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  • Successful Guerilla Marketing Tactics

    In a fast-paced world where many marketing techniques have been exhausted, guerilla marketing is an innovative way to captivate audiences. What is guerilla marketing, you might ask? It refers to unconventional marketing methods that engage audiences and leave a lasting impression. In this blog post, we will highlight three different campaigns that use guerilla marketing tactics and demonstrate the power of thinking outside of the box. Event Ambush Marketing Ambush marketing involves riding off the coattails of another advertising campaign, often capitalizing off the visibility of a major event without authorization or event sponsorship. One of the most popular examples of ambush marketing is the feud between PayPal and WePay. In 2010, PayPal was under scrutiny for freezing customer accounts. WePay, a competitive group payment service, used this to their advantage. They decided to visit PayPal during a developer conference in San Francisco, California (and came bearing gifts)! On a pallet mover, WePay wheeled in a 600 pound block of ice with hundreds of dollars frozen underneath the surface along with the words, “PayPal freezes accounts - unfreeze your money.” While the stunt stirred up some drama, it certainly reinforced the message WePay was trying to put forward: Unfreeze your account by switching to WePay. It drove actual business, too. According to the WePay team, conversions on the landing page were 3x higher than a normal day. WePay also reported a 300% increase in weekly traffic, and a 225% increase in signups from the days following the stunt. Stealth Marketing Stealth marketing is a strategy that seamlessly integrates promotional messages within everyday experiences. It subtly influences consumer behavior without explicitly revealing the true intent. The following example of stealth marketing involves product placement. In the 2000 film, Castaway, FedEx executive Chuck Noland (played by Tom Hanks) was attending to a routine assignment in Malaysia when his plane crashed over the Pacific Ocean. Most of his survival was dependent upon the contents of the numerous FedEx boxes that washed ashore of the remote island that he, too, found himself stranded. The product placement helped create awareness and interest surrounding the brand. A Nielson study reported that 96% of viewers recognized and remembered FedEx’s involvement in the movie. Because the product placement felt more organic, it allowed for more direct advertising down the road. Street Marketing Street marketing uses alternative advertising channels to create memorable brand experiences. Just like the name implies, street marketing often involves promotional activities in public spaces. Paramount, the world’s leading entertainment producer, shook up the digital landscape in 2022 while promoting the upcoming release of horror film, Smile. Instead of following traditional marketing strategies, Paramount decided to create a viral social stunt. Prior to its release on September 30th, 2022, the movie employed members of the cast to attend various MLB and NFL games. The actors were strategically placed in the stadium, ensuring utmost camera time. Just as Paramount’s marketing team intended, many viewers took note of the creepy, unchanging smiles plastered on the actor’s faces in the background. From the simple purchase of a few game tickets, the stunt garnered more than 160,000,000 views and 100,000,000 media impressions. As a result, the movie ended up grossing $216 million worldwide off a $17 million budget. It was also covered by several media platforms, like TMZ, CNN, and national and local news networks. Guerilla marketing provides an opportunity for people to disrupt traditional marketing strategies. The campaigns highlighted above share a common thread: they shocked, engaged, and organically approached their audiences. Ready to revolutionize your marketing strategy? Contact Omega today and let us help you! Written by Omega High-Impact Print Solutions’ Marketing Intern, Gracie Steel.

  • New Business Launch Strategy

    According to the U.S. Census Bureau, there were over 5 million new businesses started in 2022 (42% increase from pre-pandemic levels). Statistics show that at least 20% of those businesses will fail in the first year if they have not done so already. There are a variety of reasons businesses fail quickly – poor business model, lack of capital, competitive market, inferior product, etc. But there are plenty of businesses that succeed in their first year and grow beyond. A lot of this has to do with their go-to-market (GTM) strategy and, within that, the marketing strategy for launching the business. It takes more than a good idea and a good product to be successful. Because if no one knows about it, the business is doomed to fail. So, what are some important things to consider for a marketing strategy when launching a new business? Target Audience A big mistake that many new businesses make when launching is to not identify their target audience and focus marketing efforts on that target audience. Marketing to an audience that is too broad will stretch budgets too thin and lack impact on the customers that will actually buy your product. Identify the audience that is likely to buy your product and focus your attention on them. Demographics to consider when identifying your target audience: Age Location Gender Income Marital Status Parental Status Race Ethnicity Level of Education Occupation Good practice is to regularly review your target audience and analyze if it needs to be adjusted. For example, you may find that a certain level of income is more responsive to your advertising. So, you adjust the ad targeting, language, and messaging that you use to appeal to this demographic. Marketing Channels There are thousands of media channels that can be used to market a business. But there is no single template for businesses to use that will guarantee success. After identifying your target audience, the next step is to identify where that audience is most likely to see your brand and product, and engage. Website Many people don’t consider it, but a website is an important marketing channel for inbound marketing. Websites, when well-designed and optimized for search engines, increase awareness and generate leads. Websites also help establish a better reputation for a legitimate business. According to statistics, 97% of people who want to learn more about a business search online. Social Media Social media is the current “obvious” marketing channel that many businesses gravitate to because it is free and has the potential to reach millions of people. However, it’s important to identify which social media channels your target audience is spending their time and how to communicate through those channels. Social media has become a very competitive landscape. So understanding how to navigate the intricacies of managing a business profile and generating engagement are key to success. Traditional Digital Media Traditional digital media, such as TV and radio, still have a place in marketing strategies for certain businesses. According to a study by MRI-Simmons, 91% of adults listen to the radio at least once per week and 76% watch live TV and cable programs. Believe it or not, both of those numbers are larger than the number of weekly social media users. Print Print’s not dead. Contrary to popular belief, there is still a place in marketing strategies for print (for many businesses). What’s included in print marketing? It’s more than newspapers, magazines, and billboards. Print marketing also includes signs, banners, business cards, brochures, stickers, magnets, booklets, promotional items, direct mail, sales materials, and more. Many printed business items even result in better ROI than their digital counterparts. In-Person In-person marketing isn’t reserved for local businesses, although it is less costly. But despite the cultural shift to online communications, marketing your business in person presents benefits that online marketing does not. When communicating in person, it is easier to read body language and how a person is reacting to your pitch. It is also harder for a person to ignore or dismiss you in person. Identify in-person marketing opportunities to decide if they are right for the launch of your business: trade shows, networking events, community events, handouts, etc. It's important to consider all these channels when planning your GTM strategy. Identify which options are most likely to get you in front of your target audience and work within your budget. Promotion Once you have established your business, got the operations up and running, and identified your target audience and marketing channels, the final item to consider for marketing your launch is promotion. What is the “wow” factor that is going to get people to stop and engage with your new business? The most important thing to know is that an omnichannel approach has been proven to work significantly better than a single method of promotion. This means implementing marketing through multiple methods: website, social media, digital advertising, print advertising, in-person, etc. Here are some marketing ideas for your launch: Grand Opening Event For brick-and-mortar businesses, a lot of owners choose to have a “grand opening” event. If this is the strategy you choose to follow, focus on making a splash by promoting the event before, during, and after it takes place. Utilize direct mail to reach your target audience in the local area. Install banners and signs with “coming soon,” opening date information, and product information (if it is not obvious). Post on social media and encourage friends and family to spread the word. A grand opening event can be a big jumping off point for a successful business if planned and executed well. But if it lacks attendees or people have a negative experience at the event, it could reflect poorly and damage your reputation before you even begin. Discounts and Giveaways Everyone loves free stuff. A great way to generate buzz and get people to try your product is to give it away for free or a big discount. This strategy is perfect for businesses that are offering something unique to the market or if you believe it is better than competitors. An important factor to consider when offering free items or discounts is to not giveaway too much that you go over budget or lose potential revenue. For example: if you offer steep lifetime discounts for early adopters, it could result in lost future revenue from customers that would have been your largest revenue drivers. Word-of-Mouth and Influencer Buzz Surveys have shown that 95% of consumers read online reviews before shopping and 92% of consumers report trusting recommendations from friends and family over paid advertisements. That is why generating buzz about your new business via word-of-mouth is an essential piece to being successful. One of the easiest ways to do this is by using your employees (or yourself if you’re a one-person show) brand ambassadors. Employees are the most likely to talk positively and enthusiastically about your business with friends and family. You can also employ “influencers” to reach your target audience. When working with influencers, make sure you clearly lay out the requirements, messaging, and compensation. Always make it official with a contract. And lastly, use your happy customers. Encourage customers to leave a review online, share their experience on social media, and tell acquaintances. You can entice them to share positive reviews with discounts, giveaways, and recognition. All of these items are important for your go-to-market strategy, but nothing is more important than maintaining the momentum and implementing an on-going marketing strategy. Omega has over 70 years of print and digital marketing experience, working with businesses of all sizes to create impactful marketing materials. Contact our team for a free consultation to discuss your business and what we can do to help you succeed.

  • Can a Small Business Benefit from Direct Mail?

    Direct mail, despite being considered "old-fashioned" by some, remains a valuable tool for small businesses looking to reach their target audience effectively. Yes, direct mail is a powerful marketing strategy for small businesses, but its success is highly dependent upon various factors and your specific business goals. Here are some considerations to help you determine if direct mail is a good fit for your small business: Do you want to target a specific audience? Direct mail allows you to reach a specific audience based on demographics, location, or other criteria. If you have a well-defined target market and the ability to obtain a high-quality mailing list, direct mail can be an effective way to reach potential customers. If your small business operates in a local area, direct mail can be especially beneficial. It allows you to target households or businesses in your immediate vicinity and raise awareness about your products or services within your community. Direct mail allows for targeted demographic and geographically focused campaigns, enabling businesses to build a strong local presence and establish connections with potential customers in the area. Does your demographic prefer tangibility? Unlike digital marketing methods, direct mail offers a physical and tangible presence. You can create personalized mail pieces that stand out and grab the recipient's attention. A well-designed direct mail piece has the potential to capture attention and make a lasting impression on recipients. Personalized, tangible mail makes people feel good and want to act on it. Consumers aged 45-54 years old are the demographic most likely to respond to direct mail. Unlike digital content, direct mail allows individuals to physically interact with the marketing material, creating a deeper level of engagement and potentially increasing brand recognition. This can potentially lead to higher engagement and response rates compared to purely digital channels. Do you have direct mail included in your budget? Direct mail campaigns can be costly, especially when factoring in printing, design, postage, and mailing list expenses. It's crucial to evaluate the potential return on investment (ROI) to ensure that the cost of the campaign aligns with the revenue and growth opportunities it can generate for your small business. The average ROI for direct mail is 29% (via SmallBizGenius). If you are already budgeting for direct mail but not utilizing it, start now! Do you know how to track and measure results? Although direct mail may not provide immediate tracking like digital marketing channels, it is still possible to measure its effectiveness. Using unique codes, dedicated landing pages, or specific call-to-action offers can help you track and evaluate the response rate and conversion rate of your direct mail campaign. By analyzing these metrics, small businesses can refine their marketing strategies and optimize future mailings for better results. Do you have a multi-channel marketing strategy? Direct mail can work effectively when integrated with other marketing channels, such as email, social media, or online advertising. By combining different channels, you can reinforce your message, increase brand awareness, and create a more cohesive marketing campaign. If you answered yes to two or more of the above questions, direct mail would be beneficial for your small business. While digital marketing continues to thrive, direct mail has not lost its relevance, especially for small businesses. Its targeted reach, personalization capabilities, tangible impact, and targeted focus can make it a successful marketing tool. By incorporating direct mail into your marketing mix, your business can stand out from the digital noise and achieve positive results. If you're a small business owner seeking an innovative way to engage customers and drive growth, don't overlook the power of direct mail—it might be the game-changer you have been searching for. Contact Omega today to get started on your next direct mail campaign. Written by Omega High-Impact Print Solutions’ Marketing Associate, Ava Hoch.

  • Why Outsourcing Your Marketing Is a Smart Business Move

    In today's fast-paced business world, nailing your marketing game is essential for your company's success. But let's face it, handling all the marketing responsibilities in-house can be overwhelming and drain your resources. That's where outsourcing your marketing efforts comes in, and boy, does it make huge business sense! Let’s break down some of the reasons why outsourcing your marketing is a smart business move. Access to Expertise Outsourcing gives you access to a team of marketing professionals who focus solely on marketing. These experts specialize in various areas like print and digital advertising, content creation, social media management, SEO, and more. With their wealth of knowledge and experience, they'll execute your marketing campaigns with precision and efficacy. It's like having a dream team dedicated to making your business shine. Cost-Effectiveness Hiring an in-house marketing team can be costly. Salaries, benefits, training, software, and equipment expenses can stack up quickly. But when you outsource, you get top-tier marketing professionals at a fraction of the cost. You pay for the services you need, when you need them, without the headaches of long-term contracts. It's a win-win, allowing you to allocate your resources smartly and focus on other important areas of your business. Focus on Core Competencies Speaking of focus, as a business owner, your main focus is running your company and serving your customers. Marketing intricacies might not be your cup of tea, and that's okay! Outsourcing your marketing frees up your precious time to concentrate on what you do best. That means increased productivity and better overall results. Let the experts handle promoting your business while you work on running it. Access to Advanced Tools and Technologies Marketing agencies stay up to date and invest in the latest tools and technologies, which can be a challenge for small businesses to keep up with. When you outsource, you gain access to their cutting-edge marketing software, analytics platforms, and automation tools. No need to worry about purchasing or maintaining them in-house. This means you can harness data-driven insights, streamline your processes, and maximize the effectiveness of your marketing campaigns like a pro. Fresh Perspectives and Creativity And of course, outsourcing injects fresh perspectives and creativity into your marketing efforts. External marketing teams bring diverse industry experience and a keen understanding of market trends and consumer behavior. They'll spice up your campaigns with innovative ideas, out-of-the-box thinking, and creative solutions. By teaming up with a marketing agency, you'll breathe new life into your brand, ensuring you stand out from the competition and remain engaging with your target audience. Outsourcing your marketing is a powerhouse move that offers a list of benefits to help your business thrive in today's dynamic marketplace. From accessing specialized expertise and saving costs, to focusing on what you do best, achieving scalability, leveraging advanced tools, and infusing creativity, it's a surefire way to boost your marketing performance and get a great return on investment. Consider partnering with a reputable marketing agency, like Omega, and get ready to outshine the competition. You can click the button below to request a consultation, today. Written by Omega High Impact Print Solutions’ Marketing Manager, Emily Steel

  • Top 5 Biggest Marketing Blunders

    In the marketing industry, there have been many widely successful and celebrated campaigns. However, nestled among these achievements are devastating marketing failures. They serve as reminders that even the most curated strategies can have damaging effects on brand reputation. The biggest marketing blunders in history have resulted from insensitive advertising, poor brand messaging, and lack of understanding of the target audience. In this article, we will take a look at five marketing blunders, what the company was trying to do, and why it failed miserably. 1. Kenneth Cole Cairo Tweet From 2011 to 2014, during what is now referred to as "Arab Spring," citizens in multiple countries around the Middle East, include the people of Cairo, Egypt engaged in a civil uprising to condemn political powers. The protests were mostly peaceful, but still resulted in reported brutality and violence from police. Around the same time, the Kenneth Cole fashion brand wanted to promote their spring collection on Twitter. In doing so, they used the social and political unrest in Egypt as clickbait to promote their spring collection on Twitter. For obvious reasons, this sparked mass outrage and backlash. The public felt that the brand dismissed the severity of Cairo’s humanitarian crisis, and certainly did not appreciate that they were using it to drive sales. This cautionary tail prompts us to consider the importance of sensitivity, consciousness of the world around us, and responsible messaging. If you have to omit ethical principles in an attempt to make a joke, it is probably best that you brainstorm different ideas. In most cases, it is in a brand's best interest to avoid commenting or promoting around political events, unless that is part of the brand's identity and mission. 2. Apple's Inescapable U2 Download On September 9, 2014, consumers were anticipating the launch of new tech products from Apple, but got a much bigger surprise instead. After revealing the iPhone 6 during the press conference, Apple brought out Irish rock band U2 to announce their new album title, Songs of Innocence. Whether anyone liked it or not, the album was downloaded to the personal devices of over half a billion iTunes customers as a “gift” from the Cupertino company. On top of that, there was no easy way to delete the unwanted music. This was intended as a promotional gesture, but many users felt that the mandatory download was invasive. Marketing should always prioritize user consent, the characteristics of the target audience, transparent communication, and privacy considerations. It also sheds light on listening to employee feedback and promptly addressing overwhelming concerns. This way, companies can demonstrate their commitment to customer satisfaction while using feedback to inform their future marketing strategies. 3. Audi’s Wedding Commercial Aired in China, this Audi commercial starts out at a wedding ceremony, where the happy couple are at the altar, reciting their vows. The bride and groom, along with the wedding attendees, are shocked as the groom’s mother trudges up the aisle to object. She turns to the bride, closely studying her facial features. She then grabs the bride’s nose and her ears, bending them to the limits to check their durability. The mother-in-law then pries open the bride's mouth and puts on her glasses before checking out the inside. The groom is finally able to release his bride from the grasp of his mother. The mother makes her way back down the aisle before turning around to give the couple a sign of approval. She then, however, glances down at the bride’s breasts, in which the bride clutches them in shock before the commercial ends. This commercial caused significant backlash upon its release, as it compared inspecting a car to determining if women are a satisfactory candidate for marriage. Viewers admonished the ad for its sexist implications and blatant objectification of women. Humor in advertising can be difficult, as it often degrades an individual or group, and may not be clearly viewed as humor. Marketing strategies should be void of stereotype reinforcement, rather promoting equity and inclusivity. 4. “I’ve Fallen, and I Can’t Get Up!” Medical alarm and protection company, LifeCall, released their first television ad in 1989 to promote a product called Life Alert. Life Alert is a small device kept on your person that will contact emergency services in the click of a button. It is particularly appealing to older adults and people with disabilities who live alone or who are vulnerable to medical emergencies that could leave them alert, but unable to call for help. The first version of this commercial featured a woman known as “Mrs. Fletcher,” who utilizes her Life Alert after she suffers a fall in the bathroom. She mutters to the dispatcher, “I’ve fallen, and I can’t get up!” The dispatcher assures Mrs. Fletcher that help is on the way. Life Alert was recognized as a reputable and valuable product for emergency response systems. However, the usefulness of the product does not surpass the poor execution of their marketing campaign. The subpar acting and exaggerated catchphrase, “I’ve fallen, and I can’t get up!” has become an epicenter for parodies and memes. Overall, Life Alert failed to resonate with consumers, ultimately leading to their bankruptcy in 1993. 5. Khloé Kardashian Nurtec ODT In 2020, Khloé Kardashian partnered with Nurtec ODT, both a treatment and prevention medication for migraines. Being that Kardashian has personal experience with migraines, her endorsement provided a layer of relatability and trust among consumers searching for migraine solutions. In turn, Kardashian’s prominent following and massive influence ensured mutual benefits. In July of 2020, Khloé Kardashian appeared on “The View” where she spoke about her experience being a spokesperson for Nurtec ODT and how it has changed her life. She gushed over the medication over the course of seven minutes, but failed to provide any risk information. The FDA’s Office of Prescription Drug Promotion wrote a letter reprimanding Kardashian, Nurtec ODT, and its pharmaceutical company, Biohaven. The FDA scrutinized Kardashian for overstating the efficacy of the medication, and failing to adequately disclose the potential health risks. As a result, the segment is no longer discoverable. The FDA’s letter shows the importance of responsible marketing practices, especially with health-related products. By not covering the medication’s risks, Khloé Kardashian inadvertently spread misinformation that could have harmful effects or be ineffective for consumers. This emphasizes the significance of transparency, and the commitment of influencers to prioritize the safety and welfare of their audience. People are increasingly seeking not just good products, but the good people behind them. The desire to align with shared attitudes, values, and beliefs is a powerful force in shaping purchasing decisions. These marketing blunders provide valuable insight for businesses. Understanding your audience, prioritizing authenticity and transparency, cultural sensitivity, learning and adapting to feedback, regulation compliance, and customer-centricity are all opportunities for enhanced marketing strategy and stronger connection with customers. At Omega, we produce ethical digital marketing strategies that deliver results. Contact us to learn more about how our team can create a marketing plan for your brand. Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Gracie Steel

  • Anatomy of an Effective Promotional Banner

    Promotional banners are everywhere, from in-store displays to high school football fields. You likely see dozens of banners every day, but do you actually see them? Banners can be an effective marketing tool to promote a business or organization. However, a poorly designed banner won’t be seen and results in a waste of time, effort, and money. Consider the anatomy of an effective promotional banner when designing your next piece and feel confident that you will see intended results. Message The number one, most important aspect to consider about your promotional banner is the message that you are trying to convey. What is the action you hope viewers will take after seeing your banner? Is there an action for people to take? Is the message banner-worthy? Depending on where the banner lives, your message should be clear and concise. Rarely do you have the luxury of viewers stopping to read lots of text or appreciate fine details in images. So, through exciting or problem-solving statements, your message needs to grab viewers’ attention and make them want to take action. Some ideas for effective messaging on a promotional banner: Highlight a special sale or limited time offer. General brand promotion with a tagline or short description of your product or service. Highlight an achievement, such as an award or championship. Ask a question that will resonate with your target demographic. Layout of Visual Elements When designing a promotional banner, there should be a hierarchy of visual elements in the layout. In the U.S., people view subjects from top to bottom and left to right. So, that is how your hierarchy should lay out. If the text is what will get viewers’ attention, that should be the big, loud element at the top or left side of the banner. If it is an image or other graphic element that is intended to be the attention-grabber, that should be the bold piece at the top that stands out from the rest. Common mistakes that people make when creating their promotional banner include no hierarchy, so viewers don’t know where to look, too much information squeezed into a finite space, competing graphic elements, and text that is too small to read. Identify the reason for the banner and make that the focal point for which everything else is designed around. Walk away from the design for a while and come back to it. Note where your eyes look first. Is that where you want other viewers to look first? If not, rework the layout. Color Color is another important element of a promotional banner that can make it great, or inhibit its success. When designing your banner, consider a few factors: branding, contrasting colors, and the environment in which the banner will live. It’s tempting to throw a bunch of bright colors into your design because you have heard that is what will get people’s attention. But if your brand is darker or more muted, a design filled with bright colors will create confusion and give the wrong impression of your brand. Also pay attention to how colors interact with each other in the design. For any text, make sure you use complementary colors or high-contrasting colors and shades. For example, blue text on a green background will be hard to read, since they are very close on the color wheel. However, blue text on an orange or yellow background will generate a nice contrast and be easy to read. Something that many people do not consider when designing their banner, is the environment around its installation. The environment can affect how colors appear in the design, actually changing how they appear compared to other environments. The environment can also work against your colors or be used to your advantage. For example, a white banner on a white wall will get lost. But a white banner against a dark wall or background will stand out. Material The material you use for your banner should be appropriate for the end application. That means if you will be installing your banner in an outdoor setting, you should use a material that is manufactured for outdoor banners and will be able to withstand rain, wind, snow, sun, etc. You will also want to consider the lifespan of your banner. For a temporary installation that does not need to last more than a day or two, you can get away with a less expensive paper-based substrate. However, if the banner needs to last for weeks, months, or years, you will want to use a material that is much more durable, like a vinyl. Placement The last piece of the puzzle is placement of your banner. Where is it going to be most effective in, not only getting people to see it, but getting the right people to see it? A well-designed banner can be completely wasted if it is installed in an area where it is blocked or where it gets lost in a clutter of other stimuli. When selecting a location for your banner, choose a place that has lots of traffic, is clearly visible from blockage or clutter, and stands out against the background. Try to place the banner at eye level, or close to eye level, as that is the area that gets the most views. When looking to create your next banner, reach out to the experts at Omega High-Impact Print Solutions. We have been creating effective marketing materials for over 70 years, including well-designed, high-quality promotional banners for a variety of large and small businesses. Our experienced design team will work with you to create an effective banner that achieves your goals.

  • Essential Print Materials for a Successful Food Truck Business

    It’s the summertime, which means food truck season is upon us and it's crucial to establish a strong brand presence to attract customers and differentiate from the competition. While digital marketing plays a significant role, traditional print marketing continues to be effective in capturing attention and conveying essential information to potential customers. Since food trucks offer a unique dining experience, informing and enticing customers is important. Here are must-have print materials for a thriving food truck business: Vehicle Wraps Make your business stand out! Consider your food truck as your storefront and an advertisement. Transform your food truck into a mobile billboard by investing in professionally designed vehicle wraps or graphics. Full or partial vehicle wraps can be created to grab attention and enhance the truck's appeal. A visually striking wrap featuring your logo, brand style, mouthwatering food images, and contact information can turn heads and leave a lasting impression. Menus Menus are the heart and soul of any food truck. Menu boards or an A-frame menu sign are perfect to put outside your parked vehicle for a line of customers to view or get passersby to stop. Some food truck owners may also choose to use chalkboards to allow for menu flexibility. If you are looking to increase your marketing efforts for when people aren’t in front of your truck, flat or trifold menus are great options to promote your brand, website, and social media. True to the uniqueness of the food truck experience, menu designs should also be visually unique, and showcase the personality of the truck. Include photos of the food, graphics, and colors that mimic the truck, and clear descriptions of each item. Updating menus regularly to reflect seasonal or limited-time items will keep customers excited and wanting to come back again and again. Branded Packaging Utilize branded packaging for your food trays, cups, or to-go containers for additional brand recognition and marketing. This can be as simple as using the brand colors and logo or making the design of package functionality stand out. Since food truck dining is all about being mobile, it presents great opportunities for creative packaging. Branded packaging is also great for food photos that people post online and provides free marketing to you. Signs and Banners Make your name known! Signs and banners are great for displaying specials or other enticing information, such as unique food options. Consider an illuminated sign that can be hooked up to your truck if you set up shop before sunrise or at night. You might also want to consider wayfinding signs to direct people to your truck (if the area you are in allows it). The use of sidewalk displays and custom flags is a great way to attract potential customers. Business Cards Business cards aren’t just for corporate businesses. They can also be used to promote your food truck’s website, social media, or special offerings, such as catering. Your business cards should include the brand logo, contact information, social media handles, website, and a brief description of what the food truck offers. Business cards are perfect for handing out at local events, food festivals, or even to satisfied customers. A professional business card is especially valuable if you host a private party or event. Promotional Flyers Promotional flyers are effective in generating buzz and attracting new customers. Flyers should be colorful and informative highlighting the food truck's unique selling points, such as special offers, discounts, or upcoming events. They can be distributed at community centers, local businesses, and bulletin boards. Another option is to partner with a complementary business like a coffee shop or gym to reach a wider audience. Promotional Items People love free stuff! A freebie or gift makes customers feel valued. Promotional items are an easy and affordable way for businesses to showcase their identity and spread the word about their brand. Give out custom promotional items such as magnets or stickers at events to remind people of your truck and help generate buzz. Also, if people love your business or simply just like the design of the magnet or sticker, they will proudly display them on their personal items. Custom Tents or Umbrellas Custom branded tents or umbrellas are a great optional or additional setup for a food truck. Custom tents or umbrellas can provide more space for you to operate, or protect your customers from the elements. What better way to attract people to your truck when it’s raining than to provide shelter with your brand on it? If you are a food truck owner, it’s time to refresh your print materials before the festival season is in full swing! Contact Omega today to get started. Written by Omega High-Impact Print Solutions’ Marketing Associate, Ava Hoch

  • How to Make Content People Actually Want to See

    Social media platforms have become a must-have for businesses of all sizes to connect with their audience and establish a solid online presence. But let's face it, in a sea of content, it can be quite a challenge to create material that truly catches people's attention. In this blog post, we'll explore some practical tips on how to make social media content that people actually want to see. Know Your Audience First and foremost, you need to know your audience to know what they want to see. To create content that really strikes a chord with them, it's crucial to understand who they are, what they care about, and the challenges they're facing. Take the time to develop detailed marketing personas that capture their demographics, interests, pain points, and motivations. And don't forget to tap into social media analytics tools to gather data on their behavior, preferences, and engagement patterns. This information will be your secret weapon in tailoring your content specifically for whom you want to reach. Be Genuine Another important factor for creating content people actually want to see is being authentic. For the most part, people naturally know when someone is being fake or insincere. That's why it's essential to be honest and relatable in your content. Share your brand's story, values, and personality in a way that feels natural and genuine. You don’t want to give your viewers a used car salesman spiel by force-feeding them over-the-top sales pitches. Instead, focus on providing value, education, or entertainment to your followers. Utilize Visuals Visuals are your best friend when it comes to making captivating content. They're much more engaging and memorable than plain text. So, it’s imperative to include eye-catching visuals in anything you post. Maintaining a consistent visual style that aligns with your brand's aesthetic and tone is also a great idea. This will create an attractive feed that your audience will be compelled to explore. Provide Value Delivering value is crucial when it comes to fostering trust and cultivating loyalty amongst users. Sharing useful tips, tutorials, or resources that address your audience’s pain points is a great place to start. Alternatively, you could choose to educate them on subjects pertaining to your industry. By offering solutions to their problems or responding to their frequently asked questions, you establish yourself as a reliable and valuable resource they can count on. Creating social media content that truly resonates with your audience takes time, effort, and creativity. By understanding your audience, being authentic, using visuals, providing value, and engaging with them, you can create content that stands out and sparks engagement. Just remember, social media is always changing. So it's important to experiment, learn, and adapt your content strategy to keep up with the evolving trends and preferences of your audience. Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

  • Best Social Media Sites to Grow Your Business

    Using social media to advance your business has many benefits. Whether you want to expand visibility, promote products and services, increase sales or network with companies alike, social media is an effective and affordable tool to achieve your business goals. There is one burning question, though. How do you determine which platform would be the best for your business? The answer to this question: it varies. It depends on your target audience, the products and services you offer, and platform functionality. In this article, we will explore six different social media sites and their versatility to help you determine which platform can be most profitable for you and your business. Facebook With nearly 2.96 billion monthly users, it is easy to assume why Facebook is at the top of our list. Almost any company can cater toward their audience with a user base as big as Facebook. From micro influencers to family-owned businesses to major corporations, there are many ways Facebook can get your name out there. A common misconception about Facebook is that it’s used mostly by older individuals. The average user is men and women between the ages of 35-44. However, usership is balanced across all age ranges. Fitness and healthcare, e-commerce, and real estate agencies are examples of businesses that do well on Facebook. If you have a tight marketing budget, Facebook Messenger can be used to reach out to potential clients organically. But if you’re willing to invest a little bit of money, Facebook Ads is a service where you can create your own advertisements and choose who you want to reach. Facebook also provides detailed metrics to inform you of your progress. The best part? You determine how much you want to spend. We do not recommend using this platform if you do not have a budget for digital marketing. Additionally, if your company goes against Facebook ad policies, such as promoting illegal or false content, this platform might not be right for you and your business goals. YouTube YouTube is an unsung platform where users can watch videos and upload original content for free. YouTube is a competitive search engine where you can easily reach your target demographic through uploading videos and advertising on other users’ videos. More than half of YouTube’s user base is a Gen Z or Millennial. It is a nearly even split between men and women who watch. YouTube is mainly used for entertainment, but everybody has a different vision of what makes up entertainment. Be wary of this when deciding how to target your audience. E-commerce, influencers and video game companies are examples of businesses that thrive on this platform. YouTube also allows you to optimize company searches through the input of keywords in the title, description and keyword tool. This makes it easier for prospective clients to find your company. Since YouTube is owned by Google, your content gets included in the search engine’s results and is included in Google’s ad network. The downside to this platform is the unpredictability of the algorithm. For example, your advertisement may be placed on a video that is unrelated to your business or does not uphold your business values. Twitter Twitter is most known for posting photos, videos and a limited caption of 280 characters or less. The way Twitter’s algorithm is set up for content delivery facilitates a higher click-through rate than competitor sites. Similar to Facebook and Instagram, most of the site’s traffic comes from men between the ages of 25-34 years old in the United States. Sports teams, higher education and non-profit organizations are all industries that thrive off Twitter’s platform. Hashtags may also be used to connect to users or similar accounts through keywords. This improves visibility and can ultimately lead to an increase in brand awareness. Recently, Twitter also introduced a monthly subscription that boosts subscribing accounts’ impressions. For a business that is trying to grow a following and has sought-after information to post, this is a good option to get in front of more potential followers. One thing to note – active usership has decreased within the past year due to many changes that have occurred under new ownership. We suggest keeping this in mind when narrowing down your social media selection. TikTok A newer contender, TikTok is an app where users can create and consume short-form video content. It is often used for entertainment purposes. However, there is plenty of content on TikTok that is informational and educational and receives good engagement. TikTok is primarily used by women between the ages of 16-24. Millennials also use the platform, but at a lesser rate. Beauty, fashion and interior design are all industries that thrive on TikTok. If you’re trying to reach a younger generation, TikTok is the perfect platform to do so. TikTok’s algorithm provides a fair chance for your content to go viral, as it shows content on users’ “For You Page” based on what they interact with. However, this also can make it challenging for brands to see consistent engagement, as TikTok places an emphasis on “discovering” new accounts and content. As users scroll, there are in-feed ads as well, which allow users to interact with companies and view their products and services in just one click. This takes away unnecessary steps for clients to find your company and enhances conversion rates. Like other social media platforms, hashtags can also drive traffic through keywords. Hashtags help with brand exposure, encourages interaction, and can be used to inform content research. We do not recommend TikTok if you wish to only target a specific audience. When TikTok videos gain a lot of traction, there is no apparent formula behind who sees the video. TikTok can also be a difficult medium to work with if you do not wish to take on a casual, informal and friendly approach to marketing your business. Instagram Since Facebook and Instagram are both owned by Meta, they share many similar qualities. However, Instagram is a cost-effective alternative to Facebook. Instagram is a free photo and video sharing app with many ways to organically grow your business and establish a brand voice. Focused on visuals, Instagram makes it so you can create innovative content to entice potential customers. Instagram offers a variety of content mediums: Instagram Stories, that are only live for 24 hours; Instagram Reels, which are short-form videos like TikTok; and livestream videos. Users can shop directly from e-commerce brands, too. By facilitating the shopping process, users are more likely to purchase from your selection of products and services. While Instagram’s user demographic is evenly split between men and women, more than half of users are under the age of 34. Most users reside in India, with the United States and Brazil trailing closely behind. Fashion, travel and events are examples of successful industries on Instagram. The way Instagram’s algorithm is designed makes it so heavily promoted, repetitive or spammed content may be suppressed. If this is concern, you may want to consider marketing yourself on a different or additional platform. LinkedIn LinkedIn is commonly dubbed as a professional networking site. Whether you want to score an internship, build rapport with other professionals in your field, or learn some new skills, LinkedIn is a great resource for the right business model. On a global scale, the average users of LinkedIn are Millennials and Gen Z. The site sees very little traffic from people over the age of 55. Users tend to be more educated with a higher income. LinkedIn allows businesses to target a more professional audience. It also lets you narrow down your ads through industry-specific variables. No other social media platform has this ability. Most other platforms will show ads depending on behavior-based elements. LinkedIn also takes a slightly different approach to advertising. For example, the offer a service called Sponsored InMail. It is intertwined with their direct messaging platform. This method is wildly successful, as click-through rates are much higher than regular emails. Their Lead Accelerator feature lets users monitor their most valuable prospects. Through this, users can push their ads toward promising leads. Since LinkedIn is geared toward the professional realm, it may not be a good platform to choose if your company is more relaxed and natural. Additionally, it is easier to reach success on LinkedIn if you already have a decent following. A couple hundred connections may not be enough to effectively market your business. You don’t need a huge budget to have a successful company. There are so many affordable resources available waiting to be discovered. Social media is one of those powerful tools that when used correctly, can lead you to a path of success. Make your business boom! Contact Omega for additional resources to grow your company. Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Gracie Steel

  • Questions to Consider When Building a Website

    Building a website can be a daunting task, especially if you are new to web development. There are many factors to consider, from design to functionality to user experience. In this blog post, we will discuss some of the key questions to consider when building a website. 1. What is the purpose of the website? Before you start building a website, it is important to determine its purpose. Is it an e-commerce site, a blog, a portfolio, or a corporate website? The purpose of the website will influence the design, functionality, and content. Websites that are attempting to generate sales online will have different layouts and calls to action compared to websites that are used solely to showcase a brand, products, or services. 2. Who is the target audience? Knowing your target audience is crucial to the success of your website. Are you targeting a specific demographic or a general audience? Will visitors be familiar with your brand or will the website be an introduction for most visitors? Are visitors web savvy or do they need to be guided through the web experience. Understanding your audience will help you design a website that meets their needs and preferences. 3. What content will the website have? Content is the heart of any website. What type of content will your website have? Will it be mainly text-based or visual? Will it be static or dynamic? The type of content will determine the structure of the website and its functionality. 4. What design elements are important? The design of your website is critical to its success, not only for the experience, but for search engines finding it as well. What design elements are important to you and your target audience? Do you want a minimalist design or something more elaborate? Do you want a specific color scheme or font type? 5. What features and functionality do you need? The features and functionality of a website will depend on its purpose and the needs of the target audience. Do you need an e-commerce platform, a blog, or a forum? What about social media integration, a contact form, or a newsletter signup? Make a list of the features and functionality you need and prioritize them accordingly. 6. What platform and technology should you use? There are many platforms and technologies to choose from when building a website. Should you use a CMS like WordPress or a website builder like Wix? What about programming languages like HTML, CSS, and JavaScript? Consider your technical skills and the complexity of the website when making this decision. Platforms like WordPress and Wix provide free or purchased templates that are coded to make the building process easy and function properly. 7. How will you promote and maintain the website? Building a website is only the first step. You also need to promote and maintain it. How will you drive traffic to the website? Will you use SEO, social media, and/or paid advertising? How will you maintain and update the website? Will you do it yourself or hire a web developer? In conclusion, building a website requires careful planning and consideration of various factors. By asking these questions and taking the time to think through your options, you can create a website that meets your needs and the needs of your target audience. Omega provides website building and management services for clients both small and large. Contact our team to discuss the options that make the most sense for you and your website.

  • Make Graduation Memorable: Print Essentials for Schools & Businesses

    Graduation is quickly approaching! As a result, print services are in high demand during this time of year. If you're planning a graduation ceremony, celebration, or want to acknowledge graduates, you'll want to make sure you have all the necessary print materials on hand. If you aren’t sure what printed items are available, or you’re looking for ideas, keep reading! Announcements and Invites Invitations or announcements are among the first items you’ll need for graduation events. Whether you’re inviting guests to a graduation ceremony or party, a well-designed invitation or announcement can set the tone for the event. It is important to choose a design that reflects the ceremony or party's theme and captures the occasion's spirit. For schools, printed graduation ceremony “Save the Date” invitations and graduation tickets are needed to share the details of the ceremony. Invites should always include the date, time, and location of the event, as well as other important information. Choose from various substrates (matte, glossy, linen, satin) and embellishments (foil stamping, embossing, debossing, metallic ink, etc.) to make your invitations stand out amongst the crowd. Certificates High-quality certificates and diplomas are an essential part of any graduation ceremony. They serve as a tangible reminder of the hard work and dedication that students have put into their education. Schools should use a high-quality substrate and design that reflects the level of achievement being recognized for the certificates and diplomas. The quality should make recipients want to keep and display the recognition they worked hard to earn. Booklets Graduation program booklets are utilized to share information about the event, such as the order of events, speakers, and graduates. Presenting this information in a structured manner will ensure a seamless flow of the ceremony. Many programs are produced on low-quality paper stock. However, a better quality card stock can make the program a keepsake to reminisce over, years into the future. Banners & Signage Custom banners and signage are a staple for all graduation celebrations, regardless of event size. For schools, banners can be used to celebrate the graduating class throughout the halls and at the ceremony. Custom large banners and signage can create excitement and clarity at graduation events. Schools can get custom lawn signs and posters to celebrate each recent grad. Yard signs can be as small as 1ft wide, or as large as 3ft and personalized to include the grad's name, school, and even photos. Achievements should not go unnoticed! Creating personalized graduation print materials is crucial since they serve as physical mementos. Whether you’re celebrating the graduation of a preschooler or college grad, be sure to make the most of this special time with high-quality print materials that will be treasured for years to come! Make graduation memorable! Contact Omega for your custom graduation print today. Written by Omega High-Impact Print Solutions’ Marketing Associate, Ava Hoch.

  • Best Tools for Content Creation

    It’s a common misconception that creating digital marketing content simply comes down to slapping some graphics and copy together and adding a sprinkle of random hashtags to top it off. However, any marketer will tell you that it is never that cut-and-dry. In today’s digital landscape, it’s crucial to create content with care, to ensure that it gets noticed, resonates with your target audience, and sends the right message about your brand. From composition, quality, tone, verbiage, and overall relevance, marketers need the right tools to ensure all these elements are on point, every time. Luckily, the following content creation tools can help you do just that. 1. Canva Of course, we’d be remiss if we didn’t put Canva at the top of this list. After all, there is a reason why this platform is arguably the most popular content-creation tool now. Whether you’re looking to create social media content, a presentation, website banners, etc., you can get it all done on Canva. This content creation tool is notable for its extremely large library of free stock images, videos, audio, fonts, and graphics. It also has hundreds of different pre-designed templates that you can choose to work with if you need a little inspiration. However, if you would rather work from scratch, you can simply pick from one of their blank templates, which are pre-sized for anything from an Instagram story to a letterhead. The free version of the tool is extremely comprehensive. But those who want more can invest in Canva Pro or Canva Team depending on how many people you would like to have access to the account. Those who choose to upgrade their Canva account will enjoy additional features such as brand controls, reports and insights, and the ability to collaborate in real time. 2. CapCut There is no shortage of platforms to choose from when it comes to editing video content. Unfortunately, there are a few common problems among a significant number of them according to feedback from users. Many video editing platforms have a steep learning curve that can make using them frustratingly difficult or downright impossible. On top of this, they may hide important features behind a paywall or even lack the features altogether. Enter CapCut! CapCut (previously ViaMaker) is a free all-in-one video editing tool developed by the creators of TikTok and ByteDance. On top of being incredibly intuitive to use via desktop, CapCut has a surprisingly user-friendly mobile version as well. It also has a generous list of features, including professional-looking transitions and effects, auto-captions, and a free audio library that includes both music and sound effects. And the best part is…it’s all free! Only recently as of the date of this post did CapCut introduce a pro version that boasts some extra editing tools. But subscribing to this version is by no means necessary to enjoy most of the robust features this platform offers. 3. Hashtagify.me Hashtags are a great way to increase the reach of your social media posts and get noticed by a relevant audience. However, spamming a bunch of irrelevant, overly broad hashtags that are trending completely defeats this purpose. At the same time, filling your post with ultra-specific and seldom searched hashtags is not an effective strategy either. Hashtagify.me is a free tool that allows you to search and analyze different hashtags on both Twitter and Instagram. Once you have searched for a hashtag, you can determine its popularity and how it is most used, which better allows selecting the most appropriate hashtags to incorporate into your posts. This tool also gives you instant hashtag suggestions for tweets and gathers real-time insights on a hashtag's popularity, related hashtags, and influencers. As stated, this tool is free. However, you have the option to upgrade your plan to sign up for alerts on specific hashtags, track influencers and usage patterns, and more. 4. Grammarly Many online platforms offer some form of spellcheck and/or grammar check. However, any marketer worth their salt will tell you that writing good copy comes down to more than just accurate spelling and properly placed commas. Rather, it is also extremely important to write content that is both clear and engaging, all the while conveying the proper tone. That’s where Grammarly comes in. While, yes, this tool does help you correct mechanical errors, it also checks your writing for clarity, engagement, and delivery. It can even vet your writing for any potential plagiarism. To top it off, this platform can be installed as a plugin, which allows Grammarly to automatically proof written content on Facebook, Instagram, Twitter, LinkedIn, and practically anywhere else on the web. Grammarly offers a free version, with the option to upgrade to either their premium or business plan. 5. Jotform One of the major KPIs that marketers use to analyze the success of their digital marketing efforts is engagement. The better engaged your audience is, the longer you'll be able to retain them, and the more loyal they will be to your brand. Asking questions is a great way to prompt engagement on social media. Jotform is a user-friendly quiz, form, and survey builder that allows you to create questions in various formats, like multiple choice, short answer, yes or no, and more. There are countless available integrations, as well. So, it can be easily used on most major platforms. Not only this, but Jotform also stores all the data collected from these short forms. So, depending on the question asked, you gain valuable information that may help you create more successful content. The starter version of Jotform is free, but you can unlock additional features with the bronze, silver, gold, and enterprise plans. Creating consistent, quality content for any digital platform is undoubtedly a challenge. This is doubly true for those who don’t know what the best tools are to do so. With so many different content creation platforms out there today, knowing which ones are worth investing in or using can be a game changer. And while everyone has different preferences for what works best for their needs, these tools are definitely at least worth checking out. Do you need more help creating content for your brand? Let Omega help! View this, as well as our full range of digital marketing services, here. Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

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