As search continues to evolve, businesses are no longer optimizing only for traditional search engines like Google - they are also optimizing for AI-driven search experiences and answer engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. This newer strategy is often referred to as GEO (Generative Engine Optimization).
This creates a major opportunity for companies to increase visibility online by publishing helpful, educational, and highly relevant
