Print isn't Dead

Print is Alive.


Print has been a strong tool, used by companies in order to advertise their business. As advanced as our technology is today, print marketing is definitely still relevant and used by many, in addition to social media + digital media marketing.

Some examples of print include, but are not limited to…

  • Business cards

  • Brochures

  • Menu’s

  • Signage

  • Flyers

  • We can keep going, but we don’t want to lose you!

Print is a great way to customize how you want your business to be perceived. The possibilities are endless! How?

  • It helps create a lasting impression and positive memory for your customers.

  • Tangibility. Being able to physically see print collateral is something a customer will remember the second they walk away.

  • Combat the digital clutter. Ads and posts seen on social media can be easily forgotten. However, physically being able to hold a take out menu, or a business card will allow them to keep an aspect of your business to look back on.

Print is and will always be a great way to market a business no matter how far technology is advancing!

As businesses are beginning to re-open post pandemic, you may be asking, “How do I step up my game with print?” Especially today, getting back on your feet after the pandemic can be very difficult. One way to use print in a beneficial way is to direct people to social media through the use of print. This will target people on social media in addition to those who aren't as tech savvy. As opposed to utilizing one form of marketing over the other, try using both. This will enhance the audience you are reaching allowing you to spread the word of your business to as many people as possible!

In the end, your wifi may crash, but you will ALWAYS have the power of print marketing. Print marketing is absolutely not dead and is actually making a recovery in 2020. You just wait and see all the amazing things print marketing has the ability to accomplish!


Written by Omega’s Digital Marketing Intern, Dana Cuccio


Sources:

https://imagine-express.com/using-print-to-promote-business/

https://www.chilliprinting.com/Online-Printing-Blog/print-marketing-help-small-business/

https://www.wmegroup.com.au/social/social-media-versus-print-advertising-is-print-really-dead/

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