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Incorporating print materials for breweries is vital to the success and operations of the business. There are many different printing materials and services that all have different functions. It’s important to create eye-catching packaging such as wraps and custom case stackers to attract customers. Below we describe the different materials used for brewery marketing to ensure efficiency, promote awareness and increase sales. Keg Collars Depending on the size of a brewery, there could be as many as 12 kegs in the taproom. To organize the different flavors and batch dates, custom keg wraps are essential for optimal storage and eliminating any confusion. These wraps are also important for branding and allowing employees to easily identify the kegs. Stickers and Labels For the packaging of beer and any brewery products, custom stickers and labels are essential for describing the contents of the products, providing information to consumers and having the brand pop. Stickers are a great cost-effective solution for customers to put the brewery’s brand on their belongings and increase awareness. Labels are vital for beer and any packaged good because it describes the product and differentiates from competition. These labels can be distinct and be created through digital print technology. Promotional Items Promotional items are an integral part of brewery marketing because of the industry specific commodities. These items include pint glasses, koozies and growlers. These materials can be customized to align with your brand. When creating these products, it’s important that the design stands out- so customers can recognize your brewery! Banner Printing If a newer or well-established brewery is attending a trade show, tailgate, conference or exposition, banners are a big part of displaying your company’s message. These events are unique for attracting new customers, current customers and other local or national companies. An enticing banner can create new opportunities for a brewery. Including designed coupons and tickets at a trade show can increase brand awareness. Also, for a brewery, include any information that a potential customer could need such as business cards and order forms. Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Noelle Reinhardt

You may think that creating a great menu comes down to quality graphics and legible food descriptions. While these factors do matter, designing an optimized menu is much more involved than this. So much so, in fact, that the process has its own name. Menu engineering is the practice of analyzing and strategically designing your menu to maximize restaurant profits. By highlighting your most popular and profitable items with menu psychology techniques, menu engineering allows you to subtly sway customers into purchasing more profitable meals. Let’s take a look at how you can develop a menu that will skyrocket your sales! Emphasize Your Most Profitable Menu Items One of the most important tactics to employ when engineering your menu is to inconspicuously direct your customers' attention towards your high profit items. Several ways to accomplish this is to include a photo, graphic, colored box, or border around your big ticket dishes. You may also want to consider placing items you want to sell in the center, the top right corner, and the top left corner. These areas are usually the first place people look when viewing a menu. Finally, in each section, you’ll want to position your most profitable dishes at the top of each list, and one at the bottom. Studies show that restaurant-goers tend to notice and order either the top two or three items or the last item in each section much more frequently than items placed in between. Include Decoy Items Another way to engineer your menu to encourage more sales is by employing what’s known as a “decoy” item. This is an item that has the likelihood of coming across as overly expensive to customers. By placing a decoy in certain sections of your menu, it could make reasonably priced items even more attractive to the diner. This also works with pricier items as well, as it may skew customers into thinking that they are getting a better deal in comparison to the decoy. Utilize Bracketing Bracketing is also a great tool to optimize your menu. This means advertising two portion sizes for the same menu item, without including descriptions of the actual serving sizes. Obviously, the large option will be listed at a higher price, while the small portion option will cost significantly less. The customer won’t be privy to the actual difference between the portion sizes, but the small option will seem to be the best bang for their buck, merely because it costs less. However, this tactic is frequently used when the smaller portion is what you’d ideally like to sell in reality. Bracketing encourages people to order the smaller item, since it gives them the impression that they are getting a better deal in comparison to ordering the larger portion. Proper Pricing Format It’s very important to display your pricing properly as well, which involves using the nesting method. This means subtly listing the price after each meal description in the same size font, so customers’ eyes glide right over the price instead of focusing on it. There are also several things you want to avoid. This includes ending your prices with “.99”, which can give customers the impression of cheapness and low quality. You also want to steer clear of dollar signs. These symbols remind customers that they’re spending money, or even give individuals the feeling that they are spending even more than they are. Finally, price trails, or dotted lines that connect your menu items to their price, are also a big “no-no”. This diverts focus towards the price instead of the dish itself. Oftentimes, it’s lost on many just how much psychology, planning and design goes into producing optimized menus. A good amount of people rarely notice the factors mentioned above, and because of this, may argue that taking such measures in producing a menu are arbitrary at best. In reality, it is because these tactics are so under-the-radar that they are useful and effective. By utilizing these subliminal menu engineering techniques, customers are much more likely to be swayed into ordering certain items, and being none the wiser! Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel

The ultimate goal of any marketing strategy is to convert as many leads as possible into actual clients. By using print marketing materials, this goal can easily be met. However, without thoughtfully designing your print materials, the rate at which you can convert leads plummets considerably. If used correctly, print materials can act as a great tool for engaging customers to take action. In order to convert leads into actual clients, it’s imperative to keep the following factors in mind. Know Your Audience While generic print marketing can garner some results, studies show that using variable data to personalize your print is much more effective. One study concluded that 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ( Marketo ) What’s more, it has been reported that 86% of consumers say personalized marketing leads to a buying decision. ( Infosys ) With statistics like these in mind, it goes without saying that by collecting names, locations, past interactions, gender, age, and other information from your targeted prospects allows you to create personalized and relevant print for their consumption, which greatly increases the chance of converting these individuals into customers. Optimize Your Headlines The headline of your print marketing material is the first thing that the viewer will see, and is often what determines whether or not they will continue reading. Headlines that are too wordy, irrelevant, boring or fade into the background, are likely to lose the attention of its audience. Instead, opt for headlines that are succinct and quickly convey your key message. At the same time, it should communicate the benefit(s) your brand can provide to the viewer. A headline should also be an attention grabber, in terms of engaging verbiage and bold design. By capturing a lead’s curiosity from the outset, you’re one step closer to turning them into a client. Always Include CTAs A CTA, or call to action, is a short phrase meant to compel a customer to take some kind of action. For example, “Buy Now!” or “Call Us Today!” would both be considered to be CTAs. Any marketer will tell you this is a crucial component to any advertisement, as it skyrockets the amount of engagement a particular piece will receive. It’s not enough to rattle off the benefits your business can provide and simply hope that potential customers will take action. Instead, you need to instill in them a sense of urgency in order to garner results. Track & Refine Your Campaign Of course, knowing just how effectively your print strategy increases your conversion rates is paramount to your marketing success. If a component of your print campaign isn’t working, it’s important to be able to identify it, so you can make any necessary changes. If a particular component is working, you want to know about this as well, so you can bolster it or incorporate it into future campaigns. You can monitor and test various parts of your print, such as headlines, benefit details, and graphics by carrying out research with your customers or a panel of consumers. Tracking the performance of a particular campaign through the use of coupons or promo codes is ideal for keeping count of how many times they’ve been used. Additionally, the inclusion of links or QR Codes to specific landing pages will help track if the website traffic was a direct result of a particular print piece. By refining your print marketing strategy with these methods, you can easily maximize your conversion rates. As previously stated, one of the primary objectives of any advertisement campaign is to convert leads. This is easily achievable by incorporating print into your marketing campaign, when executed correctly. By speaking directly to your target audience in a manner that is both relevant and personal, it is much more likely that you will attract their business. It is also important to include certain components in your print that captures the viewer's attention and drives them to act, in order to get them one step closer to becoming an actual customer. Finally, it’s crucial to monitor your campaigns progress to figure out what is working, what is not working, and to make any and all necessary changes. When you keep all of these factors in mind, you’re sure to create a print campaign that sends your conversion rates through the roof! Written By Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel

If you run a brick and mortar business, chances are you have heard the term “Plan-o-gram” before. This refers to the strategic planning of a store’s layout. Plan-o-grams are, in general, a diagram or model that indicates the placement of retail products on shelves, as well as the configuration and arrangement of the store as a whole. But why is this so important? The main purpose of Plan-o-grams is to maximize sales by providing customers with an efficient shopping experience. This is true for any store, no matter the size or space available. Of course, smaller shops often develop these layouts with the purpose of maximizing their space, so as to not make shoppers feel overwhelmed and closed in. While larger locations aim to maximize their space as well, they also often use Plan-o-grams in their merchandising plans that create consistency between store locations, improve visual appeal, and promote the purchase of complementary products. These layout plans are also very useful when it comes to product placement. Retailers often refer to planograms to help with product placement to determine shelf heights and the number of rows will feature a particular good. Shelf heights partially depend on the product sizes, but they're also modified to keep items within hands’ reach. High-selling products are also generally kept at eye-level to make them easier for shoppers to see. These diagrams are also useful to suppliers, since they can refer to them in order to show the amount of space they want retailers to allot to various brands based on their demand and sales figures. What’s more, it is also much easier to take inventory and restock items based on how much of a certain product should be showcased in a specific area. Finally, Plan-o-grams have the power to influence buying decisions. For example, a consumer who can't locate their favorite brand at a store will often purchase a substitute product that’s a better value instead of forgoing the purchase altogether. This is because good planograms place competing products near each other in a given display. Additional sales may result from appealing planogram displays that move shoppers to make unplanned purchases when they like the way displayed items look, smell or operate. All in all, Plan-o-grams act as a great tool to subliminally influence sales. From optimizing the consumers shopping experience through layout design and convenient product placement, aiding suppliers and retailers behind the scenes, and subtly guiding purchasing decisions, these store plans are a powerhouse merchandising tool. Every physical store location can benefit from designing such a model for themselves, as the benefits go on and on. If you haven’t already, optimize your business with your own Plan-o-gram, today! Written by: Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel

By Omega High-Impact Print Solutions' Marketing Manager, Emily Steel Welcome to our comprehensive guide on removing backgrounds from photos in Photoshop! Whether you're a professional photographer, a graphic designer, or simply someone who loves to enhance their images, mastering the art of background removal is an essential skill. In this tutorial, we'll walk you through three different methods to remove backgrounds using Photoshop's powerful tools: the Remove Background tool, Polygonal Lasso, and Curvature Pen Tool. By the end of this guide, you'll have the knowledge and confidence to create stunning, seamlessly edited images that truly stand out. Remove Background Tool Step 1 This is probably the simplest way of removing the background of a photo. However, it's not the cleanest. Regardless, it may be suitable for you depending on your photo and desired end results. After opening your photo, select REMOVE BACKGROUND under QUICK ACTIONS in the PROPERTIES panel. Step 2 And boom– your background is removed. But... Step 3 As stated in Step 1, this method is not always the cleanest. As you can see, there are still remnants of the background that have been left behind. Again, this may be acceptable for you, but if not, there are more ways to get the job done. Polygonal Lasso Tool Step 1 This method is a good solution if the object you wish to cut out is angled and free of curves. Select the POLYGONAL LASSO TOOL in the TOOL BAR . Select the object you wish to preserve by clicking on all of it's vertices. Step 2 Once you have fully selected the focus of your photo, go under SELECT at the top of your screen, and select INVERSE . Step 3 On your keyboard, hit DELETE to remove the background of your photo, and you're done! BUT... in most cases, you will not be working with a perfect, geometrical subject. In most cases, you'll probably be working with subjects that are irregular, curved, AND angled. This is why our final method also happens to be our favorite. Curvature Pen Tool Step 1 Select the CURVATURE PEN TOOL in the TOOL BAR. Step 2 Click around the object until it is fully selected. If the point you have selected is angled, you can double click to place an angled anchor point. You may also go back to move, add, or delete anchor points at any time. After you are happy with your selection, click SELECTION at the top of your window. Step 3 Set the FEATHER RADIUS to zero, make sure ANTI-ALIASED and NEW SELECTION are checked, and click OK . Step 4 Under SELECT at the top of your screen, click INVERSE . Step 5 Hit DELETE on your keyboard. Now, the background has been fully removed. how to remove background on photoshop Congratulations, you've now mastered the art of removing backgrounds from photos in Photoshop using three different techniques! We hope this tutorial has provided you with valuable insights and practical skills that you can apply to your own projects. Remember, practice makes perfect, so don't be afraid to experiment and refine your techniques. With patience and dedication, you'll soon be creating professional-quality images that leave a lasting impression. Happy editing!

By Ava Hoch, Marketing Associate at Omega High-Impact Print Solutions In today's digitally-driven world, establishing a strong online presence is crucial for businesses of all sizes. However, navigating the complexities of digital marketing can be a bit overwhelming, especially for those without specialized expertise in the field. This is where outsourcing your digital marketing efforts can be a game-changer. By leveraging the skills and experience of professionals, you can unlock new growth opportunities while focusing on your core business objectives. In this guide, we'll explore the steps to effectively outsource your digital marketing and propel your business toward success. What does it mean to outsource your digital marketing? Outsourcing your digital marketing efforts means hiring and working with a third-party company, marketing agency, or freelancer. When outsourcing digital marketing, businesses can opt to delegate all of their digital marketing efforts to a third party or choose to focus on specific areas or platforms based on their needs and priorities. What are the benefits of outsourcing your digital marketing? Digital marketing experts ensure consistency in your branding and messaging across various online channels. They develop cohesive strategies that align with your brand identity, voice, and values, helping to build trust and loyalty among your target audience. By delegating marketing tasks to experts, you can maximize efficiency and productivity. Overall, outsourcing your digital marketing allows you to focus on what you do best - running and growing your business. Here are 5 steps to take before outsourcing your digital marketing: Step 1: Define Your Goals Before embarking on the outsourcing journey, it's essential to have a clear understanding of your business objectives. Whether you aim to increase brand awareness, drive website traffic, generate leads, or boost sales, defining your goals will provide a roadmap for your digital marketing efforts. Step 2: Research and Identify Potential Partners Conduct thorough research to identify reputable digital marketing agencies or freelancers with a proven track record of success.  Read client testimonials, reviews, and case studies of previous client work. Consider factors such as industry experience and expertise in specific digital marketing channels (such as SEO, PPC, social media, content marketing, website building, etc.). Step 3: Evaluate Specializations Digital marketing encompasses a wide range of disciplines, each requiring unique skills and strategies. Determine which areas of digital marketing you need assistance with and ensure that your outsourcing partner specializes in those specific areas. This will ensure that you receive targeted and effective marketing strategies tailored to your business needs. Select the partner that offers the best combination of expertise, experience, and value for your business. Step 4: Set a Realistic Budget Establish a realistic budget for outsourcing your digital marketing efforts. While cost is an important factor, it's crucial to prioritize quality and expertise over price alone. Remember that investing in digital marketing is an investment in the future success of your business. Step 5: Communicate Your Expectations Clear communication is key to a successful outsourcing partnership. Clearly articulate your goals, budget, target audience, brand identity, and any other relevant information to your outsourcing partner or agency. This will help them develop a customized digital marketing strategy aligned with your business objectives. Curious to find out if Omega is the ideal choice for outsourcing your digital marketing needs? Here's a glimpse of what we can do for you: Branding: R egardless of how you approach it, branding remains an indispensable element in achieving business success. Our expertise lies in crafting a robust identity for your brand - one that is sleek, cohesive, and polished. With our assistance, you'll establish a professional image that leaves a lasting impact on your customers. Marketing Strategy: A well-crafted game plan is essential for the success of any business endeavor. Whether you're launching a new brand or seeking assistance with an existing one, we're here to provide strategic marketing recommendations designed to elevate your business to unparalleled heights of success. Graphic Design: With decades of combined design expertise and access to top-tier Adobe design software, our team excels in crafting striking graphics, images, and videos. Our team gives deliverable designs that can be used digitally or printed. These assets are meticulously curated to elevate your business's visual identity and set you apart in a competitive landscape! Search Engine Optimization (SEO) : Our SEO experts employ industry-leading techniques to optimize your website for higher search engine rankings, increased visibility, and organic traffic growth. Website Building: The design of your business’s website plays a crucial role in shaping customer perception, driving website traffic, and ultimately influencing sales. Our team specializes in building your site from the ground up or optimizing various elements of your website to captivate visitors and encourage them to engage and take meaningful action. Social Media Marketing : Our team of social media experts can guide you to engage with your audience, build brand loyalty, and drive conversions through strategic social media marketing campaigns tailored to your business objectives. Content Marketing : Fuel your digital marketing efforts with high-quality, engaging content that resonates with your target audience, boosts brand awareness, and drives traffic and conversions. Our team can help create epic photo and video content for your business. Email Marketing : Our experts craft emails to harness the power of email marketing to nurture leads, retain customers, and drive repeat business with personalized, data-driven email campaigns. Pay-Per-Click Advertising (PPC): Utilizing pay-per-click advertising provides immediate control over your advertising budget, audience targeting, and ad content. Our team specializes in empowering you with enhanced command over your PPC campaigns, enabling you to fine-tune ad performance and achieve increased returns on your investment. Analytics and Reporting : Gain valuable insights into the performance of your digital marketing campaigns with comprehensive analytics and reporting, allowing you to make informed decisions and optimize your strategies for maximum impact. In conclusion, outsourcing your digital marketing efforts can be a strategic decision to unlock growth opportunities and achieve your business objectives. By following these steps and selecting the right outsourcing partner, you can harness the power of digital marketing to propel your business to new heights of success. Embark on a journey towards digital growth! Want to work with us? Contact us , today!

By Omega High-Impact Print Solutions' Marketing Director, Jamie Cloak In today's digital age, where online interactions dominate, it's easy to overlook the enduring impact of print materials on brand identity. From business cards exchanged at networking events to brochures showcasing products and services, and packaging that speaks volumes about quality and craftsmanship, print materials play a pivotal role in shaping brand perception and fostering customer loyalty. In this blog post, we'll delve into the significance of leveraging print for brand identity and explore how print materials contribute to brand recognition, credibility, and customer loyalty. Let's do this! Establishing Brand Recognition Print materials serve as tangible touchpoints that allow brands to make a lasting impression on their audience. A well-designed business card, featuring a distinctive logo and brand colors, instantly communicates professionalism and attention to detail. Similarly, brochures and flyers adorned with brand imagery and messaging create visual consistency, reinforcing brand identity and making it memorable to potential customers. Consistent branding across print materials helps build familiarity and trust, enhancing brand recognition both offline and online. Building Brand Credibility In a digital world rife with online scams and dubious information, print materials offer a sense of credibility and authenticity that digital channels sometimes lack. A professionally designed brochure or catalog exudes a sense of authority and expertise, positioning the brand as reputable and trustworthy in the eyes of consumers. Additionally, the tactile nature of print materials instills a sense of tangibility and permanence, fostering a deeper connection between the brand and its audience. Cultivating Customer Loyalty Print materials play a crucial role in nurturing customer loyalty by reinforcing the brand's values, mission, and promises. Thoughtfully crafted packaging, for instance, can evoke emotions of excitement and anticipation, enhancing the overall customer experience and fostering brand loyalty. Moreover, personalized print materials, such as handwritten thank-you notes or exclusive offers enclosed in direct mailers, make customers feel valued and appreciated, strengthening their allegiance to the brand. Final Thoughts... Print materials are indispensable tools for building and reinforcing brand identity in today's competitive marketplace. From business cards and brochures to packaging and direct mailers, print materials offer a tangible expression of a brand's personality, values, and aspirations. By leveraging print effectively, businesses can establish brand recognition, build credibility, and cultivate lasting customer loyalty. So, the next time you reach for a business card or flip through a brochure, remember the power of print in shaping brand identity and forging meaningful connections with customers. If you're in need of Branding or Print Services, please click here .

So, you’ve decided to invest in a print ad for your business. Simple enough, right? It may seem so. Oftentimes, though, people neglect to incorporate crucial elements in their print ads, and severely undercut their potential impact. There are, in fact, five essential components that every print ad should have in order to be successful. Headline Headlines are often the first thing a person notices about a print ad, and it has the power to either grab their attention, or prompt them to gloss over it. When creating a headline, you should think about the main message you want to convey to potential customers. Do you want to tell them about a new product being released? Perhaps you could say, “Have You Heard? It’s Finally Here!” Maybe you want to let your customers know you’re having a sale. In this case, you could include a headline that says something along the lines of, “The Deal of a Lifetime!” Whatever the message, be creative! Art The art in a print ad is arguably the most important element. You need to include art that not only helps to pull the viewer in, but it should properly reflect the overall message of the ad. If the ad’s art and message are conflicting, it only increases the chance of confusing a potential customer, who will more than likely move on rather than try to decipher your advertisement. The art should also be high in quality. You want to convey that your business is professional and trustworthy. Low quality imagery often gives the consumer an impression of amateurism, which is not exactly a desirable trait in a company someone may consider giving their business to. Copy Copy refers to the body text of an ad, which is meant to expand on the headline in more detail and really explain your message. This could be a product description, an explanation of a promotion, or really any other text that further gets the point of the ad across. Copies should be informative, but shouldn’t be too long, lest the customer lose interest. Three or four sentences should be your max. That being said, most copies consist of an introductory sentence that ties into the headline, a little supporting information, and a CTA. CTA The call-to-action is an absolutely vital part of any print ad, and greatly increases the chance of converting customers. A CTA is basically an instruction to the audience of an ad that is meant to provoke immediate action. This could be something as simple as “Buy Now” or “Visit Our Site Today.” Whatever it is, it should give a little nudge to your potential customers to act immediately. Studies have shown that 90% of those who make it past the headline will view your CTA, so make the most of the time you have their attention! Company Branding Finally, it’s imperative to let your audience know who you are before they move on. Include your company’s name, logo, and contact. This final element should be prominent enough to be noticed, but should not overpower the ad as a whole. Even if you create an otherwise amazing print ad with all of the aforementioned elements, it would all be for naught if the viewer doesn’t associate it specially with your business. As previously mentioned, print ads are a powerful way to capture the attention of potential customers and increase conversion rates. When done the right way, you can make a great first impression on the viewer, prompting raised levels of brand awareness and an urgency to buy. However, without including the five essential elements discussed above, it’s quite possible that the time and resources devoted to advertising via this medium are wasted. Make the most of your print ads and maximize your returns by incorporating them all! Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel

By Omega High-Impact Print Solutions' Marketing Manager, Emily Steel Welcome to our comprehensive guide on setting up and exporting Adobe InDesign files for print! Whether you're a seasoned designer or just dipping your toes into the world of print design, understanding the intricacies of preparing files for print is essential. In this step-by-step tutorial, we'll walk you through everything you need to know to ensure your designs translate seamlessly from the digital realm to the printed page. Step1 Open a new file in InDesign by opening the app and clicking the blue NEW FILE button in the top left corner. Step 2 In the new document pop-up window, select the PRINT tab on the top of the window and select the appropriate template you would like to start from. The settings of your document will automatically update as you select different templates. Step 3 You can change the units of measure by selecting the UNITS dropdown on the left side. This allows you to see the size of your document in inches, centimeters, pixels, etc. Step 4 If you are creating a document that is not the size of one of the templates, you can adjust the Width and Height to the appropriate sizes. Step 5 To adjust the margins, scroll down the right side of the window. The settings default to all of the sides being the same measurement. However, if you would like the margins to be different on each side, click the button that looks like a link and it will appear as a broken link. Now you can set each side to its own margin. If you click the link again, it will set all of the sides to the same margin. Step 6 Scroll down on the right side again to add a bleed for text, images, background colors, etc. that you want to run off the page. This provides additional area if the document does not get trimmed precisely on the document edge. Most printers recommend a 0.125 in. bleed. Step 7 To see your document and ensure your settings are correct, click the small box next to Preview located in the bottom right of the window. If you are satisfied with the preview, click the blue CREATE button in the bottom right. After completing your design, export the document as a PDF. Step 8 Go to FILE>EXPORT. Name the document appropriately in the SAVE AS field at the top of the window. Select where you would like to save the document. In the FORMAT dropdown, make sure to select Adobe PDF (Print). A pop-up window will appear. On the left side of the pop-up window, select MARKS AND BLEEDS. Step 9 Click the EXPORT button in the bottom right of the window. InDesign print file setup We hope this tutorial has equipped you with the knowledge and confidence to tackle your print design projects with ease. Remember, attention to detail is key when preparing files for print, so always double-check your settings and ensure your designs meet the printer's specifications. With the right techniques and a little practice, you'll be producing stunning printed materials in no time. Happy designing!

Needless to say, being in the business of real estate is cut-throat. Competitors are everywhere. Therefore, in order to survive in this market, it is vital to stand out from the crowd. How, you ask? Print marketing. Potential customers are given a tangible advertisement that not only heightens their sense of brand awareness, but reminds them of the value a given real estate agent/agency can offer. This is not as easy as sticking some letters in the mail, as there are certain guidelines a real estate agency/agent should follow in order to run a successful print marketing campaign. Convey Professionalism in all Print Materials When sending out a direct mail piece, it’s important not to forgo the value of it’s content, especially when it comes to advertising real estate services. When it comes to textual content, consider hiring a professional copywriter who can create catchy hooks and strategically composed information. This increases the chance of making a good impression. Photographs included in any print materials also need to be of superior quality. It can prove beneficial to utilize professional photographers, and to avoid overused, obvious stock photos. All print marketing materials used should include a logo and contact information, as well. These advertisements act as a representation of the real estate professional sending them, so it is important to convey professionalism, value, and effort. Coordinate Other Marketing Efforts To make a print marketing campaign even stronger and increase the likelihood of its success, it is important that real estate agents fortify their efforts with other forms of marketing. Say an agent kicks off a mail campaign for homes in a particular area or runs a print ad in a local newspaper. This agent would benefit from bolstering their print marketing strategy by coordinating their social media, blog and website content accordingly. As effective as print marketing is, it’s important to target as many potential customers as possible by including website addresses, phone numbers and email addresses on every piece of print marketing, as well. Plus, having cohesive messaging and imagery across all marketing platforms solidifies a real estate company or agent’s brand image, and impresses more positively on potential clients! Track the Campaign Not tracking the progress and effectiveness of any marketing campaign is a big no-no. Real estate professionals need to incorporate ways to track the effectiveness of different print marketing materials in order to maximize the campaign's rate of return. If one marketing material isn’t working as well as another, agents need to know so they can adapt their strategy accordingly. One way to do this is by incorporating specific contact channels into printed materials. Consider using a unique phone number on print ads and record how many calls it receives. Doing this can help real estate agents discern which calls are a direct result of their print marketing efforts. Including a URL on printed materials specific to a particular landing page is also a great way to track the effectiveness of a real estate print campaign. When it comes to running a print marketing campaign in the real estate industry, there is definitely a right and wrong way to do it. All marketing materials should be professionally designed in order to give the right impression to potential clients. It’s also very important to reinforce the print campaign’s effectiveness by coordinating any and all other marketing efforts, as well. Real estate professionals need to use the tools at their disposal to streamline and track these efforts. When these tips are adhered to, print marketing can prove to be a real estate agent’s best friend! To learn more about how you can kick start your real estate print campaign, click here ! Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel

By Ava Hoch, Marketing Associate at Omega High-Impact Print Solutions TypeCraft is an app integrated into Canva that allows you to warp, bend, and twist text to come up with your own unique creation. This FREE in-app feature allows you to make funky text that could even be used for a logo. The possibilities are endless! Let's get started! Step 1: Create a design in Canva. Choose a design size. For this example, we will be using an Instagram Post (Square) design. Step 2: Next, go to Apps then search TypeCraft . Click on the purple and yellow TypeCraft logo. Step 3: Add your text, choose your font, and choose your style! There are multiple fonts to choose from. There are also two special styles: Unfilled and Outline . Step 4: Get creative! Edit your shape. Move the blue lines by clicking on the circles to bend and warp your text into a creative design. Step 5: When your text is the desired shape of your liking, add the element to your design! Next time you fire up Canva for your design projects, don't forget to explore the possibilities of TypeCraft!

By Omega High-Impact Print Solutions' Marketing Director, Jamie Cloak In an era dominated by digital transactions, the idea of transitioning from an e-commerce store to a physical retail location might seem counterintuitive. However, for many online businesses, establishing a brick-and-mortar presence can unlock new avenues for growth, enhance brand visibility, and create deeper connections with customers. If you're considering taking your e-commerce venture into the physical realm, here's a comprehensive guide to help you navigate this transition successfully. Ok, let's dig in! Embrace Market Research and Location Analysis Before diving into the world of brick-and-mortar retail, it's crucial to conduct thorough market research and location analysis. Understand your target demographic, their shopping preferences, and where they are most likely to visit. Look for areas with high foot traffic, demographic alignment, and minimal competition. Additionally, consider factors such as lease costs, accessibility, and local regulations. Develop a Unique In-Store Experience One of the key advantages of brick-and-mortar retail is the opportunity to create immersive and memorable experiences for customers. Leverage your brand identity and values to design a physical space that reflects your online store's ethos. Focus on creating a welcoming atmosphere, incorporating interactive elements, and providing personalized customer service. Consider hosting events, workshops, or product demonstrations to engage with your audience and differentiate your store from competitors. Optimize Inventory Management and Fulfillment Processes Efficient inventory management is essential for the success of any retail operation. Evaluate your existing supply chain and fulfillment processes to ensure they can support the demands of a physical store. Invest in inventory tracking systems, POS software, and logistics solutions to streamline operations and minimize stockouts. Strike a balance between stocking popular online items and offering exclusive in-store merchandise to incentivize visits and drive sales. Leverage Omnichannel Marketing Strategies Transitioning from e-commerce to brick-and-mortar doesn't mean abandoning your digital roots. Embrace omnichannel marketing strategies to seamlessly integrate your online and offline presence. Leverage social media, email marketing, and digital advertising to promote your physical store, drive foot traffic, and encourage online-to-offline conversions. Offer incentives such as exclusive in-store discounts, loyalty programs, or cross-channel promotions to incentivize customers to visit your brick-and-mortar location. Prioritize Customer Engagement and Feedback Building meaningful relationships with customers is key to long-term success in retail. Prioritize customer engagement both online and offline by soliciting feedback, responding to inquiries promptly, and actively seeking ways to enhance the shopping experience. Encourage customers to leave reviews, share their experiences on social media, and participate in loyalty programs. By listening to your audience and adapting to their needs, you can cultivate a loyal customer base and drive repeat business. Launching a customer-centric loyalty program lays the foundation for building enduring relationships with your clientele. It goes beyond merely rewarding repeat purchases; it's about demonstrating appreciation for your customers' loyalty and valuing their business. Seamlessly integrating your in-store POS with your e-commerce site facilitates smooth interactions, fostering organic trust and ease of transactions. Monitor Performance and Iterate Accordingly The transition from e-commerce to brick-and-mortar is an iterative process. Continuously monitor key performance indicators such as foot traffic, sales conversion rates, and customer satisfaction metrics. Use data analytics to gain insights into customer behavior, identify trends, and optimize your retail strategy accordingly. Stay agile and be prepared to make adjustments to your product offerings, marketing initiatives, and store layout based on real-time feedback and market dynamics. Transitioning your e-commerce store to a brick-and-mortar location presents exciting opportunities for growth and expansion. By conducting thorough research, creating unique in-store experiences, optimizing inventory management processes, leveraging omnichannel marketing strategies, prioritizing customer engagement, and monitoring performance metrics, you can successfully navigate this transition and establish a thriving physical retail presence. With the right planning, execution, and dedication to customer satisfaction, your online business can flourish in the world of brick-and-mortar retail.