The main goal of a large format print is to grab the attention of a crowd - You want to stand out among others! You want people to remember what they saw and who you are. Focussing on the design strategies of your print job is more vital than it may seem. Colors, fonts, and balance make such a significant impact on how your piece is perceived. Creating a print that is pleasing to the eye is just as important as the message you are trying to convey. Let's go over some basic tips for your next print project…
Keep it simple! Use colors that go well together.
Don’t use too many colors - avoid using more than 3 colors as it may become too distracting.
Make sure the background is a neutral color that contrasts well with other aspects of the print.
Avoid highly bolded fonts; They may become hard to read.
Avoid using script fonts, some people may have a difficulty reading script fonts if they are too intense.
Make sure the spacing in the font you choose is balanced and the letters aren't too far apart.
Use fonts that are simple and easy to read.
Don’t over clutter the space you have.
Keep a good distance from all of the graphics and factors you have to balance out your print.
Balance out both text and graphics.
The main idea to take from these tips is to keep it simple!
Another few tips for designing your print include…
Get a second opinion - take a step back and allow another peer to look over your design. They might see something you don’t. Two sets of eyes are ALWAYS better than one!
Choose the right substrate - check out our last blog for tips! Substrates affect image quality which is something to consider.
Test your design on a small scale before you commit to the large scale. Avoiding errors on the official print is important.
Combining all of these tips will allow you to create the best print design possible. Overall, just keep it simple. Sometimes, less is more!
Written by Omega’s Digital Marketing Intern, Dana Cuccio