How Florida Businesses Can Capitalize on Their Marketing for Peak Tourist Season

Ava Hoch
12 minutes ago
3 min read

By Ava Hoch, Marketing Associate at Omega High-Impact Print Solutions

Florida is one of the most visited states in the U.S., attracting millions of tourists each year. From Miami’s beaches to Orlando’s theme parks and the Gulf Coast’s resorts, peak tourist season brings huge opportunities for local businesses if they’re prepared. The key to maximizing revenue during this high-demand period is strategic marketing that targets both visitors and locals.

Welcome to florida the sunshine state sign with palm trees

1. Start Early With a Seasonal Marketing Plan

Tourist season in Florida typically peaks during winter months, holidays, and spring, with some summer peaks, but preparation should start months in advance. A strong plan should include:

Promotional campaigns tailored to tourists (e.g., vacation packages, seasonal discounts)
Print materials such as flyers, postcards, or banners to place in hotels, airports, and attractions
Digital campaigns targeting travel-related search terms

Tip: At Omega, we help businesses design high-impact print and digital campaigns that are ready before tourist season begins.

2. Optimize Your Website for Visitors

Most tourists research online before they arrive. Your website should make it easy for visitors to find your business and take action:

Ensure mobile-friendly design – tourists often browse on phones
Highlight location, hours, and services clearly
Add calls-to-action like “Book Now” or “Visit Today”
Use SEO keywords like “things to do in [city], Florida” or “[city] restaurants near me”

A well-optimized website converts curious tourists into paying customers.

3. Invest in Localized Print Marketing

Print may seem old-fashioned, but in Florida, it’s extremely effective for tourists. Many visitors rely on printed guides, maps, or hotel brochures when exploring. Consider:

Custom brochures for your business or attractions
Postcards for local hotels
Signage near high-traffic tourist areas

Omega specializes in custom print materials that capture attention and communicate your brand clearly. Whether it’s a small rack card or large banners, we handle it all in-house for fast turnaround.

4. Use Social Media and Digital Ads Strategically

Digital marketing lets you reach tourists before and during their trip:

Target ads based on location, interests, and travel intent
Share seasonal promotions on Instagram, Facebook, and TikTok
Use tourism hashtags (#VisitFlorida, #OrlandoFun, #MiamiEats) to increase visibility
Run Google Ads for searches like “best [business type] near me”

When combined with print marketing, digital campaigns create a multi-channel approach that maximizes impact.

5. Prepare Your Staff and Operations

Marketing isn’t just about promotion — it’s also about delivering a great experience:

Train staff for higher tourist volume
Ensure inventory levels are sufficient
Plan special events or promotions to stand out

Your marketing efforts will only pay off if your business is ready to serve the influx of visitors efficiently and professionally.

6. Measure, Learn, and Adjust

After the season, track the results of your campaigns:

Which print materials drove traffic?
Which ads or social posts led to bookings?
How many new customers became repeat clients?

This data will help you refine next year’s strategy and make your marketing even more effective.

Partner With Omega for Your Seasonal Marketing Needs

Omega helps Florida businesses prepare for peak tourist season with a full suite of services:

Custom print materials — brochures, banners, postcards
Signage solutions — indoor, outdoor, and high-traffic locations
Digital marketing — social media, email, and paid ads
Website design & optimization — custom website layout, web host setup, and SEO
Fulfillment & warehousing services — from storage to shipment, we've got you covered