Search Results

There are several advantages to including door hanger advertising in your marketing strategy. If you believe that door hangers are solely used in hotels to display "do not disturb" signs, then you are surely mistaken. Door hanger marketing is a simple approach that may be really effective. The influence that it carries does vary depending on the industry and the kind of company that it is involved in. Researchers have shown that door hangers could be beneficial for any company looking to make an influence in the community. This kind of advertising is successful for the following five reasons, in order of importance: Clients Can't Help but Take Notice of Them The fact that someone will have to make an effort to remove anything from the doorknob when they return home will make them feel more responsible. They will certainly have a look at it throughout the course of the procedure. Because you only have a brief window of opportunity to capture the attention of prospective clients, you should make certain that your door hanger is straightforward, visually beautiful, and contains a compelling offer. Door Hangers are not Lost in the Advertising Mail As a result of the fact that your targeted consumers will be unable to overlook your advertising while entering or leaving your establishment, door hangers will not be included in what some people consider junk mail. They will not be thrown away without even opening the envelope to see what is inside first. They Provide a Significant Amount of Space Not only may you include all of your contact information, but you can also highlight any discounts, special pricing, or anything else that you think could be valuable in attracting new customers. Perforation markings may be used to make coupons a part of your door hangers, allowing future consumers to easily peel out crucial information without damaging the hanger. You could also print them in full color on both sides, which will make them stand out from the crowd. People will remember your offer if it has strong headlines, a straightforward message, and a clear call to action. Door Hangers are Effective and Targeted You have the option of targeting certain neighborhoods, streets, or even individual residences. The more targeted your marketing is, the greater the likelihood that it will be successful. If you have a roof that needs to be repaired, roofers might put a hanger outside your door. Door hangers may be left at the houses around the one on which the contractor is now working; neighbors who appreciate their good work will know who to contact for their own home repair tasks. Landscaping businesses can only advertise to people who live in homes with yards. Whatever your industry, this method enables you to be very particular with your marketing and promotion efforts, allowing you to concentrate your time and money just on prospective clients, rather than everyone and everything. They Are a Reasonably Priced Option When it comes to marketing materials, door hangers are one of the most affordable solutions. Furthermore, the cost of door hangers themselves is not included in this discussion. You may make use of your company's personnel to distribute them, which would further reduce the overall cost. Door hangers are a marketing tool that may be used to advance the growth of your company. These cards may be used to announce new business, present a current firm to prospective consumers, advertise an event, give coupons, promote a sale, or offer a new service or product to the public. Looking for a printing company near you that can make your custom designs come to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

For realtors, developers, and property managers alike, taking advantage of effective real estate marketing materials is essential to closing on any sale. From first-time homebuyer guides and property information inserts to Open House banners and Just Listed postcards, let us give you the keys to successful print marketing. Stand Out from the Crowd with Print The average home buyer or seller sees more than 5,000 digital advertisements every day through social media and online real estate sites. It’s gotten so bad that over 86 million people have set up some sort of ad-blocking software to try and escape these ads. How about your email campaigns? The average office worker receives about 120 emails a day. This means that you could be getting lost in a sea of spam and junk, in turn losing your connection to your audience. Print advertising materials such as a brochure, flier, or business card will give your prospect something to hold onto that they can engage with when they have the time to fully receive your message. Print Marketing Materials for Real Estate There are many types of print marketing materials that real estate agents can and should use on a regular basis. These materials find their way directly into the hands of your target audience. They immediately offer branding benefits and convey essential information, and they can also be saved for later use. Each of these types of print marketing materials plays a different and essential role and should be incorporated into your marketing efforts to some degree. Business Cards Your success as a real estate agent is rooted in your ability to make many personal connections. By handing out your relevant details on a business card, you are essentially taking a crucial step to move that initial connection to the next level. Essentially, a business card is an invitation for the recipient to get in touch with you. You can also add a business card to mailed letters and other enclosed marketing materials. Brochures Whether you are going door-to-door in your community or you are sending out a mailer, brochures provide you with a convenient, and concise way to convey important information. Brochures may be saved for future reference and even passed from neighbor to neighbor within a community. They serve an important purpose at the moment they are received, and they can continue to benefit the real estate agent and the recipient long afterward. Postcards In the digital age that we live in, sending out postcards can seem outdated. However, postcards continue to serve a crucial role in successful real estate agents’ marketing efforts. Postcards are easy to create and affordable to mail. More than that, because there is no envelope involved, the recipient can view the message immediately. Often, postcards are used for real estate farming because of these and other benefits. Through farming, you can establish and build your brand, position yourself as a local market expert and stay in touch with your target audience. Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

It's never too early to start thinking about how your business is going to prepare and send out company holiday cards. Using these cards is a great way for companies to connect with their clients and strengthen the relationships between them. People appreciate kind gestures, and thoughtful messages now more than ever. Sending holiday cards is a great and easy way to show your clients that you care and appreciate their business. Here at Omega, we are determined to assist you with all of your printing needs, including taking you through the steps of how to design your holiday cards. Choosing Your Message The holiday season is different for everyone, which is why it can be tough picking the right message that fits for everybody. Your customers could celebrate a multitude of different holidays, or sometimes not celebrate them at all. This is why we suggest a timeless message such as “Season’s Greetings” or “Warm Wishes.” Make sure to include your company name on the front of this card to make it clear to your clientele that it is from you. You can also send business holiday cards around non-religious holidays like Thanksgiving or New Year’s Eve. Choosing an atypical holiday has the added benefit of helping your brand’s message stand out instead of getting lost in the pile of other Christmas cards. Giving Thanks However you choose to word your main greeting, you want to remind the client the real reason for sending them a card, to make your customer feel appreciated and special. This means your main message should focus on showing your gratitude for your customers and the business that they bring to your company. The joy of the holiday season is all about reflecting on the things we have to feel grateful for from the past year, like the customers who support you. On the inside of your card, thank them for choosing to do business with you. Including a handwritten note is a sure way to impress your recipient, if you have the time and resources to do so. Save time and still make an impact by having your message printed, but adding handwritten touches like the customer’s name and your signature. Designing Your Card From classic to contemporary, there are a wide range of different holiday card styles available to choose from. Whatever you select should make sense and reflect your company’s brand. Not using any religious imagery in your design will avoid the risk of offending any of your clients. There are plenty of non-religious symbols and imagery that radiate the feelings that we associate with the holiday season. You could choose a classic winter theme with evergreen trees, falling snow, and children sledding and building snowmen. Adding premium touches like metallic foil or unique paper finishes will help your card stand out and feel special. When To Send Them Out If you’re planning to send business holiday cards this year, don’t delay! Ideally, your cards should be delivered in the beginning of December, and you’ll need to allow some time for choosing your design, preparing your list of recipients, having your cards printed, and finally the mailing process. Starting the process a few months before December will give you enough time to go through the trial and error process of your cards. You never know if you want to make any last minute changes, which is why mailing your cards at the end of November allows them to arrive by early to mid December, just in time for the start of Winter. If you plan on sending Thanksgiving Cards or New Years Cards, adjust your start time to two months before you'd like to have your cards in the hands of your client. Sending company cards can feel overwhelming on top of everything else that goes into the holiday season but Omega can make it easy for you by helping you choose the right message and designs, printing your cards, and even mailing them for you. Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Intern, Ryan Lombardi

When it comes to fabricating your print project, choosing to utilize the Offset printing method can be advantageous for a variety of reasons. Offset printing produces high quality graphics, is cost and time efficient for high volume jobs, and works on just about any substrate. However, one thing to consider with the Offset printing method is your color model. Unlike Digital printers that can easily reproduce millions of colors, Offset printing requires a skilled operator to set up a particular ink palette for each job. The color model you choose depends on both your budget (more ink equals higher cost) and the look you are going for. Let’s discuss your options. Single Color Single color is precisely what it sounds like. This color model involves using just one type of ink, meaning that the entirety of your print will be different tints of the selected color. In most cases, this color is black. This is the least expensive color model to print on an offset press because, as previously mentioned, more ink correlates with a higher price. Spot Color Spot color is the next color model option you have for your Offset print project. Much like single color, your publication is printed as a tint of a single ink (once again, usually black.) However, a tint of one or more additional colors (the spot color) is incorporated, oftentimes as an accent. A minimum of two inks is required for this color model, however, more can be added if desired. For this reason, spot color coloring varies in price based on how many different colors you want to use. This is especially the case if you use this method for short run jobs, which can raise the cost of production even higher than our next color model. Process Colors (CMYK) This color model is your classic, full color option. This method involves using various combinations of the four process-color inks, often known as CMYK (cyan, magenta, yellow, and black), to achieve different colors. Most colors can be achieved with process colors, but not all of them. For instance, metallic or intensely saturated colors cannot be created using the CMYK approach. These inks need to be properly set up on the press prior to printing. Registration, or the act of aligning one ink's impression with the others, requires a significant amount of time and a high level of expertise on the part of the press operator. Because of these factors, this model tends to be more expensive than spot-color. Process + Spot Colors Due to the fact that it combines process-color printing with one or more spot-color inks, this color model is the most expensive to print. You would only use this color model if you need full color as well as a highly saturated or shiny color that CMYK cannot generate. Print experts, like the ones here at Omega, are more than happy to offer suggestions on which color model to go with, based on how much you want to spend, and how you want your finished product to look. However, in the end, the choice is yours, so it is important to know your options! As long as you are educated on what color models you have to choose from, you can be confident that you will make the right decision for your print! Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

You’re in charge of “X” luxury brand’s marketing strategy. You already know that print, without a doubt, must be involved in your efforts. You understand that the power of touch is, well, powerful , and that print marketing capitalizes on this very idea. This is partially due to the fact that tangibility commands feelings of authority, higher emotional engagement and pleasure. You also realize the necessity of quality of design, graphics and otherwise. However, there is one thing you’re unsure of: How exactly do you give your print marketing materials an air of extravagance? What type of feel and look should you be trying to achieve in order for your print to convey the right message about your brand? Finish The power of touch is, well, powerful . Print marketing is a great way to capitalize on this, as different textures of print can conjure up different emotions. Many people perceive uncoated papers to be luxurious because of the specific sensory experience the texture of this finish elicits. You may also enjoy more vibrant and sharp picture detail if you use high-quality uncoated paper. Furthermore, there are also multiple subtypes of uncoated paper to choose from, including smooth, super smooth and vellum, the latter of which feels as soft as velvet. These finish types all have a unique and enjoyable experience to the consumer, which improves their recognition of the brand in question. Weight What would impress you more: Being handed a flimsy, feather-weight business card, or a substantial, heavy-stock business card? Whether we realize it or not, the weight of a print marketing material plays a major role in how we perceive the brand that has distributed them. Generally speaking, society tends to positively associate bulk with cost. And the higher the cost, the higher the status. There’s also the notion of durability. If you can easily rip a catalog, direct mail piece, or brochure apart, you would likely not only assume that the print is cheap, but the brand may be as well. Alternatively, sturdy, thick print stock that holds up to abuse lets the consumer know, “Our print is superior, and so are we.” Graphics The graphics you include in your print also play a major role in whether or not it is conducive with a luxury brand. Oftentimes, these graphics are professional photographs featuring striking imagery that derives relevance from the fact that they were taken specifically for the purpose of the given print. These graphics are usually either monochromatic, muted, or life-like in color in order to not overshadow the main message of your print. All of these characteristics play into a sleek, professional, and high-end aesthetic. It’s extremely important not to use low-quality imagery, or colors that are too loud. Not only does this cause the consumer to view your print, and therefore your brand, as inferior, but it can easily detract from your messaging. Embellishments There are a variety of ways you can further enhance your marketing material after the actual printing has taken place. Techniques like embossing or debossing are great ways to subtly improve the tactility of your materials. This, again, plays into the science of touch, but in a way that has more staying power with customers than the general texture and weight of your print. Foiling, die- cutting, and banding are also different ways to add some classy, eye-catching accents to your project as well. Knowing what story you want to tell about your business is half the battle when it comes to print marketing. However, if you don’t know how to get that story across, chances are that you will end up with an unsuccessful campaign. For luxury brands, this is especially true. When your company is associated with wealth, prestige and superiority, your print should translate this to the consumer. Poorly executed, low-quality print is less forgivable in this case, since these types of businesses are held to a higher standard. Because of this, knowing exactly how to communicate your luxury brand’s identity is an absolute necessity! Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

When deciding where to outsource your latest print project, there are several factors you are likely to take into account. For many people, pricing is a major determinant in selecting a specific printer. For this reason, online printers have spiked in popularity over recent years, as they are typically able to offer lower prices than traditional print companies. However, this low cost…well…comes at a cost. There are reasons why these companies are able to sell their print so cheaply. So before you decide that online printers are the way to go, it’s important to understand the corners that are routinely cut to achieve this cut in costs. Limited Variety One thing that local printing companies like Omega pride themselves on is their long list of capabilities. Whatever the type, size, color, volume or substrate of your print project, we can do it all. However, this also means that we need to have and maintain all of the necessary equipment, as well as apply a different set up for each job in order to give the customer exactly what they asked for. This is not the case with most online printers. These print companies will usually only print in four-color, offer just a few standard sizes, substrates and/or design options. This means online printers do not have to invest in many machines as they’ve already artificially narrowed their capabilities from the jump. And yes, while this practice does cut costs, it also severely limits just how “custom” your print can be. Diminished Quality Another catch to the reduced costs of online printers is that the quality of their print can prove to be quite disappointing. There could be a few reasons for this. First of all, as previously mentioned, online printers tend to have a smaller arsenal of print equipment at their disposal than local companies. This means that these printers may use one type of equipment to produce a specific project where another type of equipment may be better suited. In addition, color accuracy checks and proofing are not typically services that come standard with online printers. With reputable local printers like Omega, you have someone specifically assigned to ensure your print is up to par; carefully reviewing the quality, doing color checks and making other critical adjustments. Little to No Consulting Services Sometimes, it’s nice to be able to have a back and forth with a customer service rep or press foreman to solidify your confidence that your print will come out as anticipated. Even though this is routinely possible with local printers, if you’re working with an online printer, this may not be possible. You would think this would be commonplace for any printer, but since online companies typically go from upload to print with very little in between, this is generally a non-option. This means that if you are a bit nervous about a huge order, are inexperienced with printing, or just want assurance in general, you’re out of luck. We get it. Minimizing expenses is a priority for most people. Nobody wants to spend more than they have to. However, it is also important to realize that in the vast majority of circumstances, people get what they pay for. Being a patron of small, local businesses isn’t just philanthropic; it often means you are getting a superior product. Whether you are willing to risk or forgo complete creative authority, quality, confidence in your design or overall satisfaction is a decision that is purely your own. However, the team at Omega knows from years of experience that bad print can hurt a business more than no print at all. A company’s identity lies within how it is presented to and interpreted by the consumer at large, so if you want to be sure you make the right impression, investing in quality may just be worth it! Looking for a printing company near you that can bring your custom designs to life? Omega offers an array of printing services that are guaranteed to get the job done right, every time. Contact us, today! Written by Omega High Impact Print Solutions’ Digital Marketing Manager, Emily Steel

After spending hundreds, or even thousands, of dollars just to have a space at a tradeshow or conference, the last thing you want to do is walk away with no return on your investment because you were “just another face in the crowd.” Before committing yourself and your brand to a tradeshow or conference, make sure you have a plan in place to attract people to your space and walk away with new business leads. One of the most important things you can do to attract people to your space is have an attractive, attention-grabbing, professional looking display. Tradeshows and conferences have so many events, people, and displays that vie for attention. The more you can do to stand out from the distractions, the more likely you are to have a successful show. Here are five things that can help you can stand out at a tradeshow or conference and leave a positive impression: Advanced Marketing Depending on the tradeshow or conference, you may have an advanced list of attendees. You may also have an idea of who will be attending based on your knowledge of the industry and existing contacts. Before the tradeshow or conference even starts, it is a good idea to start marketing to the people who may be attending. You can reach people through a combination of digital and print materials to let them know you will be there, where you will be located, and give them a teaser of what you will be showing. This will keep you in people’s minds as they plan their day(s) at the show or conference. Identifiable Brand, Products and/or Services Most tradeshows and conferences have guidelines for exhibitors. Make sure you know if there are any restrictions for displays, as well as what is included with your space. This will help you plan how you will display your signage and materials. When planning your display, make sure your brand is easily seen and identifiable from a distance and from the directions people will be walking. Within the space, have your products or services cleanly displayed and labeled if necessary. Clutter or disorganization will leave visitors overwhelmed and likely to miss something you want them to see. Sometimes, less is more. High-Quality Display You can only make a first impression once. The quality of your display will be the first impression of you and your brand for many people. If you opt for lower quality, cheap display materials, the impression you leave on potential customers is that your brand provides lower quality products and services. Think about the design of your display and, if having materials created, work with your vendor to know the various options and qualities you can choose from. The vendor should be an expert in the products and services they provide. They can help guide you to make the right decision based on your wants and budget, and may have examples of materials they have created for other customers that could help spark ideas. Cool and Useful Giveaways We have all walked away from events with bags full of giveaways, most of which get left in the bag or put in a drawer, never to be seen again. If you are spending money on giveaways, you want people to walk away with something that they like and will use or see for an extended time after the event. The tradeshow or conference definitely determines what is appropriate, but what are some cool things that would make you want to grab a giveaway item? Also consider what you can put your logo, website, and contact information on. If someone walks away with an item, but is unable to remember who gave it to them, that kind of defeats the purpose. Sales and Marketing Materials Aside from fun giveaways that grab people’s attention, you also want to make sure people will walk away with materials that remind them of who you are and what you can offer. Sales and marketing materials also help drive the conversation while you have a person engaged. Consider brochures, pamphlets, tip cards, business cards, and other printed items that someone can reference days or weeks after speaking with you. Make sure the information is conveyed in an easy-to-read format and you use images to supplement the information. Do not be afraid to get creative with the shapes, sizes, and materials you use. Something with a little “pizzazz” might help get your new lead to look at your materials. Omega High-Impact Print Solutions We offer countless print and design services that can help you stand out at a tradeshow or conference. From start to finish, our team can work with you to create, print, and distribute the materials that will drive traffic to your space and make a lasting impression. Contact us today to start your project!

In light of the events of the previous few years, it may be easy for some to assume that digital marketing techniques have rendered print marketing obsolete. However, this notion is anything but true. As the consumer of today is bombarded with droves of digital ads everyday, print marketing arguably makes more of an impression now than ever before. This is especially true for nonprofits. What would you appreciate more? An email, or a tangible, real-life card? In contrast to digital media, print feels much more sentimental, thoughtful, and warm. And when it comes to corresponding with donors who contribute to your organization purely out of the goodness of their hearts, this is incredibly important. Omega knows this full-well, as we’ve fabricated print materials for non-profit organizations for over half a century. With that being said, let’s take a look at the top print pieces we believe every nonprofit organization should have in their marketing repertoire. Cards Cards are a fabulous multi-tool for nonprofits. Thank You cards are frequently used to express appreciation for anyone who contributes to the organization. In many cases, these types of organizations have several versions of these cards created in order to differentiate between donor “tiers,” which are traditionally determined by the amount of money donated. Other common uses for cards include invites to galas or events, and appeals to past donors to regain their patronage. Fact Sheets Fact sheets are a single-page, informative presentation that succinctly details vital facts about your organization. Short and to-the-point factoids, simple infographics, statistics about your organization, and striking visuals that communicate the story of your organization’s mission are all regularly included in this type of print. You may even choose to make a variety of fact sheets depending on how you utilize them. For example, one that goes with your yearly appeal letter and addresses frequently asked questions about how donations are allocated. Reports Annual reports are a great tool for demonstrating to supporters what their donations accomplished and how you would like to collaborate with them in the future. Instead of a dry overview of your yearly financial statement, annual reports that are easily readable and captivating to the average person invigorate patrons and influence them to continue donating. When properly designed, your annual report may be one of your most important marketing items of the year. Brochures Brochures are extremely useful for acquiring new patrons. A bright brochure with captivating photographs and concise but engaging copy acts as a fantastic leave-behind after meetings with potential contributors, or an excellent event handout. These are your pitch to potential donors in print form, offering detailed information about your organization, your mission, accomplishments, programs, how to get in contact, and more. While print is an important component in any marketing plan, it is uniquely beneficial to nonprofits due to the nature of their existence. Since people contribute to these organizations for purely humanitarian reasons, the nostalgic feeling evoked by print resonates considerably with donors. If you’re looking to spread the word about your nonprofit organization with the power of print, contact Omega today! Written by Omega High Impact Print Solutions' Digital Marketing Manager, Emily Steel

Looking to boost sales by marketing in a unique way? Vehicle wraps are a mobile billboard for your company! Vehicle wrapping is when the exterior of a vehicle is covered with a printed vinyl wrap. Whether the vehicle is parked or moving, vehicle wraps allow for 24/7 business promotion, making it an effective marketing tool for businesses of any size. So, what are the advantages of doing a vehicle wrap to promote your business? Vehicle Wraps Are Affordable Marketing with a vehicle wrap is a profitable investment. The cost of a vehicle wrap is less expensive than a billboard or radio advertisement and can often pay for itself in about 50 days! A vehicle wrap is one of the most cost-effective marketing tactics in which you can get a return on your investment. Vehicle Wraps Are Eye Catching A business can get creative with its vehicle wrap design. Being able to pick custom colors and graphics to be printed on the vehicle wrap is what makes it a one-of-a-kind print design. Vehicle wraps catch the eye of drivers and pedestrians because most vehicles are just one solid color. The graphics and bright colors on vehicle wraps draw the eye and, if done well, leave a lasting impression. Plus, design options for a vehicle wrap are nearly endless! Vehicle Wrap Installation Is Easy Vehicle wraps are made out of vinyl material, which can actually help protect the vehicle's original paint job. Installing a vehicle wrap is a seamless process that can be done in as little as a few hours, depending on the size and complexity of the graphic. However, the installation should be done by a professional to ensure it is done properly. Vehicle wraps tend to last seven to nine years if properly installed and taken care of. How to Make a Vehicle Wrap Last Taking proper care of a vehicle wrap is important. Limiting the amount of sun exposure the vehicle gets is vital to the longevity of the wrap. Wrapped vehicles do not need to be cleaned as often as unwrapped vehicles. When cleaning a wrapped vehicle, avoid doing the cleaning in hot weather as it may distort the wrap. The wrapped vehicle can be washed in a non-abrasive car wash, or with a non-abrasive cleaner and water. Wrapped vehicles should not be washed with abrasive cleaners or wax. Vehicle wraps can help a company get a marketing edge over its competitors. The vehicle wrap is an advantage to a business because it helps to reach a larger audience and stand out amongst a crowd. If you are looking to market your company with a high-quality vehicle wrap, contact Omega High-Impact Print Solutions to learn more about installation services today! Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch

You may have heard these terms thrown around when speaking to someone about printing your materials and probably didn’t know the difference between the two options. But understanding the benefits and drawbacks of digital printing and offset printing can help you make decisions when working with a printer, as well as potentially save you time and money. Digital Printing Digital printing has become very common, both in commercial printing and in at-home printers. If you have a printer at home or go to the library, it’s most likely a digital printer you’re using. Digital printing uses toner, or liquid ink, that is transferred directly to the paper or other substrate on which you are printing. When using a color digital printer, you will see CMYK toner cartridges, which stand for Cyan, Magenta, Yellow, Black, and combine to create the different colors. Digital printing has become very popular because it is quick, relatively low-cost, and easy to customize or make changes. Offset Printing Offset printing is a more “traditional” method of printing that uses plates to transfer ink to a rubber cylinder, which is then used to transfer the ink to paper or other substrates. Offset printing also uses CMYK ink, but each individual color is applied to a different plate and rolled separately. Offset printing also has the ability to apply specialty inks, like metallic or Pantone colors. Because offset printing requires a longer process and more materials, it has become a more cost-effective and preferred option for very large runs and repeat runs where the same design will be used. Benefits of Digital Printing Quick setup and production for short runs. Low cost for small quantities. Print the exact number you need. Variable data input capacity. (Names, address, promo codes, etc.) Improved technology has improved quality. Benefits of Offset Printing Large quantities can be printed at lower costs. A larger variety of substrates and finishes can be used. Specialty inks, like metallic and Pantone, can be used. The best quality prints with greater detail. If doing reruns, the quality will not change since the plates are already created. So, the next time you are speaking with a commercial printer, know what you want to do and ask about their capabilities to see if they can produce the best quality product you deserve. Omega High-Impact Print Solutions has a variety of digital and offset printing equipment with expert operators. Contact us today to start your next print project and our team will help you find the best solution.

Letterpress printing is the oldest traditional printing technique that dates back to the 1400s. Letterpress, or typographic printing, is the repetitive printing of an inked stamp on many copies of paper or other print mediums. Traditional letterpress printing can be a lengthy process to build quality custom print designs. However, as printing technologies have progressed over centuries, more letterpress capabilities and efficiencies, as well as other printing techniques, have developed. Die-Cutting Die-Cutting is used to create custom shapes and designs. A die is a piece of steel tool used to cut through materials to make the desired design. Geometric, organic, edge, and pockets are just a few examples of die-cut types. Die-cutting can be used for flyers, business cards, or any print media that you want to be recognizable by a specific shape or design. Embossing Embossing is a raised or etched design in paper or other substrate. Three types of embossing are registered embossing, blind embossing, and combination embossing. Registered embossing is done by using ink or foil to create a raised and textured design. Blind embossing does not use ink or color; it leaves an impression on the substrate. Combination embossing is when embossing and foil stamping are done simultaneously. Embossing is often used for print media such as official documentation, certificates, diplomas, special invites, cards, etc. Foil Stamping Want your print product to stand out and shimmer? Foil stamping combines heat, pressure, and metallic paper to create a shining impression that enhances print. The foiling adds a shine or reflection to a print project. It also can make a print project more unique or sophisticated. Foil stamping can be used on brochures, invitations, labels, and other promotional materials. Numbering Numbering is used to put numbers on print media sequentially. The digit changes by one impression after another. Numbering is a common letterpress process as the machine will continuously number the print media in a swift manner. Numbering can be used for barcodes, raffle tickets, forms, invoices, passports, and other legal documents. Digital Die-Cutting Digital die-cutting is just like traditional die-cutting but done electronically. Unlike traditional die-cutting, digital die-cutting does not require steel dies. Digital die-cutting has become popular recently because people can buy small machines to die-cut at home. These at-home machines are used for custom designs and crafts. Digital die-cutting is used to create labels, stickers, signs, and much more. At Omega, our Heidelberg Windmill Press, Heidelberg Cylinder Press, and the Kluge Foiling/Embossing Press are used for all five letterpress capabilities listed above. Contact Omega High-Impact Print Solutions to learn more about our letterpress options and start your next project! Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch

First impressions are critical. Often product labels are the first impression of a brand to consumers. Sometimes, people only purchase a product based on the packaging or product label. A product label can establish a brand name, mission, and overall value. So, when product labels are done well, they can help improve consumer perception. Here are three ways a product label can improve consumer perception: Easy to Understand A product label needs to be understandable and comprehensible. It should use basic language or verbiage pertaining to its targeted demographic. There should be no typos or misprints on the label. If a product label appears unprofessional, a consumer may believe that the product is cheap or unsatisfactory as well. On-Brand Staying on brand is important for product labels to be recognizable. Colors should be chosen wisely; to coincide with brand standards and not distract from the messaging. Correct logos and symbols should be used on product labels. Recognition is one of the most important aspects of growing a brand and often consumers relate product labels to the overall brand itself. Staying on-brand will help a product label improve consumer perception. Create Excitement Adding unique enhancements or textures to a product label helps it stand out and can excite consumers. Think about how the product will sit on a store shelf or arrive at someone’s doorstep. How will it stand out on a crowded shelf or get the customer excited to see what is inside? Embossing and foiling are two unique ways to make a product label shimmer and stand out compared to a more basic printed label. These exciting additions could even make consumers perceive a brand as a premium or luxury brand. Product labels can positively or negatively affect consumers' brand awareness and perception of a product’s quality. Showcasing the quality of a product through a well-designed product label can be a good step in growing your brand. Omega High-Impact Print Solutions has been creating unique product labels for brands for decades. Contact Omega High-Impact Print Solutions today, to help create the product labels you need to grow your business! Written by Omega High-Impact Print Solutions’ Marketing Intern, Ava Hoch.