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In today’s digitally dominating world, some believe print is unnecessary. However, print remains a vital asset to many businesses' marketing practices. It is a resourceful method to promote products and services. The correct print collateral and strategic implementation can result in more brand awareness and an increase in sales. The power of print can become a beneficial necessity for businesses across all industries. Read below to learn the benefits of print marketing! High Response Rate The physical elements of print allow for a higher response rate amongst consumers. According to Cascade Print Media , print marketing has a 37% higher response rate than email marketing. It is proven that advertisers receive a higher return when using print! Print Is Tangible and Can Be Saved Since print materials are tangible objects, individuals are more likely to save and hold on to them. It allows customers to refer back to them and remember the company, products or services. This is why it is important for marketers to create the best print collateral and make them memorable. If the print is eye-catching and the brand stands out, then there is a much higher chance consumers will reach out at a later date. Objects that people can touch or hold plays a psychological role in consumer decision making. This is good information when your business is deciding to use digital or print materials for a campaign. No Technological Disruptions Online ads such as pop-up links or banner ads can be disruptive and irritating for a user. Oftentimes, users will become aggravated and click out of the ad immediately. In other cases, users will enable ad-blockers. The great thing about print materials is that technical difficulties don’t exist! Prospects can have all of the vital information at the fingertips— no loading issues or disruptions. Print Stands Out Whether a company is attending a tradeshow or event, or wants their business to stand out, print marketing can do just that! Printed materials are more prominent, while digital ads blend in and can result in clutter. Handing out tangible materials, such as brochures and business cards at events can leave a lasting positive impression on a prospect. Relationships can be created between customers and a business and lead to a higher retention rate. Print Helps Reach Target Markets Direct mail marketing can target local geographies or demographics that match your target market. Placing ads in newspapers, magazines, or circulars can also help reach a target market, whether it be a niche market or the general public. It is essential to know the demographics of your target market in order to correctly place ads in the future. Leveraging data allows a business to place their brand in the right place at the right time. The benefits of print marketing outweigh any drawbacks. Print remains a vital advertising method that makes brands stand out. The right collateral and placement can lead to higher awareness, sales, and positive relationships with consumers. A higher response rate, tangibility, lack of technical issues, a brighter company spotlight, and finding a target market are only a few benefits of print marketing. Implementing print marketing into a business strategy is a resourceful approach to enter. Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt

A printing company can print on hundreds of thousands sheets of paper in a given day, depending on how many jobs need to be produced. Errors, scraps, and test runs can lead to excess waste. Extra ink, toners, and cartridges also accumulate waste. Not to mention, paper accounts for 12,500 tons of waste in the United States alone. Paper is often thrown out or recycled and ends up in the landfill. Despite this, the printing manufacturing industry does everything possible to diminish extra waste and are in the process of becoming sustainable. It’s important for companies to identify what materials and goods are being purchased, used, and discarded. Industries need to develop a strategy to eliminate, reduce, reuse, and recycle materials. Waste prevention benefits the environment, society, and the company’s finances. The advantages are long lasting, including being seen as a socially respected company in the public. Below are different ways the printing industry is reducing waste. Recycling One of the best methods for reducing waste is to recycle! A proven way to easily recycle materials is to choose paper or stock that contains recycled content. White paper is valued highly for the recycling collection due to its plain elements. The printing industry should try to avoid fluorescent and goldenrod paper since the materials do not easily break down. Instead, the use of fiber paper is a more sustainable alternative that has the ability to be recycled. Printing companies are trying to avoid plastic covers and bindings due to the difficulty of recycling plastic. Waste Prevention Sometimes waste is inevitable, which is why preventing waste from the start is a valuable strategy! Book printing companies can implement changes into their manufacturing to prevent waste. For example, they can begin each chapter of a book on the page that immediately follows the previous chapter. Also, they can avoid keeping excess blank pages in books and print double-sided if possible. Printing companies should pay attention to page layouts, such as putting more words on pages to prevent waste. It’s imperative that printing businesses only order materials that they need at the time. Many companies are persuaded by volume discounts and will purchase surplus materials to receive the discount. The printing industry needs to anticipate corrections and changes, to avoid over-purchasing or under-purchasing. Other methods to prevent waste is by using vegetable-based ink, which can prevent air and water pollution. Printing companies that have been attempting to reduce waste avoid using astrobright and goldenrod material. A list of alternative materials include fibers such as kenaf, cereal straw, and sugar beet pulp. Internal and External Outreach A method for any business to remain transparent about their operations is to keep their team members involved and informed. The best way to do this is to provide regular updates about their waste management strategy. That way employees can retain a better understanding about what they can do to help. Companies can send out updates and waste information through digital newsletters, email blasts, and events. A proven method for employees to learn about the company’s operations is through workshops. These hands-on meetings can keep employees informed, while having fun. It is also essential that printing companies effectively train new hires and existing workers. The team should know the proper techniques to prevent waste. Not only can a printing company inform their workers about their waste management efforts, but they can inform the public as well. This information can be distributed through press releases and environmental publications. The printing industry should join the Environmental Protection Agency’s (EPA) WasteWise program. This free program is offered to a range of industries that helps meet goals to reduce and recycle waste. Creating customized jobs for clients can result in excess waste. Ultimately, businesses are doing what they can to reduce waste and become more sustainable. Methods for achieving this is through recycling, waste prevention, and different outreach initiatives. A company that is putting in efforts and practices to reduce waste, have high regards for morals and ethics and will be seen as such by society. Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt

Prepress is the process of creating a print layout and performing all steps prior to the finalized project. It consists of converting an idea, such as a photo or sketch, into a printing plate or other image carrier. Digital prepress machines accept information electronically and then transfer the data to a printing plate. It’s important that professional designers catch any mistakes and guarantee pieces are ready to be printed. It is much more costly trying to fix a mistake after prepress. Henceforth, these are the main steps of prepress that produce the finalized piece. Proofread Grammatical errors and typos are minor errors that are easily looked over. A typo will make the piece look unprofessional, which could result in losing sales. Once a grammatical error is on a printed piece, there is no way to undo it. That’s why catching errors prior to printing is vital. Linguistic proofreading checks for grammar mistakes, spelling, and typos. Prepress proofreading includes more of the visual aspect of detecting errors through graphic design. Words may split at the end of lines, length of lines may be uneven, or text spacing may be off. Checking for these errors will ensure the end product is clean and error-free. Image Size and Resolution It’s important to double check the resolution of images before printing. This means checking the resolution from where the final draft is saved. Design files should be saved at the highest resolution possible. Professionals recommend adding pixels after scaling down an image. Enlarging an image 20% more than the original image will result in a blurry resolution. Designs need to be aware of resizing images prior to printing, as the image on the screen may look completely different than the printed image. Ensure Color Accuracy Since images are clear on computers and the brightness of screens can be adjusted, the file image will look clearer. The image may print differently than what is seen on the computer. With that being said, checking the existing color mode of the design is important to guarantee the printed image will look like the design file. It’s imperative to sync the computer screen and printer, as they both view color and light in different spectrums. Since printers offer a fuller range of colors than design software programs, it’s important to note these differences. Define Bleed and Crop Marks A digital file’s bleed, crop, and cuts must be lined up properly. These marks indicate the edges of the design and where the cuts should be made when printed. This cut and finalized piece will give a professional feel, with no blank spaces. The bleed is where parts of text or objects extend past the page boundary. The crop marks indicate where the design will be cut. The slug, on the other hand, is the area that is outside of the bleed that will feature the printer instructions. As processes in prepress, it’s important that these aspects are not overlooked. Ignoring any part will result in white borders or lack symmetry. It’s also important that the preferred stock can be cut through. Imposition This process of prepress is the arrangement of all pages of the design onto the paper. This allows for faster printing and reducing extra paper waste. In the past, imposition would consist of lining up pages to ensure pages are evenly printing back to back. This labor intensive work is now easily taken care of because of Adobe Publisher. This software sets up multi-page designs to be published in a brochure or booklet. Select the Right Paper The last and final step of prepress is selecting the right stock. Different types of paper will create different feels, textures, and visual appearances. Choosing a more cost effective paper can save the company money. It depends on what effect the piece wants to exude. It’s important to take time when considering and choose wisely. The processes of prepress ensure the finalized project is ready to be printed and free of any errors. From the concepts of the design to the final print, prepress is imperative so nothing gets lost in translation. A little error on the screen may become an unfixable mistake on the final print. Prepress is vital as it will save money in the long run and guarantee projects are produced with high standards. Written by Omega High Impact Print Solutions’ Marketing Intern, Noelle Reinhardt

Here at Omega, we’ve processed many rush jobs for our clients. And we get it! There are a multitude of reasons as to why a client might be strapped for time when it comes to receiving their print. However, when tight deadlines need to be met, there are quite a few actions that you can take in order to see your print through to completion as quickly as possible. By taking the measures we’ve outlined below, you’ll be sure to crush those deadlines every time! Early & Clear Correspondence In order to ensure your print is executed as quickly as possible, it is crucial to contact your printer as early on as possible, and maintain a clear and open line of communication. Be sure to ask for their input on your design, approximate delivery time, and any other details that directly impact your production times. Once you are able to ascertain all of this important information, you’ll be able to prepare a work schedule that you should strictly adhere to. Keep it Simple Not every print project is created equally, when it comes to how quickly they can be completed. When faced with tight deadlines, it does not serve you to implement an over-the-top or extravagant design. Instead, you should aim for something more simplistic, and therefore, easier to print. Try to use basic graphics, or, if at all possible, implement designs and/or templates that you already have in your possession. Such can act as a good foundation for new projects, and can be easily modified as needed. Use Standard Paper Sizes You will want to use standard paper sizes for any project that needs to be made post-haste. This often constitutes paper with dimensions that are multiples of 8.5 x 11 inches. More often than not, your printer already has this type of paper in stock, cutting the time it would’ve taken to order the materials your print requires. And if they don’t, standard sized paper is a lot quicker to get a hold of than less common sizes. Proof Your Designs If you want to avoid delays after sending your design over to your printer, be sure to proof it before you do so. You want to steer clear of making any alterations after your printer has received your files, because this will only prolong the time it takes to see your print completed. Once you have thoroughly checked and vetted the design you intend to use, there should be no reason for further revisions, and the production process can start that much faster. Offset vs. Digital It’s important to know what type of printer will give you the quickest turnaround for your particular project. For small jobs, your best bet is Digital Printing. Most modern Digital printers can print roughly 100-200 pages per minute. In addition, this mode of printing takes virtually no time to set up, and is especially helpful for speedily printing multiple originals. However, for larger jobs, offset is definitely the way to go. While it does take longer to set up, the machine itself works exponentially faster than Digital, cranking out up to 4,800 pages per minute. Making sure you receive your print by an impending deadline can be an extremely stressful experience. Sometimes, the need to rush your print job is inevitable, or through no fault of your own. However, it doesn’t negate the possible consequences you could face by not having your job completed on time. That’s why it’s crucial to follow the tips mentioned above. By doing so, you can take a deep breath knowing you have just substantially cut down the turn around time of your print! Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

Paper is complicated- no one sheet fits every project. Here at Omega, choosing the correct paper stock for our projects is crucial. There are many reasons why choosing the wrong kind of paper can impact the project in a negative way. It is imperative to choose the correct paper for a project, because in some instances, choosing the wrong kind can lead to a reprint. This inevitably results in lost time, money, physical labor and the trust of your client. Appropriate Quality Over Highest Quality Going out of your way and picking the most expensive paper is not always the best idea. Our advice would be to pick a paper function, first. Don’t focus solely on how you want the piece to look, but also think about what you’re going to use the final piece for and who’s going to be handling it. It won’t matter that your piece looks great if it doesn’t perform, hold up or hits you with hidden mailing or shipping costs, due to weight. Finding the appropriate quality can be tricky, so here at Omega, we have an extensive selection of paper. This allows us to be prepared for any project thrown our way, especially with the supply & demand crisis we’re currently facing. Finish When thinking about the kind of paper you want to use for a project, you have to keep in mind the finish you want. Some projects require gloss or matte finishes, while others require no finish at all. When producing a project that requires four-color process printing, the natural surface of uncoated paper is ideal for these projects. This process creates a soft and understated image usually sought out for larger corporations. If the project requires a more crisp and colorful image, using a gloss, matte, or silk finish is typically preferred. The Printing Process If your project requires any special printing processes, such as foil stamping, letterpress, or embossing, make sure the paper you use is compatible with such services. One of the most important things to remember is the difference between digital printing paper and offset paper. Digital printing paper is designed to perform under high heat and low moisture, while on the other hand, offset paper is designed to work with low temperatures and liquid inks. Distribution When choosing the correct paper for a project, you must think of how it will be distributed to your clients and intended audience. If this project is being distributed by mail, you will want to select a lightweight paper in order to account for extra weight that will be added through the postal process. In cases where these projects would be distributed by hand, you might want to consider the durability of the paper. With hand to hand distribution, there is a lot of room for human error and opportunities for the project to be damaged. If the project could be damaged by fingerprints, a coating or varnish would help protect against this. As we have seen, many variables can factor into how you would go about choosing your paper for a project. Things like weight, process, distribution, and even quality of paper can all have an effect on your final product. Choosing the right type of paper can really make or break the outcome of a project! Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

What the Future Holds for Lithographic Printing Litho, offset, lithography, plate… this kind of printing falls under the category for all these names. You have probably heard that this style of print is too expensive, out of date, or inferior to digital print. That is where you have heard wrong. Lithographic printing is the best process for anything that requires sharp, vibrant printing in high quantities… whether that be high quality brochures, catalogs, handbooks, magazines, or promotional posters. What is Lithographic Printing? Lithographic printing is where an image of the content you want to produce is placed on a plate which is then covered in ink and used for printing. This process can be used on paper, cardboard, and many other materials. The material that is receiving said print is placed against the plate and the inks are absorbed accordingly. This process takes a large amount of skill to make sure the inks are mixed correctly and placed in the correct order. While it does take longer to set up than a digital printer, it is much faster to perform high quantities of high quality repeat items. What Is Lithographic Printing Used For? As mentioned before, lithographic printing is used best while creating projects like: high quality brochures, catalogs, handbooks, magazines, promotional posters, and anything that requires sharp, vibrant printing in high quantities. It would also be important to point out that lithographic printing is not quite as fast as a quick digital job for a small order, because of the setup involved. If you are in need of just a handful of meeting minute documents, anyone in the industry would suggest a digital print method to be used. But if you need the high quality finish and precise color combinations, lithographic printing can be turned around very quickly. Why Is Lithographic Printing Still Relevant? In today’s age, digital printers and digital media have taken the world by storm. These new methods pose a huge threat to lithographic printing because digital allows for a quicker setup and less manual input. This means the cost can be lower for fast, low quantity jobs. Lithographic printing is still relevant however, when it comes to large quantity printing. Lithographic printing can accommodate heavier weights of paper and in turn is more cost effective when printing in larger quantities. Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

Accurate Proofreading There are two types of proofreading that need to take place before a file is ready to be printed. The first kind of proofreading has to do with checking for grammar mistakes, typos, spelling, and the overall flow of the language. The second form of proofreading concentrates on the visual appeal of the document from a graphic standpoint. This focuses on line breaks, text spacing, color issues, and overall layout of the file. The main thing to be aware of is making sure the entirety of the document stays consistent. Image Size and Resolution It is crucial to double-check the resolution of the images before printing them. This does not only refer to the resolution of the image, but also the resolution of the full scope of design. When thinking about the design of your project, it should be designed at a resolution that will compliment the kind of paper you are printing on. Blurry and pixelated images will drive away the interest of a client, while crisp and clear images of good resolution demand attention from a client. A well-produced document will always succeed in the world of print, so there is no option when it comes to checking twice. Calibrating Screens While printing a project, the true tone of colors can easily be misrepresented by the screen that you are viewing it on. Some screens may not be accurately calibrated which will lead to a different color than intended when you go to print. Graphic designers have a wide range of tools in order to check color accuracy before sending a design to the press. Making sure your image is correct will save you a whole lot of money and time. Lining Bleed and Crop Marks Lining up your bleed and crop marks before taking your digital design and putting it in the real world is a great step to take in looking professional. These marks indicate the edges of your design and where the cuts should be made once it is printed. Making sure these are correct will not only improve your image, but save you time and money not having to deal with misprints. Selecting the perfect Paper Choosing the right paper makes all the difference when it comes to a project. The final step before printing is choosing the paper, so make sure you pick one that compliments the project. Different kinds of paper can change the way your print project looks. For example, you can often get the same result you desire with a cheaper semi-gloss paper rather than an expensive matte paper. Your project could also not look right if you choose the wrong type of paper, so make sure the preparation is thorough. Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

We know, we know… didn’t the school year just end? While this may be true, as any good professor would tell you, procrastination can be a killer. When it comes to planning a university or college’s latest print marketing strategy, this is especially true. As a prestigious institution of higher education, it’s important that you carefully select just what types of print your school will use. While design plays an integral role in ensuring this is the case, it truly starts with making sure you have selected the proper print materials to begin with. Let’s dive into what types of print marketing products are essential for any university or college to have. Welcome Boxes It goes without saying that universities and colleges are expected to encompass modernity, constantly adapting and evolving to match the world around us. That being said, these institutions should have print materials that reflect this. Welcome Boxes are a contemporary twist on the traditional welcome letter. These branded boxes not only contain a warm welcome message for new students, but also contain a variety of small gifts. This print material makes soon-to-be feel appreciated, which strengthens their bond with you. Recipients also have a high propensity for sharing Welcome Boxes on social media, which is a great way to receive organic exposure. In the welcome box shown above, Stockton University capitalizes on this by prompting students to share one of their goodies with the hashtag, “#StocktonU.” Promotional Products As we alluded to in the previous paragraph, branded, functional gifts are a great way to strengthen bonds with and foster positive attitudes about a University or College. The variety of different promotional products a school can offer is extremely wide. They are often much more profitable when compared to those offered by other types of businesses. Clothing, mugs, keychains, bumper stickers and more don’t even need to be given out for free, as people are often more than happy to pay for them due to the special relationship people have with Universities. However, when they are offered for free, like in a welcome box, orientation gift, or graduation gift, they still prove to be an excellent marketing tool, as this only proves to further strengthen a school's appeal. Signage It is extremely important that colleges take advantage of signage, as they serve a variety of important functions. Directional signage, for one, is huge. With college campuses encompassing upwards of thousands of acres, even older students and faculty, let alone freshman and visitors, can find it hard to navigate at times. For this reason, having signage that aids in guiding people around such a large facility is crucial. Signage can also be a great tool for advertising everything from school events, to sign ups for fraternities, sororities, clubs and other extracurricular activities. This means that this type of print is a great way to increase student involvement in everything the school has to offer. Direct Mail Due to decreased enrollment rates, competition for stake in this shrinking pool of potential students is fierce. That’s why it’s important for institutions of higher education to take advantage of direct mail. It’s not enough to hope students come to you on their own accord. Using direct mail allows universities to make the first move, and like signage, are highly versatile. For instance, direct mail used by universities may take the form of invitations to campus tours or school events, announcements of school openings or new programs, reach outs to potential donors, prospect recruitment, or information on college offerings. These are all great ways to boost awareness, increase positive brand image, increase enrollment and garner donations. It’s true that print marketing materials are incredibly important for any industry, but for universities and colleges, they are absolutely crucial. That being said, it’s imperative these institutions implement the proper types of print. Foregoing the above print means that schools could also be foregoing the chance to attract new prospects, strengthen bonds with their students, boost involvements, secure donations, heighten awareness, and so much more. Your school’s printed materials matter, and carefully selecting the most suitable types shows that your school takes your students and their needs seriously. Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

Point-of-purchase signs are marketing tools that are designed to increase consumer interest by drawing attention to an organization's products, services, and promotions. The main objective of these POP signs are to influence the consumer to buy the product that it is advertising. These signs are usually placed next to the product it is advertising, and these are usually found near where a consumer would make their purchase. POP signage gets people to notice the merchandise and gets it sold. Here at Omega, we can help you with all your POP signage needs, and tell you about the advantages of using POP signs as a marketing strategy. Are POP Displays Effective? Point of Purchase displays are one of the most effective strategies when it comes to marketing techniques. POP displays are designed to draw customer’s eyes to the product, even if that product may be mixed among others. When items are noticed and called out, customers tend to be more likely to buy them. Even products that are not on sale, if they have POP signage, will do better than on-sale items with no signage. Having a professional and reliable print provider like Omega, is a crucial step in making sure that your POP signage will be effective. Is POP Signage Expensive? POP signs are actually one of the most inexpensive types of advertising there is. The main reason for this is because the return on investment of these signs is massive without having to expend too much effort or expenses. The materials used to create these signs won’t put a hole in your wallet, and can be customized for every situation possible. Omega’s digital printing services are affordable and we make sure to get your project back to you quickly. Where are POP Displays Found? You can find POP displays in a wide variety of places. From grocery and convenience stores to trade shows and major events, POP signs can be found in more places than you think. There have probably been countless times that you have walked past one of these signs or even been influenced by them and haven't noticed. How many times have you been near the checkout area, just about to purchase your items, and you just needed to grab that chocolate bar with the big sign and basket display right before the cashier. It’s irresistible because you are on your way out, and it's convenient for you to grab something right before you checkout. Ways to Get Maximum Effect with POP Signage Make your message easy to understand Know your audience Make sure your signage is in a visible and easily accessible area Make sure you are using the correct type of signage Be direct and straight to the point Make signs eye-catching Make words legible and easy to read Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

Print Can Bring Your Online Presence Into the Real World In today’s times of everything digital, quality printed materials can help communicate your message from online, into the real world. These printed materials are a tangible reminder of your company’s marketing efforts. Combining your printed materials with online connectors, like QR codes and PURLS, provides a seamless integration between your two marketing strategies. Strong Printed Products Carry the Look and Feel of the Property When it comes to your guests, think about where they might come into contact with your printed materials. Materials like the brochures at the front desk, the key card holders in their bag, and even the guest directory in their room reflect the quality and service of the hotel. These materials will most likely be used throughout the duration of the customers’ stay and need to reflect the same attention to detail that the property does. Choices such as design, layout, paper quality, and even certain colors can communicate your brand more effectively to each and every one of your guests. Print Gives Your Marketing Message Extended Life We all know how important it is to create quality content on social media, and we also know how long it takes to make quality content. So why waste all that time just for a post that gets a split second of engagement? Take key imagery and important messages and place them on printed products. This allows your message to carry on even after they leave your property. The pen that they took home with your motto on it will remind them of how great their stay was and will keep them returning for more. Print is Personal One of the biggest trends in marketing at the moment is personalization. People look for things that cater to their specific interests, so providing customer desire in a tangible form with print is key to your marketing process. A direct mail campaign with variable content, greeting or thank you cards that are personalized, or even names written on packaging for bridal party gift bags – all of these have an impact. They make your guests feel special and catered to! Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

There are several advantages to including door hanger advertising in your marketing strategy. If you believe that door hangers are solely used in hotels to display "do not disturb" signs, then you are surely mistaken. Door hanger marketing is a simple approach that may be really effective. The influence that it carries does vary depending on the industry and the kind of company that it is involved in. Researchers have shown that door hangers could be beneficial for any company looking to make an influence in the community. This kind of advertising is successful for the following five reasons, in order of importance: Clients Can't Help but Take Notice of Them The fact that someone will have to make an effort to remove anything from the doorknob when they return home will make them feel more responsible. They will certainly have a look at it throughout the course of the procedure. Because you only have a brief window of opportunity to capture the attention of prospective clients, you should make certain that your door hanger is straightforward, visually beautiful, and contains a compelling offer. Door Hangers are not Lost in the Advertising Mail As a result of the fact that your targeted consumers will be unable to overlook your advertising while entering or leaving your establishment, door hangers will not be included in what some people consider junk mail. They will not be thrown away without even opening the envelope to see what is inside first. They Provide a Significant Amount of Space Not only may you include all of your contact information, but you can also highlight any discounts, special pricing, or anything else that you think could be valuable in attracting new customers. Perforation markings may be used to make coupons a part of your door hangers, allowing future consumers to easily peel out crucial information without damaging the hanger. You could also print them in full color on both sides, which will make them stand out from the crowd. People will remember your offer if it has strong headlines, a straightforward message, and a clear call to action. Door Hangers are Effective and Targeted You have the option of targeting certain neighborhoods, streets, or even individual residences. The more targeted your marketing is, the greater the likelihood that it will be successful. If you have a roof that needs to be repaired, roofers might put a hanger outside your door. Door hangers may be left at the houses around the one on which the contractor is now working; neighbors who appreciate their good work will know who to contact for their own home repair tasks. Landscaping businesses can only advertise to people who live in homes with yards. Whatever your industry, this method enables you to be very particular with your marketing and promotion efforts, allowing you to concentrate your time and money just on prospective clients, rather than everyone and everything. They Are a Reasonably Priced Option When it comes to marketing materials, door hangers are one of the most affordable solutions. Furthermore, the cost of door hangers themselves is not included in this discussion. You may make use of your company's personnel to distribute them, which would further reduce the overall cost. Door hangers are a marketing tool that may be used to advance the growth of your company. These cards may be used to announce new business, present a current firm to prospective consumers, advertise an event, give coupons, promote a sale, or offer a new service or product to the public. Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

For realtors, developers, and property managers alike, taking advantage of effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us give you the keys to successful print marketing. Stand Out from the Crowd with Print The average home buyer or seller sees more than 5,000 digital advertisements every day through social media and online real estate sites. It’s gotten so bad that over 86 million people have set up some sort of ad-blocking software to try and escape these ads. How about your email campaigns? The average office worker receives about 120 emails a day. This means that you could be getting lost in a sea of spam and junk, in turn losing your connection to your audience. Print advertising materials such as a brochure, flier, or business card will give your prospect something to hold onto that they can engage with when they have the time to fully receive your message. Print Marketing Materials for Real Estate There are many types of print marketing materials that real estate agents can and should use on a regular basis. These materials find their way directly into the hands of your target audience. They immediately offer branding benefits and convey essential information, and they can also be saved for later use. Each of these types of print marketing materials plays a different and essential role and should be incorporated into your marketing efforts to some degree. Business Cards Your success as a real estate agent is rooted in your ability to make many personal connections. By handing out your relevant details on a business card, you are essentially taking a crucial step to move that initial connection to the next level. Essentially, a business card is an invitation for the recipient to get in touch with you. You can also add a business card to mailed letters and other enclosed marketing materials. Brochures Whether you are going door-to-door in your community or you are sending out a mailer, brochures provide you with a convenient, and concise way to convey important information. Brochures may be saved for future reference and even passed from neighbor to neighbor within a community. They serve an important purpose at the moment they are received, and they can continue to benefit the real estate agent and the recipient long afterward. Postcards In the digital age that we live in, sending out postcards can seem outdated. However, postcards continue to serve a crucial role in successful real estate agents’ marketing efforts. Postcards are easy to create and affordable to mail. More than that, because there is no envelope involved, the recipient can view the message immediately. Often, postcards are used for real estate farming because of these and other benefits. Through farming, you can establish and build your brand, position yourself as a local market expert and stay in touch with your target audience. Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi