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Staying on top of marketing trends doesn’t have to cost a thing. With the right newsletters, you can get fresh ideas, industry insights, and real-world strategies delivered straight to your inbox. These five free marketing newsletters are must-reads in 2026 for anyone looking to stay sharp and competitive. 1. Marketing Brew Marketing Brew breaks down the biggest marketing news in a fun, easy-to-read format. From brand campaigns to social media trends and advertising shifts, it keeps you informed without overwhelming you. Perfect for staying current in just a few minutes a day. Subscribe for free here. 2. The Marketing Millennials (Dan Murray) Hosted by Dan Murray, this newsletter delivers bold takes, actionable advice, and behind-the-scenes marketing lessons. It’s known for cutting through the fluff and focusing on what really works. A great pick for marketers who like fresh perspectives and honest insights.  Subscribe for free here . 3. Omega High-Impact Print Solutions Omega’s newsletter is packed with practical insights on print, digital marketing, branding, and customer engagement. It’s especially valuable for businesses looking to connect traditional marketing with modern digital strategies. Expect real examples, smart tips, and inspiration you can actually use.  Subscribe for free here. 4. HubSpot Marketing Newsletter HubSpot’s newsletter offers proven strategies across content marketing, SEO, email, and social media. It’s beginner-friendly but still valuable for seasoned marketers. You’ll get tips, tools, and trends backed by real data.  Subscribe for free here . 5. Think with Google Think with Google shares consumer insights, marketing trends, and data-driven research straight from Google. It’s ideal for understanding how people search, shop, and engage online. A strong resource for planning smarter, more informed campaigns.  Subscribe for free here. Why These Newsletters Matter Subscribing to free marketing newsletters is one of the easiest ways to stay educated, inspired, and ahead of the competition. They help you spot trends early, improve your strategy, and make better marketing decisions—without spending a dollar. A few minutes a day can make a big impact on your brand’s growth.

If you run Meta ads, you may have noticed your reported conversions sometimes look lower than expected. Shopify may say “no conversion details available,” GA4 may show more “Direct” traffic, and your numbers just don’t seem to line up. Don’t panic - this isn’t broken. It’s a sign that how conversions are being measured is changing , and understanding the difference can help you make smarter marketing decisions. At Omega High-Impact Print Solutions, we believe clarity in measurement is just as important as strategy or creative. Let’s break down 7-day click attribution vs. incremental attribution  in simple, practical terms. What 7-Day Click Attribution Means 7-day click attribution answers this question: Did someone click my ad and then make a purchase within 7 days? If the answer is yes, Meta counts that purchase as coming from the ad - even if: The customer was already planning to buy They returned later through email, Google, or direct traffic They would have purchased anyway In other words:  7-day click counts timing, not whether the ad actually caused the purchase. It’s easy to report and useful for quick campaign insights, but it can overstate the true impact of your ads . The Problem With 7-Day Click 7-day click attribution does not answer the most important question for your business : Did this ad actually cause the purchase? In today’s marketing world, buyers: See multiple ads Use multiple devices Interact across email, search, social, and in-store If every platform claims credit for every conversion, reported results can look stronger than they really are. This makes it hard to know which campaigns are truly driving revenue. What Incremental Attribution Means Incremental attribution asks a different question: How many purchases happened because this ad existed? Instead of assuming all conversions within a time window were caused by ads, incremental attribution looks at true impact . Here’s how it works conceptually: Meta identifies a group of people who are eligible to see the ad . Some are shown the ad  (the exposed group). Some are not shown the ad  (the control group), but they are similar in demographics, behavior, and likelihood to buy. Meta tracks conversions for both groups  using its Pixel and Conversions API. The difference in conversions between the two groups is counted as the incremental lift , or the sales the ad actually caused. For example: 20 people buy after seeing the ad 5 similar people in the control group would have purchased anyway Incremental attribution credits 15 true, ad-driven purchases This isolates the real value of your ads , removing purchases that would have happened without advertising. How Meta Knows Who Converted Meta tracks conversions using: Pixel events  on your website Conversions API (CAPI)  connections App events  if applicable Every purchase that is tracked is tagged as coming from either: The exposed group  (saw the ad) The control group  (did not see the ad) By comparing the two groups, Meta calculates how many sales were truly caused by your ad  - without guessing and in a privacy-safe way. This is why you may notice Shopify or GA4 showing more “Direct” traffic or missing conversion details for certain orders: these platforms can only see last-click data , not the lift Meta calculates from exposed vs. control groups. The purchases are still real; attribution just looks different. Why Incremental Attribution Often Looks Lower Switching from 7-day click to incremental attribution often leads to: Fewer reported conversions Higher cost per conversion Lower ROAS on paper This does not mean your ads stopped working . It means Meta is no longer taking credit for sales that would have happened anyway. In fact, incremental attribution gives you a clearer, more honest picture  of your ad performance and business impact. Why This Matters for Decision-Making 7-day click  is helpful for platform-level reporting and quick optimization. Incremental attribution  is essential for understanding true return on ad spend , identifying wasted budget, and making confident scaling decisions. Put simply: 7-day click asks:  “Who clicked the ad?” Incremental attribution asks:  “What changed because the ad existed?” The second question is what actually matters when deciding where to invest marketing dollars . The Takeaway for Omega Clients At Omega High-Impact Print Solutions, we work across digital, print, and direct mail channels. Accurate measurement is crucial not just for reporting, but for smart strategy . By understanding incremental attribution, businesses can: Invest in campaigns that truly drive incremental sales Avoid over-crediting ads for naturally occurring purchases Make decisions based on real business impact , not inflated metrics Better measurement leads to smarter decisions - and smarter decisions lead to growth that lasts. Contact us to get started!

When looking for the best binding solution for your printed materials, there are many factors that need to be considered before sending your project to production. Some of which involve choosing between Saddle Stitch or Perfect Bound bindery techniques. This decision can’t be based on simple aesthetics either, there are advantages and disadvantages when choosing one technique over another. BELOW ARE THE MAJOR DIFFERENCES BETWEEN SADDLE STITCH AND PERFECT BOUND BINDERY METHODS! SADDLE STITCH BINDERY: If you’ve ever stood in the check outline and squinted at some of the magazines’ screaming the latest fake news, then you have seen saddle stitching in the wild. Saddle stitching is one of the most popular bindery techniques on the market today. The theory behind the name “saddle stitching” comes from the folded sheets of paper being manipulated over the holding apparatus, waiting to be stapled. Each side of the sheet, hangs over the sides, giving Saddle Stitching its name. After the sheets have been set and folded properly, staples are then “stitched” through the paper, creating a booklet-like structure. Typically, two staples are the standard when saddle stitching substrates, but if the substrate is larger; more staples can be stitched into the spine as needed. HOW MANY PAGES CAN BE SADDLE STITCHED TOGETHER? When it comes to making booklets, magazines, catalogs or anything of that nature; one folded substrate is equal to four “pages”. This is because the front and the backs are counted as a page. So, for every sheet added to the process, the page count will increase by 4. Depending on the thickness and weight of the substrate you are going to be printing, 64 pages (16 sheets) is a good limit. However, if the substrate is very thin, you could print approximately 100 pages (25 sheets) before the booklet can not lie evenly on a surface. WHY CHOOSE SADDLE STITCH BINDERY? Saddle Stitch binding is one of the most cost effective binding methods on the market. Saddle Stitched magazines or booklets still look professional and presentable. Moreover, Saddle Stitching does not add excess weight to the project; shipping costs will remain lower. Saddle Stitching can be used for both long and or short runs, as it is less costly to print and bind projects this way. EXAMPLES OF SADDLE STITCHING BINDERY: Magazines Seasonal booklets Books Catalogs Brochures Maps Pocket pamphlets PERFECT BOUND BINDERY: Perfect bound bindery involves the application of glue to construct the pages and the spine together. To create a perfect bound, our print operator stacks the pages together to create a clean block. After, our operator distorts the spine edge of the block; exposing paper fibers so the glue will hold strong. Next, the glue is added to the distorted spine and lastly wraps the cover around the block. Our print operator makes sure the glue has adhered to the spine while the perfect bound binding is curing. After curation, any trimming and touch ups are made. This binding method does not have a seam, which makes the Perfect Bound more flexible and aesthetically appealing to consumers. WHY CHOOSE THE PERFECT BOUND BINDERY METHOD? There are many advantages to consider when using the Perfect Bound technique for your print job. The primary advantage when utilizing the Perfect bound method over Saddle Stitching is its’ professional and visual appeal. Perfect Bound Bindery is not as cost effective as Saddle Stitching, but it is less expensive than producing hard cover books. Perfect Bound books also stack easier than Saddle Stitched books. The best advantage of Perfect Bound is having unlimited customization options. Any color and or finish you'd prefer to use is available when choosing this method. Lastly, Perfect Bound Bindery allows you to print on the spine, giving your business another surface to reach potential customers through. EXAMPLES OF PERFECT BOUND BINDERY: Annual and corporate reports Thicker product brochures Magazines Catalogs Soft cover books Journals If your business has any questions regarding what method of binding you should consider, contact us here or call us directly at +1 (609) 645 1940. Written By: Danielle Elia, Graphic Design & Digital marketing strategist https://www.soloprinting.com/blog/saddle-stitch-vs-perfect-bound/ https://calitho.com/what-is-saddle-stitch-binding/ https://www.formaxprinting.com/blog/2010/02/book-printing-lingo-what-does-perfect-binding-mean

By Emily Steel, Marketing Manager at Omega High-Impact Print Solutions Influencer marketing has become a powerhouse in the digital age, offering businesses a unique way to connect with their target audience. Collaborating with influencers can elevate your brand's visibility and credibility. In this step-by-step guide, we'll walk you through the process of establishing successful partnerships with influencers. Step 1: Define Your Objectives Before reaching out to influencers, clearly define your campaign objectives. Are you looking to increase brand awareness, drive sales, or promote a specific product? Understanding your goals will help you identify the right influencers and measure the success of your collaboration. Step 2: Identify Your Target Audience Know your target audience and choose influencers who resonate with them. Research influencers whose followers align with your demographic, interests, and values. Tools like SocialBlade, BuzzSumo, or native platform analytics can help you assess an influencer's audience demographics. Step 3: Research and Shortlist Influencers Conduct thorough research to identify potential influencers. Consider factors such as engagement rate, content quality, and authenticity. Create a shortlist of influencers whose style aligns with your brand image and whose audience matches your target demographic. Step 4: Engage with Influencers Before reaching out, engage with influencers on their social media platforms. Like, comment, and share their content to establish a genuine connection. This initial engagement helps influencers become familiar with your brand and increases the likelihood of a positive response. Step 5: Craft a Personalized Outreach When reaching out, craft a personalized and compelling message. Clearly communicate why you believe the collaboration is mutually beneficial. Highlight specific aspects of their content that resonate with your brand, showcasing that you've done your homework. Step 6: Negotiate Terms and Compensation Discuss collaboration terms and compensation early in the conversation. Be transparent about your budget and expectations. Consider offering a combination of monetary compensation, product samples, or affiliate partnerships based on the influencer's preferences and your campaign goals. Step 7: Provide Clear Guidelines Clearly outline your expectations, campaign goals, and any specific guidelines for the collaboration. This includes content format, posting schedule, and key messaging. Providing a detailed brief ensures that both parties are aligned and reduces the risk of misunderstandings. Step 8: Foster Authenticity Encourage influencers to create authentic content that resonates with their audience. Authenticity is key to building trust, and overly scripted content may come across as inauthentic. Allow influencers creative freedom within the agreed-upon guidelines. Step 9: Track and Measure Performance Utilize tracking tools and analytics to measure the success of the collaboration. Monitor engagement, reach, and conversions to assess the impact on your campaign objectives. Use this data to refine your influencer marketing strategy for future collaborations. Step 10: Nurture Ongoing Relationships Building lasting relationships with influencers can lead to continued success. Stay connected, express gratitude for their contribution, and consider future collaborations. Influencers often appreciate brands that value long-term partnerships. Collaborating with influencers requires careful planning and thoughtful execution. By following these steps, you can establish successful partnerships that not only elevate your brand but also resonate with your target audience through the authentic voice of influencers. Remember, the key to success lies in transparency, authenticity, and mutual benefit.

In the fast-paced world of real estate, grabbing buyers’ attention is more important than ever. Agents and homeowners need effective strategies to stand out. While digital marketing has become a popular tool, print materials hold a special place in the real estate toolbox. By leveraging well-designed print materials, you can enhance your visibility and speed up home sales significantly. The Power of Print in Real Estate In a time dominated by online content, print materials can seem outdated. However, they offer a physical touch that digital ads cannot. People often remember details of a print ad more vividly than a digital ad. Print materials can be distributed locally, reaching residents who might share the information with friends or family actively looking for a home. This grassroots marketing tactic can yield impressive results and serves as a valuable complement to your digital efforts. Key Print Materials That Sell Homes Faster Brochures Brochures are highly flexible tools for showcasing properties. A well-crafted brochure can highlight various listings, including essential facts like square footage and neighborhood features. For example, if you're selling a 3-bedroom home in a suburban area with a nearby school, make sure the brochure clearly states such details. High-quality photos can evoke emotions, helping buyers picture themselves in their potential new home. Including bullet points for standout features, like “New roof in 2022” or “Walking distance to local shops,” can be a quick read for buyers on the go. Postcards Postcards offer a personalized touch and are excellent for reaching local communities. Consider sending an attractive postcard promoting an open house or announcing a recently sold property. Targeted postcards can increase response rates immensely, making them a powerful marketing tool. Use bold visuals and a compelling message, such as “Join us for our open house this Sunday!” to drive immediate engagement. Property Flyers When hosting open houses, property flyers are essential. They should be easy to pick up and take home. Make sure your flyer contains important details, such as property features, open house times, and attractive photos. Including testimonials or impressive numbers, like "Sold in 3 days at 15% over asking price," can build trust with potential buyers and solidify their interest in the property. Signage Yard signs may seem basic, but they carry significant weight in real estate marketing. An effective sign grabs attention with clear, large text and high-quality images. Consider adding a QR code that links directly to the property listing for tech-savvy buyers. Dual-sided signs enhance visibility from multiple angles, ensuring that pedestrians and drivers alike take notice. Infographics Infographics can deliver essential market information in an engaging format. Presenting data about average home prices, neighborhood demographics, or local amenities through visual elements can capture buyers' attention. For example, illustrating that “70% of homes in this area sell within 30 days” can motivate buyers to act quickly. These informative materials can be printed or included in digital presentations. Magazine Advertisements Targeted advertisements in real estate magazines can reach audiences actively looking to purchase homes. High-quality photos combined with compelling copy can effectively showcase your listings. For added impact, consider placing ads in magazines that boast a readership of around 50,000, ensuring your properties are seen by a large number of potential buyers. Tips for Effective Print Material Design Quality Over Quantity Always focus on creating high-quality print materials. Invest in professional photography and design services if necessary. Your marketing materials should reflect the value of the properties being sold. Clear Call to Action Every print piece should feature a straightforward call to action (CTA). Whether it’s "Call now to schedule a viewing!" or "Browse our website for exclusive listings!", a well-defined CTA guides potential buyers on what steps to take next. Consistent Branding Maintaining a consistent brand across all print materials helps build trust and recognition. Use similar color palettes, fonts, and logos to create a cohesive look that resonates with your audience. Strategically Choose Distribution Channels Select the best channels for delivering your print materials. Consider local shops, community boards, or events that attract potential buyers. Timing is Everything Plan your print campaigns wisely. Align distribution with key events like open houses or local community events to maximize engagement and visibility. Combining print and digital marketing creates a robust strategy for attracting buyers. By utilizing print materials such as brochures, postcards, and flyers, agents and sellers can foster a strong presence that resonates with potential buyers. Understanding which print materials to use and integrating them into your marketing strategy can significantly reduce time on the market. Adopting these strategies will help you uncover the true potential of print marketing. With the right materials at your disposal, selling homes may just become quicker and easier! Let's get started on all of your real estate print materials. Contact us today.

Everyone loves a good deal, especially when budgets are tight and timelines are aggressive. When you are reviewing quotes and one vendor comes in significantly lower than the rest, it can feel like the obvious choice. What many businesses discover later is that choosing the wrong commercial printing partner often creates expenses that never appear on the original estimate. Those costs show up through reprints, production delays, material failures, and logistical inefficiencies that quietly drain budget and strain internal teams. Inconsistent Color Creates Expensive Rework Your brand standards exist for a reason. Customers recognize your company by its visual identity, and when colors shift from run to run or vary across locations, it weakens consistency and trust. When inconsistencies occur, teams are forced to approve reprints, adjust timelines, and sometimes rush shipping to recover. Vendors who underprice services often reduce time spent on calibration, proofing, and quality control. That may lower the initial quote, but it increases the likelihood of costly corrections later. A reliable commercial printing partner prioritizes precision from the beginning so you are not paying twice for the same project. Production Delays Disrupt Entire Campaigns Print typically supports larger initiatives such as product launches, trade shows, retail rollouts, or corporate expansions. When a vendor lacks sufficient capacity or flexibility, even a minor equipment issue can push your project off schedule. Those delays affect marketing calendars, installation crews, and sometimes revenue opportunities. Working with an experienced commercial printing partner means your deadlines are supported by infrastructure, staffing, and contingency planning rather than left to chance. Lower Material Quality Impacts Brand Perception Paper weight, finish consistency, durability, and adhesive strength all influence how your brand is perceived. Thin stock, uneven finishing, or large format graphics that fade prematurely may not prompt immediate complaints, but they shape long term impressions. Printed materials are a physical extension of your brand. When they look refined and durable, they reinforce credibility. When they appear flimsy or poorly produced, the opposite effect occurs. Logistics and Distribution Costs Add Up A low production price from a single facility can look attractive until freight, transit time, and coordination complexity are factored in. Businesses distributing materials across multiple states benefit from strategic shipping and fulfillment planning. The right commercial printing partner evaluates geography, shipping efficiency, and distribution strategy to reduce total project cost rather than focusing solely on unit price. The Internal Cost of Managing Problems When print issues arise, your team absorbs the pressure. Marketing fields complaints, operations adjusts timelines, and leadership demands answers. Time that should be spent driving growth shifts toward resolving preventable problems. A dependable commercial printing partner reduces that friction and provides proactive communication, consistent quality, and strategic support. Ready to Work With a Commercial Printing Partner You Can Rely On? If you are evaluating vendors or planning an upcoming campaign, now is the time to look beyond the lowest quote and focus on long term value. Omega High Impact Print Solutions delivers the consistency, reliability, and strategic guidance businesses need to execute with confidence. Contact Omega today to start a conversation about your next project and see how the right commercial printing partner can protect your brand, budget, and timeline.

The ultimate goal of any marketing strategy is to convert as many leads as possible into actual clients. By using print marketing materials, this goal can easily be met. However, without thoughtfully designing your print materials, the rate at which you can convert leads plummets considerably. If used correctly, print materials can act as a great tool for engaging customers to take action. In order to convert leads into actual clients, it’s imperative to keep the following factors in mind. Know Your Audience While generic print marketing can garner some results, studies show that using variable data to personalize your print is much more effective. One study concluded that 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ( Marketo ) What’s more, it has been reported that 86% of consumers say personalized marketing leads to a buying decision. ( Infosys ) With statistics like these in mind, it goes without saying that by collecting names, locations, past interactions, gender, age, and other information from your targeted prospects allows you to create personalized and relevant print for their consumption, which greatly increases the chance of converting these individuals into customers. Optimize Your Headlines The headline of your print marketing material is the first thing that the viewer will see, and is often what determines whether or not they will continue reading. Headlines that are too wordy, irrelevant, boring or fade into the background, are likely to lose the attention of its audience. Instead, opt for headlines that are succinct and quickly convey your key message. At the same time, it should communicate the benefit(s) your brand can provide to the viewer. A headline should also be an attention grabber, in terms of engaging verbiage and bold design. By capturing a lead’s curiosity from the outset, you’re one step closer to turning them into a client. Always Include CTAs A CTA, or call to action, is a short phrase meant to compel a customer to take some kind of action. For example, “Buy Now!” or “Call Us Today!” would both be considered to be CTAs. Any marketer will tell you this is a crucial component to any advertisement, as it skyrockets the amount of engagement a particular piece will receive. It’s not enough to rattle off the benefits your business can provide and simply hope that potential customers will take action. Instead, you need to instill in them a sense of urgency in order to garner results. Track & Refine Your Campaign Of course, knowing just how effectively your print strategy increases your conversion rates is paramount to your marketing success. If a component of your print campaign isn’t working, it’s important to be able to identify it, so you can make any necessary changes. If a particular component is working, you want to know about this as well, so you can bolster it or incorporate it into future campaigns. You can monitor and test various parts of your print, such as headlines, benefit details, and graphics by carrying out research with your customers or a panel of consumers. Tracking the performance of a particular campaign through the use of coupons or promo codes is ideal for keeping count of how many times they’ve been used. Additionally, the inclusion of links or QR Codes to specific landing pages will help track if the website traffic was a direct result of a particular print piece. By refining your print marketing strategy with these methods, you can easily maximize your conversion rates. As previously stated, one of the primary objectives of any advertisement campaign is to convert leads. This is easily achievable by incorporating print into your marketing campaign, when executed correctly. By speaking directly to your target audience in a manner that is both relevant and personal, it is much more likely that you will attract their business. It is also important to include certain components in your print that captures the viewer's attention and drives them to act, in order to get them one step closer to becoming an actual customer. Finally, it’s crucial to monitor your campaigns progress to figure out what is working, what is not working, and to make any and all necessary changes. When you keep all of these factors in mind, you’re sure to create a print campaign that sends your conversion rates through the roof! Written By Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel

Healthcare is a very competitive industry with an ever-evolving landscape. Innovative medical marvels, advanced machinery and modern medicine all make it that much more difficult for healthcare industries to stand out amongst the crowds. Hence why marketing for Healthcare is so crucial. Print marketing materials allow the healthcare industry to improve credibility and return on investment. Print also provides the ability to grab consumers' attention, entice action, or reach more potential patients. In the end, investing in print will differentiate between who is a trusted industry leader and who is not. Print Improves the Credibility of Healthcare Services, Engages Emotions and Entices Consumers to take Action Just about any business can advertise their brand digitally - Social media platforms and Google have made this effortless. Investing in print takes more time and effort to reach a consumer - and it’s worth it! Print comes in many mediums. Banners, vehicle wraps, publications, business cards, direct mail, floor graphics and magazine ads are ways audiences pick trustworthy healthcare businesses over non-trustworthy ones. Consumers, above all, want to see a business invest in themselves. By doing so, healthcare businesses’ return on investment will increase. Print provides the benefits of being tangible while also providing an emotional experience for consumers. Marketing Sherpa published a study where the most trusted form of advertising was Print (Magazine & Newspaper) at 82%. It further went on to outline that only 25% of Americans trust online pop ups. Daniele Burnstein, the marketing researcher also stated “print’s scarcity and standards make it more credible. While that online pop-up is annoying in and of itself, when it’s popping up over low-value online content, it becomes even less trusted.” Read the entire article, here . Scale the internet or read any print-related blog to find similar findings across numerous studies. The research will continue to define print to be stimulating mentally and hold the attention of viewers more so than digital formats. Viewers take time to read. see and feel every detail, which is crucial for Healthcare Providers. We encourage Healthcare companies to not only invest in print, but digital as well. All individuals need healthcare, but not all individuals browse the web. By only focusing on digital platforms, a business is losing the audience that does not interact digitally and that's detrimental to brand exposure and reach. By choosing proper placement of both digital and print, a business is able to service each generation respectfully. Be mindful of what you are investing in. Imagery and substrates that are going to be used, must be of the highest quality in order to be enticing to patients. To see examples of our high quality print materials, click here . We are Omega High Impact Print Solutions. With over 70 years in the business, we know a thing or two about printing and manufacturing! Written By: Danielle Elia, Digital Marketing Strategist for Omega High Impact Print Solution s

In a world where everything and anything can be possible-we recommend integrating catalogs back into your marketing mix. Continue to travel down the path of digital, but don’t shy away from the tried and true forms of print marketing. In fact, Catalog print marketing is one of the most effective ways to market your business, on top of all the benefits we will go over below. THE BENEFITS OF CATALOG PRINT MARKETING Catalogs are tangable Holding something in your hands and being able to not only flip through it, but examine it, is far more satisfying than scrolling on a cellphone. And yes, you can always go back to your cell phone, just like a print catalog, but that requires you to physically remember the web address. Where as print catalogs are most likely being held on to for future use. The longer the catalog stays in your consumers’ possession; the more exposure your business will obtain. “Except for the laborious task of turning pages, dealing with something printed is almost passive; you don’t have to sit in front of a computer, type anything to search. You can hold a catalog in your hands, mark it up, put it down and pick it up again a day later. It can, and often does, stay in the house for weeks.” Source: Forbes Catalog Print Marketing is High Quality When taking advantage of catalog marketing, you are letting your customers know that your business is the premier solution when it comes to the type of products/services you sell. Print marketing, in whole, is more expensive than digital marketing. It takes more effort and more teamwork to go from conceptualism to fruition. But, the take away from going that extra mile is that your brand will stand out in a crowd of competitors. Catalogs offer exceptional quality and high appeal. Catalogs allow your business to highlight all your features and important selling points to your customers easier than a digital advertisement. Plus, the imagery on paper is displayed at a higher DPI (Dots per inch) than digital. Overall, you are showing that your business is doing things at the highest of quality and standard-never settling for anything less. “Even with everyone on the Internet, catalogs are still mailing in the billions and the reason from the marketers’ perspective is the foundation of direct marketing: catalogs work! They more than pay for the costs of getting them into the hands of customers and prospects.” Source: Forbes Tracking Catalog Results are Easy This is the part that everyone dreads, but it's easier to do than businesses think! Print catalogs that are being directly sent to your target consumers also provides a lot of data that can be analysed for better results. From the mailing information, to your call-to-actions; these allow you to better identify the trends of your sales. Once the data is collected, your business can then review the information and make decisions to perfect the future release of your catalogs. Refining and improving on your collected results will better build your brand identity and increase sales. One Catalog for your Entire Product Line Catalogs allow you to showcase your entire product line, all at once! This is where print beats digital advertising. Digital advertisements are easily scrolled over or never opened to begin with. In fact, this study published by Return path, explains that out of 5 millions consumers, 22 percent actually opened and read a digital advertisement directly sent to their email inboxe s. Where as the article published by Entrepreneur , showcased that 77 percent of consumers will sort through their mail immediately and 98 percent of people check their mail boxes daily! The likelihood of a consumer seeing your brand in print is higher than it would be in a digital form. Digital advertisements become more costly over time; especially when attempting to advertise an entire product line. Lastly, digital advertisements are limited on space; overcrowding the digital advertisement will look messy or confusing to your customers. Print catalogs, however, are being displayed to your customers in a fluid layout. Catalogs are a tried and true marketing channel that can help increase your customer base, grow your business and overall increase triple bottom line. The extra marketing expenses you inquired over catalog print marketing will counterbalance based on the impact of print marketing to your consumers. The returns are endless. Interested in catalog print marketing for your business? Contact us here or call us directly at +1 (609) 645 1940. Written by our Graphic Design and Digital Marketing Strategist, Danielle Elia https://www.marketing91.com/catalog-marketing/ https://www.conquestgraphics.com/blog/conquest-graphics/2019/03/28/20-advantages-of-catalog-marketing https://www.forbes.com/sites/loisgeller/2012/10/16/why-are-printed-catalogs-still-around/?sh=3728774579c6

Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel When it comes to fabricating your print project, choosing to utilize the Offset printing method can be advantageous for a variety of reasons. Offset printing produces high quality graphics, is cost and time efficient for high volume jobs, and works on just about any substrate. However, one thing to consider with the Offset printing method is your color model. Unlike Digital printers that can easily reproduce millions of colors, Offset printing requires a skilled operator to set up a particular ink palette for each job. The color model you choose depends on both your budget (more ink equals higher cost) and the look you are going for. Let’s discuss your options. Single Color Single color is precisely what it sounds like. This color model involves using just one type of ink, meaning that the entirety of your print will be different tints of the selected color. In most cases, this color is black. This is the least expensive color model to print on an offset press because, as previously mentioned, more ink correlates with a higher price. Spot Color Spot color is the next color model option you have for your Offset print project. Much like single color, your publication is printed as a tint of a single ink (once again, usually black.) However, a tint of one or more additional colors (the spot color) is incorporated, oftentimes as an accent. A minimum of two inks is required for this color model, however, more can be added if desired. For this reason, spot color coloring varies in price based on how many different colors you want to use. This is especially the case if you use this method for short run jobs, which can raise the cost of production even higher than our next color model. Process Colors (CMYK) This color model is your classic, full color option. This method involves using various combinations of the four process-color inks, often known as CMYK (cyan, magenta, yellow, and black), to achieve different colors. Most colors can be achieved with process colors, but not all of them. For instance, metallic or intensely saturated colors cannot be created using the CMYK approach. These inks need to be properly set up on the press prior to printing. Registration, or the act of aligning one ink's impression with the others, requires a significant amount of time and a high level of expertise on the part of the press operator. Because of these factors, this model tends to be more expensive than spot-color. Process + Spot Colors Due to the fact that it combines process-color printing with one or more spot-color inks, this color model is the most expensive to print. You would only use this color model if you need full color as well as a highly saturated or shiny color that CMYK cannot generate. Print experts, like the ones here at Omega, are more than happy to offer suggestions on which color model to go with, based on how much you want to spend, and how you want your finished product to look. However, in the end, the choice is yours, so it is important to know your options! As long as you are educated on what color models you have to choose from, you can be confident that you will make the right decision for your print! Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today!

Details, details, details! Getting your company ready for the holiday season can be time-consuming and stressful! It is important to plan, at least a few months in advance, so that nothing is forgotten and rushed to be completed at the last minute. That is when mistakes happen, or things cannot get done on time. For your digital and print marketing, put your schedule and content on the calendar so that the entire company is aware of upcoming special promotions and initiatives, and can answer customer questions. Company goals that are specific to the holiday season should be set and clearly communicated to everyone in your company. Holiday Card Printed by Omega High-Impact Print Solutions Here are some essential aspects to keep in mind while prepping your company for the holidays: Signage & Visual Merchandising During the holidays, it is important that your company and key merchandise are visually appealing to the consumer's eye. Presentation of products, especially products with special deals, is vital during the holidays. Pop-up display stands are one example of a way to exhibit products to make them stand out. Noticeable holiday visuals are also important to generate a seasonal ambiance. Signage should include the product or brand names. It should be visible and easy for customers to understand as they browse your store. Before production, spelling, grammar, and visual errors should be triple-checked to avoid any embarrassing mistakes. And all info and dates on the signage must be accurate. If your company is on social media (which it should be), adding social media handles or your company’s website to signage could help promote the business and direct digital traffic. Overall, holiday signage should look festive, professional, and trustworthy, while maintaining your brand identity. Window Clings The holidays are all about decorations! Using window clings or decals to create a festive look and feel will draw the eye of those who are window shopping or just passing by. Snappy and festive window clings may even help increase sales. Make sure to include any special holiday sales or highlight in-demand products that will draw customers into your store. Adding holiday cheer makes people feel warm, happy, and welcome! Mailers Mailers are not out of style! Using mailers for your company during the holidays can be a great business-driver and brand builder. Mailers can be used to make people aware of special promotions or offers. Or they can be used to send holiday greetings to customers or employees, letting them know you are thinking about them. Mailers can be as personalized or generic as you want. Creating a mailer that is aesthetically pleasing, and especially personalized, can go a long way to letting people know you care about them and are willing to make an extra effort. Gifts What’s better than getting gifts? Giving gifts. Gifts make people feel important and valued. Think about gifting to your employees and/or clients during the holidays as a reminder that you value them. “Swag bags” for employees help boost morale during a high-stress time of year. Ready-made gift sets make shopping easier for your customers and allow you to bundle higher-ticket items to make customers feel like they are getting a deal. Think about the boxes or bags that the gifts will be going in. Because they are just as important as the gift itself. Digital Marketing Consumers frequently check their email and social media during the holidays to make sure they can snag the best deals. Your company can use this tactic to its advantage. In your holiday emails, use call-to-actions and add personalized elements, such as names or locations, to get the customer’s attention and direct them to what you want them to do. Some fun ways to get customers excited about what you are offering during the holiday season include: sneak peeks, gift ideas, deal dates, or giveaways. Social media can be used to create a story or emotional attachment to your product or company. If you want to paint a story on social media, you should be consistent with colors, graphics, fonts, etc. If you plan on partnering with celebrities, influencers, or other brands for the holidays, you should plan a few months in advance and make sure everyone involved knows the plan and the details. Inventory & Fulfillment Inventory should be taken and planned ahead of Q4. It is important to make sure there are enough stock and packaging materials for the hectic holiday season. It is also important to stay up to date with trends and order inventory accordingly. Having the proper amount of stock and fulfillment materials will help make sure you do not lose out on any potential sales. Reference the previous holiday season, if possible. Otherwise, look at your sales throughout the year and consider how much of an increase you anticipate seeing during the holidays. Be realistic with your estimates. If you use a third-party fulfillment service, make sure you are in close communication with them about inventory and delivery times. You want to make sure that you are managing customer expectations, as well as giving yourself adequate time to order goods if you need to restock shelves. Omega High-Impact Print Solutions provides a variety of print, design, marketing, and fulfillment services. Contact us today to get started on your holiday plans! Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch

First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase a product based on the packaging or product label. A product label can establish a brand name, mission, and overall value. So, when product labels are done well, they can help improve consumer perception. Honest Company Paint Labels Here are three ways a product label can improve consumer perception: Easy to Understand A product label needs to be understandable and comprehensible. It should use basic language or verbiage pertaining to its targeted demographic. There should be no typos or misprints on the label. If a product label appears unprofessional, a consumer may believe that the product is cheap or unsatisfactory as well. On-Brand Staying on brand is important for product labels to be recognizable. Colors should be chosen wisely; to coincide with brand standards and not distract from the messaging. Correct logos and symbols should be used on product labels. Recognition is one of the most important aspects of growing a brand and often consumers relate product labels to the overall brand itself. Staying on-brand will help a product label improve consumer perception. Create Excitement Adding unique enhancements or textures to a product label helps it stand out and can excite consumers. Think about how the product will sit on a store shelf or arrive at someone’s doorstep. How will it stand out on a crowded shelf or get the customer excited to see what is inside? Embossing and foiling are two unique ways to make a product label shimmer and stand out compared to a more basic printed label. These exciting additions could even make consumers perceive a brand as a premium or luxury brand. Product labels can positively or negatively affect consumers' brand awareness and perception of a product’s quality. Showcasing the quality of a product through a well-designed product label can be a good step in growing your brand. Omega High-Impact Print Solutions has been creating unique product labels for brands for decades. Contact Omega High-Impact Print Solutions today to help create the product labels you need to grow your business! Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch