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  • How to Create An Etsy Explore Video

    By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions Creating an Etsy Explore video can be a great way to showcase your products and engage with potential customers on the platform. Etsy Explore videos are short, engaging clips that highlight your products and give viewers a glimpse of what you have to offer. Here's a step-by-step guide on how to an Etsy Explore video. Let's get started! How to create an Etsy Explore video: Step 1 Begin by downloading the Etsy Seller app. Step 2 Open the Etsy Seller app and tap on “More” in the bottom right corner. Step 3 Scroll down to the “Marketing” section and tap “Explore”. Step 4 Tap “+Create” in the top right corner. Step 5 Tap "Add Video" and record or upload a video that represents your store or products. You can edit your video after recording or choosing one. Step 6 Optional editing of the video can be done. Adjusting the video length or appearance and adding text are available in Etsy's in-app editor. Step 7 An optional voiceover of the video can be done. Step 8 Tap on "Post type". Step 9 Choose a video type that relates to the video. Then tap "Save". Step 10 Add shop listings. (optional) Step 11 Add a caption and hashtags explaining your video. Step 12 Tap "Preview" to watch what the video will look like on Etsy's Explore page. Step 13 If you are satisfied with the preview, tap "Submit post". Extra Tips: Be authentic, tell your story, and share behind the scenes of your Etsy shop/products!

  • Creating a Google Business Profile

    By Emily Steel, Marketing Manager at Omega High Impact Print Solutions In today's digital age, having a strong online presence is essential for any business looking to thrive. One of the fundamental steps in establishing your online presence is creating a Google Business Profile. Whether you run a local bakery, a small consultancy, or a booming e-commerce empire, a Google Business Profile can help you connect with potential customers and stand out in local search results. In this blog, we'll walk you through the step-by-step process of creating a basic Google Business Profile, ensuring that your business is easily discoverable by people in your area and beyond. Let's get started! Step 1 Go to Start typing your business name in the search field to see if a business profile was already created. If it was, you can request access to the page from the current owner. If a business profile does not already exist, click the “Add your business to Google” link. Enter your business name as you would like it to appear on Google. Then start typing your business category. Select the most appropriate category. You will be able to change or add an additional category later. Step 2 If you have a physical location that you would like to appear on Google Maps, select yes. If you are an online business or do not want your business to appear on Google Maps, select no. Step 3 If you provide services to a local area(s), you can add select areas by typing the names and selecting from the options that appear. Note: you can be specific or broad with the areas you add in this field. Step 4 Select from the dropdown the country in which your business is registered and does business. Step 5 Enter your business phone number and website (optional). This is included in your business profile and is used by Google to get in contact with you about your business. Step 6 If you would like notifications from Google (activity, tips, etc.), select yes. Otherwise, select no. Enter your business’ mailing address. This will not be shown to the public. Select how you would like Google to verify your business: via phone or a video call to show your office. Add the services that you offer customers. Google autogenerates suggestions. However, you can add your own by clicking Add custom service. Step 7 If you have operating hours that you would like to appear on your Google profile, select the slider next to the appropriate day of the week and enter your open and close times. Step 8 If you would like customers to be able to message you through Google, leave the Accept Messages option turned on. Otherwise, click the slider to the off position. Step 9 Add a business description with keywords that explains who you business is, what it does, and who it serves. Step 10 Add photos of your business that show your products and/or services. These will appear on your Google profile in search results. Step 11 If you would like to immediately start advertising your business on Google, select Start Now. Otherwise, select Skip. When you search for your business on Google, it will show a blue check icon that says You Manage this Business Profile. Step 12 Click your Google result page and it will show a business profile card with the information and images that you uploaded. Click edit your business information to quickly edit the information that appears on this card. Step 13 Click Manage your Business Profile to edit more aspects of your business profile, such as adding the ability to book appointments, adding products, get a Google review link, etc. It may take Google a couple of days to approve your profile and uploaded images. You will get a notification when things are approved. However, check back regularly to make sure everything has been approved and if there is an issue, you can contact Google’s business support if you believe there was a mistake. With your newly created Google Business Profile, you've taken a significant step toward boosting your online visibility and attracting more customers. Remember that your profile is not a one-and-done task; it requires regular updates and monitoring to keep it fresh and relevant. Encourage your satisfied customers to leave reviews, post engaging content, and respond promptly to inquiries. By maintaining an active and accurate Google Business Profile, you'll not only enhance your online reputation but also increase your chances of reaching your target audience and growing your business. how to create google business profile

  • Optimize Your Pins on Pinterest Using Keywords

    By Gracie Steel, Digital Marketing Assistant at Omega High Impact Print Solutions. Pinterest is a leading social media platform for business growth. This is because it’s more like a search engine, so high-quality pins consistently resurface instead of getting a first-class ticket to the content graveyard. That’s why it’s imperative to streamline your Pinterest SEO strategy. Optimizing pins with keywords is one effective way to ensure your content is appearing in the search results of your target audience. In this blog post, we will show you how to create pins with relevant keywords so you can increase traffic to your page, drive sales, and expand your community. Let's get started! Step 1 Be sure to include your SEO keywords in the title of your pin. You can enter up to 100 characters for your title, but only the first 30 characters will appear in user feeds. Design your title in a way that gives context to your image. (Bonus tip: Consider including keywords on the text overlay of your image. This is not confirmed to affect Pinterest's algorithm, but it sure will capture the attention of users). Step 2 The next place to include keywords is in your pin’s description. You may use up to 500 characters for your pin’s copy, but keep in mind that only 50-60 characters will be visible to users. Make sure to add any pertinent information here. Step 3 Another subtle yet effective keyword tactic is to customize the destination URL. This will further inform Pinterest to whom to show your pins. We recommend a URL shortener and link management platform like Bitly. Customize your backlink with even more keywords. Step 4 This step is completely optional. If you’re not sure about what target keywords to add to your pin, there is a simple solution to find inspiration. Simply go to the search bar on your Pinterest homepage and type in a general term related to your pin. The app will show you a selection of recommended keywords sorted by popularity. By following the steps outlined above, you can unlock the full potential of your Pinterest presence like never before. Start experimenting with keywords, analyzing KPIs, and refining your SEO strategy. Happy pinning, and may your boards be full of success!

  • How to Add Alt Text on Instagram

    By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions Alt text serves a crucial role in enhancing accessibility and optimizing SEO. It enables screen readers to articulate image descriptions to users with visual impairments and facilitates content discovery by search engines and search features, based on the provided description. Alt text may appear in situations where an image loads slowly, when using a browser catering to the visually impaired, or when utilizing a screen reader to provide image descriptions. Instagram automatically generates alt text for your posts; however, it frequently falls short of conveying the complete context and description of the image within a post. You have the option to craft your own alt text to provide a more precise and comprehensive description of your photo. On Instagram, the goal of alt text is to provide a precise description of the image you're sharing. Optimal alt text should encapsulate both the image's context and its specific description, ensuring accuracy. Let's get started! How to add alt text when posting an Instagram photo: Step 1 Begin by creating a new post on Instagram. Once you've captured or selected your photo and completed all desired edits, proceed by tapping "Next." Next, navigate to the "Advanced Settings" option. *If you manage multiple accounts, you might need to scroll down to the bottom of the screen to access the "Advanced Settings" option. Step 2 Under Accessibility at the bottom, tap on "Write Alt Text". Step 3 Write your alt text and tap "Done". Step 4 Tap “Share” in the top right corner to post. How to add alt text to a photo already posted on Instagram: Step 1 Choose a photo you already posted on Instagram. Step 2 Tap the three dots in the top right corner. Step 3 Tap “Edit”. Step 4 Tap “Edit Alt Text”. Step 5 Write your alt text and tap "Done".

  • Creating an Effective Headline for Your Blog

    By Emily Steel, Marketing Manager at Omega High Impact Print Solutions In the vast ocean of online content, your blog's headline is the lighthouse that guides readers to your content. Crafting an effective headline is critical for bloggers, as it can make the difference between your post being ignored or gaining the attention it deserves. Let's see how you can create a compelling blog headline that will captivate your audience and drive traffic to your website. Let's begin! Step 1 Create your preliminary headline and copy to the clipboard. Step 2 Go to, paste your headline into the "Enter Headline" bar, and click "Analyze." Step 3 Examine your Overall Headline Score, Readability Score, SEO Score, and Sentiment score. Your Overall Headline score is composed of the latter three categories. Your Readability Score is based on how easily your headline can be interpreted and understood by readers. This is determined using the Flesch-Kincaid Reading-Ease test, a widely accepted method for determining the readability of written materials, with higher scores connotating easier reads and lower scores connotating harder reads. You should aim for a score of between 60-100, depending on your target readers. Try using more common words if your readability score is too low. Your SEO Score is based on a variety of factors, including word count, character count, the pixel width of your headline when appearing in search results, as well as the use of power words and keywords. Your Sentiment Score is based on the amount emotionally charged words in your headline. These can be words with both positive and negative connotations, however negative words tend to work better. Some examples of positive words include: Benefit Laughed Pretty Favorite Kind Some examples of negative words include: Harm Heartbroken Ugly Troubling Angry Step 4 After you've read through your individual scores and learned where your headline may be lacking, go back and rewrite it to try to boost your score. Ways you may be able to boost your score include: Using more common words Minimizing weasel words (Words that don't help convey your message, i.e., may, possibly, virtually, etc.) Adjusting word and character count Using more power words (Words that grab the readers attention, i.e., genius, breathtaking, beautiful, etc.) Incorporating keywords with low-competition and high search volumes Incorporating more positive and/or negative words Step 5 You will more than likely need to rewrite your headline several times to get an optimal score. Don't worry if you don't hit 100, just aim to get as high a score as possible! Crafting effective blog headlines is a blend of creativity and data-driven decision-making. The Headline Analyzer Tool is a valuable asset in your blogging toolkit, helping you fine-tune your headlines for maximum impact. By understanding your audience, refining your headlines, and iteratively using the tool's feedback, you can create headlines that captivate readers and drive traffic to your blog, ultimately enhancing your overall blogging success.

  • How to Import Fonts to Canva

    By Gracie Steel, Digital Marketing Intern at Omega High Impact Print Solutions. The ideal font isn’t just letters; it’s personality, emotion, and impact. That’s why a good font is essential to a captivating digital design. While Canva offers many default typefaces to choose from, sometimes you can’t quite find the right one to take your graphic to the next level. The good news? Canva allows you to import your own fonts. In this article, we’ll outline the necessary steps to ensure you have the perfect font, every single time. Let's begin! Step 1 First things first, there’s some important information worth mentioning. You can only upload fonts to Canva with Canva Pro, Canva for Teams, Canva for Education, and Canva for Non-Profit. You will not be able to upload fonts using the free version. Plan options and pricing are available on Canva’s website. If you’re feeling apprehensive, consider using the 30-day free trial period. Please also keep in mind that you can upload a maximum of 500 fonts. Fonts must be licensed for embedding and should be formatted as an OTF, TTF, or WOFF. Otherwise, your font will not upload correctly. Step 2 It’s time to choose your font. Our favorite font websites include DaFont, Google Fonts, and 1001FreeFonts. In this guide, we will be demonstrating how to upload a font using DaFont. Navigate to the DaFont website. Select a CATEGORY at the top of the homepage to filter through fonts. Step 3 Once you’ve found the font you like, click on DOWNLOAD. Step 4 Once your download is complete, open Canva. On the homepage side panel, select BRAND. Step 5 Next to Brand Kit, click ADD NEW. Make sure to title your brand kit. Or, select a preexisting Brand Kit to customize. Step 6 Under the Font category, choose ADD NEW > UPLOAD A FONT. Step 7 Click on UPLOAD FILES or drag and drop your download. Step 8 Locate your download and select OPEN. Step 9 Your font is ready for use! Select CREATE A DESIGN at the top right-hand corner, or edit a preexisting design. Step 10 Your uploaded font will now appear under the text dropdown menu. A great font is key to an even better design. With this Canva hack, you'll never have to settle for a font again. With an unlimited amount of fonts at your disposal, you possess the power to evoke emotions and convey your message precisely as intended. Disclaimer: This content is intended for personal use only.

  • How to Add Sounds in CapCut (2023)

    By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions CapCut is a popular mobile and desktop application. Keep reading to learn how to add audio in CapCut on the mobile app version. Types of Audio in CapCut: ● Music/Commercial Sounds ● Sound Effects ● Extracted Audio ● Voiceover Let's get started! How to Add Music/Commercial Sounds in CapCut: Step 1 Open CapCut and click “Create a New Project”. Step 2 Select the photo(s) or video(s) you would like to add audio. Step 3 To add a song, go to “Audio,” then select “Sounds”. Step 4 Browse the audio library by clicking on each audio label. There are “Sounds” and “Commercial” music audios. Commercial audios are not copyrighted. Step 5 Click the “Download” icon on the sound you want to use. Step 6 Add your sound of choice by clicking the “+” to add the audio to your project. How to Add Sound Effects in CapCut: Step 1 Open CapCut and click “Create a New Project”. Step 2 Select the photo(s) or video(s) you would like to add audio. Step 3 To add sound effects, go to “Audio,” then select “Effects”. Step 4 Browse the sound effects library by clicking on each audio label. Step 5 Click the “Download” icon on the sound effect you want to use. Step 6 Use the search bar to search for specific sound effects. Step 7 Add your sound of choice by clicking the “+” to add the sound effect to your project. How to Add Extracted Audio in CapCut: Step 1 Open CapCut and click “Create a New Project”. Step 2 Select the photo(s) or video(s) you would like to add audio. Step 3 To add extracted audio from another source, go to “Extracted” to import the file of your choice of audio. Step 4 Click the circle in the right-hand corner of the video you want to extract audio then click “Import sound only”. How to Add a Voiceover in CapCut: Step 1 Open CapCut and click “Create a New Project”. Step 2 Select the photo(s) or video(s) you would like to add audio. Step 3 To add a voiceover, go to “Audio,” then select “Voiceover”. Step 4 Tap or press the microphone icon to record. Step 5 Click voice effects next to the microphone icon to browse effects that warp or change the voiceover recording sound. Step 6 Click the checkmark in the bottom right-hand corner to add the voiceover recording to your project. EXTRA: Audio can be edited on CapCut to your liking. Audio can be split, shortened, sped up, or volume can be altered. An optional copyright check can also be done, this is a great tool for businesses.

  • Creating a Custom Brush in Adobe Photoshop (2023)

    By Emily Steel, Marketing Manager at Omega High Impact Print Solutions In Adobe Photoshop, creating custom brushes can truly elevate your digital artwork. Doing this allows you to add intricate details, textures, and effects to your designs with ease. In this step-by-step guide, we'll show you the simple steps it takes to create your own custom brushes in Photoshop, enabling you to bring your artistic vision to life. Let's get started! Step 1 After you open Photoshop, click FILE, then NEW, and create a 500 by 500 px. file with 300 dpi. Step 2 You should now see a blank white canvas. Select the BRUSH TOOL in your Tool Bar. Then, by clicking and holding down your mouse on the canvas, draw the design you would like to use for your custom brush. You can also use the PEN TOOL, LASSO TOOL or SHAPE TOOL depending on the form you are aiming to create. Step 3 After you are satisfied with the shape of your brush, click EDIT>DEFINE BRUSH PRESET. Name your brush and hit OK. Step 4 Now it's time to test your new brush. After naming it, it should be automatically selected as your current tool. Select LAYER>NEW FILL LAYER>SOLID COLOR. Click OK, select whatever color you'd like to use for your background (Just make sure it contrasts your brush color) and click OK again. Step 5 Click the LAYERS BUTTON, which appears as a "+" within a square at the bottom right of your screen to create a blank layer. Click this layer to select it. Step 6 Select BRUSH SETTINGS located in the upper right of your screen. Adjust the various settings to achieve your desired effect. Step 7 Ensure the BRUSH TOOL is selected, then click and hold to test out your new custom brush. Step 8 You can return to BRUSH SETTINGS to experiment with your custom brush. If you select the BRUSH PRESET PICKER in the upper left of your screen, you will find that your new brush has been saved in the drop down menu for future use. (END) You can make your custom brush as simple or as complicated as you like. You can even use external graphics if you copy and paste them onto your canvas. Either way, making specialized brushes is quite easy once you've got the hang of it!

  • Evolution of Digital Marketing

    In a developing business and technology landscape, digital marketing has revolutionized the way companies connect with their audience. We have witnessed exponential growth in digital marketing throughout the last few decades, from basic websites to the curation of highly personalized, targeted campaigns. In this blog post, we will review the evolution of digital marketing and how it has transformed throughout the years to leverage consumer interest and engagement. What is Digital Marketing, and What are the Advantages? Digital marketing is synonymous with online marketing. It refers to the marketing of products or services through digital channels. Today, some of the most common types of digital marketing you hear about include search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and more. Digital marketing is highly favored by marketers due to a perceived superior return on investment (ROI) in comparison to conventional marketing methods. This is facilitated by content accessibility and the growth of tailored content. Consumers also prefer digital marketing due to its non-invasive nature. When content is consumed organically, people are more open to hearing the message. Digital Marketing Deep Dive Birth of the Internet The first generation of the world wide web was established in 1989 by Tim Berners-Lee. This “read-only” web version was an extremely basic model of today’s dynamic internet realm. Users could only search for information and read static web pages. The interface had little opportunity for content contribution and user interaction, making marketers unsure of its business potential. In 1993, an online magazine called HotWired created its first clickable banner to advertise the magazine and boost subscriptions. Shortly after, Yahoo! was launched. Within its first year of existence, Yahoo! received nearly a million interactions. This is considered the turning point of digital marketing, as marketers began to reconsider their attitude toward marketing their products or services online. In 1994, Lou Montulli invented cookies. Cookies are small text files that track user behavior and preferences. These quickly became important tools for businesses to improve user experience and push personalized content. Search Engine Emergence Following the successful launch of Yahoo!, smaller search engines like Alexa, LookSmart, and HotBot followed suit in 1996. 1998 witnessed the emergence of Google, MSN search engine, and Yahoo! web search. These search engines became giants in the industry, leaving no room for lesser-known search engines to coexist. At this time, companies began placing a large emphasis on optimizing their websites to garner higher search engine rankings. The second generation of the world wide web, Web 2.0, launched in 1999. This version of the internet bridged the gap between passively consuming content and being an active participant in uploading and sharing content. The internet’s new features paved the way for social media platforms and marketing never seen before. Social Media Surge In 2002, LinkedIn was introduced to the growing digital world. LinkedIn allows professionals to connect and engage with their professional network and access knowledge, insights, and opportunities. In the year following, MySpace, Orkut, and Facebook were introduced. Users could create their personal profiles, connect with others based on similar interests, and promote their projects. These networks experienced massive growth in popularity, demonstrating to businesses the marketing opportunities that these platforms offered. Marketers quickly realized that they could reach thousands of users within minutes. Even more enticing was the affordability of doing so. This signaled the growth of social media marketing. By 2004, internet advertising was valued at $3 billion. Mobile Revolution and Responsive Web Design In 2007, Apple introduced the first-ever iPhone as a revolutionary Internet communications device. This launch was followed by the iPod Touch and new generations of computers like the MacBook Air and MacBook Pro. Google was also in the midst of establishing Android, a competing mobile operating system. The rise of mobile technology called for reconsideration of web design. By 2009, more than half of Americans accessed the internet using mobile devices like laptops, cell phones, gaming consoles, or MP3 players. For companies to accommodate the shift to mobile internet access, they had to consider responsive web design. This is the process of making a website adapt to different screen sizes, resolutions, and orientations. Responsive web design ensures website accessibility on any device, a positive user experience, and a boost in brand visibility. Marketers recognized that consumers are more inclined to interact with content that is as accessible as it is consumable. This includes concise messaging, easy navigation, and visually appealing graphics. Personalization and Data-Driven Marketing By 2012, the average social media marketing budget expanded by 64%. This is contributed to the emergence of data-driven marketing strategies. Marketers started using data as a crucial tool to better understand their target audience, industry trends, and campaign effectiveness. They found that data-backed insights help create hyper-personalized campaigns that enable effective business-to-consumer communication and, as a result, higher conversion rates. Through the collection and analysis of data, marketers can segment their audiences. Audience segmentation allows businesses to push campaigns that cater to each audience’s unique preferences. Data is then gathered and assessed anew, identifying campaign effectiveness and highlighting areas in need of improvement. Influencers and User-Generated Content The mid to late 2010s saw a shift in consumer behavior. 53% of shoppers said they always research before they buy to ensure they are making the best possible choice. This highlighted the emphasis on spokesperson credibility. Before, businesses would market their products or services directly to the consumer. Marketers soon realized that public opinion was considered far more valuable. Customer testimonials, tutorials, and referrals from relatable, everyday consumers had the ability to “influence” purchasing decisions on a product or service that they have used first. Many businesses employ influencers to create and post content on their behalf. User-generated content has contributed to higher engagement, brand awareness, and sales. The proof? Influencer marketing is worth an estimated $21.1 billion in 2023. Digital marketing has made remarkable progress since the creation of the Internet. Online marketing will continue to adapt to ever-changing technological advancements, constantly opening opportunities and challenges for businesses. To maintain a competitive edge, marketers must remain abreast of emerging trends, novel platforms, and newly incorporated website functionalities. One thing is for certain: We can’t wait to see the advancements awaiting the world of digital marketing! What do you think the next marketing innovation will be? Let Omega assist you with all of your print and digital marketing needs. Click here to get started today. Written by Omega High-Impact Print Solutions’ Marketing Intern, Gracie Steel.

  • Seeing Pink: Applying Massively Successful ‘Barbie’ Marketing Campaign Elements to Your Business

    Unless you have been living under a rock, you have seen the marketing campaign for Barbie creep into your everyday life. Warner Bros., the studio behind the movie, went into overdrive promoting the movie by inserting iconic elements of the longtime favorite brand into every aspect of society. The result: a record-breaking box office hit. So, what can marketers take away from the massively successful promotional campaign for Barbie? Even though Warner Bros. had a relatively large budget, reported to be in the ballpark of $150 million, there are several aspects of the campaign that should inspire others with much lower budgets. Event Participation Barbie was first teased at CinemaCon with an image of the character, heavy on the pink and sitting in her iconic convertible. But this was just the beginning. The movie was promoted at various movie and television events, but also at events that were attended by target demographics. Barbie actors, dancers, reps, and branding were seen at PRIDE parades around the country in 2023, generating buzz among the LGBTQ+ community in anticipation of the movie’s release. The marketing team identified places where the brand fit and their target demographics would be present, and placed their brand front and center. By using the bright pink and recognizable Barbie logo, it was hard to miss and made for “Instagrammable” content. By identifying opportunities that are not clear and obvious industry standard events, you can expand your reach and make an impact in places where people are not necessarily expecting to be marketed to by your brand. Spokespeople Ryan Gosling and Margot Robbie are two of the most popular and likable actors in Hollywood. So, the Barbie marketing team were working with great spokespeople to promote the movie, and they used that to their advantage. The two actors, who are both subjectively attractive and clearly had good chemistry, were strategically put on talk shows, at events, doing interviews, and promoting the movie across just about every medium imaginable. When you have a good spokesperson(s) that people gravitate to and relate to, and they represent the brand well, it can be a huge advantage when promoting. There is always the risk that a spokesperson may do or say something that represents the brand poorly. But with good vetting and direction, spokespeople can greatly enhance your messaging. Cross-Product Promotion Mattel, the company behind Barbie, cashed in on the opportunity to cross-promote their other brands and reach a broader audience through the hype surrounding the Barbie movie. Mattel introduced Barbie-themed novelty versions of Hot Wheels, Little People, and even UNO cards during promotions of the movie. This strategy generated additional revenue for other assets that are owned by the company, and may have generated interest in Barbie from fans of those other brands. By utilizing other assets to promote one another, you reach a broader and more diverse audience that may have otherwise gone untouched. You will want to ensure you do not overdo the cross-promotion and do not antagonize fans of your other products by promoting something they are unlikely to be interested in. Media Coverage As with any movie, Warner Bros. made a push for media coverage through interviews of their stars and listings of opening weekend. Promotions at events also generated news coverage of the brand’s participation. The media strategy also targeted outlets that may have been less obvious – like the Architecture Digest tour of Barbie’s Dream House hosted by Margot Robbie. This was another instance of the marketing team identifying an opportunity to get more out of a single promotional item and reach an audience where they don’t expect to be engaged by the brand. Media coverage is “free” advertising for your brand. If what you are doing or selling is newsworthy, identify media outlets that are relevant and that your target audience engages with to pitch stories they may be interested in. Also, get the most out of your assets. You don’t need to create something new for every promotional element. If an asset works to promote your brand in different ways, use it to its maximum potential. Out of Home Advertising Billboards, buses, bus stop shelters, benches, posters, 3D screens… This is where a large portion of the marketing budget was spent, but with good reason. The OOH advertising for Barbie made everything pink. And in a world where most of the man-made things we see outside are grey or beige, it popped! One of the most memorable pieces of OOH advertising that came out of the campaign were the billboards with just a flat pink color and the movie’s release date placed in the bottom corner. Advertisements placed out in the world commonly follow a similar template – a person or product placed in a setting or backdrop with text overlay. It’s easy to forget or recollect information on advertisements that look just like every other advertisement. However, the Barbie marketing team took a chance by providing minimal information, but making sure to draw lots of eyes. It worked. Out-of-home advertising may seem like a budget-breaker. But when done well, it can be a huge revenue driver. If making this investment, it’s important to make sure the advertisement(s) are strategically placed, well-designed, creative, and memorable. Something as simple a solid color with a memorable text can be enough (but don’t think this will work every time for everything). Brand Partnerships One thing that generated exceptionally more reach for Barbie marketing was the brand partnerships. Barbie-themed products and experiences popped up everywhere – Barbie’s Dreamhouse by Airbnb, bracelets from Alex and Ani, watches from Fossil, clothing by Primark, Forever 21, and Gap, shoes by Crocs, roller skates by Impala Skate, burgers by Burger King, desserts by Pinkberry and Coldstone, furniture by Joybird, rugs by Ruggable, beauty products by NYX Cosmetics, and the list goes on. In an interview with Variety, Warner Bros’ President of Global Marketing explained that many of the cross-promotional partnerships were the result of brands reaching out to them to do collaborations. Warner Bros. and the marketing team created something that people wanted to be a part of and were willing to, essentially, give them free advertising. And the brands benefitted from the partnership as well. Creating a Barbie-themed product generated coverage by media outlets, reach on social media, and sales of novelty products. By creating or offering something that is desirable to customers, you also generate something that is desirable to other brands with the same or similar customers. You can leverage your brand, product, connections, social media following, building space, or anything else that may be valuable to other brands to create partnerships that will help you get in front of their customers as well. Interactivity Many marketers struggle with sending messages out into the world, but not getting a response back. That’s because many marketing materials are created to have a one-way “conversation” and don’t give the recipients an opportunity to respond or interact. The Barbie marketing campaign implemented elements that were interactive and allowed people to be a part of experience, and in turn provide marketing on behalf of the movie. Through creative interactive experiences, like a website that allowed fans to create a custom poster or an AI selfie generator, fans were able to interact and create something personal that made them feel invested in the movie... and share on social media. By including something in your marketing strategy connects with people and makes them feel like they are a part of your brand, it increases the likelihood of them engaging, organically promoting your brand, and becoming brand enthusiasts, which will result in sales. Inevitably, we will likely see several brands try to replicate the Barbie marketing campaign with a copy-and-paste strategy. But as the saying goes, “often imitated, never duplicated.” For a wildly successful, viral campaign like this, creating an imitation will not be received as well by the public because they have already seen it. The best practice is to take inspiration from this campaign and create something new. If you are looking for help on a marketing campaign or your marketing strategies, contact the team at Omega to discuss a plan that will work best for you.

  • 5 Best AI Marketing Tools (2023)

    If you want to learn how to ease your workload and optimize your marketing efforts, this article is for you. Artificial Intelligence (AI) has been a hot topic lately. In the simplest terms, AI is when a computer or robot is programmed to do problem-solving tasks or produce end products as a human would… but more efficiently. However, AI is not developed enough to completely replace people. It still requires human prompts and maintenance to function properly. Implementing AI tools into your strategy can enable you to tackle multiple aspects of marketing and improve your results. Check out these five AI marketing that can help improve your marketing efforts: 1. Jasper Jasper is currently one of the most popular and successful AI marketing tools. Jasper offers AI writing services, which include generating written content such as blogs, social media posts, landing pages, etc. It is known for its ability to create persuasive and engaging copy that is tailored to a specific niche or business. Pricing: Starting at $39/mo. 2. Semrush Semrush is a keyword and SEO research tool. Using Semrush helps grow organic traffic with SEO tools, market research, and workflow optimization. This tool has 55+ available functions and reports to help drive traffic and increase brand awareness. Semrush is perfect for all behind-the-scenes SEO and marketing needs. Pricing: Starting at $129.95/mo. 3. Grammarly Grammarly is an automated writing tool that was launched in 2009. Although it is not a new platform, new technology is constantly added. Grammarly can be downloaded as an extension to help eliminate grammatical errors and other issues. The platform also just released an AI writing assistance tool called Grammarly GO. It has 99 prompts available to improve writing, identify any gaps, rewrite sentences, and much more. Pricing: Free, Premium (Starting at $12/mo), Business (Starting at $15/mo.) 4. Ocoya Ocoya is an AI-powered social media posting and scheduling tool all in one. They say, “It's like having ChatGPT, Canva and Hootsuite at your fingertips.” Ocoya offers features such as a visual post creator, AI writing assistant, content scheduling tools, and a vast library of templates for post images. Premium Ocoya plans are great for agencies with multiple team members and accounts to manage. Pricing: Starting at $15/mo. 5. Surfer SEO By utilizing Surfer SEO, you can boost website traffic, increase online visibility, and improve your ranking on search engines. Surfer is perfect for website managers and content editors wanting to improve their business’s visibility. Surfer is known for its AI content editor and keyword search capabilities. Add-ons include Surfer AI, Grow Flow, and Audit. Pricing: Starting at $69/mo. AI can process vast amounts of data at incredible speeds. So, by using AI-powered analytics, businesses can gain valuable insights into customer behavior, market trends, and campaign performance at much faster speeds. This helps in making data-driven decisions and optimizing marketing strategies. AI can also automate various marketing tasks, saving time and resources for businesses. Tasks like email marketing, social media posting, ad optimization, and content creation can be automated, allowing marketers to focus on more strategic aspects of their campaigns. Overall, AI marketing tools empower businesses to make smarter marketing decisions, deliver more personalized experiences, and achieve better results. Written by Omega High-Impact Print Solutions’ Marketing Associate, Ava Hoch.

  • 6 Ways to Elevate Your Print Marketing Materials

    Print materials have the power to create a lasting impression and shape how people perceive your brand. If you're aiming for a luxurious and high-end image, or just want to convey the high quality of your brand, incorporating certain print elements, embellishments, and techniques can work wonders in elevating your print marketing materials. So, without further ado, let's dive into six effective ways to achieve luxurious print and enhance the perceived value of your brand. 1. Choose High-Quality Paper When it comes to creating a luxurious print, it all starts with choosing the right paper. You want to go for the good stuff — premium-grade paper stocks that have that “wow” factor. Look for papers with tactically appealing textures, substation thickness and weight, and striking finishes. And don't be afraid to explore specialty options like textured, linen, or cotton papers. These stocks exude elegance and sophistication, instantly making your print marketing materials look and feel more expensive. 2. Utilize Foil Stamping Foil stamping is another great way to give your print marketing materials an air of opulence. It involves applying metallic or colored foils onto the surface of the substrate using heat and pressure, creating a reflective and eye-catching effect. Whether you add it to your logos, text, or design elements, foil stamping is perfect for injecting that sophisticated feel into your print. 3. Emboss or Deboss Embossing and debossing are techniques that create raised or concave impressions on the paper. They give your print materials some texture and depth and give the viewer a pleasing tactile experience. This tactility instantly makes your print piece stand out, sticks in the recipient's memory, and leaves a lasting impression of exclusivity. 4. Incorporate Spot UV Coating Spot UV coating is a practice that adds a glossy, raised varnish to specific areas of your print. This creates a striking contrast between matte and shiny finishes, instantly giving your materials a luxurious and sophisticated touch. Selectively applying spot UV on your print is a surefire way of capturing attention and making your print look more valuable. 5. Opt for Letterpress Printing Letterpress printing is a traditional technique that involves pressing inked plates into the paper, leaving an indentation. Not only does it give your print materials a touch of craftsmanship, but it also screams luxury. Consider using letterpress for your business cards, invitations, or stationery to evoke a classic and high-end vibe that will surely impress. *Note: Omega High-Impact Print Solutions does not offer letterpress printing. 6. Include Metallic Inks If you're looking to make your print really shine, metallic inks are what you’re looking for. These unique inks contain metallic particles that produce a lustrous finish when applied to paper. Use metallic inks for text, borders, or design elements to add elegance, sophistication, and a touch of glamour to your print, making them appear more expensive and visually captivating. Utilizing any of these ways to elevate your print materials will take them to a whole new level. Print with a high-end feel never fails to captivate your audience and makes your brand appear more valuable. Don’t forget that paying attention to the tiniest details and striving for superior print will leave a lasting impression of top-notch quality and sophistication with your audience that truly pays dividends. If you want to create luxurious print materials to market your business, Omega has you covered. Click here to get the process started. Written by Omega High Impact Print Solutions’ Marketing Manager, Emily Steel

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