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OMEGA BLOG
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How Die-Cutting Can Enhance Your Print
Written by Omega High Impact Print Solutions Digital Marketing Associate, Emily Steel Die-cutting is a process that uses “dies”, which are cookie cutter-like tools, to cut out, emboss, deboss, and add other textured elements to print materials in order to give them a unique touch. This is not only a popular technique for paper design, but has become commonly used on textiles, vinyl, foam, and various other substrates. If you find yourself wanting to add a bit of eye-catching
Emily Steel
Choosing the Right Large Format Substrate
When printing a large format project, choosing the proper substrate is crucial. While the art, text, and other elements of your design...
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The Five Essential Elements of any Print AD
Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel So, you’ve decided to invest in a print ad for your business. Simple enough, right? It may seem so. Oftentimes, though, people neglect to incorporate crucial elements in their print ads, and severely undercut their potential impact. There are, in fact, five essential components that every print ad should have in order to be successful. Headline Headlines are often the first thing a person n
Emily Steel
The Importance of Packaging Design
Chances are, you’re familiar with the old adage, “Don’t judge a book by it’s cover.” While this is a nice sentiment, the truth is, first...
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