Celebrating National Color Day: How Color Brings Print to Life
- Emily Steel
- 3 days ago
- 2 min read
Written by Emily Steel, Marketing Manager at Omega High-Impact Print Solutions
Every year on October 22, National Color Day reminds us of the power color has to inspire, communicate, and connect. At Omega High-Impact Print Solutions, we know color is far more than just a design choice. It is the heart of impactful print marketing. Whether it is bold signage, eye-catching retail displays, or branded packaging, color plays a crucial role in how your audience perceives and remembers your business.

Why Color Matters in Print Marketing
Color is one of the first things people notice, and it can influence emotions, perceptions, and decisions in seconds. According to research by the University of Loyola, Maryland, color increases brand recognition by up to 80%, making it a powerful tool in capturing attention and creating lasting impressions.
At Omega, we specialize in using vibrant, high-quality color printing to help businesses stand out. From rich, true-to-brand hues on signage to sharp, detailed graphics on point-of-purchase displays, we bring your brand’s personality to life through color.
Strengthening Brand Identity Through Color
Every brand has a story, and color helps tell it. Think about some of the world’s most iconic brands. You can probably picture their colors instantly. Consistent use of color across your printed materials builds recognition, reinforces trust, and makes your brand memorable.
Our team at Omega works closely with you to ensure color accuracy and consistency across every piece, from banners and floor graphics to window clings and custom displays. With our state-of-the-art printing technology, your brand colors will pop exactly the way they should every time.
Bringing Color to Life With High-Impact Print
National Color Day is the perfect reminder that color has the power to transform ordinary prints into powerful marketing tools. Whether you are launching a new product, updating your retail space, or preparing for a seasonal promotion, Omega helps you use color strategically to capture attention and leave a lasting impression.
From large-format graphics that stop customers in their tracks to vibrant promotional materials that make your message unforgettable, we are here to make your brand shine in full color.
This National Color Day, celebrate the power of color with Omega. Let us turn your vision into vivid, high-impact print solutions that stand out and speak volumes.
Ready to make your brand pop? Contact Omega High-Impact Print Solutions today by clicking the link here, or call 609-645-1940 to start your next project.




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