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  • How to Create a LinkedIn Newsletter as a Business Page

    By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions LinkedIn is a great platform for professionals and businesses. One of the newer offerings of LinkedIn is Newsletters. LinkedIn Newsletters are perfect for sharing information and building a community. Let's get started! Step 1: Ensure Eligibility Confirm that you meet LinkedIn’s eligibility criteria for creating a newsletter. Generally, you need to have a personal LinkedIn profile, be connected to a certain number of connections, and not have any restrictions on your account. Members and Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Newsletter access. Step 2: Create a Newsletter First log in to your LinkedIn account and navigate to the "Home" page. Once you confirm your eligibility, go to “Write Article” on your page, then click “Manage” in the top right corner, then click “Create Newsletter”. Proceed to fill out all newsletter details. Choose how often you will publish your newsletter (daily, weekly, monthly, etc.). Step 3: Create a Catchy Newsletter Title & Graphic Carefully select your newsletter title, as LinkedIn advises against frequent changes, which could confuse your audience. Design a distinctive graphic for your newsletter that incorporates elements like your business name, newsletter title, or logo to maintain brand consistency. Step 4: Create Engaging Content Plan the type of content you want to include in your newsletter. This could include industry insights, trends, professional tips, personal experiences, or curated content relevant to your audience. Consider the interests, needs, and preferences of your LinkedIn connections. Step 5: Draft a Welcome Message Craft a compelling welcome message for your newsletter, introducing yourself and explaining the purpose of the newsletter. Clearly communicate the value subscribers will gain. Step 6: Write First Newsletter Article Once you have created your newsletter click on "Write an article". These articles will be published in your newsletter. To preview your article, click "Manage", and then "Preview". Step 7: Add Sections & Content Create a basic outline you will use for each Newsletter article. Divide your newsletter into sections to organize your content. For example, you might have sections like "Industry Insights," "Featured Articles," or "Tips of the Month." Add content to each section. You can include text, images, links, and even multimedia elements to make your newsletter visually appealing. Step 8: Publish Newsletter Once you've added and reviewed your content, click on "Next" and then the "Publish" button to make your newsletter live. If you want to schedule your newsletter for the future, click on the small clock next to the publish button. LinkedIn will share your newsletter with your connections, and they can choose to subscribe. Step 9: Promote Newsletter Share your newsletter on your LinkedIn feed to increase visibility and encourage more people to subscribe. In addition, you can promote your newsletter in relevant LinkedIn groups or communities (without spamming). Step 10: Engage With Subscribers Respond to comments and engage with your subscribers. Encourage them to share feedback and suggest topics for future newsletters! Step 11: Stay Consistent Stick to a regular schedule for sending out newsletters. Use consistent branding for recognition. Consistency helps build anticipation and keeps your audience engaged. Step 12: Analyze Newsletter Performance Use LinkedIn analytics to track the performance of your newsletter. Monitor metrics such as engagement, views, and subscriber growth. Adjust your content strategy based on the data. Remember to always abide by LinkedIn's policies and guidelines, and respect your audience's preferences. Providing valuable, relevant content will help you build a strong and engaged community around your LinkedIn newsletter. Now, get creative and begin your LinkedIn Newsletter journey! Need an example? Check out our LinkedIn newsletter!

  • How to Create a Successful Influencer Marketing Campaign

    By Emily Steel, Marketing Manager at Omega High-Impact Print Solutions Influencer marketing has become a powerhouse in the digital age, offering businesses a unique way to connect with their target audience. Collaborating with influencers can elevate your brand's visibility and credibility. In this step-by-step guide, we'll walk you through the process of establishing successful partnerships with influencers. Let's begin! Step 1: Define Your Objectives Before reaching out to influencers, clearly define your campaign objectives. Are you looking to increase brand awareness, drive sales, or promote a specific product? Understanding your goals will help you identify the right influencers and measure the success of your collaboration. Step 2: Identify Your Target Audience Know your target audience and choose influencers who resonate with them. Research influencers whose followers align with your demographic, interests, and values. Tools like SocialBlade, BuzzSumo, or native platform analytics can help you assess an influencer's audience demographics. Step 3: Research and Shortlist Influencers Conduct thorough research to identify potential influencers. Consider factors such as engagement rate, content quality, and authenticity. Create a shortlist of influencers whose style aligns with your brand image and whose audience matches your target demographic. Step 4: Engage with Influencers Before reaching out, engage with influencers on their social media platforms. Like, comment, and share their content to establish a genuine connection. This initial engagement helps influencers become familiar with your brand and increases the likelihood of a positive response. Step 5: Craft a Personalized Outreach When reaching out, craft a personalized and compelling message. Clearly communicate why you believe the collaboration is mutually beneficial. Highlight specific aspects of their content that resonate with your brand, showcasing that you've done your homework. Step 6: Negotiate Terms and Compensation Discuss collaboration terms and compensation early in the conversation. Be transparent about your budget and expectations. Consider offering a combination of monetary compensation, product samples, or affiliate partnerships based on the influencer's preferences and your campaign goals. Step 7: Provide Clear Guidelines Clearly outline your expectations, campaign goals, and any specific guidelines for the collaboration. This includes content format, posting schedule, and key messaging. Providing a detailed brief ensures that both parties are aligned and reduces the risk of misunderstandings. Step 8: Foster Authenticity Encourage influencers to create authentic content that resonates with their audience. Authenticity is key to building trust, and overly scripted content may come across as inauthentic. Allow influencers creative freedom within the agreed-upon guidelines. Step 9: Track and Measure Performance Utilize tracking tools and analytics to measure the success of the collaboration. Monitor engagement, reach, and conversions to assess the impact on your campaign objectives. Use this data to refine your influencer marketing strategy for future collaborations. Step 10: Nurture Ongoing Relationships Building lasting relationships with influencers can lead to continued success. Stay connected, express gratitude for their contribution, and consider future collaborations. Influencers often appreciate brands that value long-term partnerships. Collaborating with influencers requires careful planning and thoughtful execution. By following these steps, you can establish successful partnerships that not only elevate your brand but also resonate with your target audience through the authentic voice of influencers. Remember, the key to success lies in transparency, authenticity, and mutual benefit. how to influencer marketing

  • How to Use Templates in CapCut

    By Gracie Steel, Digital Marketing Assistant at Omega High-Impact Print Solutions Video editing is an essential skill for those looking to make an impact in the world of content creation. CapCut, as we covered many times before, is a free video-editing and image design software with a versatile and user-friendly interface. Within this platform is a templates feature, which allows you to enhance the visual appeal of your content. In this blog post, we will teach you how to use CapCut templates so you can spend less time figuring out intricate effects or edits, and more time producing engaging TikToks, entertaining YouTube videos, or shareable Instagram content. Let's begin! Step 1 Open CAPCUT on your desktop or mobile device. Next, select TEMPLATES. Step 2 Filter through templates using the categories in the sidebar. Or, use the search bar to find a specfic template. Once you've found a template that aligns with your video's style and purpose, drag your template to the editing timeline. Step 3 Sometimes CapCut templates include a green screen, but don't actually isolate the subject. If this happens to you, simply go to VIDEO > CUTOUT> AUTO CUTOUT. Doing this will remove the background from the subject of your CapCut template. Step 4 Now you can adjust the placeholder background, and add or modify text, fonts, and colors to your liking. And just like that, you've created a video using CapCut templates! We recommend exploring other CapCut features and experiementing with a variety of templates so you can stay on the forefront of video editing innovation. Be sure to stay tuned for more tips, tricks, and tutorials designed to polish your skills in the everchanging world of content creation!

  • How to Launch a Perfectly Crafted Email Program

    By Jamie Cloak, Marketing Director at Omega High Impact Print Solutions If you're just starting a new business venture, the many layers to launching a new website can feel overwhelming and endless. There's a lot to be done, but one of the most important (and overlooked) components is to capture the email addresses of your visitors. This is necessary to build a foundation for your subscriber base, allowing you to target them when your site launches, deliver any announcements you may have, and ultimately notify your subscribers when you release new goods. Keep in mind, with your new site, you will need to integrate an Email Service Provider (ESP). Lots of website providers offer native email platforms, but if you find there are limitations on your site's solution, there are plenty of options available to you. Let's get started! Step 1 YouTube Shorts Purchase your domain and begin to build your site. While it's "under construction", design a captivating Lead Generation Form so you can collect the names and email addresses of your site visitors. This will help you have an audience for your "go-live" date. Step 2 Build out a content calendar. If possible, utilize Microsoft SharePoint or a Google Document so your team can see the cadence and topics in real-time allowing for idea collaboration or suggestions. Theoretically, it's most productive to have 3 to 4 weeks planned/designed out so you have a concrete plan for the coming campaigns. Additionally, this will keep your team on the same page and allow for cross-marketing campaigns to occur via your site, email, SMS, and social media channels. Step 3 Set up your flows/automation in your email platform that will generate revenue with little to no management. Once they are set, they should be able to live for quite some time. Best practice tip: use evergreen photography so you're not committing to a product that may go out of stock, on sale, etc. Some recommended flows to get started are: Welcome Letter. This is a series (about 3-4) of related emails that could offer a note from the CEO, background on the company, and a promo code to be used on the recipient's first purchase. The main purpose of this series is to leave a positive first impression and offer immediate engagement with the subscriber. Abandoned Cart. This is a flow series that is sent to onsite customers who have viewed a product, and shown interest in it by adding it to their cart, but did not complete the purchase. Aim to show the clients the items they added to their cart with a direct link to the goods, as the idea is to gently nudge them back into the sales funnel. If possible, add a promo code to this flow to offer an incentive to convert. 10-15% off should suffice. Thank You. This is an email that is delivered once the customer has completed their purchase. Likely, your website provider will immediately send a confirmation email with transactional information, but this is a different message in nature. The mindset behind a thank you email is to foster customer loyalty and retention, express your gratitude, and ultimately encourage future engagement with the brand. Product Reviews. The purpose of the review email is to gain customer feedback on your product. This will help build credibility, consumer trust, and social proof that your product is leading above the competition. Step 4 Design your email header and footer. For your header, it is important to include your brand logo. This way, the viewer can immediately identify who sent the campaign. Under the logo, create a navigation that mirrors your site's navigation layout. This allows the user to easily jump to the landing page of their choosing. For the footer, include links similar to the navigation offering a simple user experience, and most importantly, a footer should always include an unsubscribe link. This step is critical to avoid being marked as spam. If a recipient no longer wants to receive marketing emails and does not see an unsubscribe link, they may potentially mark the message as spam which can be detrimental to an organization. Best practice tip: utilize your site font and color palette when creating headers and footers so the brand identity remains intact. Step 5 Building the email. The Subject Line is one of the most important elements of any successful email campaign. Since your customers ' inboxes are so competitive, it's important that you capture their attention with a witty and brand-related subject line - just remember to keep it short and sweet. Since over 40% of emails are opened on mobile devices, emojis are a good component to include as well. Next, ensure each individual campaign is strategically designed to offer compelling information while maintaining a consistent pattern throughout. Utilize strong imagery to capture the attention of your recipient and creatively showcase your goods. The a-spot (or first image displayed), will determine if the viewer will scroll below the fold. This is where your photography can really shine and showcase your products. Step 6 Scheduling your email. As you're growing your subscriber list and sending out email campaigns, you may need to run A/B tests for your campaigns and weigh the results against each other to determine the best time to send. Traditionally, mid-day / mid-week are the best times to send campaigns, but it may be beneficial to identify when you have the most traffic on your site. Knowing when people are most engaged with the brand may help push them through the sales funnel to ultimately complete a purchase. A few final thoughts... Email Marketing can be a lot of fun! It's an opportunity to speak directly to your audience and tailor each message to your liking. Ensure your designers all speak in the same brand voice and keep it light and positive. Try to find a harmonious balance between lifestyle photography and in-studio photography to keep the viewers engaged. And lastly, though each individual email should feel unique, you want the viewer to be able to feel a consistent theme throughout all coorespondance. If you would like assistance launching an email program, our team of experts is standing by and ready to dig in! Just contact us here and we will get right back to you!

  • How to Create a YouTube Short Video

    By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions YouTube Shorts are short-form videos that have taken the world by storm. Shorts are vertical videos less than 60 seconds in length. Shorts are popular for mindless scrolling and have various features for user interaction. Creating a YouTube Short for the first time can be a bit tricky, but we've got you covered! Let's get started! If you're using a smartphone, record or upload a Short directly from the YouTube app using the following steps: Step 1 YouTube Shorts Sign in to the YouTube app. Step 2 Tap the "+" at the bottom of the screen. Next, make sure "Short" is highlighted at the bottom. Step 3 If you want to upload a video you previously recorded, tap the camera roll square in the left bottom corner of the screen. Step 4 To make your Short longer than 15 seconds, tap 15 s in the upper-right corner to record up to 60 seconds (60). Step 5 To record a new video clip, hold the red "Capture" button or tap it to start recording and tap again to stop. Step 6 Tap the "Done" checkmark to preview and enhance your video. Step 7 Tap on any of the options at the bottom of the screen to edit or enhance the video. Options to enhance your video include sound, text, voiceover, timeline, filters, and Q&A. Step 8 Tap "Next" to add details to your video. On this screen, include a title (max 100 characters) and select settings such as video privacy. Note: For creators aged 13–17, the default video privacy setting is private. If you're 18 or older, your default video privacy setting is set to public. You can change this setting to make your video public, private, or unlisted. Step 9 Create a caption, review your visibility, add a location, and adjust settings to your preferences. Step 10 Tap "Select audience". Choose either “Yes, it’s made for kids" or "No, it’s not made for kids" to choose your audience. Step 11 Tap "Upload Short" to publish your Short. Get creative! Shorts should be entertaining and fun to create and watch. Subscribe to us on YouTube to get some inspo.

  • How to Properly Host an Online Giveaway

    Written by Omega High-Impact Print Solutions' Marketing Manager, Emily Steel Running a legal online giveaway involves several key steps to ensure compliance with relevant laws and regulations. Keep in mind that laws can vary by jurisdiction, so it's essential to consult with legal professionals to tailor the following steps to your specific situation. Let's explore our Giveaway Guide! Step 1: Understand Applicable Laws Familiarize yourself with local, state, national, and international laws regarding giveaways, sweepstakes, and contests. Key regulations may include consumer protection laws, gambling laws, and privacy regulations. Step 2: Determine Type of Promotion Decide whether you're hosting a giveaway, sweepstakes, or contest. Each has different legal requirements. A giveaway typically involves randomly selecting a winner, while a contest involves judging entries based on skill or merit. Step 3: Create Official Rules Clearly outline the rules of your promotion. Include eligibility criteria, entry methods, start and end dates, prize details, winner selection process, and any other relevant information. Make sure the rules are easily accessible to participants. Step 4: Eligibility Requirements Specify who is eligible to participate. Consider age restrictions, residency limitations, and any other criteria relevant to your promotion. Step 5: No Purchase Necessary If you are running a sweepstakes, ensure that participants are not required to make a purchase to enter. Include a statement that no purchase is necessary to enter or win. Step 6: Provide Equal Opportunities Ensure that all participants have an equal chance of winning. Avoid favoritism or bias in the selection process. Step 7: Prize Value and Description Clearly state the value and description of the prize(s). If applicable, mention any restrictions or conditions associated with the prize. Step 8: Compliance with Social Media Platforms If you're using social media platforms to promote or host your giveaway, be aware of and comply with their specific guidelines and policies. Step 9: Collect and Manage Data Responsibly Clearly state how participant data will be collected, used, and stored. Ensure compliance with data protection laws, such as GDPR or CCPA, if applicable. Step 10: Winner Notification Clearly outline how and when winners will be notified. Include a timeframe for winners to respond, and specify what happens if a winner does not respond within the allotted time. Step 11: Tax Implications Inform winners about any tax implications of receiving the prize. In some jurisdictions, winners may be responsible for reporting prize values to tax authorities. Step 12: Promotion and Marketing Clearly disclose that your promotion is a giveaway or contest. Avoid misleading participants about the nature of the promotion. Step 13: Consult Legal Professionals If in doubt, seek legal advice to ensure your promotion complies with all relevant laws and regulations. Step 14: Record Keeping Keep detailed records of the promotion, including entry data, winner selection process, and communication with winners. Step 15: Post-Event Promotion If you promise to feature or promote winners in any way, ensure that you follow through on those promises. How to host an online giveaway Hosting a legal online giveaway demands attention to detail and a commitment to fairness. By following the steps of our guide, including crafting clear rules, respecting participant privacy, and staying informed about relevant regulations, you can ensure a smooth and compliant experience for everyone involved.

  • Building a Linktree Template Using Canva

    By Gracie Steel, Digital Marketing Assistant, at Omega High-Impact Print Solutions Linktree is an invaluable resource, providing a streamlined way to access multiple links in a single platform. With Canva’s design tools and user-friendly interface, you’ll be able to craft a Linktree that organizes your links and captures your brand’s essence. In this tutorial, we will walk you through how to personalize a functional, visually-appealing Linktree that is sure to enhance your digital presence. Let’s get started! Step 1 Open Canva on your mobile device or desktop. Select CREATE A DESIGN. In the search bar, type in "Link in bio." Choose BIO LINK WEBSITE as your template. Step 2 Choose from Canva's suggested templates, or create your own design from scratch. Step 3 After you've finalized your design, it's time to insert your links. To do this, CNTRL + CLICK on a word or element and select LINK. Enter the destination URL. Note: Be sure to test your links! Step 4 Once you're content with your Linktree template, select PUBLISH WEBSITE at the top right-hand corner of your screen. Here, you can evaluate how your Linktree appears on different devices. Then it's time to decide where you want to publish your domain. There are three options: FREE DOMAIN, PURCHASE A NEW DOMAIN, and USE MY EXISTING DOMAIN. For this tutorial, we will be using FREE DOMAIN. Step 5 Next, edit the BROWSER TAB PREVIEW, PAGE URL, and DESCRIPTION to your liking. Step 6 When finished, select PUBLISH. You can now view your live website! If you've followed all of the steps outlined above, congratulations! You've made great strides in optimizing your online platforms. Not only does your new Linktree make it easier for users to navigate your URLs, it also adds consistency and professionalism to your brand. To elevate your digital realm even further, be sure to explore our other how-tos and tutorials!

  • Publishing a Document Online

    By Jamie Cloak, Marketing Director at Omega High Impact Print Solutions Taking your project into a published digital landscape may seem overwhelming, but there are plenty of tools out there to achieve this. In this tutorial, we will explain the easiest way to publish your document online, via InDesign, as long as you have an Adobe subscription. This step-by-step tutorial is so simple, you won’t believe you didn’t know about this awesome feature sooner! Ok, let’s do it! The first step is to finalize your InDesign document. Ensure spelling, grammar, imagery, etc. are set as this process is simple and moves so fast – you won’t believe you’ve completed it! Select File > Publish Online On the pop-up window, you will view 3 tabs: General, Advanced, and Analytics. In this tutorial, we will explore all fields to ensure you have a comprehensive understanding of the available features. General: For this exercise, we selected the radio button for Publish New Document as this file was just created. However, a great feature Adobe offers is the option to update an existing document. Title: Enter the name of the finalized document. Keep in mind, this will be displayed as the browser title of the published document. Description: Input the description of the online document. This description will be visible on any social media forums so ensure it’s a solid representation of your content. Pages and Export As: Select to export All or a Range of pages from your finalized document and determine if you want single files or spreads. For this exercise, we selected “single”. Allow viewers to download the document as a PDF (Print): Only select this option if you are offering viewers the ability to download your file. Hide the Share and Embed options in the published document: Select this if you’re looking to hide the Share and Embed options on your published file. Allow viewers to Search and Copy text in the published document: Starting with InDesign 18.4 and later, this is a neat default feature where viewers have the ability to search and copy text from your published file. Something to keep in mind – while the search function is available on any device, viewers are only able to copy your text from the publish file on a laptop or desktop. Advanced: Cover Thumbnail: On the Advanced page, you’re able to determine the Cover Thumbnail image for social media posts by selecting a page in your document or uploading an image from your computer. Image Settings: for this exercise, we left the default settings as they are appropriate for our project, but you have the ability to adjust: · Format · Resolution · JPEG Image Quality · GIF Options Palette Download PDF Settings · Select your desired PDF Preset Analytics: Link Google Analytics: Starting with InDesign 19.0, you’re now able to link Google Analytics with your published file. To do this, you need to generate a Measurement ID in your Google Analytics account and attach it to the published document. Please note, Adobe will not receive any information from your GA Account, this is only to track the behaviors of your viewers. Cookie Banner: InDesign offers the option of enabling a cookie banner on your document. This text can be customized (limited to 100 words) but should mirror your cookie notice requirements. If this is enabled, and accepted by your viewers, analytics will display in GA and will only reflect information from your viewers who accepted the cookie banner notice from your published document. Keep in mind, notice requirements may vary based on your location. Once you have finalized all your settings, simply click Publish and you’re DONE! So simple – you almost can’t believe it, right? From the success message pop-up, you can view your document online or copy the URL for additional use, share to social channels and view your Published Online Dashboard. When clicking on “Published Online Dashboard”, you will find all of your published documents, along with analytics for both. Success Message: Publish Online Dashboard View: This feature is so easy to use, we hope you’re able to utilize this new skill in your work and personal lives. Have fun, create new content and share it with the world to see!

  • Creating a Collaborative Post on Instagram

    By Ava Hoch, Marketing Associate at Omega High Impact Print Solutions Collaborative posts on Instagram can be a valuable strategy for sharing content across multiple Instagram pages and boosting engagement. This approach involves two or more Instagram users working together to create and share content that is relevant to their respective audiences. Who you can invite to collaborate follows your account's privacy settings: Public accounts: Public accounts have the ability to invite both public and private accounts to collaborate. Private accounts: Private accounts may extend invitations to collaborate with both private and public accounts, provided that the invited account follows the private account. Should a public account accept an invitation from a private account, the collaborative post will be made public through the public collaborator. Private accounts will receive comprehensive information about this process when they invite a collaborator. Once they confirm their understanding of who can view collaborative posts, they can invite any of their followers to participate in future collaborations. Creating a collaborative post on Instagram is beneficial because it helps reach a wider audience, boost engagement, and cross-promote. Here's a step-by-step guide on how to create a collaborative post on Instagram. Let's get started! Step 1 Create a post as usual on Instagram. Step 2 Tap on "Tag people". Step 3 Tap on "Invite collaborators". Step 4 Search and choose a person or page you want to invite as a collaborator. *If the person you tag as a collaborator accepts, your post will be shared to their followers and they’ll be shown as an author of the post* Step 5 When finished inviting collaborators and finalizing the post, tap "Done" and "Share" the post. *Note that the invited account can remove themselves at any time, and the creator of the original post can remove the collaborator at any time.* Have fun collaborating with your friends or with brands you work with!

  • Using Images to Customize Color Schemes on Canva

    By Emily Steel, Marketing Manager at Omega High Impact Print Solutions Canva is a versatile graphic design tool that allows you to create stunning visuals. One of its handy features is the ability to change colors easily across your project using the "Apply Colors to Page" tool. In this guide, we'll show you how to create custom color schemes on Canva with this convenient feature. Let's dive in! Step 1 Log in to your Canva account if you haven't already. Create a new project or open an existing one that you want to modify. Step 2 Choose and add the image or picture whose colors you want to apply to your project. You can upload an image of your own using the “Upload” tool, or select an image from Canva’s own library. Step 3 Be sure that any elements whose colors you wish to change are “Color-editable” elements. You can determine this by clicking on the element. If a color option box appears in the white bar above your project, then the element’s color can be changed. Step 4 Right-click on the image you want to use as the source for new colors. A menu will appear. At the bottom you will find the option “Apply colors to page.” Select this. Step 5 All color-editable elements in your project will change colors to match your sample image. You can randomize these colors to your liking by repeating the above step. Step 6 Feel free to fine tune your color scheme by manually changing the color of certain elements. These colors will be saved and can be located at the top of the color menu upon opening it. Step 7 After making all the necessary color changes, review your project to ensure you're satisfied with the new color scheme. If everything looks good, click the "Save" or "Download" button to save your updated project. Changing colors in your Canva project using the "Apply Colors to Page" tool is a quick and easy way to give your visuals a fresh look. Whether you're working on a presentation, social media graphics, or any other design project, Canva simplifies the color adjustment process. With this guide, you can confidently update the colors in your Canva project to create eye-catching and visually appealing designs.

  • Discover TikTok Trends Using Creative Center

    By Gracie Steel, Digital Marketing Assistant at Omega High Impact Print Solutions With an extensive user base and an algorithm designed to make videos go viral in an instant, TikTok is a leading social media platform for digital marketers, influencers, and brands alike. However, becoming the next viral sensation is no easy feat. That’s why we created a guide to navigate TikTok’s Creative Center- a free and valuable resource that helps you discover trending creators, soundtracks, hashtags, ads, and more. This way, you can stay ahead of the curve on this fast-paced platform, and join the ranks of trendsetters in a snap! Let's get started! Step 1 In your browser, search for TikTok Creative Center and begin by setting up your account. You don’t need anything fancy- just an email address and password. Step 2 On the top left hand corner of the webpage, locate the INSPIRATION tab. Underneath, you’ll see subsections including Top Ads Dashboard, Top Ads Spotlight, Keyword Insights, Creative Insights, and Top Products. We will review how to use these tools to inspire your TikTok ad strategy. First, go to Top Ads Dashboard and/or Top Ads Spotlight (Both include the same information.) Filter through high-performing ads by country, language, industry, objectives, date, format, and likes. Select SEE ANALYTICS to gain valuable insights on the ad’s attributes and performance. Here you can evaluate the ad based on: CTR (Click-through-rate) CVR (Conversion rate) Clicks Conversion Interactivity Step 3 Next, go to INSPIRATION > KEYWORD INSIGHTS. Identify trending keywords that have been extracted from top-performing TikTok videos. Either search by keywords specifically or filter by country, industry, objective, keyword type, and date. Consider using these keywords in your content to stay relevant in an ever-changing digital landscape. Step 4 Under INSPIRATION, go to CREATIVE INSIGHTS. See how high-performing ads increase engagement through creative patterns. Be sure to explore the BEST PRACTICES tab to learn how you can optimize your content. Step 5 Lastly, go to INSPIRATION > TOP PRODUCTS. You can sort through popular products by category. Integrate trending products into your own content to influence your audience’s purchasing decisions. Step 6 Maneuver to the TRENDS category at the top left hand corner of the homepage. Here you can find out what hashtags, songs, creators, and videos are performing well on TikTok so you can maximize discoverability and engagement on your account. Go to HASHTAGS. Use this information to your advantage. For example, if you’re in the beauty and personal care industry, hashtag haircare is trending with 6,000 posts and nearly 92 million views in the past seven days. Consider centering your next TikTok around this topic to boost traction. Step 7 Go to TRENDS > SONGS. Leveraging trending music increases your chances of user engagement, including comments, stitches, duets, and collaborations. Click on the BREAKOUT tab to view soundtracks that have boomed rapidly. Using sounds that TikTok signals as interesting and engaging can help you reach a wider audience. Step 8 Find the CREATORS tab under TRENDS. Sort through TikTok’s popular creators. This tool will show you the total likes and followers of each creator. Take a moment to explore their content, and see what works and what doesn’t. This can save time and effort when experimenting with different approaches. Step 9 Finally, go to TRENDS > VIDEOS. Remember when whipped coffee, Adult Swim, and the Renegade dance ran your “For You” page in 2020? In this section, you can sort through TikTok trends and challenges. Brainstorm ways you can apply these to your content. Staying up-to-date on TikTok trends is crucial for growth and relevance. And with TikTok's Creative Center in your toolkit, you can easily unlock the secrets to TikTok success. Use this resource as your ally, integrating trending products, sounds, hashtags, keywords, and more into your content creation process. You'll be capturing the attention of millions in no time!

  • Combining Multiple Excel Worksheets

    By Jamie Cloak, Marketing Director at Omega High Impact Print Solutions Do you ever find yourself staring at multiple Excel worksheets, scratching your head, wondering how to combine all sheets into one dataset? Have no fear – we've broken down the process step-by-step to ensure you can combine all your data seamlessly. ENTER: the Excel Power Query Tool! Ahhh, we are so excited about this awesome (and somewhat hidden) feature. In our humble opinion, it’s no coincidence that “Power” is in the name of such a POWER(ful) tool! The Power Query allows you to clean large sets of data, combine multiple sheets into one, and reduce the file size limiting its load time. Now, if you’re working with 1-2 worksheets, copying and pasting them together may suffice, but the Power Query Tool offers a dynamic feature that allows you to constantly refresh your combined worksheet, meaning if you adjust or add content on one of the individual sheets, you can simply refresh the combined version and the updates will push out universally. Pretty cool, huh? However, we'll get to that a bit later.... Before we get started, one thing to note is that this process will work best if your files are laid-out in a very similar manner. It's recommended to ensure all headers are the same and the data is similar from column to column. In this exercise, you will notice that we have First Name, Last Name and Email Address as our headers on all three of the tabs we are looking to combine. Now for the fun part! Step 1 Create and name each table. This will allow for an easy reference, which you will see in a few steps. To do this on a Mac, click and highlight the columns you want to apply the table to. Once highlighted, type CMD +T, then click Ok and name the table in the upper left-hand corner. Follow these steps for all tabs in your master file. Please note that the first window to pop-up will ask if your table has headers. In our case, we selected this as we have matching headers on all files. Step 2 Click the Data tab. From here, navigate to the left-hand side and select the arrow to the right of the Get Data (Power Query) icon. Then select Launch Power Query Editor. Now we want to import data from multiple queries so click Get data. From here, you want to select the appropriate file type to gather. For this exercise, we are going to select Excel workbook as our master file is already in an Excel workbook format. From here, click Browse and select the file you are looking to import data from. Once found on your local computer, select it and click Get Data and Next. This will load your relevant tables. Please note, this step is the reason why we named our tables. Now everything is clean and easy to identify. From here, choose the relevant tables that you want to include by check-marking all three and click Create. Step 3 On this view, you will see that all three tables have been combined into the Power Query, but you’re not done! The last step is to combine them into one master data set. In the queries view, ensure you’re on the Home tab and navigate to the far right where you will find an option titled Combine – select this. Click the drop-down arrow next to Append Queries (option2) and select Append Queries as new. The reason we select Append Queries as new is that we want to create a separate table to keep this combined data as clean as possible. Step 4 In the append pop-up, you will have the option to select Two tables or Three or more tables. In this exercise, we will select the radio button next to Three or more tables. Next, it will ask you which available tables you want to append. Simply click on each of the tables on the left display window and then click add. It will move the files (one-by-one) into the “Tables to append” window on the right. All we are doing here is specify which tables we want to combine. You also have the ability to organize the tables to display the data in any order that you want. Simply utilize the arrows on the right side of the pop-up window to move the tables into your desired order. Once you’re done, click Ok. Step 5 Now all three tables are combined in a vertical run – YAY! Great job, you’re crushing this Power Query Tool!!! Once you’re done, click Close and Load! Wahlah – there it is. A beautifully combined table that can easily be updated! Our favorite part of this process is if additional data is added to any of the individual tables, all you need to do is simply hit refresh on the Power Query Tool. To do this, select Data > click the down arrow next to Get Data (Power Query) > Launch Editor and click Refresh in the tool bar. For all intents and purposes, we are officially done. However, sometimes you may have duplicate data from worksheet-to-worksheet, so we would like review how to remove duplications and the blank cells that are inevitable left behind. Good news is this is a super simple process. Step 1: Highlight the cells with the data you want to adjust. Click Data and then Remove Duplicates. Be sure to check off if your worksheet has headers and select the columns you want to remove duplicates from. For this exercise, we selected them all and both the First Name, Last Name and Email Address columns had duplicates. Once you’re done, click OK. If your sheet has multiple rows, you will likely be left with some blank cells. To remove the blank cells ensure you are on the Home tab in your toolbar. Select Find & Select, Go to Special and click the radio button for Blanks. This will highlight all of the blank cells in your worksheet. To remove them, (ensure you’re still on the Home tab), click the arrow next to Delete and select Delete Sheet Rows. With this knowledge, you should be able to slice and dice multiple worksheets into one very organized place to ensure your data is ready to go for any request. Merge additional data, create Pivot Tables, drop them into PowerPoint Presentations (both internally and client-facing), and so on. The sky's the limit...you've got this!

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