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Today, as the hospitality industry is becoming more popular, the demand for hotels is increasing. This means that the demand for printed materials is also increasing. According to The Print Authority, the hospitality industry is on its 10th consecutive year of growth. A hotel, especially luxury resorts, have much more than just rooms. Some amenities in hotels include indoor pools, spas, exercise facilities, laundry services and bars and restaurants. All of the features associated with resorts and hotels need printing materials. Below we describe all of the essential printing services your hotel should invest in.
Internal and External Signage
One of the most important printing materials that you need for a hotel is signage. This is a way to communicate a message, through visual graphics. Your signage has the capability to contain various information about services, emergency exits, identifying locations, and advertising your brand. Signage could be something small, such as door hangers and door name plates. Personalized welcome messages in the rooms are a classic technique that hotels have been using for years. But now, hotels are elevating these messages by displaying them on the TV screens which include their social media and information on news travel. If your hotel offers valet parking, an external sign, such as an aframe, is a sufficient way to inform guests on where to go and what to do. Directional wall decals that display where amenities are located and emergency exits are important for guests to find places. Lastly, promoting your hotel can include both internal and external signage. Backdrops, retractable banner stands and posters promoting certain services or window clings and banners advertising your hotel are vital for increasing awareness.
Company Forms
In the hospitality industry, the day-to-day operations consist of many different tasks that require forms. A resort’s staff may use check-in forms, maintenance orders, invoices, receipts and purchase requisitions. If your hotel requires multiple copies of forms, contacting a printing company may be in your best interest. These forms can be customized to show your brand so customers will remember your hotel and recommend it to others. Feedback cards are another form that are essential for guests to provide the hotel with their experience and how they can improve. Again, these cards can be personalized and feature the hotel's social media and website. Company forms are an example of print collateral that hotels need in order to ensure efficient daily operations.
Hotel Stationary and Business Cards
A great hospitality marketing tool is hotel stationery. This allows for a connection to be created between the customer and hotel. Stationery products include notepads, pens, pencils, envelopes and paper with a printed letterhead. When guests use these products, it creates exposure and advertises your brand. Additionally, when customers are provided with complimentary services, they leave with a more positive experience. Business cards are an important tool for hotels. Guests can take a business card at their leisure at the front desk or in their room. These cards can be glossy, matte, or a magnet. The design should be enticing enough for a guest to take and keep for a long time.
Promotional Products
Larger hotels or luxury resorts that manage events, a wedding hall or catering service need promotional materials to expose their brand. These materials include bags, calendars, pens, and apparel. At these events, you want your hotel to stand out against competition. There will be a large volume of attendees, and you want people to remember your brand first amongst others. These products can be customized and include QR codes to your website as well.
Printing materials are very important for the highly competitive hospitality industry. Incorporating such materials at your hotel is essential for brand awareness, customer satisfaction and profitability.
Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Noelle Reinhardt