top right corner, then click “Create Newsletter”. Proceed to fill out all newsletter details. Choose how often you will publish your newsletter (daily, weekly, monthly, etc.).

Screen shot on how to create a newsletter

Step 3: Create a Catchy Newsletter Title & Graphic

Carefully select your newsletter title, as LinkedIn advises against frequent changes, which could confuse your audience. Design a distinctive graphic for your newsletter that incorporates elements like your business name, newsletter title, or logo to maintain brand consistency.

Step 4: Create Engaging Content

Plan the type of content you want to include in your newsletter. This could include industry insights, trends, professional tips, personal experiences, or curated content relevant to your audience. Consider the interests, needs, and preferences of your LinkedIn connections.

Step 5: Draft a Welcome Message

Craft a compelling welcome message for your newsletter, introducing yourself and explaining the purpose of the newsletter. Clearly communicate the value subscribers will gain.

Step 6: Write First Newsletter Article

LinkedIn Newsletter

Once you have created your newsletter click on "Write an article". These articles will be published in your newsletter. To preview your article, click "Manage", and then "Preview".

Step 7: Add Sections & Content

Create a basic outline you will use for each Newsletter article. Divide your newsletter into sections to organize your content. For example, you might have sections like "Industry Insights," "Featured Articles," or "Tips of the Month." Add content to each section. You can include text, images, links, and even multimedia elements to make your newsletter visually appealing.

Step 8: Publish Newsletter

Once you've added and reviewed your content, click on "Next" and then the "Publish" button to make your newsletter live. If you want to schedule your newsletter for the future, click on the small clock next to the publish button. LinkedIn will share your newsletter with your connections, and they can choose to subscribe.

Step 9: Promote Newsletter

Share your newsletter on your LinkedIn feed to increase visibility and encourage more people to subscribe. In addition, you can promote your newsletter in relevant LinkedIn groups or communities (without spamming).

Step 10: Engage With Subscribers

Respond to comments and engage with your subscribers. Encourage them to share feedback and suggest topics for future newsletters!

Step 11: Stay Consistent

Stick to a regular schedule for sending out newsletters. Use consistent branding for recognition. Consistency helps build anticipation and keeps your audience engaged.

Step 12: Analyze Newsletter Performance

LinkedIn Newsletter Analytics

Use LinkedIn analytics to track the performance of your newsletter. Monitor metrics such as engagement, views, and subscriber growth. Adjust your content strategy based on the data.

Remember to always abide by LinkedIn's policies and guidelines, and respect your audience's preferences. Providing valuable, relevant content will help you build a strong and engaged community around your LinkedIn newsletter. Now, get creative and begin your LinkedIn Newsletter journey!

Need an example? Check out our LinkedIn newsletter!


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