By Gracie Steel, Digital Marketing Assistant at Omega High Impact Print Solutions
With an extensive user base and an algorithm designed to make videos go viral in an instant, TikTok is a leading social media platform for digital marketers, influencers, and brands alike. However, becoming the next viral sensation is no easy feat. That’s why we created a guide to navigate TikTok’s Creative Center- a free and valuable resource that helps you discover trending creators, soundtracks, hashtags, ads, and more. This way, you can stay ahead of the curve on this fast-paced platform, and join the ranks of trendsetters in a snap!
Let's get started!
In your browser, search for TikTok Creative Center and begin by setting up your account. You don’t need anything fancy- just an email address and password.
On the top left hand corner of the webpage, locate the INSPIRATION tab. Underneath, you’ll see subsections including Top Ads Dashboard, Top Ads Spotlight, Keyword Insights, Creative Insights, and Top Products. We will review how to use these tools to inspire your TikTok ad strategy. First, go to Top Ads Dashboard and/or Top Ads Spotlight (Both include the same information.)
Filter through high-performing ads by country, language, industry, objectives, date, format, and likes. Select SEE ANALYTICS to gain valuable insights on the ad’s attributes and performance. Here you can evaluate the ad based on:
CVR (Conversion rate)
Next, go to INSPIRATION > KEYWORD INSIGHTS. Identify trending keywords that have been extracted from top-performing TikTok videos. Either search by keywords specifically or filter by country, industry, objective, keyword type, and date. Consider using these keywords in your content to stay relevant in an ever-changing digital landscape.
Under INSPIRATION, go to CREATIVE INSIGHTS. See how high-performing ads increase engagement through creative patterns. Be sure to explore the BEST PRACTICES tab to learn how you can optimize your content.
Lastly, go to INSPIRATION > TOP PRODUCTS. You can sort through popular products by category. Integrate trending products into your own content to influence your audience’s purchasing decisions.
Maneuver to the TRENDS category at the top left hand corner of the homepage. Here you can find out what hashtags, songs, creators, and videos are performing well on TikTok so you can maximize discoverability and engagement on your account. Go to HASHTAGS.
Use this information to your advantage. For example, if you’re in the beauty and personal care industry, hashtag haircare is trending with 6,000 posts and nearly 92 million views in the past seven days. Consider centering your next TikTok around this topic to boost traction.
Go to TRENDS > SONGS. Leveraging trending music increases your chances of user engagement, including comments, stitches, duets, and collaborations. Click on the BREAKOUT tab to view soundtracks that have boomed rapidly. Using sounds that TikTok signals as interesting and engaging can help you reach a wider audience.
Find the CREATORS tab under TRENDS. Sort through TikTok’s popular creators. This tool will show you the total likes and followers of each creator. Take a moment to explore their content, and see what works and what doesn’t. This can save time and effort when experimenting with different approaches.
Finally, go to TRENDS > VIDEOS. Remember when whipped coffee, Adult Swim, and the Renegade dance ran your “For You” page in 2020? In this section, you can sort through TikTok trends and challenges. Brainstorm ways you can apply these to your content.
Staying up-to-date on TikTok trends is crucial for growth and relevance. And with TikTok's Creative Center in your toolkit, you can easily unlock the secrets to TikTok success. Use this resource as your ally, integrating trending products, sounds, hashtags, keywords, and more into your content creation process. You'll be capturing the attention of millions in no time!