By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions
Collaborative posts on Instagram can be a valuable strategy for sharing content across multiple Instagram pages and boosting engagement. This approach involves two or more Instagram users working together to create and share content that is relevant to their respective audiences.
Who you can invite to collaborate follows your account's privacy settings:
Public accounts: Public accounts have the ability to invite both public and private accounts to collaborate.
Private accounts: Private accounts may extend invitations to collaborate with both private and public accounts, provided that the invited account follows the private account. Should a public account accept an invitation from a private account, the collaborative post will be made public through the public collaborator. Private accounts will receive comprehensive information about this process when they invite a collaborator. Once they confirm their understanding of who can view collaborative posts, they can invite any of their followers to participate in future collaborations.
Creating a collaborative post on Instagram is beneficial because it helps reach a wider audience, boost engagement, and cross-promote. Here's a step-by-step guide on how to create a collaborative post on Instagram.
Let's get started!
Create a post as usual on Instagram.
Tap on "Tag people".
Tap on "Invite collaborators".
Search and choose a person or page you want to invite as a collaborator.
*If the person you tag as a collaborator accepts, your post will be shared to their followers and they’ll be shown as an author of the post*
When finished inviting collaborators and finalizing the post, tap "Done" and "Share" the post.
*Note that the invited account can remove themselves at any time, and the creator of the original post can remove the collaborator at any time.*
Have fun collaborating with your friends or with brands you work with!