Search Results

By Jamie Cloak, Marketing Director at Omega High Impact Print Solutions Are you looking to add a touch of animation to your visual content? GIFs are a fantastic way to engage your audience and bring your images to life. Fortunately, with Adobe Photoshop, the process of creating GIFs is both accessible and rewarding. In this step-by-step guide, we'll walk you through the process of making a GIF in Photoshop, unlocking a realm of creative possibilities. Unleash Your Creative Potential - let's go! Step 1: Open Photoshop and Import Your Images Launch Adobe Photoshop on your computer. Select "File" > "Scripts" > "Load Files into Stack." Click "Browse" and select the images you want to use for your GIF. Press "OK" to import your images as separate layers. Step 2: Adjust and Arrange Layers Navigate to the Layers panel. Arrange your layers in the desired order for your GIF frames. Make any necessary adjustments to each layer, such as resizing or adding filters. Step 3: Set the Duration for Each Frame Click on the timeline icon at the bottom of the screen to open the Timeline panel. In the Timeline panel, click "Create Frame Animation." Adjust the time duration for each frame. This determines how long each image will be displayed before transitioning to the next one. Step 4: Create the Animation In the Timeline panel, click the "Duplicate Selected Frames" icon to create additional frames. Make changes to each frame as needed, creating a seamless transition between them. Preview your animation by pressing the "Play" button in the Timeline panel. Step 5: Fine-Tune Your GIF Refine your GIF by adding effects, transitions, or text overlays. Experiment with layer visibility and opacity for dynamic effects. Preview your GIF to ensure it meets your creative vision. Step 6: Save Your GIF Once satisfied with your animation, go to "File" > "Export" > "Save for Web (Legacy)." Choose the GIF format and adjust settings like size and quality. Click "Save" to save your animated GIF. Congratulations! You've just created your own GIF using Photoshop. Feel free to share your animated masterpiece on social media, websites, or wherever you'd like to showcase your creativity. Animating with GIFs in Photoshop opens up a world of possibilities for expressing your ideas and engaging your audience. Experiment with different effects, transitions, and styles to make your GIFs truly unique. With this guide, you're well on your way to becoming a GIF-making pro in Photoshop. Happy creating!

Written by Emily Steel, Marketing Manager at Omega High-Impact Print Solutions Welcome to our step-by-step guide on mastering one of Excel's most powerful tools: the pivot table. Whether you're a seasoned Excel user or just starting out, pivot tables can revolutionize the way you analyze and visualize data. In this tutorial, we'll walk you through the process of creating a pivot table from scratch, unlocking the potential to summarize, manipulate, and gain insights from your data with ease. Let's jump in! Step 1 Choose the cells you wish to utilize for generating a PivotTable. Step 2 Navigate to  Insert  > PivotTable. Step 3 Within " Choose the data that you want to analyze ," opt for " Select a table or range ." Verify the cell range under Table/Range. Step 4 Under " Choose where you want to place the PivotTable ," select " New worksheet " for a new worksheet or " Existing worksheet " and pinpoint the desired location. Click OK. Step 5 To include a field in your PivotTable, tick the checkbox beside the field name in the  PivotTables Fields  pane. Step 6 Format your PivotTable to your liking. Mastering the art of PivotTables in Excel can significantly enhance your data analysis capabilities. By following these step-by-step instructions, you can efficiently organize and analyze your data with ease. Remember to experiment with different field placements and features to tailor your PivotTable to suit your specific needs. With practice and exploration, you'll become proficient in leveraging this powerful tool to uncover valuable insights from your data. how to make pivot table excel

By Ava Hoch, Marketing Associate at Omega High-Impact Print Solutions M eta Business Suite is the hub for managing all marketing and advertising efforts on Facebook and Instagram. Creators can save, schedule, or reschedule posts in Meta Business Suite. This is a great tool for batching and scheduling content in advance. You can select the date and time you want your post to publish, and you can schedule up to 90 days in advance. Let's get started! Step 1: Access Meta Business Suite Log in to your Meta Business Suite account. If you don't have one, you'll need to create a business account on Facebook. Step 2: Create New Post First, compose a post. There are two ways to do this. One way is to click Meta Business Suite > Content > Create post . Another way to compose a post is to click Meta Business Suite  > Planner > Create post . Step 3: Compose Your Post Write your post content, add any media (such as images or videos), and customize the post as desired. Step 4: Schedule Your Post Inst ead of clicking Publish , click on the drop-down arrow next to it and select  Schedule . Choose a date and time to publish your post. To schedule your post for the times when your audience is most active, click Active times . Click the blue Schedule button to finalize your scheduled post. Step 5: Review or Edit Double-check the scheduled date and time, as well as the content of your post in the Planner tab or in Content > Posts & reels > Scheduled . Here, you can edit, reschedule, or delete posts as needed. St ep 6: Monitor Performance After your scheduled posts have been published, you can track their performance using the Insights tab provided by Meta Business Suite. This can help you understand engagement levels and optimize your future content strategy. By fully utilizing all the features and tools of Meta Business Suite, you can effectively manage your social media presence, engage your audience, and stay ahead of your content posting schedule.

Written by Jamie Cloak, Marketing Director at Omega High-Impact Print Solutions As we step into the digital frontier of 2024, the landscape of digital marketing continues to evolve at an unprecedented pace. Staying ahead of the curve is not just a choice but a necessity for businesses aiming to thrive in the ever-changing online realm. In this blog, we'll embark on a journey through the latest trends shaping the digital marketing sphere and explore how businesses can adapt to remain at the forefront of innovation. Let's Explore! Interactive Content Engagement Static content is making way for interactive experiences. From quizzes and polls to augmented reality (AR) applications, businesses are increasingly focusing on creating content that actively engages their audience. Interactive content not only captures attention but also enhances user participation and, consequently, brand loyalty. AI and Machine Learning Integration The infusion of Artificial Intelligence (AI) and Machine Learning (ML) into digital marketing strategies is gaining momentum. From personalized content recommendations to predictive analytics for customer behavior, businesses are leveraging AI and ML to enhance user experiences and streamline marketing efforts. Adaptation to these technologies can significantly improve targeting precision and campaign effectiveness. Voice Search Optimizations With the rise of virtual assistants and smart speakers, optimizing for voice search is becoming imperative. Businesses need to adapt their SEO strategies to accommodate natural language queries and long-tail keywords. Voice search optimization ensures that your content remains discoverable as more users turn to voice-enabled devices for their online searches. Privacy-First Marketing As data privacy concerns grow, businesses must adopt a privacy-first approach to digital marketing. With increased regulations and consumer expectations for data protection, marketers need to prioritize transparency and implement robust data protection measures to build trust with their audience. Video Marketing Dominance Video content continues to reign supreme in the digital marketing realm. Short-form videos, live streaming, and immersive video experiences are key trends to watch. Businesses should incorporate video marketing into their strategies to convey messages more dynamically and connect with audiences on a deeper level. Social Commerce Evolution Social media platforms are evolving into complete shopping ecosystems. Businesses should explore and embrace social commerce features, such as in-app purchasing and shopping functionalities, to meet customers where they already spend a significant amount of their online time. Personaliztion at Scale Tailoring marketing messages to individual preferences is no longer optional. The demand for personalized experiences continues to rise, and businesses must invest in tools and strategies that enable them to deliver personalized content, recommendations and offers at scale. The digital marketing landscape is a dynamic playground where adaptation is the key to success. As we navigate through 2024, businesses that embrace these trends will not only stay ahead of the curve but also create meaningful and memorable experiences for their audience. By integrating AI, prioritizing interactive content, optimizing for voice search, embracing video marketing, ensuring privacy, exploring social commerce, and delivering personalized experiences, businesses can chart a course to success in the evolving world of digital marketing. how to make pivot table excel

By Gracie Steel, Digital Marketing Assistant at Omega High Impact Print Solutions  Do you want to unlock the full potential of your CapCut projects? If so, you're in the right place! Follow along as we unravel the secrets behind dynamic video editing using this panning effect. Let's get started! Step 1 Open CapCut and import your media. Step 2 Select ASPECT RATIO and resize your project as desired. For this tutorial, we will be using a 9:16 ratio. Step 3 Scroll to the beginning of your video using the editing toolbar. Then, choose your media's starting position in the media display and select KEYFRAME. This is where the panning effect will begin. Step 4 Scroll to the end of your video using the editing toolbar. Select KEYFRAME and adjust your desired end position using the media display. This is where the panning effect will end. Step 5 Review the final product! It's always a good idea to add these techniques to your creative arsenal. Not only does it enhance the quality of your work, but also allows you to get your message across in a way that captivates your audience. To make sure you never miss a tutorial, be sure to subscribe here.

Utilizing printed materials is fundamental for a restaurant’s success and encompasses a wide range of uses to help the business function, as well as market the brand. Sometimes, the tedious details, including print solutions, are forgotten when operating a restaurant. Using high-quality print solutions can build efficiencies, boost brand awareness, and attract new customers. Packaging Custom packaging, like boxes and labels, can help a restaurant stand out. To-go boxes and food packaging must be able to keep food preserved and keep it from getting contaminated. Adding branded packaging with the restaurant's name or logo makes it more recognizable, not only when it is seen in the fridge, but also while it is traveling home and seen by other potential customers. Consider a unique design or elements of the packaging to make it stand out. A restaurant can also choose whether to use packaging made from sustainable materials. Depending on the primary clientele, showing a dedication to sustainability may make customers feel better about supporting a business that supports healthy environmental practices. Signage Proper signage is essential for any business. Restaurants, in particular, need to focus on both indoor and outdoor signage. Outdoor signage may include the restaurant's name, hours of operation, parking signs, etc. Indoor signage may consist of wayfinding signs, menus, special promotions, employee announcements, etc. PVC foam signs, posters, or banners can be used to showcase a new restaurant or even a new item. Window clings are easily installed and removable, and can be used to place the restaurant name, logo, or limited-time specials on windows to attract customers. Floor graphics can be used to showcase logos, wayfinding, or specials on the ground. Drink coasters and other restaurant items can be printed with the restaurant's name, logo, and specials as well. All restaurant signage should be clear, concise, and charming. Menus Menus are one of the most important visual items at a restaurant! Many people still prefer tangible menus. However, the pandemic made touch-free menus (QR codes) very popular, which has led many restaurants to have both printed menus and QR codes at each table. Another creative option for casual restaurants may even be printing the menu on a disposable placemat. If the restaurant offers takeout, low-cost takeout menus should be readily available and given with each takeout order. And table tent cards are a great way to display daily specials, drinks, desserts, or any other desired product or promotion. Employee-Use Products Printed materials are also important for the functionality of a restaurant. Waiters and waitresses need order pads to successfully take and deliver the correct order to each customer. It is also essential to have reservation books for the hosts and hostesses. And to stay organized, a printed staffing calendar is a must. Promotional Materials Promotional printed materials can be used as a token of thanks to customers and to market the business. Fridge magnets, stickers, or notepads with the restaurant logo are great promotional tools to increase visibility, especially for smaller businesses. Coupons are a wonderful aid to entice new customers to try a restaurant or get old customers to return. Another promotional tool to make customers feel valued is a rewards system. Loyalty cards can be printed in various ways to make them generic (checkboxes, perforated tear sheets, etc.) or personalized (loyalty numbers, bar codes, etc.) as desired. Business cards are also a great tool for restaurants to share contact information, promote services, such as catering, or promote employment opportunities. Direct Mail Direct mail can be used to send custom flyers, postcards, or even rack cards to potential customers or other businesses. Door hangers are a unique promotional material that is not as common, but can be very effective. Direct mail ensures that knowledge about the restaurant will reach almost every potential customer in the desired area. Even in the “digital age,” print solutions are still a necessity to run a successful restaurant. Contact Omega High-Impact Print Solutions today, to make your restaurant print ideas come to life! Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch.

March is marked as a time to commemorate and celebrate the role of women in American history. For the print industry, which dates back thousands of years and, of course, since the beginning of American history, there is no shortage of women that have had a positive impact on printing directly or indirectly. However, for the most part, their contributions have gone unheralded and it is indeed difficult to find very much information without diving into a full-blown research paper. But we are going to take a moment to recognize a few of the many women, as well as women-focused organizations, that have made, and continue to make an impression on the print industry. Elizabeth Glover Through unfortunate personal circumstances, Elizabeth Glover is credited with bringing the first printing press to America, then the Thirteen Colonies, when she arrived in Cambridge, Massachusetts in 1638 with her children, sans her husband who died during the voyage from England to the colonies. The couple made the journey with the printing press and intentions of starting a printing business. Elizabeth followed through on those plans immediately upon her arrival. The press’s first documents were printed and distributed in early 1639, according to The History of Printing in America . Three of the most valuable documents ever printed – Oath of a Freeman , An Almenack , and Bay Psalm Book – were printed using Glover’s printing press. Bay Psalm Book was the first book ever printed in America and only 11 copies of the original 1,700 copies printed, still remain today and sell for millions of dollars. Mary Katherine Goddard Mary Katherine Goddard got her start in printing at a young age at her brother’s print shop in Providence, Rhode Island, where her mother and she did much of the actual printing and publishing. In 1770, Mary Katherine took over managing her family’s second print shop in Philadelphia, which published the Philadelphia Chronicle and Universal Advertiser. In 1776, Goddard managed the printing of the first copy of the Declaration of Independence that included the signers’ names, establishing herself as a key figure in the creation of the United States of America. Mary Ann Shadd Mary Ann Shadd was the first woman publisher in Canada and the first Black woman publisher in North America. In 1853, Shadd founded The Provincial Freeman , a weekly paper dedicated to anti-slavery. Because of the gender inequalities and limitations placed on women and people of color during the time, Shadd enlisted male contacts to be listed on the masthead of the paper. However, she ran all aspects of the paper. Mary Ann Shadd has been honored for her activism in a number of ways in both Canada and the United States, including induction into the National Women’s Hall of Fame, designation by Canada as a Person of National Historic Significance, recognition at BME Freedom Park in Ontario for her and The Provincial Freeman, and a statue unveiled at the University of Windsor in Ontario. Women in Print Alliance From the PRINTING United Alliance website, the Women in Print Alliance was organized with the purpose of “connecting and empowering women in the print community so they have every opportunity to excel… creates opportunities for women in the printing industry to excel through connections, networking and content specifically for this rapidly growing group within the industry.” The Women in Print Alliance is comprised of women professionals within the print industry. The group acknowledges progress has been made for women in the print industry, but the group highlights that there is still a gap that exists between male and female professionals. The Alliance provides resources for women, such as forums, mentoring, education, and professional development. More information about Women in Print Alliance can be found here . Girls Who Print From the Girls Who Print website: “Girls Who Print is the world’s largest online network of women in the printing industry with more than 9,500 global members spanning all segments and career paths.” The organization was founded as a small LinkedIn discussion group, but rapidly grew to thousands of members that have joined a group that brings the woman’s perspective to the print industry. Girls Who Print offers a variety of benefits to members and followers, including mentorship programs, a blog, a podcast, education, and awards. More information about Girls Who Print can be found here .

Incorporating print materials for breweries is vital to the success and operations of the business. There are many different printing materials and services that all have different functions. It’s important to create eye-catching packaging such as wraps and custom case stackers to attract customers. Below we describe the different materials used for brewery marketing to ensure efficiency, promote awareness and increase sales. Keg Collars Depending on the size of a brewery, there could be as many as 12 kegs in the taproom. To organize the different flavors and batch dates, custom keg wraps are essential for optimal storage and eliminating any confusion. These wraps are also important for branding and allowing employees to easily identify the kegs. Stickers and Labels For the packaging of beer and any brewery products, custom stickers and labels are essential for describing the contents of the products, providing information to consumers and having the brand pop. Stickers are a great cost-effective solution for customers to put the brewery’s brand on their belongings and increase awareness. Labels are vital for beer and any packaged good because it describes the product and differentiates from competition. These labels can be distinct and be created through digital print technology. Promotional Items Promotional items are an integral part of brewery marketing because of the industry specific commodities. These items include pint glasses, koozies and growlers. These materials can be customized to align with your brand. When creating these products, it’s important that the design stands out- so customers can recognize your brewery! Banner Printing If a newer or well-established brewery is attending a trade show, tailgate, conference or exposition, banners are a big part of displaying your company’s message. These events are unique for attracting new customers, current customers and other local or national companies. An enticing banner can create new opportunities for a brewery. Including designed coupons and tickets at a trade show can increase brand awareness. Also, for a brewery, include any information that a potential customer could need such as business cards and order forms. Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Noelle Reinhardt

You may think that creating a great menu comes down to quality graphics and legible food descriptions. While these factors do matter, designing an optimized menu is much more involved than this. So much so, in fact, that the process has its own name. Menu engineering is the practice of analyzing and strategically designing your menu to maximize restaurant profits. By highlighting your most popular and profitable items with menu psychology techniques, menu engineering allows you to subtly sway customers into purchasing more profitable meals. Let’s take a look at how you can develop a menu that will skyrocket your sales! Emphasize Your Most Profitable Menu Items One of the most important tactics to employ when engineering your menu is to inconspicuously direct your customers' attention towards your high profit items. Several ways to accomplish this is to include a photo, graphic, colored box, or border around your big ticket dishes. You may also want to consider placing items you want to sell in the center, the top right corner, and the top left corner. These areas are usually the first place people look when viewing a menu. Finally, in each section, you’ll want to position your most profitable dishes at the top of each list, and one at the bottom. Studies show that restaurant-goers tend to notice and order either the top two or three items or the last item in each section much more frequently than items placed in between. Include Decoy Items Another way to engineer your menu to encourage more sales is by employing what’s known as a “decoy” item. This is an item that has the likelihood of coming across as overly expensive to customers. By placing a decoy in certain sections of your menu, it could make reasonably priced items even more attractive to the diner. This also works with pricier items as well, as it may skew customers into thinking that they are getting a better deal in comparison to the decoy. Utilize Bracketing Bracketing is also a great tool to optimize your menu. This means advertising two portion sizes for the same menu item, without including descriptions of the actual serving sizes. Obviously, the large option will be listed at a higher price, while the small portion option will cost significantly less. The customer won’t be privy to the actual difference between the portion sizes, but the small option will seem to be the best bang for their buck, merely because it costs less. However, this tactic is frequently used when the smaller portion is what you’d ideally like to sell in reality. Bracketing encourages people to order the smaller item, since it gives them the impression that they are getting a better deal in comparison to ordering the larger portion. Proper Pricing Format It’s very important to display your pricing properly as well, which involves using the nesting method. This means subtly listing the price after each meal description in the same size font, so customers’ eyes glide right over the price instead of focusing on it. There are also several things you want to avoid. This includes ending your prices with “.99”, which can give customers the impression of cheapness and low quality. You also want to steer clear of dollar signs. These symbols remind customers that they’re spending money, or even give individuals the feeling that they are spending even more than they are. Finally, price trails, or dotted lines that connect your menu items to their price, are also a big “no-no”. This diverts focus towards the price instead of the dish itself. Oftentimes, it’s lost on many just how much psychology, planning and design goes into producing optimized menus. A good amount of people rarely notice the factors mentioned above, and because of this, may argue that taking such measures in producing a menu are arbitrary at best. In reality, it is because these tactics are so under-the-radar that they are useful and effective. By utilizing these subliminal menu engineering techniques, customers are much more likely to be swayed into ordering certain items, and being none the wiser! Written by Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel

The ultimate goal of any marketing strategy is to convert as many leads as possible into actual clients. By using print marketing materials, this goal can easily be met. However, without thoughtfully designing your print materials, the rate at which you can convert leads plummets considerably. If used correctly, print materials can act as a great tool for engaging customers to take action. In order to convert leads into actual clients, it’s imperative to keep the following factors in mind. Know Your Audience While generic print marketing can garner some results, studies show that using variable data to personalize your print is much more effective. One study concluded that 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand. ( Marketo ) What’s more, it has been reported that 86% of consumers say personalized marketing leads to a buying decision. ( Infosys ) With statistics like these in mind, it goes without saying that by collecting names, locations, past interactions, gender, age, and other information from your targeted prospects allows you to create personalized and relevant print for their consumption, which greatly increases the chance of converting these individuals into customers. Optimize Your Headlines The headline of your print marketing material is the first thing that the viewer will see, and is often what determines whether or not they will continue reading. Headlines that are too wordy, irrelevant, boring or fade into the background, are likely to lose the attention of its audience. Instead, opt for headlines that are succinct and quickly convey your key message. At the same time, it should communicate the benefit(s) your brand can provide to the viewer. A headline should also be an attention grabber, in terms of engaging verbiage and bold design. By capturing a lead’s curiosity from the outset, you’re one step closer to turning them into a client. Always Include CTAs A CTA, or call to action, is a short phrase meant to compel a customer to take some kind of action. For example, “Buy Now!” or “Call Us Today!” would both be considered to be CTAs. Any marketer will tell you this is a crucial component to any advertisement, as it skyrockets the amount of engagement a particular piece will receive. It’s not enough to rattle off the benefits your business can provide and simply hope that potential customers will take action. Instead, you need to instill in them a sense of urgency in order to garner results. Track & Refine Your Campaign Of course, knowing just how effectively your print strategy increases your conversion rates is paramount to your marketing success. If a component of your print campaign isn’t working, it’s important to be able to identify it, so you can make any necessary changes. If a particular component is working, you want to know about this as well, so you can bolster it or incorporate it into future campaigns. You can monitor and test various parts of your print, such as headlines, benefit details, and graphics by carrying out research with your customers or a panel of consumers. Tracking the performance of a particular campaign through the use of coupons or promo codes is ideal for keeping count of how many times they’ve been used. Additionally, the inclusion of links or QR Codes to specific landing pages will help track if the website traffic was a direct result of a particular print piece. By refining your print marketing strategy with these methods, you can easily maximize your conversion rates. As previously stated, one of the primary objectives of any advertisement campaign is to convert leads. This is easily achievable by incorporating print into your marketing campaign, when executed correctly. By speaking directly to your target audience in a manner that is both relevant and personal, it is much more likely that you will attract their business. It is also important to include certain components in your print that captures the viewer's attention and drives them to act, in order to get them one step closer to becoming an actual customer. Finally, it’s crucial to monitor your campaigns progress to figure out what is working, what is not working, and to make any and all necessary changes. When you keep all of these factors in mind, you’re sure to create a print campaign that sends your conversion rates through the roof! Written By Omega High Impact Print Solutions’ Digital Marketing Specialist, Emily Steel

If you run a brick and mortar business, chances are you have heard the term “Plan-o-gram” before. This refers to the strategic planning of a store’s layout. Plan-o-grams are, in general, a diagram or model that indicates the placement of retail products on shelves, as well as the configuration and arrangement of the store as a whole. But why is this so important? The main purpose of Plan-o-grams is to maximize sales by providing customers with an efficient shopping experience. This is true for any store, no matter the size or space available. Of course, smaller shops often develop these layouts with the purpose of maximizing their space, so as to not make shoppers feel overwhelmed and closed in. While larger locations aim to maximize their space as well, they also often use Plan-o-grams in their merchandising plans that create consistency between store locations, improve visual appeal, and promote the purchase of complementary products. These layout plans are also very useful when it comes to product placement. Retailers often refer to planograms to help with product placement to determine shelf heights and the number of rows will feature a particular good. Shelf heights partially depend on the product sizes, but they're also modified to keep items within hands’ reach. High-selling products are also generally kept at eye-level to make them easier for shoppers to see. These diagrams are also useful to suppliers, since they can refer to them in order to show the amount of space they want retailers to allot to various brands based on their demand and sales figures. What’s more, it is also much easier to take inventory and restock items based on how much of a certain product should be showcased in a specific area. Finally, Plan-o-grams have the power to influence buying decisions. For example, a consumer who can't locate their favorite brand at a store will often purchase a substitute product that’s a better value instead of forgoing the purchase altogether. This is because good planograms place competing products near each other in a given display. Additional sales may result from appealing planogram displays that move shoppers to make unplanned purchases when they like the way displayed items look, smell or operate. All in all, Plan-o-grams act as a great tool to subliminally influence sales. From optimizing the consumers shopping experience through layout design and convenient product placement, aiding suppliers and retailers behind the scenes, and subtly guiding purchasing decisions, these store plans are a powerhouse merchandising tool. Every physical store location can benefit from designing such a model for themselves, as the benefits go on and on. If you haven’t already, optimize your business with your own Plan-o-gram, today! Written by: Omega High Impact Print Solutions' Digital Marketing Specialist, Emily Steel

By Omega High-Impact Print Solutions' Marketing Manager, Emily Steel Welcome to our comprehensive guide on removing backgrounds from photos in Photoshop! Whether you're a professional photographer, a graphic designer, or simply someone who loves to enhance their images, mastering the art of background removal is an essential skill. In this tutorial, we'll walk you through three different methods to remove backgrounds using Photoshop's powerful tools: the Remove Background tool, Polygonal Lasso, and Curvature Pen Tool. By the end of this guide, you'll have the knowledge and confidence to create stunning, seamlessly edited images that truly stand out. Remove Background Tool Step 1 This is probably the simplest way of removing the background of a photo. However, it's not the cleanest. Regardless, it may be suitable for you depending on your photo and desired end results. After opening your photo, select REMOVE BACKGROUND under QUICK ACTIONS in the PROPERTIES panel. Step 2 And boom– your background is removed. But... Step 3 As stated in Step 1, this method is not always the cleanest. As you can see, there are still remnants of the background that have been left behind. Again, this may be acceptable for you, but if not, there are more ways to get the job done. Polygonal Lasso Tool Step 1 This method is a good solution if the object you wish to cut out is angled and free of curves. Select the POLYGONAL LASSO TOOL in the TOOL BAR . Select the object you wish to preserve by clicking on all of it's vertices. Step 2 Once you have fully selected the focus of your photo, go under SELECT at the top of your screen, and select INVERSE . Step 3 On your keyboard, hit DELETE to remove the background of your photo, and you're done! BUT... in most cases, you will not be working with a perfect, geometrical subject. In most cases, you'll probably be working with subjects that are irregular, curved, AND angled. This is why our final method also happens to be our favorite. Curvature Pen Tool Step 1 Select the CURVATURE PEN TOOL in the TOOL BAR. Step 2 Click around the object until it is fully selected. If the point you have selected is angled, you can double click to place an angled anchor point. You may also go back to move, add, or delete anchor points at any time. After you are happy with your selection, click SELECTION at the top of your window. Step 3 Set the FEATHER RADIUS to zero, make sure ANTI-ALIASED and NEW SELECTION are checked, and click OK . Step 4 Under SELECT at the top of your screen, click INVERSE . Step 5 Hit DELETE on your keyboard. Now, the background has been fully removed. how to remove background on photoshop Congratulations, you've now mastered the art of removing backgrounds from photos in Photoshop using three different techniques! We hope this tutorial has provided you with valuable insights and practical skills that you can apply to your own projects. Remember, practice makes perfect, so don't be afraid to experiment and refine your techniques. With patience and dedication, you'll soon be creating professional-quality images that leave a lasting impression. Happy editing!