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Needless to say, being in the business of real estate is cut-throat. Competitors are everywhere. Therefore, in order to survive in this market, it is vital to stand out from the crowd. How, you ask? Print marketing. Potential customers are given a tangible advertisement that not only heightens their sense of brand awareness, but reminds them of the value a given real estate agent/agency can offer. This is not as easy as sticking some letters in the mail, as there are certain guidelines a real estate agency/agent should follow in order to run a successful print marketing campaign. Convey Professionalism in all Print Materials When sending out a direct mail piece, it’s important not to forgo the value of it’s content, especially when it comes to advertising real estate services. When it comes to textual content, consider hiring a professional copywriter who can create catchy hooks and strategically composed information. This increases the chance of making a good impression. Photographs included in any print materials also need to be of superior quality. It can prove beneficial to utilize professional photographers, and to avoid overused, obvious stock photos. All print marketing materials used should include a logo and contact information, as well. These advertisements act as a representation of the real estate professional sending them, so it is important to convey professionalism, value, and effort. Coordinate Other Marketing Efforts To make a print marketing campaign even stronger and increase the likelihood of its success, it is important that real estate agents fortify their efforts with other forms of marketing. Say an agent kicks off a mail campaign for homes in a particular area or runs a print ad in a local newspaper. This agent would benefit from bolstering their print marketing strategy by coordinating their social media, blog and website content accordingly. As effective as print marketing is, it’s important to target as many potential customers as possible by including website addresses, phone numbers and email addresses on every piece of print marketing, as well. Plus, having cohesive messaging and imagery across all marketing platforms solidifies a real estate company or agent’s brand image, and impresses more positively on potential clients! Track the Campaign Not tracking the progress and effectiveness of any marketing campaign is a big no-no. Real estate professionals need to incorporate ways to track the effectiveness of different print marketing materials in order to maximize the campaign's rate of return. If one marketing material isn’t working as well as another, agents need to know so they can adapt their strategy accordingly. One way to do this is by incorporating specific contact channels into printed materials. Consider using a unique phone number on print ads and record how many calls it receives. Doing this can help real estate agents discern which calls are a direct result of their print marketing efforts. Including a URL on printed materials specific to a particular landing page is also a great way to track the effectiveness of a real estate print campaign. When it comes to running a print marketing campaign in the real estate industry, there is definitely a right and wrong way to do it. All marketing materials should be professionally designed in order to give the right impression to potential clients. It’s also very important to reinforce the print campaign’s effectiveness by coordinating any and all other marketing efforts, as well. Real estate professionals need to use the tools at their disposal to streamline and track these efforts. When these tips are adhered to, print marketing can prove to be a real estate agent’s best friend! To learn more about how you can kick start your real estate print campaign, click here ! Written by Omega High Impact Print Solutions' Digital Marketing Associate, Emily Steel

By Ava Hoch, Marketing Associate at Omega High-Impact Print Solutions TypeCraft is an app integrated into Canva that allows you to warp, bend, and twist text to come up with your own unique creation. This FREE in-app feature allows you to make funky text that could even be used for a logo. The possibilities are endless! Let's get started! Step 1: Create a design in Canva. Choose a design size. For this example, we will be using an Instagram Post (Square) design. Step 2: Next, go to Apps then search TypeCraft . Click on the purple and yellow TypeCraft logo. Step 3: Add your text, choose your font, and choose your style! There are multiple fonts to choose from. There are also two special styles: Unfilled and Outline . Step 4: Get creative! Edit your shape. Move the blue lines by clicking on the circles to bend and warp your text into a creative design. Step 5: When your text is the desired shape of your liking, add the element to your design! Next time you fire up Canva for your design projects, don't forget to explore the possibilities of TypeCraft!

By Omega High-Impact Print Solutions' Marketing Director, Jamie Cloak In an era dominated by digital transactions, the idea of transitioning from an e-commerce store to a physical retail location might seem counterintuitive. However, for many online businesses, establishing a brick-and-mortar presence can unlock new avenues for growth, enhance brand visibility, and create deeper connections with customers. If you're considering taking your e-commerce venture into the physical realm, here's a comprehensive guide to help you navigate this transition successfully. Ok, let's dig in! Embrace Market Research and Location Analysis Before diving into the world of brick-and-mortar retail, it's crucial to conduct thorough market research and location analysis. Understand your target demographic, their shopping preferences, and where they are most likely to visit. Look for areas with high foot traffic, demographic alignment, and minimal competition. Additionally, consider factors such as lease costs, accessibility, and local regulations. Develop a Unique In-Store Experience One of the key advantages of brick-and-mortar retail is the opportunity to create immersive and memorable experiences for customers. Leverage your brand identity and values to design a physical space that reflects your online store's ethos. Focus on creating a welcoming atmosphere, incorporating interactive elements, and providing personalized customer service. Consider hosting events, workshops, or product demonstrations to engage with your audience and differentiate your store from competitors. Optimize Inventory Management and Fulfillment Processes Efficient inventory management is essential for the success of any retail operation. Evaluate your existing supply chain and fulfillment processes to ensure they can support the demands of a physical store. Invest in inventory tracking systems, POS software, and logistics solutions to streamline operations and minimize stockouts. Strike a balance between stocking popular online items and offering exclusive in-store merchandise to incentivize visits and drive sales. Leverage Omnichannel Marketing Strategies Transitioning from e-commerce to brick-and-mortar doesn't mean abandoning your digital roots. Embrace omnichannel marketing strategies to seamlessly integrate your online and offline presence. Leverage social media, email marketing, and digital advertising to promote your physical store, drive foot traffic, and encourage online-to-offline conversions. Offer incentives such as exclusive in-store discounts, loyalty programs, or cross-channel promotions to incentivize customers to visit your brick-and-mortar location. Prioritize Customer Engagement and Feedback Building meaningful relationships with customers is key to long-term success in retail. Prioritize customer engagement both online and offline by soliciting feedback, responding to inquiries promptly, and actively seeking ways to enhance the shopping experience. Encourage customers to leave reviews, share their experiences on social media, and participate in loyalty programs. By listening to your audience and adapting to their needs, you can cultivate a loyal customer base and drive repeat business. Launching a customer-centric loyalty program lays the foundation for building enduring relationships with your clientele. It goes beyond merely rewarding repeat purchases; it's about demonstrating appreciation for your customers' loyalty and valuing their business. Seamlessly integrating your in-store POS with your e-commerce site facilitates smooth interactions, fostering organic trust and ease of transactions. Monitor Performance and Iterate Accordingly The transition from e-commerce to brick-and-mortar is an iterative process. Continuously monitor key performance indicators such as foot traffic, sales conversion rates, and customer satisfaction metrics. Use data analytics to gain insights into customer behavior, identify trends, and optimize your retail strategy accordingly. Stay agile and be prepared to make adjustments to your product offerings, marketing initiatives, and store layout based on real-time feedback and market dynamics. Transitioning your e-commerce store to a brick-and-mortar location presents exciting opportunities for growth and expansion. By conducting thorough research, creating unique in-store experiences, optimizing inventory management processes, leveraging omnichannel marketing strategies, prioritizing customer engagement, and monitoring performance metrics, you can successfully navigate this transition and establish a thriving physical retail presence. With the right planning, execution, and dedication to customer satisfaction, your online business can flourish in the world of brick-and-mortar retail.

Healthcare is a very competitive industry with an ever-evolving landscape. Innovative medical marvels, advanced machinery and modern medicine all make it that much more difficult for healthcare industries to stand out amongst the crowds. Hence why marketing for Healthcare is so crucial. Print marketing materials allow the healthcare industry to improve credibility and return on investment. Print also provides the ability to grab consumers' attention, entice action, or reach more potential patients. In the end, investing in print will differentiate between who is a trusted industry leader and who is not. Print Improves the Credibility of Healthcare Services, Engages Emotions and Entices Consumers to take Action Just about any business can advertise their brand digitally - Social media platforms and Google have made this effortless. Investing in print takes more time and effort to reach a consumer - and it’s worth it! Print comes in many mediums. Banners, vehicle wraps, publications, business cards, direct mail, floor graphics and magazine ads are ways audiences pick trustworthy healthcare businesses over non-trustworthy ones. Consumers, above all, want to see a business invest in themselves. By doing so, healthcare businesses’ return on investment will increase. Print provides the benefits of being tangible while also providing an emotional experience for consumers. Marketing Sherpa published a study where the most trusted form of advertising was Print (Magazine & Newspaper) at 82%. It further went on to outline that only 25% of Americans trust online pop ups. Daniele Burnstein, the marketing researcher also stated “print’s scarcity and standards make it more credible. While that online pop-up is annoying in and of itself, when it’s popping up over low-value online content, it becomes even less trusted.” Read the entire article, here . Scale the internet or read any print-related blog to find similar findings across numerous studies. The research will continue to define print to be stimulating mentally and hold the attention of viewers more so than digital formats. Viewers take time to read. see and feel every detail, which is crucial for Healthcare Providers. We encourage Healthcare companies to not only invest in print, but digital as well. All individuals need healthcare, but not all individuals browse the web. By only focusing on digital platforms, a business is losing the audience that does not interact digitally and that's detrimental to brand exposure and reach. By choosing proper placement of both digital and print, a business is able to service each generation respectfully. Be mindful of what you are investing in. Imagery and substrates that are going to be used, must be of the highest quality in order to be enticing to patients. To see examples of our high quality print materials, click here . We are Omega High Impact Print Solutions. With over 70 years in the business, we know a thing or two about printing and manufacturing! Written By: Danielle Elia, Digital Marketing Strategist for Omega High Impact Print Solution s

By Gracie Steel, Digital Marketing Assistant at Omega High-Impact Print Solutions Instagram Stories are an effective component of social media sharing, offering a dynamic way to connect with your audience. But with so many brands, influencers, and content creators competing for the spotlight, how can you stand out and ensure your stories are not only captivating but engaging, too? Apply the following tips and tricks to your Instagram Story strategy so you can send your engagement rates through the roof. Let's get started! Use Interactive Features Instagram offers several interactive features that encourage engagement. Listed below are just a few examples of available Instagram Story features. Location-   Connects local community members to your business by tagging specific locations, making it easier for nearby users to discover and engage with your content Add Yours Templates-   Invites users to contribute their own content to a shared theme or topic, fostering interaction and connection Questions- Allows users to ask and respond to questions, promoting business-consumer rapport Poll-  Encourages followers to actively participate and share opinions through interactive polls Quiz-  Invites users to test their knowledge and engage with interactive quizzes Links-  Facilitates conversions through clickable links, directing followers to external websites, products, or additional content Emoji Slider- Prompts users to gauge opinions or reactions on a sliding scale using emojis Hashtag-   Expands reach to a wider audience interested in similar topics through searchable keywords and phrases *NEW* Frames-  Enables users to add Polaroid-style photos to their story that appear gray at first, cuing the user to shake their phone to reveal the content  *NEW* Reveal-   Blurs the content of the post, encouraging users to send a DM to the person who shared it to reveal the content Create Consistent, High-Quality Content Consistency and quality signal professionalism and reliability, building trust with your audience. When followers can expect valuable and engaging content from you regularly, they’re more likely to stay engaged and loyal to the brand. Instagram favors accounts that they deem active Instagram users. A consistent posting schedule can boost your visibility, making it more likely to push your content to non-followers. It is recommended to post 3-5 Instagram Stories every day. Compelling stories can drive traffic to your website, blog, or other social media platforms, resulting in increased conversions and sales. Including call-to-action (CTA) elements can encourage followers to take the desired action.  Collaborate With Influencers Influencers often have their own dedicated and engaged followers. By partnering with influencers relevant to your industry, you can tap into their audience and expose your brand to potential followers and customers.  When influencers share a positive review of your business, product, or service, it provides social proof to their followers that your brand is credible and authentic. Seeing others endorse your brand can motivate their followers to engage with your content, follow your account, or make a purchase.  Influencers often use creative storytelling techniques and engaging content formats, capturing the attention of their audience and encouraging them to interact with your brand. This can generate excitement around your brand, its products, or services. Leverage Instagram Highlights Instagram highlights extend the lifespan of your Instagram Story content beyond the 24-hour expiration. It is recommended to add your best-performing content to Instagram highlights to help new followers catch up on what they missed and prompt existing followers to explore and engage with your content.  Engage With Your Audience Engagement is a two-way street. Take some time to check out your main followers and supporters and engage with their latest content. By liking, commenting, and sharing, you’re showing appreciation for your followers’ contributions, promoting further interaction, and building a stronger bond between your brand and audience. Before posting an Instagram Story, spend 15 minutes interacting with other peoples' stories by participating in polls and Q&As, and sending quick messages or reactions.  By implementing these techniques into your marketing strategy, you’ll start connecting with your audience in meaningful ways, boosting your brand’s visibility and fostering deeper connections.  For all things print and digital marketing, subscribe here.

Written by Omega High-Impact Print Solutions' Marketing Manager, Emily Steel Pinterest isn't just another social media platform; it's a visual search engine with over 450 million monthly active users, making it a goldmine for small businesses. With its highly engaged user base and unique format, Pinterest offers immense potential for brand visibility, traffic generation, and sales. In this guide, we'll walk you through the essential steps to optimize Pinterest for your small business, helping you harness its full potential. Let's jump in! Step 1: Create a Business Account Start by setting up a Pinterest business account or convert your existing personal account. This gives you access to valuable analytics and features tailored for businesses, such as promoted pins and Pinterest Analytics. Step 2: Define Your Brand and Audience Clearly define your brand identity, including your niche, values, and visual style. Understanding your target audience is crucial for creating content that resonates with them. Step 3: Optimize Your Profile Use a high-resolution logo or professional photo as your profile picture. Write a concise and compelling bio that clearly communicates what your business offers and why users should follow you. Include relevant keywords in your profile and board descriptions to improve discoverability. Step 4: Create Compelling Boards Organize your content into themed boards that reflect your brand and appeal to your target audience. Use descriptive board titles and keywords to optimize for search visibility. Aim for a mix of your own content and curated content that aligns with your brand. Step 5: Craft Engaging Pins Create eye-catching, vertical pins with clear imagery and easy-to-read text overlays. Use high-quality images and videos that showcase your products or services in action. Experiment with different pin formats, such as standard pins, carousel pins, and story pins, to keep your audience engaged. Step 6: Optimize Pin Descriptions and Keywords Write keyword-rich descriptions for your pins that provide context and encourage engagement. Use relevant hashtags to expand your reach and attract users interested in similar content. Conduct keyword research using Pinterest's search bar or third-party tools to identify popular search terms in your niche. Step 7: Pin Consistently Maintain a consistent pinning schedule to keep your audience engaged and signal to the algorithm that you're an active user. Use Pinterest's scheduling tools or third-party apps to plan your content in advance and automate posting. Step 8: Engage with Your Audience Monitor your Pinterest notifications and respond promptly to comments and messages. Follow influencers and engage with content in your niche to build relationships and attract followers. Encourage user-generated content by inviting customers to share their experiences with your products or services. Step 9: Track Your Performance Use Pinterest Analytics to track the performance of your pins, boards, and overall account. Pay attention to metrics such as impressions, clicks, saves, and engagement rate to identify what content resonates with your audience. Use this data to refine your strategy and optimize your future content. Step 10: Promote Your Pins Consider investing in promoted pins to expand your reach and drive targeted traffic to your website or online store. Set clear goals and budgets for your campaigns, and use Pinterest's targeting options to reach users who are likely to be interested in your products or services. Optimizing Pinterest for your small business requires a strategic approach and ongoing effort, but the rewards can be significant. By creating compelling content, engaging with your audience, and leveraging Pinterest's unique features, you can increase brand visibility, drive traffic, and ultimately, grow your business. Follow the tips outlined in this guide, and watch your presence on Pinterest flourish. small business pinterest

In a world where every metric counts, tracking Print Marketing Mediums can be a daunting task. There is always that feeling of the unknown when it boils down to how many leads you are capturing, if the campaign is working, and what you could have done differently. We are here to tell you that despite Gen Z bleeding love for digital; Print Marketing Materials are easy to track and can outperform digital advertisements. Read below to learn how to track a print campaign, in a creative way that's appealing to your customers. Print versus Digital: Who’s Better? The devil is in the details: Print outperforms Digital Advertising on every count. We have scoured the internet and taken note of the effectiveness that print has over digital. Here are the results: “82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups.” (INMA) “On a sector by sector basis, the research found that adding newspapers to a campaign increases effectiveness by 5.7 times for finance; three times for travel; 2.8 times for retail; 1.7 times for automotive; and 1.2 times for FMCG.” (Newsworks) Branding is 185% stronger in print advertising vs digital advertising. 37% vs 20% for digital. (RAMetrics) “36% of people under the age of 30 look forward to checking their mailboxes every day. What’s more, 95% of 18-to-29-year-olds have a positive response to receiving personal cards and letters. Notably this generation will wield a combined $1.4 trillion in spending power by 2020.” (Accenture) Tracking Print Marketing Campaigns Before a business spends thousands on Printed Materials, there are a few things to consider. By having a clear understanding of what is being advertised, who is the target audience and how it will be executed; a business will be able to develop a more fluid process for tracking performance and overall, save time. Once the I’s are dotted and T’s have been crossed, a business can move forward with the following tracking methods... Specific Landing Pages Specific Landing Pages are unique web addresses that are branded for marketing reasons. SLPs’ are custom made to help users locate and find specific pages on a website. UTM Parameters should always be placed on the landing page to track the sources. Why? Because you will be able to identify the Key Performance Indicators of the campaign in your analytics. To learn more about what UTM Parameters are and how to install them on your website, click here ! Coupon Codes If a business is going to be providing an incentive to their customers on a printed medium, make sure the coupon code is unique. The code can be analyzed after the coupons term has expired. Coupons are great to use over time, because it allows you to see which incentives consumers prefer over others. QR Codes QR Codes come in handy when you want customers to act quickly after viewing your print medium. A QR Code is perfect, because a quick scan will lead them one step closer to a purchase. The QR Code can replace the use of printing a url on a campaign. This helps alleviate any errors a potential customer might have when typing it in. It also avoids having a very long URL printed on the campaign, as well. A QR Code can be tracked to a specific landing page through UTM Parameters also. The best part about QR Codes is that smart devices are able to easily scan and access codes without the use of a third-party application being launched. How fast is that! What Should Printed Marketing Materials Look Like? Consistent Branding All marketing mediums should be consistent. Therefore, consumers are able to distinctly identify which business they are interacting with. Grab their Attention and Keep it Simple Businesses want consumers to interact with mediums that result in them making a purchasing decision. By having a strong headline, clear message and value proposition; more consumers will be willing to make a purchase. Do not overcrowd the print medium with text - People will lose focus on what you are actually selling and will not make further actions towards a decision. Getting Print marketing materials has never been easier when you choose to partner with Omega High Impact Print Solutions. Contact us today to learn more about our printing solutions for all types of businesses! Written by Danielle Elia, Omega High Impact Print Solutions Digital Marketing Strategist

By Gracie Steel, Digital Marketing Assistant at Omega High-Impact Print Solutions Imagery is a vital component to how you represent your brand, and communicate your products or services to the public. In fact, photos can increase brand recall by a whopping 65 percent. Not just any photo will do, though. Customers consider the image quality when selecting products or services to purchase. This doesn't mean you have to go drop thousands of dollars on professional equipment. Through a combination of iPhone features, composition principles, and proper editing, you can make your iPhone photos look just as good as the professionals using resources already at your disposal. Let's get started! Use Built-In iPhone Photography Features Clean the Lens- This may seem like a no-brainer, but it's extremely important. Your phone collects dirt and oils from being in your hand, pocket, or bag. Use a microfiber cloth to wipe away anything that may affect your camera quality. Optimize Camera Settings- Go to Settings > Camera to view some useful tools that can improve your image quality. Level: Located underneath Composition , level will help you achieve straight-on shots. Faster Shooting: Listed under Photo Capture , toggle on Prioritize Faster Shooting . When taking photo bursts, this tool will intelligently adapt image quality. Smart HDR: Also under Photo Capture , toggling on Smart HDR will enhance color and contrast by blending the best parts of different exposures into one photo. Set and Lock Focus & Exposure- In the camera app, tap your screen where you want the camera to focus. You should see a yellow-outlined box appear. Next to the box, you'll see a sunshine icon. This is the exposure tool. To adjust the exposure, simply tap and hold the icon, and then drag up or down. To lock in these settings, tap and hold your finger on the screen until a solid yellow box appears at the top of your screen with the words "AE/AF LOCK." To release these settings, tap the screen again. Use Volumes Buttons for Shutter- When your hands are tied up during intricate shots, use the volume buttons on the side of your iPhone as your shutter button. Practice Common Composition Techniques Rule of Thirds- Use the grid feature on your iPhone to help you with this technique. To do this, go to Settings > Camera > Grid. This guideline suggests placing your subject in the left or right third of your image and leaving the other two-thirds open to increase visual interest. Fill the Frame- This is when you make your subject fill up most or all of the frame. Leading Lines- This is an aspect of an image that draws the viewer's eye to a focal point, or to show distance. These lines can be straight, curved, horizontal, vertical or diagonal. They can also be created by subjects in your photo, such as horizon lines, staircases, road markings, or trails. Depth of Field- This is the distance between the closest and farthest subjects of the photo, often determined by focus and blur. Use Portrait Mode on your iPhone camera app to automatically sharpen your main subject and blur the background, so you can create visual interest. Edit Your Photos To begin, choose the photo you wish to edit from your camera roll. At the bottom of your screen, select Edit. You will see three (sometimes four) editing options at the bottom of your screen. Portrait- This will only be available if you shot your image using Portrait mode. The icon will look like a circle with an "f" in the middle. Here, you'll be able to increase or decrease depth with background blur. Adjust- The first icon looks like a circle with smaller dots around it. Here, you'll be able to play around with contrast, shadows/highlights, brightness, and more. Filters- The second icon looks like three circles intertwined. Here, you'll be able to select a preset to alter the appearance of your image. Crop- The third icon looks like intersecting lines with arrows at the top and bottom. Here, you can crop your image, skew the perspective, or rotate your image. Other iPhone Editing Apps- If you're looking for a little more variety in editing functions, consider downloading one of these FREE apps from the App Store. VSCO- Great for community, tools, and exposure for photographers. Tezza- Great for aesthetically pleasing presets, filters, and controls. Canva- Great for graphic design purposes. PhotoRoom- Great for simplifying non-creative tasks like background removal. Photoshop Express Photo Editor- Great for basic and advanced retouching. Investing a little time and effort to transform your iPhone photos can make a world of difference. By using these tips, you'll produce captivating visuals without outsourcing professional help or splurging on fancy equipment. For more tutorials to help you improve your print and digital marketing strategy, subscribe here.

In today's digital age, having a strong presence on Instagram is crucial for personal branding, businesses, and influencers alike. With over a billion active users, Instagram offers an unparalleled platform to connect with your audience, showcase your brand, and grow your influence. However, standing out in this crowded space requires more than just posting beautiful photos. It demands a strategic approach to optimizing your profile. In this blog, we'll walk you through essential steps to optimize your Instagram bio to become a powerful tool for engagement and growth. Let's dive in. Switch to a Business Account: Go to your profile, tap the three lines in the top right corner, and select Settings. Tap Account and choose Switch to Profess ional Account. Select Business and follow the prompts. Choose an Effective Profile Picture: Use a high-resolution image of your logo or a professional headshot. Ensure it’s easily recognizable and consistent with your branding. Write a Compelling Bio: Use the first line to describe what your business does. Include your unique selling proposition (USP) and key benefits. Add relevant keywords to improve discoverability. Break up your bio text with relevant emojis to make it visually appealing. Use line breaks to structure your bio for easy reading. Add Contact Information: Use Instagram’s contact options to add your email, phone number, and address if applicable. This makes it easy for potential customers to reach you. Include a Call to Action Button: Direct followers to take a specific action using an ORDER FOOD, BOOK, RESERVE, or lead form button.  Add a Link in Bio: Use the website field to add a link to your latest content, landing page, or link aggregator tool like Linktree. Regularly update the link to keep it relevant. Optimizing your Instagram profile is more than just a one-time task; it’s an ongoing process that requires regular updates and engagement. By implementing these strategies, you'll not only enhance the aesthetic and functionality of your profile but also build a stronger connection with your audience. Remember, the key to Instagram success lies in being authentic, engaging consistently, and continually refining your approach based on your audience's preferences and feedback. Start optimizing your profile today, and watch your Instagram presence soar to new heights! optimize your Instagram bio

The internet has quickly turned into a place where people can meet their soul-mate, become an influencer and of course, shop ‘til their credit cards are maxed out. Businesses are well aware that having an online presence is very important in today’s culture. E-Commerce retailers are able to expand their reach, target niche audiences and increase sales. But, E-tailers shouldn’t turn the page on in person interactions. Some customers just might need or even desire connecting with a brand, beyond a device. The goal, of any business, is to turn a potential customer into a returning customer. Print marketing materials play a crucial role in doing just that. By integrating print marketing into your strategy, E-commerce businesses will be able to reach clients that desire in-person interaction, and generate new and returning customers. Better Interaction Customers that see a brand beyond the screen, will more likely make a purchase and recommend it to potential consumers. This is because consumers are more likely to recall a print advertisement over a digital one. Forbes conducted and released a study where a team measured the effects of print mediums against the effectiveness of digital mediums. The metricts were based on cognitive load (comprehension), attention (how long each medium is viewed) and motivation (persuasiveness). “ Direct mail requires 21% less cognitive effort to process than digital media (5.15 vs. 6.37), suggesting that it is both easier to understand and more memorable. Post-exposure memory tests validated what the cognitive load test revealed about direct mail’s memory encoding capabilities. When asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).” -Forbes Helps Build a Physical Relationship Customers that shop for an item exclusively from an online store will be in awe when seeing a physical pop up shop or brand in the wild. Giving them the chance to directly relate and interact with the brand will build a stronger relationship with the customer. Optimizes Overall Reach It’s important to understand that advertising on every available website and social media outlet may not be feasible. No two customers are exactly the same - who is your target audience and where do they frequent most? That’s where you want to be. By integrating print into your overall marketing strategy, a business can maximize their brand exposure, thus optimizing their reach. How to Effectively Integrate Print Marketing Campaigns Just like Digital Media, there are certain guidelines to delivering a message and how customers will interact with it. Some print materials allow for longer form information, while others require it to be quick and simple. Below is a list of different types of print materials: Brochures Direct Mailers Business Cards Printed QR Codes Flyers and leaflets Banners Billboards Loyalty cards What should always be included on print marketing materials? Call To Actions should always be included and unique . This way, the marketing team will be able to properly track how each campaign performed and provide further insights about their target consumers. When consumers interact with print marketing materials, they are moving further down the purchase funnel. Businesses need to funnel consumers in the right direction, otherwise they will not complete a purchase. Whether that be following a specific hashtag or directing them to a landing page, is based on the campaign and team executing it. How can a business start printing marketing materials? Getting Print marketing materials has never been easier when you choose to partner with Omega High Impact Print Solutions. Contact us today to learn more about our printing solutions for all types of businesses! Written By: Danielle Elia, Digital Marketing Strategist for Omega High Impact Print Solutions.

By Ava Hoch, Marketing Associate at Omega High-Impact Print Solutions Are you looking to enhance the effectiveness of your digital marketing efforts? Crafting captivating call-to-action (CTA) phrases is a crucial skill for professionals in today's competitive online landscape. Whether you're designing a website, writing an email campaign, or creating social media content, a well-crafted CTA can make all the difference. CTA's help drive action and engagement across multiple channels. Let's explore how you can master the art of crafting captivating call-to-action phrases to boost conversions and drive results. Let's get started! Understanding the Power of CTAs Call-to-action phrases are more than just words on a button or at the end of a message. They are powerful prompts that compel users to take a specific action, whether it's making a purchase, signing up for a newsletter, sharing content, etc. A well-designed CTA can increase engagement, drive conversions, and ultimately help you achieve your business goals. To create effective CTAs, you need to understand the psychology behind what motivates users or your specific demographic to act. Key Elements of a Strong CTA Clarity : A strong CTA is clear and direct, leaving no room for ambiguity. Users should know exactly what action you want them to take. Sometimes the simpler the better. Urgency : Creating a sense of urgency can motivate users to act quickly. Use words like "limited time offer" or "act now" to create a sense of FOMO (fear of missing out). Value Proposition : Clearly communicate the benefit or value that users will get by clicking on the CTA. What's in it for them? Action-Oriented Language : Use strong, action-oriented verbs that encourage users to take immediate action. Action item words like "get started," "download now," or "shop now" are effective. Design : If you are utilizing a CTA button, the design is also important. Make sure it stands out visually and is easy to click on different devices. Use certain colors or bold the text to make it pop out more. Make sure to add important link(s) to the copy or design. Examples of Captivating CTAs "Join our exclusive community today and unlock premium content!" "Get your free trial now and experience the difference!" "Shop now and save 20% on your first order!" "Sign up for our newsletter and stay ahead of the trends!" "Your extraordinary life is just a click away. Click here to begin!" "Never Miss Out – Sign Up for Weekly Insights!" "Book Your Free Consultation Now – Limited Slots Available!" Testing and Optimization Once you've crafted your CTAs, it's essential to test and optimize them to see what resonates best with your audience. A/B testing different variations of your CTAs can help you determine which phrases are the most effective in driving conversions. Pay attention to metrics such as click-through rates, conversion rates, and overall engagement to refine your CTAs over time. Final Thoughts By understanding the key elements of effective CTAs and experimenting with different approaches, you can create compelling prompts that drive action and engagement. Remember, the goal of a CTA is to guide users toward a specific action item and make it as easy as possible for them to take that step. With practice and a strategic mindset, you can master the art of crafting captivating CTAs that deliver results for your business! So, go ahead and start creating CTAs that resonate with your audience and drive meaningful action. Your digital marketing efforts will thank you for it! Need digital marketing help? Our experts are here to help. Contact us , today!

Regardless if you're a newbie to Die-Cutting or are just searching for elucidation on the subject, our team is here to supply you with a welsh of knowledge in the art of Die-Cutting . What's the "Die" in Die-Cutting mean? To clarify, the "Die" in Die-Cutting is the name of the actual piece that is used to make the cut on the machine . The Die is a razor-sharp steel blade. The Die is also extremely thin, making it perfect to be molded into any shape or pattern needed. Think of it as the cookie cutter of the print world. How does Die-Cutting work? The act of Die-Cutting , is when the sharp die is used to cut various substrates into the desired shape. Die-Cutting doubles as a functional solution and marketing tool. Die-Cutting is an automated process in printing. The process allows for numerous sheets to be cut out in a short period of time. The shape of the die can be molded into anything; a corner, edge or the entire size of the substrate. The world is your canvas. Die-cutting can also be used for perforated die cutting. this type of die cutting is used to create a perforated shape, cutting through the designs face and layers without going all the way through or puncturing the backing materials. This process makes it easier to remove the backing layer. If you would like to see a the real time process of Die-Cutting at our Print Shop, Click on the link below to watch our Beyond the print episode of Die-Cutting. https://www.instagram.com/tv/CO07b9slIsO/ How can Businesses use Die-Cutting? With a little imagination and creativity, businesses can benefit from the use of die-cutting. For example, a funky business card can be die cut that is unique to a business. Or, create interactive designs that allow the customers to be properly engaged when considering a business. However, not everything needs to be a creative solution. The function side of Die-Cutting can stand out to a customer just as much. For the average person that doesn't work in print or die cutting directly, they can often overlook the simple details of how a cut, flap, or pocket actually got where it is.A very over looked example of Die-Cutting is the window in a envelope. The envelope was perforated by the die and cut out the proper size window to allow a person to see important information. It may not be the most appealing design-but it is still a smart and function design. Interested in implimenting creative and or function print solutions for consumers? Contact us today about our Die-Cutting methods and Print Solutions. We are Omega High Impact Print Solutions. Written by our Graphic Design and Digital Marketing Strategist, Danielle Elia. Ref: bit.ly/3fwhCQN