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Branding Services
No matter how you spin it, branding is a crucial component to making any business successful. We’ll help you create a solid identity that is clean and consistent, so you can leave a lasting impression on your customers.
Elements of Service
• Analysis of current brand and competitors
• Review of desired brand goals: Purpose, Vision, Mission, Values
• Develop brand messaging: Tone, Personality, Tagline, Value Proposition, Pillars
• Develop the visual brand identity: Logo, Colors, Typography, Imagery, Interactive Elements, etc.
• Create brand guidelines
• Create digital and physical marketing collateral
Consistency
A good brand sets the foundation for a business. Once a business has found its branding, company philosophy, colors, typography, and all other efforts can be modeled around it. All future marketing efforts can branch off of this foundation.
Recognition
When a customer recognizes a brand’s color, theme, logo, etc., they are more likely to choose that product over all others. This is because they are already familiar with your brand and what it stands for.
Credibility
Every customer has their trust issues whenever it comes to trying a new product or service, However, a strong brand can help you set yourself apart as a well-established business with strong values that customers can resonate with.