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How to Use Photoshop’s Mockup Features to Showcase Your Brand

  • Jamie Cloak
  • Aug 6
  • 2 min read
a photoshop mock up

If you're a digital marketer, business owner, or designer, mockups can be your secret weapon. Whether you're showing a client how their logo looks on merchandise or creating content for your brand, mockups bring your designs to life- fast. In this tutorial, we’ll walk you through how to use Smart Objects in Photoshop to insert your designs into realistic mockups like t-shirts, laptops, packaging, and more. No need to be a Photoshop pro, this one’s beginner-friendly!


What You’ll Need:

  • Adobe Photoshop (any version with Smart Object support)

  • A mockup PSD file (you can find free ones on sites like Freepik, Pixeden, or MockupWorld)

  • Your logo or design in PNG, JPG, or PSD format


Step 1: Open the Mockup in Photoshop

Most mockup files are layered PSDs that already have Smart Objects set up.

  • Open the .psd file in Photoshop.

  • Look in the Layers panel-you should see a layer named something like "Place your design here" or "Your design". This is the Smart Object.


Step 2: Double-click the Smart Object Layer

  • Double-click the Smart Object thumbnail (not the name) to open it in a new window.

  • You’ll see a blank canvas or placeholder image.


Step 3: Add Your Design

  • Paste or drag your logo/design into this Smart Object window.

  • Resize it as needed and position it accordingly.

  • Save (File > Save or Cmd/Ctrl + S) and close the Smart Object window.


Boom - your design should now appear in place on the mockup in the main file!


Step 4: Customize the Scene (Optional)

  • Tweak lighting, shadows, or background color to match your brand.

  • Add multiple versions for A/B testing in ads or presentations.


Step 5: Export Your Mockup

  • Go to File > Export > Export As or Save for Web.

  • Choose PNG or JPEG depending on your platform (use PNG if transparency is needed).

Now you’ve got a professional-looking mockup ready for social media, email marketing, or client presentations.


Why Use Photoshop Mockups in Digital Marketing?

  • Visual storytelling: Help your audience imagine your product in real life.

  • Brand professionalism: Looks polished without spending on physical samples.

  • Client confidence: Easier buy-in when they can see your concept come to life.


Bonus Tip:

Create a library of mockups in different environments, lifestyle scenes, flat lays, devices, signage, etc., to rotate through your campaigns and keep your content fresh.


Not sure where to start? No worries - we’ve got your back. Reach out to talk about your project, your next big idea, or even your weekend getaway plans. We’re here, we’re friendly, and we’re ready when you are.

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