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Marketing Strategy Services
Every business initiative needs a game plan. By carefully analyzing existing offerings and practices, we’ll develop strategic marketing recommendations that will take your brand to new heights.
Elements of Service
The Omega team works with clients to understand the unique elements of their industry, business, and marketing goals. From this information, we conduct data analyses to develop a comprehensive strategy that takes into account budgets and capabilities, and will assist in achieving those goals.
Marketing Strategy services include:
• Analysis of current products and services, as well as potential products and services.
• Developing high-level marketing campaign recommendations that will assist in achieving client goals.
• Recommendations of promotional opportunities based on clients' target markets and the products and services they offer.
Focus
Having a clearly thought out and informed strategy helps filter out the distractions of less effective tools, tactics, and personas so you can stay competitive in your market. Abiding by the guidelines of your marketing strategy helps your marketing team stay focused on your brand's mission, vision, values, and goals.
Boosts ROI
An effective Marketing Plan includes the definition of specific and measurable marketing goals, time-frames and activities. This ensures that you only invest in promotional activities that drive a positive ROI, ie: promotional activities that match your target market's purchase behaviours, etc.
Simplicity
Following your marketing strategy simplifies your daily execution of marketing tasks when your branding, messaging and goals are clearly defined. Every marketing and sales tool in your arsenal is there for a reason, your team knows what to use each for, and the use of a marketing and sales tactic is deliberate.