Print Collateral that Closes Deals: Must-Have Materials for Sales Teams

In today’s digital-first world, it’s easy to overlook the power of high-quality print materials. But for sales teams looking to leave a lasting impression, print collateral is still one of the most effective tools in the sales arsenal. Tangible, professional, and tailored—great print pieces don’t just support your pitch—they help close the deal.

Here’s a look at the essential print marketing materials your sales team should be using to stand out and drive conversions.

1. Brochures & Trifolds

When done right, brochures are more than just handouts—they’re strategic storytelling tools. Whether you're showcasing products, explaining services, or breaking down pricing tiers, a well-designed brochure adds clarity and credibility to your message.

Pro Tip: Use high-quality paper stock, sharp imagery, and bold headlines to guide your reader through the content.

2. Sales Sheets (One-Pagers)

Every sales team needs a go-to one-pager that summarizes the company’s offerings in a compelling, easy-to-read format. Sales sheets are perfect for face-to-face meetings, trade shows, and direct mail campaigns, giving potential customers something concrete to take away and review.

Include: Key benefits, product specs, customer testimonials, and a strong CTA.

3. Presentation Folders

Make a polished first impression by handing over proposals or documents in a branded presentation folder. Not only does it keep materials organized, but it also reinforces your brand’s professionalism and attention to detail.

Bonus: Add business card slits and pockets for customized inserts, such as price sheets or contracts.

4. Catalogs or Product Guides

If your business offers a wide range of products or services, a printed catalog can be a game-changer. A high-end product guide builds trust and communicates value, especially when used as a leave-behind after meetings or at trade events.

Make it shine: Feature customer use cases, lifestyle imagery, and concise product charts for quick reference.

5. Case Study Booklets or Client Success Cards

Proof sells. Having printed case studies or success snapshots on hand gives your sales team tangible proof of your business’s effectiveness. Whether it’s a mini booklet or a postcard-style overview, these pieces help prospects visualize success with your brand.

6. Branded Business Cards

Still essential. A memorable, well-designed business card is a physical connection that digital channels can’t replicate. Invest in high-quality cardstock, embossing, or unique finishes to make your card stand out in the stack.

7. Leave-Behind Kits

Package several of the above items into a branded folder or envelope to create a complete “leave-behind” kit. Perfect for meetings, events, and follow-ups, these kits provide a cohesive and lasting reminder of your value proposition.

Why Print Still Wins in Sales

• Tangible = Trustworthy: Physical materials feel more legitimate and build confidence.

• Brand Consistency: Print helps maintain visual and messaging consistency across all sales interactions.

• Longer Shelf Life: Unlike emails or digital PDFs, print pieces stick around—on desks, in bags, and in memory.

Digital tools may dominate the sales landscape, but print collateral remains a key driver in building trust, delivering clarity, and closing deals. Equipping your sales team with the right materials doesn’t just support the sales process—it strengthens your brand at every touchpoint.

Looking to upgrade your print marketing materials? We specialize in custom brochures, sales kits, and all the essentials your team needs to win more business. Let’s talk.